Social media marketing is a viable form of marketing. Social media platforms such as Facebook and Instagram are full of potential customers — billions of people.
But as we know, not all brands on social media make it. Some just get lost in oblivion. To prevent your brand from getting stagnant, make your social media posts highly addicting. Below are some tools you will need to craft very appealing and engaging social media posts.
If you really want to make your social media customers get addicted to your brand, then you should fix first and foremost your customer service. What makes a brand annoying to customers is when their complaints are not being addressed or are completely ignored.
So if there’s a pain point in your buyer’s journey that you should pay attention to, it’s when they raise concerns regarding your products or services. But true enough, part of the reason why most brands fail in customer service is that it is quite expensive. Traditional customer service needs actual people to fix the problem of each customer. Not only is this expensive, but it’s also time-consuming.
But with today’s technologies, customer services have gotten a lot cheaper and faster. Botsify is one of the leading platforms where any brand can make its own chatbots. These chatbots can answer queries, provide data, connect to people, engage with comments on social media, share data, and so much more. Botsify provides all these with simple payment terms and easy-to-usee tools.
With Botsify, you can level up your customer service on your social media pages. People will have fewer concerns and more answers regarding the quality your can provide. Because of this, you will have more loyal followers and paying customers.
Addicting social media brands are full of images. And where else to look for cheap, if not free, and awesome images than BrandCrowd.
Whether you’re a business owner or a freelance writer, you need to have well-designed visual templates to market your products or services.
This is where BrandCrowd comes in. BrandCrowd is a tried-and-tested DIY tool for all kinds of business people. You don’t need to have any prior design experience to work your way out of the platform. The drag-and-drop user interface is perfect for beginners and even experts who want a design quickly and easily.
Also, you cannot mention an addictive social media brand without ever taking logos into consideration. Part of what makes a brand engaging is its appealing logos. BrandCrowd is a top-tier logo maker tool — home to millions of logo templates for any kind of niche and style.
Social media pages that are addicting have logos that are enthusiastic, simple, and appealing. The good news, you don’t have to hire a professional designer to make this logo dream a reality. Why not design your own Facebook logo and Instagram logo using easy-to-use logo makers from BrandCrowd.
Animation is necessary for social media. It’s a cool way to market a product and a service. It’s engaging, fun, and creative. Surely, viewers love anything animated. Plus, written content is overly boring.
So to add variety, your social media brand should incorporate any form of animated videos in your content marketing strategy.
However, not all businesses have the budget for high-quality animated content. That’s why Powtoon is a friendly platform for low-budgeted small business owners. It’s free, for several videos.
And it’s very easy to use. You don’t have to learn complicated CGI’s or AfterEffects to get all the character moves going. With Powtoon, you just have to pick the character and their moves such as walking, speaking, singing, running, etc.
As for the conversation, you can place your voiceovers or clip in some dialogue box so you can write what they’re saying.
Unsplash is your best destination for high-quality and royalty-free photos. There’s no other stock photo website that could compete with the vast database and free offer of Unsplash.
The rest, either packed with watermarked photos or just inadequate. Unsplash, on the other hand, can provide you with the latest stock images from high-quality photographers and sources.
To be an effective social media brand, you need to partner your written content with images. And those materials are sometimes hard to find. Either you need to create your own photos or you will have to buy them from expensive stock websites such as Adobe Stock, Shutterstock, and Getty Images.
Unsplash levels the playing field. Free stock images are now accessible by small business owners and marketing professionals with meager budgets. You don’t have to create an account. Just go to their website. Pick your photo of choice, and download it right then.
Most images on Instagram and other major social media platforms are all a product of VSCO. It is a photo-sharing and photo-editing service that has been in the game for several years.
It is one of the most essential tools for anyone who loves to post pictures on social media. And it is also important for business brands who post portraits of people. Their photo editing tool is beginner-friendly. And even better, they already provide several photo filters that you’ll just have to click and see if it works.
VSCO also has an Instagram-like page where many photographers, amateurs or professionals alike, can share their work. It’s a good place for design and photography inspiration.
So many brands can benefit from VSCO — makeup, fashion, travel, wedding services, etc. It’s an easy tool that lets you take and edit photos fast.
Snapseed is a vital photo-editing tool that is as helpful as VSCO. But Snapseed has a way better editing tool than VSCO. WIth this platform, you can delete the background, and you can adjust the alignment of the object. It has a high-quality button that instantly transforms the picture.
Snapseed is a great tool for photographers if they need a fast and quick editing process but with a professional finish.
The Graphics Interchange Format, or famously known as GIF, is a kind of image that is encoded in the same name format.
It is a fast moving image that acts as a video. It’s highly addictive and because of its shareability that GIFs are famous content on social media and websites. Because they tend to be more funny they have high chances of getting viral, meaning they get many shares and engagements.
To get the best GIFs, head on to Giphy. It’s the largest database of GIFs, animated characters, emojis, and images. It’s also free to download plus being royalty-free, you can use the GIF on any platform.
Another feature of Giphy is that you can create your own GIFs using their beginner-friendly tools. You just have to upload video or image files on its dashboard. You can also place URLs of videos you find online. Giphy will then transform it into a GIF. You also have the option to add stickers, texts, background, sounds, etc.
Ahrefs is a wonderful tool for Search Engine Optimization (SEO). Because keywords play a vital role in the success of your social media content, you need to use a tool that lets you dig high-performing keywords, and keywords that will bring you the highest audience engagement.
Ahrefs is the tool for that. It lets you do keyword research, content analysis, content topic research, website analysis, and more.
Some brands on social media are not addicting by accidents. They are a product of proper and deep research into the interests of the target readers. Ahrefs help you navigate this arena. So that the next time you create content, they are in line with the queries of the audience. That means it is really valuable— and therefore, highly engaging.
Ahrefs is the premium version for content research but if you want a free version, Google Trends is your go-to platform. Google Trends let you know the interest generated over a specific keyword per country and continent.
Here’s what you should do to maximize Google Trends as a tool for social media marketing:
First, you need to understand keyword search volume. This is how many people are searching for that keyword in a month.
Then, identify trends and anticipate the keywords related to them, for instance, Halloween and Christmas. Next, find trending topics that are relevant to your niche. Finally, find related queries to beat your competition.
All this not only applies to social media pages but also to website and blog marketing.
Liven up your social media brand by using these effective marketing tools. If not free, these tools are relatively inexpensive, perfect for starting entrepreneurs and no-budget business peeps.