A good shopping experience begins with users being able to openly communicate with the brands and get detailed information on its products. Ever since the E-Commerce shopping trends have come into the picture, it surely has given its users the ability to shop from the comfort of their homes, however, the distance between brands and customers can surely be a huge risk for its sales!
The E-Commerce industry is growing at a rapid pace. In fact, according to surveys, it is already an industry of $25.6 trillion. Moreover, the pandemic crisis has further accentuated the use of e-Commerce platforms for its users.
Over the years, the world is likely to notice a big boom in this industry and the need for immediate responses and effective communication is likely to increase and if not done right, it may lead to losses and you would not want that for sure! Isn’t it?
To tackle any such situations, Chatbots have emerged to be a huge boon for E-Commerce brands.
If you are alien to the concept of Chatbots, then you have landed at the right place.
Continue reading this blog till the end as you will get to know all about Chatbots and how incorporating them into your business can prove to be a saving grace and offer a customer experience like never before!
Let’s get started!
Introduction To Chatbots
As the name suggests, Chatbots are artificial intelligence software that is used on behalf of brands to assist human customers in their shopping journey.
The main job of a chatbot is to process human conversations in the form of text messages or by utilizing voice.
Even though human-to-human interaction can be effective, you need to understand that users leverage E-Commerce brands all across the globe and in different time zones. Responding to every customer’s query at any time of the day can be quite a challenging and tedious task. This is where Chatbots come in!
They can be used at any step while the customer is in the buying process. It can be for assisting or recommending the top products/bestsellers, for customer support, or even connect to a human customer executive if the user wishes to do so.
Overall, Chatbots help a great deal in communicating effectively with their customers and also help businesses to push their sales forward by giving an amazing customer experience.
E-Commerce businesses have been smart enough to understand the significance of Chatbots and hence it is likely to become an industry of over $1.3 trillion by 2024!
Still not convinced? Keep reading to have a look at some of the incredible benefits of using Chatbots and we are certain you will change your mind by the time the blog ends.
Key Benefits Of Using Chatbots For E-Commerce Businesses
Offer Personalized Shopping
All customers look for a personalized shopping experience and Chatbots provide the same easily. Surveys suggest that shoppers enjoy their social shopping journey more when they experience a personalized social shopping platform experience over a regular experience.
Just showcasing a t-shirt that fits all sizes would not be convincing enough for the users to tap the Buy Now button. Chatbots work amazingly well to tailor the shopping experience for customers as per their personal needs and preferences.
A personalized shopping experience enables Chatbots to have a one on one conversation with the users to understand what exactly they are looking for and recommend products accordingly.
Gives Instant Responses
During a conversation with the customer, a delay while answering back can lead to irritation and agitation in them and they might feel compelled to leave the platform midway and visit some other platform instead.
Thanks to Chatbots, users enjoy an instant response and their queries are answered at the earliest leading to an amazing customer experience.
Humans tend to make mistakes or fumble during conversations but with Chatbots, it is less likely to happen. It is quite common for human executives to share the wrong piece of information or specifications with the customer which will lead to a negative impression on them.
Using Chatbots, the percentage of making mistakes becomes relatively low, and error-free conversations would ultimately lead to a better customer experience.
As mentioned before, brand users expect a prompt response from brands 24×7 and 7 days a week which is humanly not possible. Chatbots play a major role in such situations as they reply to the customer anytime, any day.
Replying back to the inquiries of the customers leaves a positive impact on the customers and they are more likely to return back to make more purchases.
Increase In Work Productivity
Productivity comes with generating more sales and that can only happen when the customer is motivated enough to hit the buy now button and complete the transaction process.
The relevant conversations between Chatbots and the brand customers lead to a good impression on the customers, which generates more sales, leading to an increase in the productivity of the overall team.
Effective Communication = More Engagement
E-Commerce users purchase from brands that are open to conversations and by Engagement we mean the bounce rate and cart abandonment rate on your website. If the customers do not get a quick response from the brand, there is a high chance that they may leave the website in between which would lead to more bounce rate!
Chatbots work tremendously to increase the customer engagement levels on the platform as they are immediate with the response and give relevant details.
Chatbots work amazingly well to cut down the extra time of the executives that they generally spend to speak and clarify the doubts and queries of the customers.
In return, this lets them do some other productive work and work on the marketing strategies of the brand.
This brings us to the end of the post and as promised above, we are certain you must be well acquainted with the significance of using Chatbots in your business.
If you are an E-Commerce brand, then we highly recommend you use this brilliant technology right away, or else you may give your competitors a reason enough to surpass you.
Always remember that a happy customer can take your business to places and offering a memorable customer experience is key!