Build a Cold Emailing AI Agent with Botsify

Picture this: you’ve found the perfect leads, potential clients who’d actually benefit from your product. You sit down to write that first email… then another… then fifty more. By the tenth one, it’s clear you’re spending more time in your inbox than actually running your business.

Cold emailing is powerful, but it’s also painful to scale. Manually writing, sending, and tracking each message takes time, and time is something most teams don’t have.

According to Statista, over 376.4 billion emails are sent daily worldwide, yet more than 20% of sales emails never get opened. Why? Because consistency and personalization often break down when humans try to do it all.

That’s where automation powered by AI agents changes the game.

In this guide, you’ll learn how to build a Cold Emailing AI Agent using Botsify, a no-code solution that combines Gmail and Google Sheets to send personalized cold emails automatically.

It’s not just an email tool. It’s an intelligent outreach system that reads your contact list, crafts messages, asks for confirmation, and sends emails on your behalf, all while keeping everything neatly tracked in your sheet.

Whether you’re a marketer, founder, or freelancer, this agent will help you scale your outreach like a pro without losing the human touch.

Why Build a Cold Emailing AI Agent

Every marketer, founder, or sales rep faces the same challenges when running cold email campaigns:

• Collecting contact lists manually.
• Copying and pasting emails into Gmail.
• Tracking who was sent what and when.
• Following up consistently without sounding robotic.

This process eats hours every week.

A Cold Emailing AI Agent automates all of that.
It pulls data directly from a Google Sheet, writes and sends emails through Gmail, and can even confirm with you before sending.

It’s part of the new wave of AI Agents built on the Agentic AI Platform, where tools don’t just automate, they think.

By combining your contact list with a few intelligent prompts, you can turn a static spreadsheet into a smart outreach system that:

• Sends personalized cold emails automatically.
• Skips manual copy-paste workflows.
• Updates your Google Sheet when emails are sent.
• Keep your outreach efficient and consistent.
  

If you’ve already explored other agents like the Email Validation AI Agent or AI Newsletter Generator, this one connects perfectly in your automation chain, ensuring you’re always reaching out to verified, engaged contacts.

Why Botsify Over Zapier or n8n

Platforms like Zapier and n8n are great for simple automation, but they’re rule-based. They follow commands, not logic.

Botsify’s advantage lies in its intelligence. Its AI Agents can understand context, ask for confirmations, and adapt workflows dynamically.

Here’s how it compares:

With Botsify, you can build, test, and deploy AI-driven workflows that actually understand what you want, not just follow triggers.

Step-by-Step Guide: Build the Cold Emailing AI Agent

Let’s walk through how you can build this agent inside Botsify, step by step.

Step 1: Create the Agent

Start from your Botsify dashboard and click Create Agent.
Name it Cold Emailing Agent, then click Create.

This will open a blank configuration, ready for setup.

Step 2: Write the Prompt

Your agent’s prompt defines its behavior.
Here’s the base prompt used in the video:

Create a Cold Email Automation Agent. Your job is to automatically send cold emails using contact data from a Google Sheet.

You can also add details like:

• “Ask for confirmation before sending.”
• “Use the recipient’s name and company in the message.”
  

Once done, click Send Prompt. Botsify will process and update your agent.

Step 3: Connect Google Sheets

Now, connect your Google Sheet that holds your contact list.

You’ll need:

• A Service Account credentials file (for secure authentication).
• Your Google Sheet URL and sheet name.
  

Upload the credentials, paste the link and sheet name, then click Connect.
Your sheet columns might look like this:

• Name
• Email
• Status (to track pending or sent emails)

Step 4: Integrate Gmail MCP

Next, connect Gmail MCP to send emails directly from your Google account.

In Botsify:

1. Search for “Gmail.”
2. Authenticate with your Google credentials.
3. Once connected, Botsify links Gmail to your agent seamlessly.

Step 5: Deploy and Test the Agent

Click Deploy Agent to activate it.

Then click Start Conversation — your agent will ask for confirmation before sending emails.

Once approved, it reads the contact data from Google Sheets and sends personalized emails through Gmail.

Within seconds, you’ll see the “sent” status update in your sheet.

Who Should Use the Cold Emailing AI Agent

This agent is ideal for anyone running outbound campaigns or client communication.

1. Sales Teams
   Automate outreach while keeping messages personalized.
2. Agencies & Freelancers
   Follow up with leads or clients efficiently without manual effort.
3. Founders & Startups
   Scale early-stage networking or partnership outreach.
4. Recruiters
   Contact potential candidates directly from a shared Google Sheet.

You can even combine it with the Email Validation AI Agent to clean your lists first, ensuring every cold email you send actually reaches the inbox.

Why This Agent Matters

Cold emails still outperform most outbound channels when done right.

But the key is personalization and consistency, and that’s exactly what an AI-powered agent delivers.

Instead of juggling tools, spreadsheets, and reminders, you can rely on a single intelligent system that fetches data, verifies it, and sends tailored emails at scale.

That’s the power of working with an Agentic AI Platform like Botsify, where every ai agent works together to make your workflow faster, smarter, and infinitely more productive.

Conclusion

And that’s it, you’ve built your own Cold Emailing AI Agent with Botsify.

From collecting leads in Google Sheets to sending verified, personalized cold emails via Gmail, this setup turns hours of outreach into a few automated clicks.

Combine it with other Botsify AI Agents like the Email Validation AI Agent or AI Newsletter Generator, and you’ll have a complete system for lead generation, engagement, and follow-up, all without writing a single line of code.

Start building your AI-powered outreach workflow today at Botsify, your go-to Agentic AI Platform for automation that truly thinks.