The world is approaching about 200 million companies around the world! It is very difficult to commence your target audience in this huge competition!
To stand-out between your competitors, you need to think OUT OF THE BOX!
Planning growth marketing strategies are all about entertaining your loyal customers through healthy and interactive marketing tactics.
Your marketing manager should make the growth marketing strategies that create a loyal user base.
Growth Marketing Strategies helps you get new leads and customers by using a loop-hole or a feature of already existing platforms.
It keeps you updated with the latest market demands. You can collect enough data which can be used in the future decision. Growth is important for any company.
As Wealthfront’s VP of Growth Andy Johns said:
“If finance owns the flow of cash in and out of a company, growth owns the flow of customers in and out of a product.”
Growth is dependent on the depth of sorting the profiles, the deeper you dug and analyze the user the more accurate leads you’ll get.
Let’s Learn How to Apply these 5 Growth Marketing Strategies for the Growth of Your Business!
1. How to Generate Leads from Linkedin
Linkedin is one of the best platforms to grab a huge amount of genuine leads.
All you need is to work smartly and use tactics that could build interest of your audience towards your content.
Not sure if this adds any value or it’s a required step for this strategy?
Are you Ready??
Let’s Do It Together!
Tools you will need:
You will need to have accounts on LinkedIn, and PhantomBustom to carry out this growth strategy successfully.
Step 1: Find a Linkedin post which is getting a huge number of comments and likes. Just like the one shown below.
Find your competitor’s post and copy the URL
Copy and paste the URL in new tab.
All that you need is:
- Copy our session cookie from LinkedIn.
- The URL of a LinkedIn post you want to grab followers from
- The name of the CSV file you want to create
For Linkedin Session Cookie: Go to Linkedin > Right click anywhere and click on “Inspect”
Find the “Application” on the right bar hidden under arrows ‘>>’.
Select “Cookies” > “http://www.linkedin.com” on the left menu.
Search and copy “li_at”
In the Dialogue Box:
- Paste session cookie in Session Cookie Field (directed above)
- Create a Google Spreadsheet and change its privacy to public and editable.
- Copy your Google spreadsheet URL so that you can get all your data on that.
- After that, paste the Linkedin post URL you want to gather an audience from.
- Choose a name of resulting CSV file and hit Save
You will be directed to a new window > click LAUNCH!
The process might take a couple of minutes to a few hours depending on the number of followers.
Once you hit launch, you’ll be taken to this screen:
When you’ll get all the links, you can save it to your Google Spreadsheet.
Now Go to Phantombuster LinkedIn Profile Scraper API you will get tons of data of people engaging with your competitors by following few steps!
Click on “Configure me!”
Insert details on the dialogue box popped-up:
You will receive all the data from these LinkedIn profiles with a detailed output like :
Step 2: Create Connections with the Profiles
You cannot connect with the list of thousands of connections manually.
Auto-connect with your competitor’s followers by using the tool, Phantombuster Auto-Endorse.
Bonus! Bonus! Bonus!
Don’t forget to create a post that competes with your competitors so that your followers find it more interesting.
You will need:
- Your Linkedin session cookie
- Spreadsheet URL
- No. of profiles to get endorsed per launch
Put all the details and launch it!
You will be directed to the page like this:
From here, you’ll get the list of connections being auto-endorsed from your Linkedin Account.
Manually this process would take a lot of time and resources.
Auto-endorsement will break the ice between you and your followers! Break it and have fun!
Work Smarter and quicker to grow your market rapidly!
2. How to Build Facebook Custom Audience from your Competitor Facebook Groups
Spending too much money on Facebook ads is not a good idea if you are a startup company.
Here are the tips to extract relevant leads from your competitor’s Facebook group without much efforts and time!
Step 1: Extract URLs from Facebook Group
Join groups that are related to your company.
Go to Phantombuster Facebook Group Extractor and extract the profiles with their basic information like name and their job title.
All that you need is:
- Your c_user and xs session cookies from Facebook
- The link of a Google Spreadsheet (or CSV) with Facebook groups URLs in it, OR the direct link of a Facebook group (group should be public, or you must be a member of these groups)
- No. of members per group: The number of members you want to collect per group. You can leave it, the API will scrape all the group members
- No. members per launch: If you want to scrape all members from a huge single group, choose to retrieve the data in several short launches instead of a long one
Click on “?” to learn how to get session cookie or :
Right-click anywhere on your Facebook Profile
Go to Inspect
From Right Tab find “>> Application”
Go to Cookies
First, copy Session Cookie c-user and paste it on session cookie c-user
then copy, “xs” and paste it on “Session Cookie xs”
Fill in the required fields and hit launch!
You will get your Google Spreadsheet or you can download CSV file.
Look through the member list if you have targeted the right market or not.
Step 2: Use Dux-Soup to get their Linkedin URLs
Dux-Soup grabs first and last names, work nature, job titles company domains and its size through Linkedin profiles.
Get the LinkedIn URLs from Linkedin Post Likers and start processing it in Dux-Soup.
You can also export all the Linkedin URLs in a CSV file.
Note: If you want personal emails, you can buy Dux-Soup’s Revisit Data feature in $15/month
Download Dux-Soup.CSV template.
It extracts first and last names from the profiles. You can get CSV templates from here
Paste the Linked URLs in the ‘Profile’ column
Dux-Soup will update the rest of the data once it revisited the LinkedIn URLs in the ‘Profile column’
Hit ‘Visit Profiles’ from the Dux.
Now Dux-Soup will provide you personal emails.
Dux-Soup has a point system where 1 Dux point is good for 1 email address return
This is how they source all those emails from Linkedin.
The return rate is about 90%
This is the best option for startup companies where the entrepreneurs are not sure if they’ll get the sales or not and if they are targeting the right audience.
3. Building a chatbot is the ladder of Growth Marketing Strategies
A Chatbot is a personalized way of one-to-one conversational marketing.
Step 1: Grow your social audience when someone comments on your Facebook post
Technology has developed a lot! And people don’t have enough time to search and read.
What if you send them a personalized message which let them read your write-ups with keen interest when they comment on your Facebook post.
Let me tell you how!
Create a Facebook Messenger Chatbot
There are many benefits to get connected with your followers through Facebook Messenger Chatbots.
- You can exchange ideas with your like-minded connections
- You can send your new write-ups in their inbox when they subscribe you
- You can stay connected with your new and old followers through Auto follow-ups
- You can gather contact information through Conversational Forms in your CRM or Google Spreadsheet
To create a chatbot, I would prefer Botsify Inc. as it is very user-friendly. You can create AI-powered chatbots in 5 minutes without coding knowledge.
You can register yourself and start your 14 days free trial first.
Select your Criteria. I have selected “Build Messenger Audience for Facebook”
Select your existing Facebook Page if you have or “Create New”
You will be directed to another page.
Select your plan according to how do you want to build your Chatbot Audience.
I have selected “Acquire Users From Facebook Post Comments”
Now fill 3 quick fields to continue working.
1. Keywords on which you want to answer your commenter.
2. Select the post from drop-down you want to turn on Auto-respond to comments
3. Create an auto message you want to send to the commenter.
Here We Go!
Your post is ready! Now you can work on your latest growth marketing strategy for your business!
Now go to your post and comment any of the keywords you have put.
See how it works!
Chatbots are a great way to communicate with your leads. It plays a vital role in growth marketing. You can extract basic contact details of your user and gather them in CRM or Google spreadsheet to use it further in email marketing.
Create Content that is more engaging so that your followers turn on the notifications of your page.
Whenever you post any valuable content, your follower will like, comment and share it.
In this way, you’ll reach the target of your growth marketing strategies.
Write a post that might raise questions. Turn on post comments so that whenever someone asks questions on your blog post, you can answer them in person too!
It will leave a great impact on your reader and he will find you promising!
4. Create Cold Email Campaigns to Grow Your Business
Once you have got a list of emails from Linkedin and Facebook through Phantombusters, it's time to create a mailing campaign for your business through Mailshake.
Sign-up with Mailshake
Create Mailing Campaigns
Note: Send 1 sequence to 75 people/day.
Before sending emails preview six emails to ensure all fields are filled like first name, city name etc.
This column is for creating the format of your email.
Copy and paste your email content which you have drafted for the campaign.
Check if the format looks good!
You can now schedule your email campaign and send it to your leads!
5. How to Hack SEO and Content Marketing With Ahrefs
Do you also want to become one of the top content writers on Google?
Looking for the content ideas with zero difficulties that could bring a lot of organic traffic on your website?
Ahrefs has made it easier for us!
Follow these easy steps to get Ahrefs!
Go to “Ahrefs Content Explorer” and write the keyword you want to search.
I have searched for “Growth Marketing Strategies”
Now hit search! You will be directed to another window which looks like this:
Go to “Organic Traffic” and enter “1000” in “From” field.
From this option, Content Explorer will only show the content with 1000 Organic Traffic/month.
Now under the “Referring Domains” enter “0” in “To” field.
You will be directed to all the articles with:
- More than 1,000 organic traffic/month and
- ZERO backlinks
These articles receive tons of traffic without any effort in affiliate marketing.
You will find a list of articles from which you can take an idea and create your own Content Title.
There are a lot of companies that help you in making Growth Marketing Strategies!
By following the above strategies you can:
- Create a Successful long-term relationship with customers
- Drive demands for your business with new leads from Linkedin
- Automatically response to your customer questions & keywords on a Facebook post
- Automate the follow up with the cold prospects
You may also like: this foolproof growth marketing strategies guide including 230+ Customer Acquisition Tactics to Scale Your Business.
Growth marketing strategies can be varied according to your marketing campaigns. All you have to do is to focus on creating content that engages your customers more often and create the customer experience.