The Role of Text Message Marketing in Building Consumer Loyalty

Text message marketing is one of the most popular and growth tools for businesses to getting in touch with their customers. Text messaging is perhaps the most powerful medium of communication in existence at this time, mostly because it allows you to reach anyone instantaneously without requiring any action on part of the recipient. Anyone who owns a cell phone with a network connection has text messaging enabled on their phone, so a short message can be sent to their phone.

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