11 Best lead capture tools for your website

11 Best lead capture tools for your website

Lead Capture is not difficult today. I agree that around 61% of the marketers feel lead capturing is challenging. 

Does the statement sound familiar to you? Are you facing a hard time capturing leads for your business? If yes, then we have covered you at the right time. 

Here is the list of awesome lead capture tools you can use to improve your lead generation. It also helps your business grow in no time. Let us discuss more the lead capture techniques and the tools related to them. 

Why Is Capturing Leads Important For Your Business?

Few marketers always confuse between lead capture and lead generation. Few assume that both are the same. But, to the extent, both are different. Lead capture is a part of the lead generation process. You capture a lead through myriad ways and convert them into a business through the further lead generation process. 

Some businessmen believe in a formula: More leads = More Money. Ignore them. In fact, 72% of the B2B companies have been focusing on lead quality over lead quantity. A lead is simply the contact information of the customer to take respective action from the business owner. 

On the website, marketers use attractive exit-intent popups, web forms, and other marketing strategies to collect email ids and other contact information of the visitors. 

Let me take you to the example that illustrates the good lead capture. 

lead generation tools

In the above example, we can see how well they have been using their CTA wisely. Every powerful CTA phrase triggers the action of the visitors. When the visitor denies giving their email address, the CTA itself makes them think twice. This is a perfect example of lead capture. 

But, without lead capturing tools, this is not possible. Lead capturing tools have spread out in the marketing world. It becomes a handy solution for marketers to capture quality leads within a short span of time. 

Let us dive into the top 11 lead capture tools to boost your business to the next level. 

11 Best Lead Capture Tools For Your Website

Though there are different marketing strategies revolving around, statistics show that the website is the best place to capture quality leads.  Next to the website, you can rely on email marketing to capture leads. 


Without any delay, let us discuss the lead capture tools that have been ruling marketing in the current era.  

1. Optinly


Optinly, the goal-based popup plugin, captures visitors from bouncing back. It specifically triggers the visitors and captures their attention. It becomes a huge plus for your website to capture more valuable leads. Creating attractive popups is easy and flexible in Optinly. With this no-code popup creation, many businesses have been benefited. 

You can make use of the premium templates to create popups that grab the email address of your visitors. There are several types of popups in Optinly including,

  • Gamification Popups
  • Notification Popups
  • Floating Bar Popups
  • Sidebar Popups and more

Added, Optinly users can enjoy a free 14-day trial to experience the features and to get in love with it!


  • In-built popup editor with 75+ responsive WordPress popup templates
  • Pre-existing marketing goals to improve your popup campaign 
  • Multiple popup form types to capture more leads
  • Unlimited popup campaign creations with no limit on page views
  • Easy and flexible installation and popup creation 
  • Advanced popup triggering options including page-based trigger, exit trigger, device-based trigger, and more
  • In-depth popup campaign analytics including the clicks and views. You can also export it in CSV format
  • Seamless ESP and Webhook integrations 


Starts from $25/month

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2. Hello Bar

Hello Bar

Hello Bar, a narrow strip present on the top of your web page, invites visitors to join your subscriber’s list. It is an email capturing tool that has an advantage over popups. Being a sticky floating bar, it attracts the visitors and provides them the opportunity to sign up for your newsletter or other updates. 

Hello Bar’s free version carries branding but it is fairly a small icon on the left side of the bar. When you move for the paid version, you can neglect the icon and create different messages with different email capture forms for different pages. 


  • Highly convertible popup templates
  • Dedicated Marketing expert to review your site goals
  • Exit-intent technology to reduce cart abandonment
  • A/B testing to optimize sales funnel
  • Targeting parameters
  • GDPR policy and Google SEO complaints


Starter – Free

Growth – $29 /month

Elite – $99 /month

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3. OptinMonster


OptinMonster, the best lead generation plugin, converts more website visitors into subscribers. It has a drag and drops editor to customize your popup templates. You can create popups and other lead generation forms using OptinMonster. It comes up with 50+ beautiful templates. It has a comprehensive set of targeting and personalization features. 


  • Powerful Targeting campaign options
  • Beautiful lightbox popups
  • Adblock detection
  • Drag and drop editor
  • Easy ESP integrations like MailChimp and more


No free plans are available. The paid version starts from $9 to $49 per month

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4. Sumo


Sumo, the best WordPress lead capture plugin, highlights the social sharing of the users. It helps in great analytics to improve the lead capture and customer retention ratio. You can use the beautiful templates to attract your visitors. It has a bundle of email optin forms to choose from. With the easy customization option, creating popups and email optins seems easier. 


  • Multiple email optin forms 
  • Email optin forms with attractive styles
  • A/B testing to analyze the performance
  • Free WordPress popup and optin form
  • Easy email integration with other platforms


Starts from $39/month

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5. Thrive Leads


Thrive Leads, another lead capture popup plugin, helps you to create stunning popup forms. You can create popups using the WordPress dashboard and grow your email list. It is mainly focused on conversion-based WordPress templates. It helps in great targeting and helps you to have control of the popup campaign. 


  • Drag and drop editor for easy customization
  • Easy email integration
  • A/B testing
  • Multiple optin types including lightbox popups, 2 step optins, etc
  • High-level targeting options


Starts from $67 to $147

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6. Unbounce


Unbounce, a WordPress lead capture plugin, helps in creating landing pages for lead capture and lead generation. It is a helpful tool for many websites that wish to have an attractive landing page. It offers a variety of features to make the landing page design awesome. You can create eye-catching pages and easy fill-out forms too. 


  • Drag and drop editor
  • 100+ responsive landing page templates
  • Built-in A/B testing
  • In-depth analytics
  • Easy integrations with MailChimp, Salesforce, etc
  • Compatible with both mobile and desktop


Starts from $80 to $300 USD per month

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7. Gravity Forms


Gravity Forms, the best WordPress advanced form plugins, is easy to use and goes far beyond the basic contact form plugin. It helps in collecting the contact information of the visitors to grow your subscriber’s list. Using Gravity Forms, you can create online forms quickly without any hassle.


  • An intuitive drag and drop editor
  • 33+ form fields
  • Ability to create multiple forms for various pages with the save-progress option
  • Control over date or number of entries
  • Conditional logic feature 
  • Front end WYSIWYG enabled forms
  • Mobile-friendly online forms
  • Flexible add-ons


Starts from $59 to $159

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8. LeadFeeder


LeadFeeder, the best lead capture tool, helps the website owners to know the details of the B2B company even though they fail to fill out the contact form. It helps you to find contact information and give a follow-up to the visitors about your product or service. It also helps you to outreach leads in the sale pipeline. 


  • Automation reporting
  • CRM integration
  • Customizable lead filtering
  • The visitor identification and behavior tracking
  • Automatic lead sync
  • Email Integrations
  • Real-time data
  • Sales analytics


Starts from $69 to $629

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9. Hunter


Hunter, the lead capture tool in the list, helps you to find and validate the email addresses of your website visitors. If you are looking out for a person’s contact information. Hunter makes it easier for you.  It comes up with the confidence rating for the email address tracked. It is an excellent B2B lead generation tool to track the email addresses and get in touch with them in seconds. It helps you to grow your business. 


  • Finds email 
  • Verifies emails with a confidence rating
  • Auto responding to emails
  • Easy domain-email search
  • Available in Google Chrome extensions
  • Hassle-free email tracker


Starts from $39/month applicable for 1000 email requests/month

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10. MailChimp


MailChimp, the most popular email marketing lead capture tool, helps you to send myriad emails to your subscribers. MailChimp also offers email automation, graphical representation of data, and customer interactions. It allows users to design, share, and track the email newsletters and its response from your subscribers. The built-in analytics becomes handy when it comes to analyzing the performance of the campaign. 


  • Interactive drag and drop editor
  • Built-in reporting and analytical functionality
  • 250+ integrations
  • Automated newsletter scheduling
  • A/B Testing
  • RSS Feeds
  • Geolocation
  • Mobile-friendly app available in both Android and iOS


Starts from $10 to $199 per month

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11. HubSpot Online Form


HubSpot Online forms, a part of HubSpot’s suite, become a great lead capture tool for small businesses. The online forms help in saving time through its email outreach templates and follow-up themes. It can easily interact with your customers more proficiently. You can connect HubSpot online forms to your local and online databases in several ways. 


  • Marketing Automation
  • An accurate and detailed report 
  • Analytics
  • Standard customizable forms
  • Salesforce integration



Download Now

Try These Lead Capture Tools Today!

Everything is done. As you can see, there are a lot of tools when it comes to lead capturing and lead generation. If you are wondering about these lead capture tools before, now, the list of top lead capture tools is in front of your eyes. Before indulging in using these lead capture tools, try to optimize your website to convert more leads into business. Pick up the best lead capture tool that suits your business and helps in increasing your conversion rate. 

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