Search engine optimization itself is a hugely popular subject and something which many people swear by in terms of boosting company success. It’s hugely important for getting your site recognized by Google and boosting traffic to your site. Did you know that Google’s top search result has a 33% chance of getting clicked? Good SEO will increase your traffic by a third.
But crawl budget, which can also be used to play a highly influential role, is frequently ignored when it ought to be explored. So, with that said, let’s get into learning a bit about it.
- 1. Crawl Budget Basics
On a simple level, your crawl budget for your site is the number of times per month that a search engine research bot (usually referred to as a spider) visits the site. The amount it visits to gather information for its search engine set up is your crawl budget.
2. Crawl Rate Limit vs Crawl Demand
These two are often referred to as the building blocks of crawl budgeting. “Crawl rate can be limited and controlled by the site owner, though generally they are going to be looking for highest number of crawls. It essentially refers to how much a spider allows itself or is allowed to visit a site for information, corresponding to website health and performance. Crawl demand refers to all the work you can do as a site owner to encourage the bot to crawl on your site, like keeping content fresh, boosting popularity etc.,” says Carley Gordon, a marketer at Australianhelp and Paperfellows.
3. What’s The Big Deal?
It can be used as a really vital part of successful SEO since the point of optimizing your site is only relevant if Google notices. And, given that this is the method by which Google draws information on your site, that’s why it matters.
4. Increase your website speed
Crawl rate limit will be greatly affected by website speed since, if the spider registers slow speeds they will reduce their crawling, to allow regular traffic to flow most efficiently. A fast website is inviting for a spider to crawl it.
Websites like Facebook, that offer a wide variety of content, can sometimes take quite some time to load. But with 40% of users abandoning sites that take longer than 3 seconds to load, speed is something that must addressed. However, websites like Pingdom let you easily check your website’s speed.
5. Clear Out Your Site
Dense, poorly formatted sites aren’t conducive for boosting your crawl budget, since it’s harder for the spider to crawl over sites that are overcrowded, and cluttered sites are far more likely to be slow sites.
Our homepage loads quickly, with only the essential elements.
6. No Multiple Redirects
Multiple redirects kill a web crawl in its tracks, since it loses interest as soon as there is a sense that, in travelling to a different destination page, it is being forced into unknown territory.
7. Maintain Sitemaps
“XML sitemaps can be a guiding light for search engines. They allow you to quickly show a crawler where and how to get ahold of vital page information”, says Charlotte LeClair, digital marketer at Boomessays and Stateofwriting. Clean it and maintain it.
8. Stand Out Content
The data a crawler discovers about your site will be more valuable for your SEO if your content is distinct and rich.
Since this store is always updating its product line, this has the advantage of ensuring its content is also constantly fresh.
9. Block Content You Don’t Want Found
In the same way that you can promote content, you can also prevent a crawl from discovering things that don’t matter for your SEO goals.
This is an article on Cafémom’s site if you access it through an ad. It will show way more ads than normal, but crawlers are blocked from seeing these, based on Cafémom’s high ranking.
10. Monitor Dynamic URLs
URL management ensures that a crawl won’t run into the issue of counting a URL which is a duplicate or auto-generated as more valuable and important than it is. Ensure that the bot focuses only on the important URLs.
This is a similar article on Cafémom’s website, accessed from the homepage and now with almost no ads, just sharing widgets where they previously were. For Cafémom, this is one of the important dynamic URLs for the crawler to focus on.
11. Uncover Certificate Errors And Broken Links
These are the sorts of dead-end areas which will really decrease the value of the currency which makes up your crawl budget. Use a good security software to spot these errors and fix them.
Shown above is Amazon’s 404 page. At least a broken link leads to pictures of their cute dogs rather than confusing errors for their customers.
12. Utilize RSS
RSS Feeds evoke the idea of constant updating, like social media and blogging. This built in freshness will be appreciated by a spider.
Though growing antiquated, most podcasts update using RSS feeds, so they offer a good example of how to use RSS. Some fans even subscribe to the RSS feed through various apps, which can automatically download each new episode.
13. Include External Links
Contributing to the web-like shape of the web is a great way to encourage crawling on your site.
This blog uses trusted external sources throught their articles.
14. Structural Integrity
In a very similar way to the sitemap, structure of your site, primarily how easy to navigate it is, is going to be a big factor in ensuring smooth and frequent crawling capacity.
With it’s clear, eye-catching buttons and simple layout, this website is remarkably easy to navigate.
15. Things To Avoid
Confusing, dense design, stale content, broken links, security certificate breaches, multiple redirects and controlling URL generation.
As you can see, for an element of the SEO process which is pretty heavily ignored, there is a lot going on with the crawl budget and many ways to make the most of this opportunity to show your search engine(s) all that you are made of.