{"id":8766,"date":"2024-04-29T12:19:06","date_gmt":"2024-04-29T12:19:06","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=8766"},"modified":"2026-02-23T05:50:00","modified_gmt":"2026-02-23T05:50:00","slug":"seo-supports-long-term-revenue-growth","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/","title":{"rendered":"How SEO supports long-term revenue growth of your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business comes down to the earnings it generates (fair enough). But THE question is, how do you ensure <\/span><span style=\"font-weight: 400;\">long-term revenue<\/span><span style=\"font-weight: 400;\"> growth that will help your brand expand? There are many roads up that mountain, but SEO is definitely one of the best routes. Why? There are many reasons for that, such as organic traffic, more qualified leads, and a compound effect of your efforts over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But does SEO work for all business sizes, niches, and locations? Actually, it does. How is that possible? Digital magic! Well, almost. The biggest secret SEO holds is flexibility. You can adjust it as much as you like, depending on your goals. Still, for many, search engine optimization seems too complicated, but it shouldn\u2019t be like that. And we\u2019ll prove it in this post.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#Does_SEO_Really_Help_a_Business_Earn_Long-Term_Revenue\" title=\"Does SEO Really Help a Business Earn Long-Term Revenue?\u00a0\">Does SEO Really Help a Business Earn Long-Term Revenue?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#6_Ways_How_SEO_Can_Support_Your_Business_Growth\" title=\"6 Ways How SEO Can Support Your Business Growth\">6 Ways How SEO Can Support Your Business Growth<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#1_Make_Your_Brand_Seen_Finally\" title=\"1. Make Your Brand Seen (Finally)\">1. Make Your Brand Seen (Finally)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#2_Get_More_Traffic_A_Lot_More\" title=\"2. Get More Traffic (A Lot More)\">2. Get More Traffic (A Lot More)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#3_Rock_That_Lead_Generation_and_Conversion_Rates\" title=\"3. Rock That Lead Generation and Conversion Rates\">3. Rock That Lead Generation and Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#4_Gain_a_Competitive_Edge_and_Be_Different\" title=\"#4 Gain a Competitive Edge and Be Different\">#4 Gain a Competitive Edge and Be Different<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#Generate_More_Leads_With_Website_Messenger_Chatbots\" title=\"Generate More Leads With Website &amp; Messenger Chatbots\">Generate More Leads With Website &amp; Messenger Chatbots<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#5_Build_a_Richer_Backlink_Profile_That_Generates_More_Long-Term_Revenue\" title=\"5. Build a Richer Backlink Profile That Generates More Long-Term Revenue\">5. Build a Richer Backlink Profile That Generates More Long-Term Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#6_Get_a_Source_of_Sustainable_and_Future-Proof_ROI_in_Marketing\" title=\"6. Get a Source of Sustainable and Future-Proof ROI in Marketing\">6. Get a Source of Sustainable and Future-Proof ROI in Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#Common_Issues_With_Long-Term_SEO_Strategy_How_to_Overcome_Them\" title=\"Common Issues With Long-Term SEO Strategy &amp; How to Overcome Them\">Common Issues With Long-Term SEO Strategy &amp; How to Overcome Them<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#1_No_Resources_Talent_Time_and_Budget\" title=\"1. No Resources (Talent, Time, and Budget)\">1. No Resources (Talent, Time, and Budget)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#2_Not_Having_a_Real_SEO_Strategy_in_Place\" title=\"2. Not Having a Real SEO Strategy in Place\">2. Not Having a Real SEO Strategy in Place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#3_Constantly_Changing_Trends_That_Are_Hard_to_Follow\" title=\"3. Constantly Changing Trends That Are Hard to Follow\">3. Constantly Changing Trends That Are Hard to Follow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\" title=\"Are You Ready To SkyRocket Your Business With Our AI Chatbots\">Are You Ready To SkyRocket Your Business With Our AI Chatbots<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Does_SEO_Really_Help_a_Business_Earn_Long-Term_Revenue\"><\/span><strong>Does SEO Really Help a Business Earn Long-Term Revenue?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oh yeah, SEO really helps companies grow. In fact, search engine optimization is the holy grail of <\/span><span style=\"font-weight: 400;\">long-term revenue<\/span><span style=\"font-weight: 400;\">. Don\u2019t just take our word for it. Here are stats that prove it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Search Engine Journal, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/digital-marketing-channel-highest-roi\/263757\/#close\" rel=\"nofollow\"><span style=\"font-weight: 400;\">49%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers say that organic search has the best ROI of any marketing technique. Databox puts that number at <\/span><a href=\"https:\/\/databox.com\/seo-vs-ppc\" rel=\"nofollow\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">68%<\/span><\/a><span style=\"font-weight: 400;\"> of all online experiences begin with a search engine.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search is a 24\/7 business. As a result, <\/span><a href=\"https:\/\/searchengineland.com\/study-organic-search-drives-51-traffic-social-5-202063\" rel=\"nofollow\"><span style=\"font-weight: 400;\">51%<\/span><\/a><span style=\"font-weight: 400;\"> of website traffic and <\/span><a href=\"https:\/\/semgeeks.com\/blog\/seo-why-your-organic-traffic-probably-higher-you-think\" rel=\"nofollow\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> of revenue are driven by organic search.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gitnux.org\/online-shoppers-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of US customers search for products online before making a purchase offline, and <\/span><a href=\"https:\/\/seo.ai\/blog\/local-seo-statistics#:~:text=High%20Conversion%20Rates%3A%20Mobile%20searches,re%20ready%20to%20take%20action.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of local SEO searches actually convert.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO helps you deliver value to both your existing and potential customers. How? Through content. If the things you share are juicy and helpful, people see you as a trustworthy brand. And name at least one thing that\u2019s more valuable than trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the percentage of revenue SEO is responsible for? You can find different numbers in different sources, but the idea stays the same \u2013 when compared with paid search and social media, SEO wins by a landslide across industries.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8770 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah1.png\" alt=\"Brightedge Statistic\" width=\"779\" height=\"623\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah1.png 779w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah1-300x240.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah1-768x614.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">BrightEdge<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Ways_How_SEO_Can_Support_Your_Business_Growth\"><\/span><strong>6 Ways How SEO Can Support Your Business Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To be clear \u2013 SEO, by its nature, is more of a <\/span><span style=\"font-weight: 400;\">long-term strategy<\/span><span style=\"font-weight: 400;\">. It takes a while to fully implement and some time to see results, but the outcome is solid and sustainable growth (if you know what you\u2019re doing, of course). What results can you expect?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Make_Your_Brand_Seen_Finally\"><\/span><strong>1. Make Your Brand Seen (Finally)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">All brands are like extroverts \u2013 they enjoy being in the spotlight (no judgment here). But it\u2019s not just for the sake of winning a popularity contest. Being visible is how businesses survive and grow. In the end, the more eyes on your product\/service, the more leads and sales for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, truth be told, there are already so many companies vying for the customer\u2019s attention at the same time. And consumers are simply tired of all that noise. If you\u2019ve been in marketing for long enough, you know that <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/banner-blindness#:~:text=Banner%20blindness%20is%20a%20form,may%20disrupt%20the%20user%20experience.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">banner blindness<\/span><\/a><span style=\"font-weight: 400;\"> is more real than reality. So, yeah, standing out from the crowd isn\u2019t easy, let alone ensuring <\/span><span style=\"font-weight: 400;\">long-term revenue<\/span><span style=\"font-weight: 400;\"> growth. But roll your sleeves and do your SEO (or just outsource it), and you\u2019ll be pleasantly surprised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses invest so much in PPC, hoping to <\/span><span style=\"font-weight: 400;\">generate long-term revenue<\/span><span style=\"font-weight: 400;\">. Yet, most people keep ignoring those ads and prefer organic search results, which get the most links as well. A <a href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\">good SEO strategy<\/a> is what can get you to the top of search engine results, increasing your visibility and CTR at the same time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Get_More_Traffic_A_Lot_More\"><\/span><strong>2. Get More Traffic (A Lot More)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are over <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/software\/website-statistics\/#:~:text=Show%20less-,General%20Website%20Statistics,200%20million%20websites%20are%20active.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">1.13 billion<\/span><\/a><span style=\"font-weight: 400;\"> websites on the internet. That\u2019s a lot (Hey, Captain Obvious!). Out of these, <\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">90.63%<\/span><\/a><span style=\"font-weight: 400;\"> of web pages get zero organic traffic from Google. Zero! On the other hand, the first three results on Google search result pages get the most traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even then, most clicks go to the website on the number one spot, and less than <\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" rel=\"nofollow\"><span style=\"font-weight: 400;\">1%<\/span><\/a><span style=\"font-weight: 400;\"> of searchers bother to check the second page. I mean, when was the last time you scrolled down to the end of the search result page, let alone checked out the second and third pages? Exactly! It\u2019s the same with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And SEO is the key to those prime spots in SERPs. Even repurposing old blog content and throwing in a couple of optimized images for a little razzle-dazzle can boost your organic traffic by <\/span><a href=\"https:\/\/databox.com\/how-to-update-old-blog-posts-for-seo\" rel=\"nofollow\"><span style=\"font-weight: 400;\">106%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t think that SEO is all sunshine, lollipops, and rainbows. Ha! First, you have to polish your technical optimization, learn millions of <\/span><a href=\"https:\/\/www.linksmanagement.com\"><span style=\"font-weight: 400;\">tips for buying and obtaining links<\/span><\/a><span style=\"font-weight: 400;\">, and ensure that your local SEO is in place. And well, those are definitely easier said than done. But a little motivation goes a long way.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Rock_That_Lead_Generation_and_Conversion_Rates\"><\/span><strong>3. Rock That Lead Generation and Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it \u2013 getting leads is just as dependent on how many people know about your brand as it is on your sales tactics. When more people come by to check out your site, the number of signups and sales also goes up. It\u2019s math, really (something about probability). Remember how the top spots in search engine results get the most clicks? Well, some of those clicks will turn into leads, conversions, and more revenue for you. But how do you get there? Two words \u2013 content marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO and content marketing always go hand in hand. The latter nets you <\/span><a href=\"https:\/\/www.searchenginejournal.com\/content-marketing-statistics\/475206\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3x more leads<\/span><\/a><span style=\"font-weight: 400;\"> than PPC. The recipe is easy \u2013 you share truly valuable information, and people start seeing you as the authority in your niche. Since the content will be live for a really long time, maybe forever, it becomes a good source of <\/span><span style=\"font-weight: 400;\">long-term revenue<\/span><span style=\"font-weight: 400;\"> for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that these results only get better with time. You know, good SEO ages like fine wine. You can\u2019t put it in your cellar, of course. But if your SEO works, you\u2019ll be able to buy something decent for that cellar as well.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8771 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah2.png\" alt=\"content marketing stats\" width=\"762\" height=\"486\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah2.png 762w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah2-300x191.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Gain_a_Competitive_Edge_and_Be_Different\"><\/span><strong>#4 Gain a Competitive Edge and Be Different<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You know how the situation is. There are probably hundreds of similar businesses like yours, all targeting the same customer demographics as you do. What can do about it? Fight back with better marketing tactics, of course. For some, this would mean pumping out ads but we already know most people ignore those. So, you want to use SEO instead.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8772 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah3.png\" alt=\"marketing tactics\" width=\"775\" height=\"464\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah3.png 775w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah3-300x180.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/ah3-768x460.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/terakeet.com\/blog\/seo-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">terakeet<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Again, if you can get your web pages to the top of search results, you will end up with more clicks and traffic than your competitors. Don\u2019t believe it? Well, people searching online for something already have an idea of what they want and just need a little nudge in the right direction. That\u2019s why optimizing your website with your target keywords and sharing quality content will help you outrank your competitors (almost) easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, SEO is more than just keywords and content optimization. It has many technical aspects to it. For example, mobile-friendliness can help you capture more traffic, as <\/span><a href=\"https:\/\/static.semrush.com\/blog\/uploads\/files\/0c\/8d\/0c8d0450ca875b9ee04527d90f1f7172\/state_of_ecommerce_2023_by_semrush.pdf?aliId=eyJpIjoid0ZGeFF1ZWZlT05GN3N3eSIsInQiOiJ1WDJyNUVpcFlJWldEOGJobEpUUkNnPT0ifQ%253D%253D\" rel=\"nofollow\"><span style=\"font-weight: 400;\">70% of people <\/span><\/a><span style=\"font-weight: 400;\">now prefer to use their mobile phones for online searches.\u00a0<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Generate_More_Leads_With_Website_Messenger_Chatbots\"><\/span>Generate More Leads With Website &amp; Messenger Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gather quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h4><span class=\"ez-toc-section\" id=\"5_Build_a_Richer_Backlink_Profile_That_Generates_More_Long-Term_Revenue\"><\/span><strong>5. Build a Richer Backlink Profile That Generates More Long-Term Revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Most marketing specialists believe that backlinks have a really great impact on your brand authority. Then again, the top pages in Google search results have <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3.8x<\/span><\/a><span style=\"font-weight: 400;\"> more backlinks than the rest. Remember those pages mentioned earlier that get zero traffic? Well, most of them had no backlinks. Coincidence? Probably not!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, backlinks can affect organic traffic which will, well, impact everything else. But wait. Can\u2019t some links lower your web performance? That\u2019s right! Spammy and low-quality backlinks will do no good for your page. So, the quality of backlinks is far more important than the volume you have. Overall, link-building is arguably one of the most challenging parts of SEO, and many struggle to get the hang of it. That\u2019s why many choose to outsource this task to an <\/span><a href=\"https:\/\/www.msn.com\/en-us\/money\/other\/backlinks-services-vs-in-house-link-building\/ar-AA1kEoVm\" rel=\"nofollow\"><span style=\"font-weight: 400;\">outreach team<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Get_a_Source_of_Sustainable_and_Future-Proof_ROI_in_Marketing\"><\/span><strong>6. Get a Source of Sustainable and Future-Proof ROI in Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Guess what? SEO is actually more profitable and cost-effective compared to other forms of marketing. According to <\/span><a href=\"https:\/\/seomator.com\/blog\/seo-vs-ppc-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SEOmator<\/span><\/a><span style=\"font-weight: 400;\">, for every $1 spent on PPC, you can expect to make $2 on average. But with SEO, you can get an ROI of $250 for every $1 spent. That sounds like a decent investment, doesn\u2019t it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike paid ads, you don\u2019t have to keep pumping money to keep getting results. As lovely as the results of SEO might be for the present, the best part is that they become even more powerful with time by cementing your place amongst the top players in your niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know, trends come and go, but love lasts forever (not only in Hollywood movies). And that\u2019s the story of what happens between search engines and time-proven SEO tactics. Get your <\/span><span style=\"font-weight: 400;\">SEO strategy<\/span><span style=\"font-weight: 400;\"> right, and you will rank high for years to come. To fully capitalize on this long-term growth, businesses can leverage <a href=\"https:\/\/www.zenskar.com\/buyers-guide\/order-to-cash-software\" target=\"_blank\" rel=\"noopener\">order to cash software<\/a> to streamline revenue management, ensuring that increased traffic and conversions translate efficiently into cash flow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Common_Issues_With_Long-Term_SEO_Strategy_How_to_Overcome_Them\"><\/span><strong>Common Issues With Long-Term SEO Strategy &amp; How to Overcome Them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s the other side of the SEO story. It takes a lot of planning and knowledge to come up with an <\/span><span style=\"font-weight: 400;\">SEO strategy<\/span><span style=\"font-weight: 400;\"> that can <\/span><span style=\"font-weight: 400;\">generate long-term revenue<\/span><span style=\"font-weight: 400;\"> for your business. This is just like any investor should learn not only about <\/span><a href=\"https:\/\/www.marketwatch.com\/video\/how-to-invest\/the-miracle-of-compounding-how-to-invest-ep-3\/56DCAD0D-7D5A-4FD3-BD79-AB068B3EE45B.html?mod=home-page\" rel=\"nofollow\"><span style=\"font-weight: 400;\">the miracle of compounding<\/span><\/a><span style=\"font-weight: 400;\"> but also about risk management. Same works for SEO. But in this context, the most common challenges include:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_No_Resources_Talent_Time_and_Budget\"><\/span><strong>1. No Resources (Talent, Time, and Budget)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Not having the right talent or working with a limited budget and time constraints? We\u2019ve all been there. Of course, it\u2019s easy to say that SEO is effective when you can afford everything and anything. But most businesses can\u2019t. And it\u2019s alright. You can still enjoy its benefits with little resources.<\/span><\/p>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">Just like issues can vary for each business, the solution you need will also look different. If you&#8217;re a small business owner and can\u2019t afford an in-house team like the big companies, try to do it yourself. Knowing more about SEO is a great investment in your <\/span><span style=\"font-weight: 400;\">long-term business growth strategy<\/span><span style=\"font-weight: 400;\">. you can also take more valuable information through existing <a href=\"https:\/\/botsify.com\/blog\/building-your-online-business-reputation-the-seo-guide\/\">SEO guides<\/a> available on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to do it yourself. <a href=\"https:\/\/citypagez.com\/\" target=\"_blank\" rel=\"noopener\">Hire a contractor<\/a> and make them focus on one single tactic instead of spreading your resources all over the place. What could that tactic be? <\/span><a href=\"https:\/\/mention.com\/en\/blog\/guest-blogging-tuto\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Mention<\/span><\/a><span style=\"font-weight: 400;\"> recommends paying attention to guest blogging. It is a great way to show that you know your thing, spread the word about your brand, and get those valuable backlinks.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Not_Having_a_Real_SEO_Strategy_in_Place\"><\/span><strong>2. Not Having a Real SEO Strategy in Place<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The thing about<\/span><span style=\"font-weight: 400;\"> SEO strateg<\/span><span style=\"font-weight: 400;\">y is that you actually need to know what you are doing to avoid it being a time sink and a waste of money. Even when the chips are laid right, there are so many factors that can affect your result. For example, if you do not know how to manage projects well, set clear goals, and prioritize tasks, you will find yourself grappling with too many things at once. And your website will be the one that suffers as a result. That\u2019s why strategy isn\u2019t just a beautiful PDF file.\u00a0<\/span><\/p>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">If you want to succeed, make your SEO planning clear, factual, and flexible. In the end, great search engine optimization comes down to clear and systematic actions. That\u2019s it. You need to have clear goals and targets right from the start. For this, you have to know your audience to understand how to align your business goals and efforts with their interests and preferences. If you feel like you\u2019re missing something, consult with professionals or get an SEO expert who can help you build an effective strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Constantly_Changing_Trends_That_Are_Hard_to_Follow\"><\/span><strong>3. Constantly Changing Trends That Are Hard to Follow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Trying to master SEO can sometimes feel like trying to handle a slippery eel with wet hands (ew). This is because there\u2019s always something new to learn and another thing to unlearn. But there\u2019s a good reason behind this. Consumer behaviors change all the time, new technological advances shake the world, search engines get better at adapting to the changes, and so best practices also evolve to meet up.<\/span><\/p>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">It may feel like a lot trying to adapt to every new Google update, but the truth is that once you fix your sights on matching the user intent, it becomes less stressful. Think of it this way \u2013 all changes and updates have one goal: to deliver the best possible experience to consumers. And it\u2019s also in your best interest. So, keep learning and adapting, and don\u2019t forget to use the SEO tools at your disposal to make your workflow easier.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO isn\u2019t just about ranking better on Google. It&#8217;s about delivering the right type of information to users at the right time. And your rankings are just a reflection of that in the long run. There is no doubt that any business can support <\/span><span style=\"font-weight: 400;\">long-term revenue growth<\/span><span style=\"font-weight: 400;\"> with SEO. But in reality, they can do much more. They can become industry leaders with an army of loyal customers who find their brand special.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\"><\/span>Are You Ready To SkyRocket Your Business With Our AI Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click The Button Below And Gather Quality Leads With Botsify<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Every business comes down to the earnings it generates (fair enough). But THE question is, how do you ensure long-term revenue growth that will help &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\"> <span class=\"screen-reader-text\">How SEO supports long-term revenue growth of your business<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":185,"featured_media":8774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,22],"tags":[786,788,27,784,781,782,787,785,719,783],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SEO supports long-term revenue growth of your business<\/title>\n<meta name=\"description\" content=\"There are many roads up that mountain, but SEO is definitely one of the best routes. It also supports revenue growth such as organic traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SEO supports long-term revenue growth of your business\" \/>\n<meta property=\"og:description\" content=\"There are many roads up that mountain, but SEO is definitely one of the best routes. It also supports revenue growth such as organic traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T12:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T05:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/How-SEO-Supports-Long-Term-Revenue-Growth-of-Your-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arsalan Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arsalan Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\"},\"author\":{\"name\":\"Arsalan Ahmed\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/23c7913bb19b5a2c5c14c0bc46a1621a\"},\"headline\":\"How SEO supports long-term revenue growth of your business\",\"datePublished\":\"2024-04-29T12:19:06+00:00\",\"dateModified\":\"2026-02-23T05:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\"},\"wordCount\":2269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/How-SEO-Supports-Long-Term-Revenue-Growth-of-Your-Business.jpg\",\"keywords\":[\"Backlink Profile\",\"get traffic\",\"lead generation\",\"Long-Term SEO Strategy\",\"ranking on google\",\"Resources\",\"revenue growth\",\"ROI in Marketing\",\"SEO\",\"SEO Strategy\"],\"articleSection\":[\"Customer Service\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\",\"url\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/\",\"name\":\"How SEO supports long-term revenue growth of your business\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/seo-supports-long-term-revenue-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2024\/04\/How-SEO-Supports-Long-Term-Revenue-Growth-of-Your-Business.jpg\",\"datePublished\":\"2024-04-29T12:19:06+00:00\",\"dateModified\":\"2026-02-23T05:50:00+00:00\",\"description\":\"There are many roads up that mountain, but SEO is definitely one of the best routes. 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