Whether you are just starting with an e-commerce system or already have one, increasing the traffic to your online store is always key. To increase the importance of e-commerce, it is important to make your site as easy and efficient as possible for users to access. Of course, some professionals specialize in this area and can help you build an effective e-commerce site, but if you don’t have the budget for it, I recommend considering the following 7+1 effective e-commerce strategies as a starting point.
1. Use analytical tools
I just mentioned costs. Hiring a professional is much more costly than doing things yourself for your website, but if you can, by all means, use some sort of web analytics tool, even if it costs money to buy and use. Using analytics tools such as heatmaps, session replay, or customer feedback collectors can help you understand and get to know the users who interact with your site. Several types of heatmaps are distinguished. There are clicker, scroll, and segment heatmaps. Each of these tools can give you insight into what visitors think about your website. Which areas are popular and which are less popular within your website? In addition to heatmaps, I also recommend using session replay, which allows you to easily see where your customers clicked, scrolled, or read more or less. Speaking of tools, while chatbots are not analytics tools, they can be important tools that can save you time and effort in your day-to-day business, not to mention help you generate conversions, but I’ll talk more about chatbots later.
Other tools that can be relevant and helpful to increase your sales include a sales CRM system or even a meeting agenda tool to help run effective sales meetings.
2. Use paid campaigns on social media
As I’m sure you know, one of the big advantages of paid campaigns is that you can target well. They help you reach potential customers more easily and TikTok lead ads are a good example. The disadvantage, of course, is that they are not free. But believe me, they are worth using to build an effective e-commerce system. Getting potential customers is a key step in building an e-commerce system.
One of the best ways to do this is to target your ads to people who have already visited your site once or even several times. Using an example, if you might be selling handsets and one of your customers has already placed the latest earpiece in their basket, but for some reason hasn’t bought it, it’s time to remind them that the earpiece is still waiting for them. Show him a related ad on your social media profile. The more times she sees that advertisement, the more likely she is to buy that particular device.
If you aren’t familiar with campaigns, then delegating work to a digital marketing expert in Europe can be a great way to increase your success because they know how to optimize retargeting techniques so that prospective customers see your content multiple times and come one step closer to conversion. Additionally, they will use innovative, research-driven approaches to create ads that reach your target market and stand out from competitors.
Of course, it’s also important to know which age group you’re targeting, as Instagram is more relevant to 15-35-year-olds, so make sure you choose a social media platform for paid campaigns where you can reach the people you want. Positioning is a key step in e-commerce, which if done properly will lead to conversion rate growth and lots of satisfied users.
3. Influencer marketing
If we have already talked about social media, I think it is important to mention the related influencer marketing. Find out which influencers are present in your industry and which ones have already established a relationship of trust with their followers. As prominent players on bloggers and social media, influencers are highly trusted by their supporters and are keen to promote or even recommend products to their followers. So with their help, you can achieve increased traffic to your e-commerce system. Of course, engaging an influencer sometimes involves costs, but it’s very difficult to achieve success without investment. So never give up an opportunity because it is sometimes costly. There will always be costs, but success is not free.
4.Take time for content marketing
Nowadays, anyone can open an e-commerce store if they want to. The question is who can stay on top and who can stand out from the competition. One of the best tools to stand out can be content marketing. Content marketing is considered a time-consuming field, which is why many people don’t even apply it, even though it can be a great success.
Content that is interesting, engaging, and stands out can attract customers to your online store and website. It is important that the content is unique and of high quality. Don’t get into content marketing just to have one. Get started if you can dedicate enough time, to unique and interesting content for your audience. Remember, you’re creating content for your audience to convert them into a loyal and paying customer. So, make sure to keep your content both informational and focused toward converting those customers. You can even take ideas from some best books curated for salesperson. They will give you some addtional tactics to create quality content that converts your visitors into customers.
Speaking of content marketing, I would like to come back to web analytics tools, specifically the role of heatmaps. There are several types of heatmaps, and I would highlight the role of scrolling heatmaps, which can help you in content marketing. The point of scrolling heatmaps is that they help you to know how long users scroll down your blog interface, so you can know where to place important links within your blog, and how long to plan your articles. Feel free to use them if you want to be successful.
5. Use email marketing alongside influencer marketing and content marketing
Email marketing is one of the most cost-effective and simplest methods of customer acquisition. It is very simple to use, but effective. As I mentioned earlier, it is important to get potential customers as quickly and efficiently as possible. Email marketing is one way to do this.
You can use it to send messages to your mailing list that are personalized, i.e. not templated. You can also reach them through any device if they have subscribed. And yes, how do you get them to subscribe? This is a very good question, and it’s often where things tend to fail. I suggest you offer them discounts. Provide them with value. Make them feel that it will only be to their advantage, not their disadvantage if they sign up. However, you should remember that you must always remove invalid email addresses from your database by using an email validation service. This helps you to increase your email deliverability and engagement rates. For example, you can check how to find someone’s birthdate and then use this information to create personalized messages, offers, and promotions that are suitable for them.
Email marketing is especially important in areas of e-commerce such as blogging or newsletter creation. If you engage in these areas, asking users to promote your blog or share your newsletter with others will also increase the number of subscribers to email marketing, which will lead to increased e-commerce. If you have more and more potential customers, this will be reflected in the numbers on your website. I am thinking here of an increase in traffic to your website, which is a very important factor for SEO. Increasing the number of visitors will also lead to more conversions, not to mention that user satisfaction will also be boosted by the success of your website.
6. Use chatbots
Chatbots are software programs that can work on multiple tasks, even difficult ones. They can schedule appointments with potential customers, and answer common questions. It only takes a few seconds to complete these tasks and tasks and customers can have their questions answered. I didn’t say at the beginning that chatbots can save you a lot of time. And in today’s world, it’s clear that speed is of the essence, as customers are not willing to spend time waiting.
Of course, many people question whether chatbots can be smarter than humans. That’s right, they are not smart, but they are faster. That’s why, if chatbots can’t solve potential customers’ problems, chatbots should redirect customers to platforms where they can be sure to get a good answer. For example, customer service.
But that’s not the only reason to use chatbots. They have the potential to create value for users, who will use their satisfaction to generate conversions on your website, which will make your e-commerce business a success.
Today is even easier to create chatbots through dedicated chatbot builder software that let you configure them as you wish and build them in a few minutes.
7. Pay special attention to automation
You should extend marketing automation to several areas, such as:
- Market segmentation
- Email marketing
- Social media marketing
- Cross-selling
- Inbound and outbound marketing
Automation is also software that can help you automate various marketing processes to reach potential customers. I’ll share with you a few of the reasons why marketing automation can be an effective area for both e-commerce and e-commerce. With automation, you can set it up so that potential customers are notified of what’s most important to them through the right channels, at the right time. Not least, you can reach customers who are at a higher level.
The above 6 factors will take you just enough time and money if you want to apply them all to your e-commerce, but even though some of them are time and money-consuming, believe me, these investments will pay off 100% in the future, just be patient. However, here’s another tip to automate your activities, as it will help you save time and money if your activities are coordinated.
Automation is not a simple area, so there are areas where you can easily make mistakes if you don’t pay attention. Don’t ruin customer loyalty with spammy emails, use personalized messages instead. Marketing automation is not enough to set it up once and let it do its job. You need to constantly monitor changes if you want to stay effective.
+1.Reward loyal customers
Who are loyal customers? Those who could get your products or services elsewhere, maybe even at a lower price, but still buy from you. That’s why it’s important to reward them. You shouldn’t lose them, because they usually buy several times a year, plus they’ll be happy to recommend your product or service to people they know if they’re happy with it. Their role is key.
If you reward them from time to time, you’ll always stay top of mind. You decide the rewards. Many will offer them coupons, discounts, even branded men’s collections of perfumes from the online store, and maybe free home delivery over a certain amount. Test to see which method generates more traffic, and which they prefer the most. It’s important to know that e-commerce works on a give-and-take system. It is also important to note that the demand for the following discounts and rewards varies from age group to age group. It is important to assess who is happy with what and what gives them added value. If you are already providing discounts or any kind of coupons or gifts to your loyal customers, they should be of real value to them.
Summary
The 8 methods mentioned above cannot always be introduced overnight. They can sometimes be costly to plan, but they are certainly time-consuming. However, if you include tips such as automation, you can already save time as the activities will be coordinated with each other, so you don’t need to pay attention to them separately. However, it is important that you apply the tips mentioned above if you want to own an efficient e-commerce system. If you feel that things are not working as you had planned, consider using an e-commerce website development company or a mobile development firm like Diffco. I mentioned at the outset that this may not initially fit into your budget, but hiring a professional will produce results that will give your site a boost. I may have shared a lot of things with you all at once right now, so if you want to remember the 7+1 tips I mentioned above, save this blog article and pick it up when you need it again. Go for it!
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