Artificial intelligence (AI) chatbots have been in in-vogue in the past few years due to the time and money they save by keeping customers happy and satisfied with support services. They allow online businesses to put their customer support on autopilot without sacrificing personalization.
For these reasons, you can also use chatbots on your blogs even if you’re not selling anything or have no customers or clients to reach out to. As long as your blog generates traffic, there’s always a place for chatbots to become part of your strategy.
In this post, we’ll talk about how you can leverage chatbots to grow your blog engagement and achieve your goals faster and better with or without a marketing budget.
Point Visitors to What They Want
Sometimes, visitors don’t know what they’re looking for on your site. Or after reading one article, they’ll just bolt out of your blog and visit another one, not knowing that you have articles on topics they’re looking for.
There are many reasons why people might feel lost or leave your blog. However, let’s focus on how you can get them to stay a little longer.
Using your chatbot of choice, you can create a conversation flow that lets readers choose topics on your blog that are related to the one they just visited and read. After they click on available topics, the chatbot will redirect them to a page containing articles about their chosen subject.
This allows visitors to check out your content and keeps them from leaving your blog, especially if they find the information they’re looking for. This is helpful for your optimized content that isn’t ranking yet but provides valuable information that your audience might be interested in reading.
Therefore, by pointing website visitors to avenues where they can find what they’re looking for on your blog, you can increase the engagement rate with your audience, leading to higher satisfaction, ad revenue, or affiliate commissions.
And all of this is possible because artificial intelligence is changing digital marketing for the better, and doing it rapidly.
Generate Leads and Revenue
Lead generation is an integral part of a complete blogging strategy. Instead of relying on organic traffic and social media alone to acquire visitors, you can use chatbots to build your email list. They allow you to foster more personal relationships with your readers by sending them free fundraising newsletter or other kinds and communicating with them individually via email, all of which are integral aspects of the customer journey.
In fact, chatbots are beginning to provide the backup that small businesses and solopreneurs have always wanted but haven’t been able to afford because until now, it always meant hiring more people. With chatbots taking care of most routine communication, all kinds of business ideas for startups can do better right from the beginning.
Before using chatbots, you might use pop-up forms that dynamically appear on the screen and grab the attention of readers. Even a page with a static form could do the job. However, the goal now is to compel visitors to take action, such as signing up on your list.
While both form types are great and can produce results, they have been used to death by most websites. Chatbots give your blog a more unique and distinct feel when it comes to building leads.
The main reason is due to the chatbot technology offered to users. Instead of impersonally asking people for their email addresses, chatbots can carry on a conversation with your readers and make them feel comfortable enough that they’ll ultimately sign up for your email list.
It works because, according to chatbot statistics, chatbots can be programmed to answer 80% of routine questions.
Not to mention, you can create an AI chatbot with great design to make them even more eye-catching than pop-up forms.
You can then connect your chatbot of choice to your email or marketing automation platform where you can send potential customers your drip campaigns to help bring leads down your sales funnel. This will help you generate passive income.
Convert Visitors into Customers
Using chatbots as a way to convert visitors into customers is conceptually similar to using them as a lead generation tool. In this case, however, the chatbot is there to push your products or services toward visitors in the hope of turning them into buying customers.
The key to converting with chatbots is their placement. Ideally, you want chatbots geared toward converting visitors into sales on your money pages or pages where you’re selling a product or service. The page itself should contain all the information visitors need to know about the item you’re selling, but those visitors may still have questions about certain offers.
By creating content pieces like landing pages with chatbots that share a single goal, you can optimize your conversion rates.
This is where the chatbot is very useful. You can set it up to anticipate common questions visitors may have about your page. Create and program answers in advance so the chatbox can address them immediately and provide a convenient digital customer experience for your audience.
At the same time, you can use the chatbot as a contact form of sorts if users find your built-in answer unsatisfactory. They can directly fill out a form on your bot that you’ll receive once they submit it.
Designed correctly, chatbots act as passive income generator.
Set Up Customer Support for Your Premium Blogging Products
Similar to lead generation, “customer support” in blogging is often limited to a simple contact form on a page. To be fair, since most blogging inquiries are about guest posting and link building, there might be no need to reinvent the wheel, especially if a contact form suffices.
However, for more sophisticated blogs that sell info products, online courses, and even membership subscriptions, you’d need more than a form to keep customers and members at bay. If the messages keep coming to your inbox, it’s harder to stay on top of each one. The matters get worse if you’re receiving the same questions over and over again.
This is one of the reasons behind the advancement of customer service automation. Advanced technologies, such as artificial intelligence and machine learning, are changing the face of automated response. Even lower-tech applications like triggering programmed responses to certain questions have come a long way.
This is why even conservative institutions like banks have embraced chatbox technology. In fact, banks offer an excellent example of how to apply conversational AI software in a variety of areas. Banking industry chatbots perform many of the services that call centers once performed, but customers don’t have to wait on hold for assistance.
Similarly, chatbots can make your life much simpler and manage queries about your products and services much better than they did even a few short years ago. Setting up one that serves as your customer support “agent” with prepared answers to customers’ problems or pain points allows you to provide users with what they’re looking for without interrupting what you’re doing.
Your choice of chatbot system will have a lot to do with how successful it can be in satisfying your customers. So, take time to establish the factors to consider for your chatbot before making your selection.
Even with the best chatbot, there will be times when none of the prepared answers do the job. In those cases, the chatbot can escalate the issue to you so that you can address the question personally. You can also consider adding a call now button for your customers to directly connect with your customer support team. This way, you improve customer experience and satisfaction, whether you’re in the jewelry-making business, blogging about health issues, or advising career professionals about workplace strategies.
Conclusion
As you can see, the innovative use of chatbots brings more depth to your blog. It gives you a more dynamic way to interact and engage with your audience without having to personally attend to their concerns in real time. Ultimately, the different types of bots you can deploy on your blog allow you to improve your productivity as you focus on more pressing tasks. Let bots do some of the heavy liftings!
Another great thing about the use of chatbots is their scalability. You can measure which among the bots you used on your blog pages received the best and highest responses compared to others. You can then use the information posted here to experiment and create better chatbots to expand your presence with your audience.
