How to optimize your content marketing workflow
Introduction For a lot of marketers, content marketing can be a bit of a double-edged sword. On the one hand, there is the undeniable payoff …
Building your first SEO strategy: 3 points to include
Getting started with search engine optimization can feel daunting, but the basics are easy to learn. Once you’ve got a solid understanding of the fundamentals, …
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The role of chatbots in project management strategy
Over the years, we’ve slowly started to witness how artificial intelligence is changing the way we conduct business. From making positive waves in social media …
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How chatbots can convert different types of customers
Chatbots are like denim outfits of the tech industry. Not only are they the current hottest trend, but they also don’t seem to be going …
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Customer experience: The key to customer retention
No matter what type of business you run, enhancing your customer experience can increase customer retention. That is why many businesses invest in customer experience. …
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Multilingual bots: Can they act as translators for your business?
Chatbots are nothing like they used to be. Instead of the error-prone, seemingly robotic responses, we now have almost human mimicry, leaving us unable to …
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How to create the ideal ecommerce customer experience
In an increasingly digital world, ecommerce is becoming more and more valuable for businesses, B2C and B2B alike. This is why keeping great customer experience …
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10 reasons your marketing strategy must include social media
It does not matter if you run a small local store or a full-fledged global business, you need to have social media marketing as a …
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Autoresponder tools to supercharge your email marketing
There are plenty of tools available online for your email marketing, all with a varied list of features to best suit your need, but if …
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Why chatbots are the future of customer retention
Unless you’ve been living under a rock, I guess you’ve heard about customer retention through chatbots. The question is: do they really work? Yes. And …
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