5 Ways AI Helps Ecommerce

Image Source

With the recent boom in AI technology, it’s no surprise that it’s being used in the ecommerce industry. 

AI is being used to help ecommerce businesses in a variety of ways, from improving customer service to increasing sales. In this article, we’ll explore some of the ways AI is helping ecommerce businesses succeed.

1. Table of Contents

   Toggle

   Improve Customer Service

One of the most important aspects of running an ecommerce business is customer service. If you don’t have good customer service, your customers will be unhappy and may not return to your store. 

A recent Glassix study found that AI can help improve customer service by providing a more personalized experience for each customer. For example, AI can be used to create a chatbot that answers customer questions and provides recommendations based on their previous purchases. This helps customers feel like they are getting the attention they deserve without having to wait in line or talk to someone who doesn’t know what they’re talking about.

AI is helping to improve the customer service. Chatbots are one of the main characters that play a main role in improving customer service. Ecommerce chatbots are widely used in improving customer service.

This also helps reduce the number of customer support tickets that need to be handled by your team. For example, if a customer has a question about a product, they can ask the chatbot instead of contacting your customer support team. This helps reduce the workload on your team and consequently reduces the cost of running your business.

Image Source

But merchants should be careful not to overdo it. A study by PwC found that 59% of consumers feel that companies have lost touch with the human element of customer experience. So, while AI can help improve customer service, it should be used in moderation. Always leave an option for customers to speak with a real person if they need to.

Another way to reduce the workload on your customer support team is by using an order-tracking app. It allows customers to track eCommerce orders without having to contact your customer support team, which also increases customer satisfaction, since they see their order movements in real time, bringing them peace of mind. But it’s important to check if your package tracking app supports the carriers you use. For example, if you ship with EMS, you should make sure that it supports EMS tracking. Otherwise, your customers won’t be able to track their orders.

2. Increase Sales by Improving Product Recommendations

Image Source

Another way AI helps ecommerce businesses is by increasing sales. AI can be used to analyze customer data and provide recommendations for products that customers are likely to buy. This helps increase sales because it allows customers to find products they want without having to search through the entire store. 

For example, if a customer is looking for a new pair of shoes, AI can analyze their previous purchases and recommend shoes that are similar to the ones they’ve bought in the past.

3. Drive More SEO Traffic

Image Source

LLMs like ChatGPT can be used to generate content for your online store, which can be either product descriptions or blog posts. This helps drive more SEO traffic because it allows you to create content that is relevant to your target audience. For example, if you sell shoes, you can use AI to generate product descriptions for each shoe in your store. 

If you would do it manually, it would take a lot of time and effort. Or if you would hire a copywriting agency, it could cost you a lot of money. But with AI, you can generate product descriptions for all your shoes in a matter of minutes.

But there are also a couple of caveats. First, AI-generated content is not always perfect. It can sometimes be repetitive or contain grammatical errors. So, you should always proofread the content before publishing it on your website. Second, AI-generated content is not always unique. If you use the same content as another website, Google may penalize you for duplicate content. 

So, you should always make sure that the content you publish is unique. But anyway, anyone would probably agree that proofreading and checking for uniqueness is much easier than writing the content from scratch.

One more thing to remember is that SEO is a complicated topic and there are many factors that affect your rankings. So, you shouldn’t expect that AI-generated content will magically boost your rankings. You should also invest in other important parts of SEO, such as link building, keyword research, etc.

4. Supercharge Your Email Marketing

Image Source

Email marketing is one of the most effective ways to drive sales for your ecommerce business. However, it can be time-consuming and expensive to create email campaigns that convert. AI can help you create email campaigns by analyzing customer data and providing recommendations for products that customers are likely to buy. 

Also, it can help you overcome something that’s called “writer’s block”. It can be tough sometimes to come up with new ideas for your email campaigns. But with AI, you can generate new ideas for your email campaigns in a matter of minutes, as well as great subject lines, which will help you increase your open rates.

5. Scale Your Google and Facebook Ads

Image Source

A lot of ecommerce businesses rely on Google and Facebook ads to drive traffic to their websites. It’s a great traffic source since it’s predictable (both in terms of volume and cost), scalable, and highly targeted. 

But in order to reach the maximum conversion rate, you need to ideally have a separate ad for each product in your store. And if you have hundreds or thousands of products, imagine how much time it will take to create ads for each product. But with AI, you can generate ads for each product in your store in a matter of minutes.

Also, AI can help you with optimizing your ads. For example, it can help you find the best-performing ad copy, which will help you increase your conversion rate. Or it can help you find the best-performing ad image, which will help you increase your click-through rate. 

That kind of information is very valuable since it helps massively with increasing your ROI by cutting down the ads with low performance and scaling the high-performing ones. You can also derive the underlying patterns from the high-performing ads and use them to create new ads. But it can be challenging to find those patterns manually since there are so many variables involved. Here’s where AI helps you again.

Conclusion

AI is changing the way ecommerce businesses operate. It’s helping them improve customer service, increase sales, drive more SEO traffic, supercharge their email marketing, and scale their Google and Facebook ads. If you’re an ecommerce business owner, you should definitely consider using AI to grow your business. It will help you save time and money, as well as increase your ROI.