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Most marketers today spend a lot of time, energy and resources to establish their business social media presence due to the ever-growing need of social media to not just connect with customers but grow massively - of course with the right strategies and tools.

There is more than half of the entire world’s population using the internet right at this very moment. 

You no longer have to spend thousands of $$$ on an advertisement to run on television; Facebook is providing you many lead generation opportunities through paid advertisement on Facebook and Messenger both. The more you sweeten the pot, the more leads you get!

Marketing managers of this age plan and strategize around the latest social media trends because what worked back in 2014 won’t probably turn out to be as effective for the market of today.

Social media is a highly competitive place, you will have to take all kinds of risks to achieve what you have aimed for and it is always going to be a hit or miss unless you find a middle point where your audience finds you relevant and interesting.

What Makes it so Special?

The fundamental concept of social media automation is to reduce the amount of time and effort you spend on repetitive tasks that slow you down in achieving your social media marketing goals. Not just automatic social media posting, you can use different tools for many more daunting tasks that slow you down.

With the increased demand of businesses social media presence due to 4.2 Billion possible users, there has been an equal increase in the need for social media marketing tools that are smart, comprehensive and cost-effective to capture as much of their audience attention, as possible.

In today’s world for any small or large business with any number of social media audiences, it is always a great idea to opt for automation. 

Social media automation comes in many different shapes in sizes - depending on what exactly your business need.

A social media automation tool is capable of doing the job of multiple employees alone.

Social media marketing has been widely popular among organizations these days and marketing professionals are required to manage and effectively put their social media to good use; lead generation, brand awareness, and PR.

SMM (social media marketing) can benefit you to establish and run your business online or grow your existing online presence to a greater extent.

So without any further ado, lets jump right to the 8 reasons, why your business needs social media marketing.

Reason #1: Customer Acquisition is Easier

 The number 1 reason for you to opt for social media marketing is the ease of finding your customers with a very less amount of investment. 

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. 

By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened the user experience. 

Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.

Reason #2: Reach out and engage with your customers

Social media is a good way of engaging and interacting with customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. 

Moreover, communication and engagement with customers is one of the ways to win their attention and convey them your brand message. Thus, your brand will reach more audiences in real terms and gets itself established without any hassle.

Reason #3: Your Content gets Streamlined

There are some readily available 360-degree automation tools that help you not only schedule your posts but also replicate them whenever you want. These tools help you save time in doing repetitive tasks. 

However, timing your content is very important - which is mostly because of the demographics of your audience. If your audience has a different time zone than yours or belongs to multiple time zones then you have to customize your schedules a little more. Kontentino can help you choose your custom audience for a specific post!

When your brand is consistent on social media it builds a strong following. We have seen many companies who have created social media profiles on popular social networks but failed to create consistency with their content.

This clearly shows that more and more businesses have acknowledged the power and usefulness of social media marketing.

Reason #4: Faster Customer Support

Despite your content scheduling, tracking post analysis, advertisement running on multiple social media platforms, what about the dozens of queries pending to be responded in your email?

If your inbox is flooded with messages you are probably missing out on some - which means a higher chance of losing a customer too. In this scenario, your best bet would be automated customer support that responds to queries to save your time and hassle. 

Botsify is a chatbot building platform that helps you automate your messenger and website chat. You can create custom chatbots by creating multiple conversation scenarios, add multimedia, google search and lead collection forms to it. Most chatbot platforms offer real-time support to your customers however, botsify does more than that.

You can generate leads faster with a chatbot by adding - collect leads through messenger chatbot using Lead Generation Forms within the conversation. Create conversational forms with Botsify to make your chatbot interactive and collect user information then and there!

Reason #5: Optimize your Social Media

Increase your productivity and efficiency while working on that facebook lead generation of yours!

You may also like: How to generate leads faster with these 10 Tools 

There is a tool for everything from figuring out what your audience does, where it comes from, where your targetted market search for the same product you are about to launch, how much traffic your content might potentially get you and where to look for advertisement on your blog. 

Social media tools like Hootsuite, Feedly, MeetEdgar and many more are all free or paid platforms that help you optimize your social media and stay ahead of your monthly content calendar!

Reason #6: Finding Content becomes Easier

If you want to find out the most trending topics that you want your content to revolve around (which is highly recommended) then Buzzsumo is your best bet! You can find the relevant trending topics and how they are performing. All you need to do is automate your research by providing the relevant keywords you want.

Reason #7: A break from traditional marketing strategies

Social media marketing seems very basic and all figured out, but there is always a good amount of planning and strategizing behind all the successfully running content you see online every day. 

When you step into SMM, you get familiar with the social marketplace, learn to strategize, plan and execute successful campaigns. Also, be able to analyze the success and failure of your strategies and know where and how to improve for your next one!

Even more so, If you are working as a marketing professional already, you must have noticed the increased demand for social media experts, digital marketing managers, community managers, and content marketers. 

Reason #8: You Create Your own place among the competition

There is no denying the fact that most businesses are doing a fantastic job just with an online presence which made the big names in the corporate world to move over to the online world too!

About the author

Areeba Khan

Areeba joined the Team as a Content Writer and works closely with the Development Team to stay on top of Botsify platform updates. Her core responsibilities include Writing and Developing Content of our Latest Features, Blogs, Ebooks and Social Media. She has Blogging/Content Writing expertise of more than 5 years - is an Arts Undergrad from University of Karachi.