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13 Of The Most Brilliant Tools Used By Marketing Teams Who Do It All

In a world where cross-functional teams are all the hype, marketing teams have to catch up and become more proactive in picking up diverse responsibilities.

Chatting it up with the clients, managing the whole rollout process, planning campaigns, coordinating with the sales team, generating and documenting leads, and executing the latest marketing trends; all these extensive job roles fall onto the marketing team.

So what do we do now that we are responsible for steering this giant ship of marketing responsibilities? We must take the smart way there. We must use new-age tools and inventive technology to ease this workload and streamline all the things that we have in our work agenda.

Want to learn about some of the most brilliant tools used by marketing teams who do it all? Here you go.

1. Botsify

Botsify is a chat solution platform based on AI and machine learning that easily allows users to create AI chatbots without coding knowledge. It provides your company with unified chat automation.

Botsify chatbot is a must-have marketing tool in 2021 as it helps convert leads into customers through automatic interaction and also improves customer experience.

Botsify helps businesses in building a strong brand identity as you can connect with your customers quickly and solve their queries in no time.

It is a must-have marketing tool in order to boost customer interaction, generate leads and increase sales.

Core Features


Botsify’s Professional plan starts at $125/month(billed annually).

2. ProofHub

ProofHub is a top-tier project management and team collaboration tool that makes it super easy for you to efficiently manage your marketing projects as well as remote/in-office teams.

It brings together all of the features required to plan, collaborate, manage, and complete projects right on time.

ProofHub being an all-in-one project management tool empowers marketing teams to plan their efforts quickly in one place. Teams do not have to switch between multiple tools in order to manage their marketing projects as ProofHub consists of every essential feature required by teams to get work done on time.

Core Features


ProofHub’s Ultimate Control starts at $89/month (billed annually).

3. HubSpot

HubSpot is a CRM platform that provides marketing, sales, and service solutions to help businesses develop their online presence and accelerate company growth.

HubSpot’s marketing platform includes all of the tools and functionality you’ll need to run successful marketing, sales, content management, and customer service operations.

Core Features


HubSpot’s Professional marketing plan starts at $800 per month.

4. Time Doctor

Time Doctor is real-time tracking software that records the amount of time you spend on each task and captures screenshots of your employees’ screens so you can keep track of their overall time used to complete their tasks.

Time Doctor provides you detailed insights on how the tasks are being managed from beginning to end. It allows you to set up and track work schedules to keep track of your marketing team’s productivity.

Core Features


Time Doctor’s Standard plan starts at $10/month/user.

5. Aritic Pinpoint

Aritic PinPoint is a full-stack marketing automation software platform for the marketing operations teams at small and medium businesses. 

It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.

It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management.

Core Features


Aritic Pinpoint’s Lite Plan starts at $19/month

6. SalesHandy

SalesHandy is a sales enablement platform that helps businesses boost their sales through effective email marketing campaigns.

Marketing teams can use the platform to easily automate and track email outreach to prospects and take maximum advantage of email marketing.

SalesHandy allows you to examine each prospect’s detailed engagement information and make better marketing strategies accordingly.

Core Features


SalesHandy’s Plus plan starts at $22/user/month (billed annually).

7. Hootsuite

Hootsuite is one of the most popular social media management tools, allowing marketers to successfully manage their social media campaigns.

Marketing teams can easily plan, create, and schedule all of their social media campaigns with ease using this software.

It allows you to observe what consumers are saying while simultaneously seeing various streams. You may change your status, read responses, schedule messages, look at statistics, and much more.

Core Features


Hootsuite’s Business plan starts at $599/ month (billed annually).

8. CoSchedule

If you manage an inbound marketing team, you would agree that you have to manage a lot of content.

It may include anything from blog, articles to guides, press releases to social media content. CoSchedule is a must-have tool in that case.

CoSchedule is a drag and drop content scheduling tool that allows you to delegate tasks to team members and measure their progress. Be it writing, editing or promoting your content on social media, CoSchedule assists you with everything.

Core Features


CoSchedule’s pricing plan starts at $29/user/month (billed annually).

9. MailChimp

MailChimp is an all-in-one marketing automation platform that helps businesses reach out to their target audience and market through emails.

It is very popular among marketing teams as it helps them create meaningful email marketing campaigns. This software can help you create professional emails for your customers and increase sales.

MailChimp is a wonderful tool for nurturing and automating your entire marketing process.

Core Features


MailChimp’s Pro plan starts at $199/month (billed annually).

10. SEMrush

SEMrush SEMrush is a top-tier digital marketing solution for businesses that can help you plan and track all of your SEO campaigns. When it comes to the best SEO audit tools in the world of marketing, SEMrush is the name that always comes in that list. It enables you to find important keywords for your website, examine competition SEO techniques, and produce SEO-friendly web pages and content. SEMrush can help you with pay-per-click (PPC) ad campaigns and increase revenues in addition to SEO. It is a comprehensive SEO and SEM software that includes backlink analysis, organic traffic insights, and competitive research. Add: When it comes to the best SEO audit tools in the world of marketing, SEMrush is the name that always comes in that list.

Core Features


SEMrush’s Guru plan starts at $229 per month (billed annually).

11. TimeCamp 

If you need reliable and free timesheet software for your marketing team, TimeCamp will do the dirty work for you. It fills timesheets automatically and accurately, so you won’t ever have to waste any time on such tedious processes anymore. 

Core features: 


A free plan includes an unlimited number of users, projects. and tasks. Paid ones start at 5$.25 per user per month, billed annually. 

12. Chisel

Chisel is a premium Product Management tool that makes creating roadmaps, building team alignments and collecting customer feedback effective and effortless. This tool will help you create fantastic products in no time.

It is the one stop solution for the product managers. It caters to all the teams through its exceptional features making it simpler to work with for all sizes of businesses. 

If you want a systematic idea management with structured team alignment and an organized product feedback mechanism all in one place, then Chisel is the way to go.

Core Features


Chisel offers an essential free forever plan. The paid plan starts with $49 per month ( billed monthly/annually)

13. StoryDoc:

Storydoc is an interactive content creation tool perfect for the entire spectrum of marketing collateral or content marketing. Whether you need to create product one-pagers, white papers, case studies, or plain marketing decks, this tool will definitely set you apart from your competition.

Storydoc is a new kind of content marketing CMS that makes it easier than ever to create interactive content with animated data visualizations, multimedia, and embedded lead generation tools, like forms, chats, or calendars. 

Tracking analytics let you know how your collateral is being read in real time and makes it easy for your marketing and sales teams to take more actionable steps in their campaigns or sales process.

Wrapping It Up

Marketing teams thrive on the constant interchange of ideas, the development of new tactics, and staying on top of the latest digital trends.

To be successful, all of these teams require effective marketing tools that make everyday work accessible, aid in progress tracking, help them promote the content easily, let them generate maximum leads, bring in more conversions, and allow them to keep up with their deadlines.

In order to ensure your business succeeds, you need to ensure that you’re using the right digital marketing tools. Here’s hoping you find the suitable tools for your continuing marketing initiatives and projects.


  • Nandini Sharma is the Assistant Marketing Manager at ProofHub, a project management software. Nandini brings close to a decade of experience in the field, and has successfully executed a number of brand building and marketing campaigns throughout her career

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