In a world where cross-functional teams are all the hype, marketing teams have to catch up and become more proactive in picking up diverse responsibilities.
Chatting it up with the clients, managing the whole rollout process, planning campaigns, coordinating with the sales team, generating and documenting leads, and executing the latest marketing trends; all these extensive job roles fall onto the marketing team.
So what do we do now that we are responsible for steering this giant ship of marketing responsibilities? We must take the smart way there. We must use new-age tools and inventive technology to ease this workload and streamline all the things that we have in our work agenda.
Want to learn about some of the most brilliant tools used by marketing teams who do it all? Here you go.
1. Botsify
Botsify is a chat solution platform based on AI and machine learning that easily allows users to create AI chatbots without coding knowledge. It provides your company with unified chat automation.
Botsify chatbot is a must-have marketing tool in 2021 as it helps convert leads into customers through automatic interaction and also improves customer experience.
Botsify helps businesses in building a strong brand identity as you can connect with your customers quickly and solve their queries in no time.
It is a must-have marketing tool in order to boost customer interaction, generate leads and increase sales.
Core Features
- Conversational forms to help you generate leads without any extra costs.
- Live and video chat to get in touch with users instantly
- Data storage to let you store information and data as per your requirement
- Media blocks to boost engagement and interaction with your customers
- Analytics and reporting to keep track of your business dealings
- Social media integration to increase your brand reach and engagement
- 24/7 customer support to resolve issues on time and form better relationships with customers
Pricing
Botsify’s Professional plan starts at $125/month(billed annually).
2. ProofHub
ProofHub is a top-tier project management and team collaboration tool that makes it super easy for you to efficiently manage your marketing projects as well as remote/in-office teams.
It brings together all of the features required to plan, collaborate, manage, and complete projects right on time.
ProofHub being an all-in-one project management tool empowers marketing teams to plan their efforts quickly in one place. Teams do not have to switch between multiple tools in order to manage their marketing projects as ProofHub consists of every essential feature required by teams to get work done on time.
Core Features
- Task management (Kanban boards, Gantt charts, and Table view).
- Online proofing to review and approve designs in real-time.
- Custom fields to add flexibility to your workflow
- Table view enables you to assign and filter your tasks based on priority
- File management to help you bring all your files and docs in one place.
- Time tracker and timesheets to track time for each task you’re working on.
- Custom reports help you create detailed project reports instantly.
- Notes and discussions to help you store and brainstorm ideas.
Pricing
ProofHub’s Ultimate Control starts at $89/month (billed annually).
3. HubSpot
HubSpot is a CRM platform that provides marketing, sales, and service solutions to help businesses develop their online presence and accelerate company growth.
HubSpot’s marketing platform includes all of the tools and functionality you’ll need to run successful marketing, sales, content management, and customer service operations.
Core Features
- Email marketing to help you deliver the right message to the target audience
- Landing page creation for more conversion, lead mangement software and leads generation
- Contact management for better and long-lasting customer relationships
- Traffic and conversion analysis to keep track of your performance
- Social media ads to convert website visitors into leads
Pricing
HubSpot’s Professional marketing plan starts at $800 per month.
4. Time Doctor
Time Doctor is real-time tracking software that records the amount of time you spend on each task and captures screenshots of your employees’ screens so you can keep track of their overall time used to complete their tasks.
Time Doctor provides you detailed insights on how the tasks are being managed from beginning to end. It allows you to set up and track work schedules to keep track of your marketing team’s productivity.
Core Features
- Time tracking & remote employee monitoring to increase employee productivity
- Payroll management for error-free calculations and save time
- Productivity measuring & summary reports to improve work efficiency
- Project management & budgeting to manage work efficiently
- Screenshots & activity levels for better work insights
Pricing
Time Doctor’s Standard plan starts at $10/month/user.
5. Aritic Pinpoint
Aritic PinPoint is a full-stack marketing automation software platform for the marketing operations teams at small and medium businesses.
It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management.
Core Features
- Integrations with popular websites, tools, plugins, and mobile apps to trigger seamless automation campaigns
- Get cloud-based file storage to upload, save and manage your images, assets, and other files essential for your campaigns
- Create, upload, and save lead magnets to leverage your SEO strategy
- Track and monitor how social campaigns and ads perform.
- Track browser information and nurture anonymous visitors who show interest in your brand with retargeted ads
- Trigger SMS and push campaigns for mobile users, together or separately with native plugin integrations
- Nurture and retain your inquisitive visitors using a chatbot to answer initial queries and also capture visitor details
Pricing
Aritic Pinpoint’s Lite Plan starts at $19/month
6. SalesHandy
SalesHandy is a sales enablement platform that helps businesses boost their sales through effective email marketing campaigns.
Marketing teams can use the platform to easily automate and track email outreach to prospects and take maximum advantage of email marketing.
SalesHandy allows you to examine each prospect’s detailed engagement information and make better marketing strategies accordingly.
Core Features
- Personalized emails to target different audiences
- Track email campaign performance in real-time
- Email templates to help you save time
- Auto follow-up to improve customer engagement and faster response times
- Email-tracking and link-clicks tracking for better customer engagement insights
- CRM and contact management for better understanding of customers
Pricing
SalesHandy’s Plus plan starts at $22/user/month (billed annually).
7. Hootsuite
Hootsuite is one of the most popular social media management tools, allowing marketers to successfully manage their social media campaigns.
Marketing teams can easily plan, create, and schedule all of their social media campaigns with ease using this software.
It allows you to observe what consumers are saying while simultaneously seeing various streams. You may change your status, read responses, schedule messages, look at statistics, and much more.
Core Features
- Social media performance monitoring for all the platforms from one place
- Social media ad campaign creation for lead mangement software
- Inbox to quickly view and reply to customer messages or queries for various social media accounts
- Schedule messages and posts across different platforms in advance
- Unique analytics to give you an in-depth understanding of your performance
- Hootlet plug-ins to share information easily
Pricing
Hootsuite’s Business plan starts at $599/ month (billed annually).
8. CoSchedule
If you manage an inbound marketing team, you would agree that you have to manage a lot of content.
It may include anything from blog, articles to guides, press releases to social media content. CoSchedule is a must-have tool in that case.
CoSchedule is a drag and drop content scheduling tool that allows you to delegate tasks to team members and measure their progress. Be it writing, editing or promoting your content on social media, CoSchedule assists you with everything.
Core Features
- Real-time marketing calendar to stay on track
- Social publishing and automation to help you save time
- Time Scheduling to share your content during the highest traffic times
- Custom workflows for effective work management
- Single calendar to create, manage, schedule posts
Pricing
CoSchedule’s pricing plan starts at $29/user/month (billed annually).
9. MailChimp
MailChimp is an all-in-one marketing automation platform that helps businesses reach out to their target audience and market through emails.
It is very popular among marketing teams as it helps them create meaningful email marketing campaigns. This software can help you create professional emails for your customers and increase sales.
MailChimp is a wonderful tool for nurturing and automating your entire marketing process.
Core Features
- Pre-designed email templates to create engaging emails faster
- Real-time campaign tracking to measure your performance with reports and analytics
- Multiple email campaign management from one place
- Content studio to store data that can be used readily in emails
- Integrated analytics tools to analyze audience behavior and engagement
- Automations to make sure the message gets delivered at the right time
Pricing
MailChimp’s Pro plan starts at $199/month (billed annually).
10. SEMrush
SEMrush SEMrush is a top-tier digital marketing solution for businesses that can help you plan and track all of your SEO campaigns. When it comes to the best SEO audit tools in the world of marketing, SEMrush is the name that always comes in that list. It enables you to find important keywords for your website, examine competition SEO techniques, and produce SEO-friendly web pages and content. SEMrush can help you with pay-per-click (PPC) ad campaigns and increase revenues in addition to SEO. It is a comprehensive SEO and SEM software that includes backlink analysis, organic traffic insights, and competitive research. Add: When it comes to the best SEO audit tools in the world of marketing, SEMrush is the name that always comes in that list.
Core Features
- Keyword research to help you find out the most relevant keywords for your content
- Competitor analysis to boost your website traffic
- On-page SEO to improve your page health and performance
- Content marketing to help you create robust content plans
- Link building to strengthen your backlink profile
- Reports and analytics to keep track of your performance
Pricing
SEMrush’s Guru plan starts at $229 per month (billed annually).
11. TimeCamp
If you need reliable and free timesheet software for your marketing team, TimeCamp will do the dirty work for you. It fills timesheets automatically and accurately, so you won’t ever have to waste any time on such tedious processes anymore.
Core features:
- Automatic time tracking (but manual timesheet filling is also available),
- Budgeting and billable/non-billable hours,
- Attendance management,
- Variety of built-in and custom reports,
- Clear project structure with tags,
- Guest feature for clients,
- Timesheet approvals,
- Online invoicing,
- 70+ integrations (both direct and browser extension),
- High availability – you can get it for, desktop, mobile, and as a browser plugin for Chrome and Edge,
Pricing:
A free plan includes an unlimited number of users, projects. and tasks. Paid ones start at 5$.25 per user per month, billed annually.
12. Chisel
Chisel is a premium Product Management tool that makes creating roadmaps, building team alignments and collecting customer feedback effective and effortless. This tool will help you create fantastic products in no time.
It is the one stop solution for the product managers. It caters to all the teams through its exceptional features making it simpler to work with for all sizes of businesses.
If you want a systematic idea management with structured team alignment and an organized product feedback mechanism all in one place, then Chisel is the way to go.
Core Features
- Treeview feature helps to manage features, create plants, share reports and align the team in an Agile manner with preview release. It also helps to get insights into the thoughts of your team members in order to prioritize what feature to build next using alignment matix.
- Team radar helps you get feedback from your target audience to make data-driven decisions that reflect the needs of your customers.
- Ideabox helps to capture organize and prioritize your customers and team ideas in one place
- Teams can prioritize features and push them to your delivery planning tools seamlessly with Jira and Azure DeveOps Integration.
- Teams can get customer feedback, feature requests, and product enhancement ideas directly in the centralized Idea Box through Zendex and Intercom integration.
Pricing:
Chisel offers an essential free forever plan. The paid plan starts with $49 per month ( billed monthly/annually)
13. StoryDoc:
Storydoc is an interactive content creation tool perfect for the entire spectrum of marketing collateral or content marketing. Whether you need to create product one-pagers, white papers, case studies, or plain marketing decks, this tool will definitely set you apart from your competition.
Storydoc is a new kind of content marketing CMS that makes it easier than ever to create interactive content with animated data visualizations, multimedia, and embedded lead generation tools, like forms, chats, or calendars.
Tracking analytics let you know how your collateral is being read in real time and makes it easy for your marketing and sales teams to take more actionable steps in their campaigns or sales process.
14. LinkStorm
LinkStorm is a convenience-oriented SEO toolkit that automates the internal linking process, taking the hassle out of scanning tons of pages and manually creating links to connect them.
Equipped with complex algorithms, LinkStorm automatically provides internal link opportunities, suggests accurate anchor texts, and even locates linking issues that may disrupt the user experience. At the heart of LinkStorm, you’ll find three parameters that power the tool’s internal linking capabilities:
‘Semantic Similarity’ uses AI to understand the true meaning of content and choose contextually aligned anchor texts, ‘Content Matching’ extracts seed keywords that bridge web pages, and ‘GSC Terms’ integrates Google Search Console data to suggest internal links that further optimize top-performing pages.
With LinkStorm at your disposal, internal linking has never been easier (or more advanced!).
Core Features:
- Uses three algorithms to find internal links according to your goals
- Allows issue tracking to nip link problems in the bud
- Presents a unified view of your page’s important internal linking data
- Reduces click depth and the number of orphaned links
- Unlimited projects and websites regardless of plan
- The free trial does not require credit card details
Pricing:
LinkStorm’s plan starts at $30/month
Small: $30/month
Medium: $60/month
Large: $120/month
Wrapping It Up
Marketing teams thrive on the constant interchange of ideas, the development of new tactics, and staying on top of the latest digital trends.
To be successful, all of these teams require effective marketing tools that make everyday work accessible, aid in progress tracking, help them promote the content easily, let them generate maximum leads, bring in more conversions, and allow them to keep up with their deadlines.
In order to ensure your business succeeds, you need to ensure that you’re using the right digital marketing tools. Here’s hoping you find the suitable tools for your continuing marketing initiatives and projects.
