Lead generation is not just about encouraging new users to visit your website. The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers.
Today, you can choose from a variety of strategies and tools for lead generation: online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing platforms, etc. The difficulty is that there’s no universal solution, especially when it comes to “hot” leads. Thus, you should always focus on the characteristics of each specific business model.
Choosing the right tools for hot lead generation for your business will help you scale faster, expand the VIP-client segment, and earn additional profits.
In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers.
Top 10 Lead Generation Tools for Hot Leads
Lead Capture Tools
Lead capture tools help convert anonymous website visitors into authorized subscribers. Such tools are essential for inbound lead generation approaches. This is done by using static website subscription forms, pop-ups, quizzes, surveys, etc.
Facebook Lead Ads is a product rolled out a few years ago to help advertisers capitalize on its massive audience to get better conversion rates for campaigns.
Facebook Lead Ads is a tool specifically designed to collect leads at a lower price, allowing you to collect information from prospects both from mobile and desktop ads. With LeadsBridge, you can synchronize all these contacts with more than 370 tools including CRM and Email Software.
98.3% of Facebook users access the platform through mobile devices on a monthly basis. Although most FB users get access to the social network through a mobile device, the conversion rate of the ads was much higher on the desktop, with only 34% of user conversion from mobile devices.
So in 2015 Facebook launched Facebook Lead Ads to maximize the online conversion of the ads campaigns on Facebook from a mobile device.
Pipedrive is a young, gradually developing CRM system intended for small and medium-sized businesses. Its functionality is a simple but effective sales process management tool. The system doesn’t have advanced functionality, powerful analytics, or reporting. It’s just a cloud solution based on SaaS (software-as-a-service) services. Integration capabilities are also limited. However, for the majority of system users, such capabilities are not really necessary. You can organize your work from any computer or mobile device.
The main consumers of the service are small companies, startups, freelancers, and individual entrepreneurs. For this segment of users, the number of contacts, contracts, and interactions with clients is quite low. Their main requirements are simplicity, convenience, and intuitive operating principles of a CRM system. And Pipedrive outperforms many of its competitors here.
The cheapest plan (Essential) will cost you €12.50 and grant you access to features like lead, deal, calendar, and pipeline management, simple data import, easy customization, 24/7 support, and 275+ integrations. A free 14-day trial is also available.
Optinmonster is a service that specializes in creating forms to collect contact data. These can be both standard pop-ups and, say, gamified wheels of fortune with awards/bonuses for a subscription.
- Drag-and-drop form editor;
- Setting behavioral triggers for certain pop-ups;
- Page-level targeting settings for segmented form display (e.g., by geolocation).
The minimum cost is $14 per month for an annual subscription. Optinmonster plans differ by the available functionality and the possible number of page displays with pop-ups.
The Wisestamp email signature manager provides email signature marketing capabilities.
If you have never heard of email signature marketing that does not surprise me because it is generally one of the least known and underutilized lead generation channels, even though it is highly valuable
Wisestamp is used to easily make and run email signature lead-gen campaigns by deploying a global email signature for all company emails, which includes a CTA button or banner, as well as links to social media.
Contact Finder Tools
If you don’t want to wait for a potential customer to reach out to you, you can try to find them yourself to get an opportunity to make an offer and close a deal. This practice will keep adding fresh leads to your sales funnel, with you taking the first step.The key is to ensure that the tool you choose will find valid contacts that are relevant to your business.
Hunter is a tool for finding an email address based on a person’s domain or name. In addition to emails, the service can also provide positions, phone numbers, and social media accounts. All data is taken from publicly available sources, listed in the search results.
You can install Hunter as a Chrome extension to get a number of additional features. For instance, you can find out the contact information of an author who posted material on the page you are currently viewing.
There are 25 searches available for free. If you subscribe for a year, the cheapest monthly plan (Starter) will cost you $49. It includes 500 searches and 1,000 verifications per month.
LeadGibbon uses its own Lead Database to find potential customers, and also works as an app for LinkedIn Sales Navigator, finding leads on LinkedIn.
- Advanced filtering options (industry, company, position, etc.);
- Convenient LinkedIn search;
- Search by name and domain;
- Built-in address verifier. etc.
The service offers a free trial period, which involves uploading 5 contacts. Paid plans start at $49 per month for 1,000 monthly credits (Basic).
With online chats, you can not only support your existing clients in real time but also attract new potential customers. Let’s see which tools can help you with this.
Intercom is a communication platform for working with clients. It allows users and company representatives to exchange messages directly on the site or in the app. The platform includes a set of integrated products for each team, incl. sales, marketing, product, and support.
Intercom mechanisms allow you to set up targeted communications with customers on the website, in the network, mobile apps, and via email.
Thus, Intercom suites include Conversational Marketing, which you can use to convert visitors into customers. Bots and communication routing rules take the shortest path to lead conversion. And you are able to collect contact information as you chat.
All price plans are custom and calculated depending on the number of your teammate Seats (e.g. Conversational Support or Conversational Marketing) and the number of customers reached via Outbound messaging. A free trial is available.
- Real-time conversations and chat messages;
- Email or web messages;
- Data collection;
- Email A/B testing;
- Permissions management;
- Trigger auto-messages by time/behavior;
- Message targets;
- Custom template creation;
- Message schedule;
- Sender’s domain check;
- Audience segmentation;
- Real-time performance monitoring.
- Message grouping, etc.
JivoChat is an all-in-one business messenger for communicating with customers in chat, by phone, email, and social networks. The peculiarity of the service is that it allows your visitors to communicate with you using their favorite platforms. In return, you get their contacts on those platforms.
The basic plan is available for free, the Professional version can also be tested for 14 days, after which it will cost you $19 per agent per month for an annual subscription.
JivoChat features (Basic version):
- Unlimited chats and websites;
- Customizable chat in 25 languages;
- Desktop, mobile, and browser apps;
- 24/7 customer support;
- 2-month chat history storage;
- Basic CRM functions;
- Team chats for an unlimited number of staff members.
Professional version ($19/month)
Includes everything from the Basic version + the following:
- Unlimited history storage;
- Proactively start chats and catch leads using Smart Triggers;
- Complete visitor info including IP addresses, region, visit the source, and more;
- Canned responses with an automatic helper;
- Chat transfer between agents;
- Monitor website visitors in real time;
- Connect JivoChat with chatbots and don’t miss a single request;
- Use built-in CRM to turn new customers into returning ones and grow your business.
Landing Page Designers
Landing pages are one of the most important marketing tools for attracting potential customers and collecting contact data. It’s their quality that largely determines if a visitor will want to continue interacting with this or that brand as a lead.
Special services will help you build an effective landing page with ready-to-use templates, drag-and-drop editors, configured integration with email marketing services, and A/B testing of landing pages.
Unbounce is one of the most famous services for creating landing pages. With a drag-and-drop builder, you can create, run, and optimize landing pages for different campaigns. You can also add a form with different fields to your landing page to collect the necessary information about potential customers.
A 14-day trial period is available for each plan, with the cheapest one starting at $90 per month for an annual subscription.
Datis Mohsenipour, Director of Marketing & Partnerships, at Outback Team Building & Training is a big advocate of Unbounce. “They are constantly raising the bar when it comes to a landing page builder. My favorite feature is the Dynamic Text Replacement feature which allows me to use one landing page for multiple ad campaigns.” Datis shares.
Instapage is another handy tool to create your custom-made web pages with a drag-and-drop editor and ready-to-use templates. You’ll also get access to a free image and video library. Instapage landing pages integrate easily with most newsletter services, making it easy to quickly expand your contact database and for further interaction.
The minimum plan is $199 for a one-year subscription, and a 14-day trial is available.
Effective lead generation is essential for sustainable business development, but the most important thing comes after that. We’re talking about growing leads, their progression through the sales funnel, turning them into customers, and then, if you’re lucky, into brand evangelists.
The foundation of successful lead management is competent, relevant, personalized, and timely communication. We sincerely hope that our selection of tools will help you achieve this goal.
Finally, we’d like to remind you of important components of a quality lead generation solution:
- System of interrelated marketing channels (email, SMS, web- and mobile push notifications);
- Advanced segmentation algorithms;
- Web-tracking for generating personal recommendations, etc.
Good luck with getting your leads!