growth hacking strategy

5 Growth Strategies With WhatsApp Chatbot

Are you an online business owner and want to grow your business?

So for that, you have to improve your growth hacking strategy and find out an excellent tool that can be proved as an ultimate growth hacker for your business. If you’re ready to grow your business, and you want to do it quickly.

First, know about the growth hacking tools that’ll help you to reach your goals. There are a lot of business growth tools and applications out there, and sometimes it’s tough to identify which are the most useful. That’s why we’ve done the hard work for you, and found an important tool to help you execute your business growth strategy at every stage of the growth hacking funnel. 

Now before understanding the tool first understand what is growth hacking and growth hacking funnel?

Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets.

It’s a way to reflect the different stages of interaction with your customers. The growth-hacking funnel consists of:

  • Acquisition
  • Retention
  • Revenue
  • Referral

Here is a little infographic of above-mentioned terms:

Source: Slideshare

WhatsApp chatbot is an ultimate growth hacking strategy

Now you can automate WhatsApp messages service to improve your business. Whatsapp chatbot is that growth hacking tool about which we discussed above. We can use the WhatsApp automation tool to grow your business. You know what? it can fulfill all the requirements needed in the growth hacking strategy funnel we have discussed above.

Easy Customer Acquisition

Acquisitions are essential to growing your business and setting yourself in the marketplace

Chatbot technology is developing as the next big thing that will transform the sales force. So Whatsapp chatbots allow you to engage customers with your brand through the ease of use, unique support, and on-demand access to information.

Creating an easy path down the sales funnel ensures that implementing a chatbot will only improve your customer acquisition process. By this simple automation, you can improve your acquisition at a great level.

That’s great!!!

More Customer retention

With the progress of chatbots, businesses have seen a revolution in customer care service and retention. If used in the correct way, Whatsapp chatbot can play a huge role in retaining your customer database. Because, chatbots understand the need for customers looking for comfort, the interest in them has grown significantly. It has been noted that a typical millennial prefers texting over calling, hence chatbots seem like the easier option.

An increase in customer retention of only 5% can relate to an increase in earnings of 25%. This is just because experienced customers are more likely to spend more with your brand (67% more), to be exact which then results in your business having to spend less on working costs. 

It’s actually easy to create an impression on your existing then gathering new customers

So by using chatbots, you can make easier customer retention. By giving a good customer service experience, we can get more customer retention.

 

Help in generating more Revenue:

chatbots are conversational computer programs. They are basically automatic messaging systems. Chatbots are very engaging, and people love them for their 24/7 availability and quick replies. The income potential chatbots offer is especially enhanced by the fact that their demand in the business is skyrocketing.

Here’s what we were able to achieve for Action Realty with our chatbot-driven real estate leads strategy:

There are many companies that are using chatbots to grow their businesses and generate leads in different fields. We have so many examples of revue generation with chatbots. You can further read this case study of how a real estate leads generated $500k by using a chatbot.

Get more referral customers

Expand your business by creating more reference customers by using your existing customers.

It’s basically a coupon code, or promo code is a computer-generated code, consisting of letters or numbers that customers can enter into a promotional box on a site’s shopping cart to obtain a discount on the current purchase.

According to Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University:

“Getting a coupon, as hard as it is to believe, is physically shown to be more enjoyable than getting a gift,”

Referal

That means chatbot is also playing a vital role in engaging students in universities also. Everyone loves to get a discount

In the above image, you can easily see referral codes can increase your sales up to 10.8% monthly without investing single money.

Woah that’s great!

According to research, 83% of the audience have made an unplanned purchase based on a promotion or coupon. People are heavily affected by Referrals and a limited-time offer, so you should certainly use this strategy to market your event.

So you can create a referral discount template through Botsify Local marketing templates.

Create a template

So that’s the short overview of how WhatsApp chatbot is playing a vital role in all backgrounds of a growth hacking strategy or funnel. WhatsApp had more than half a billion daily active user status worldwide, up from 450 million global DAU in the second quarter of 2018.

 now let’s move ahead and I’ll show you some examples in which Botsfiy’s WhatsApp chatbot users are enhancing growth hacking strategy.

Autobahn 

One of Botsify customers Autobahn had great growth after applying WhatsApp chatbot on their business. According to them, they earn:

  • 0-102,360 chatbot users in just 10 months.
  • 0-8000+ leads with chatbots in 10 months.
  • Reduced the number of phone calls they received daily.

Have a look at the stats of autobahn chatbot.

Uberoom

Uberoom is also a Botsify’s customer and they shared their experiences after using chatbots.

According to them, they get these perks:

They saved up to 5500 hours with a chatbot in 18 months which they waste on making their chat regular.

And their average chat time with a chatbot is 20 minutes which is supposed to be huge engagement.

Have a look at the stats of Uberoom chatbot.

Woah that’s great! i guess you also want to use Botsify chatbot. So let’s get started with botsify:

Create a template

That’s it! With this growth hacking tool, your business is poised for growth at every stage of its development. 

Via: Giphy

Automating your customer service with WhatsApp chatbot not only benefits users but also a great growth hacking strategy. Chatbots can decrease costs and give your business a way to provide 24/7 customer service. And through this chatbot, you can target the audience all over the world and provide them personal space to contact you.

That’s great!

What are your thoughts for WhatsApp chatbots can be a growth hacking strategy or not? let us know in the comment section below.
And for acquiring this growth hacking strategy book a free demo with Botsify.

Author

  • Aiman Zaidi

    Aiman joined the team as a Senior Content Writing Executive and adds technical content to our blog section. She did her Bachelors in Computer science from Federal Urdu University. She holds expertise in multiple departments like content writing, Content marketing, and social networking. She also handles our website content and design help tutorials also...

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