{"id":8402,"date":"2023-11-27T11:43:43","date_gmt":"2023-11-27T11:43:43","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=8402"},"modified":"2024-05-02T10:52:39","modified_gmt":"2024-05-02T10:52:39","slug":"pinterest-redefining-e-commerce-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/","title":{"rendered":"Pinterest and Other Social Platforms Redefining E-Commerce Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media marketing is one of the strategies used by e-commerce brands to create awareness. The latest Forbes statistics show about 4.9 billion people are active social media users. The large number of users creates a huge opportunity for online brands to boost sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands use popular channels such as Pinterest and Instagram to build a wide online presence. The platforms offer a variety of marketing and analytics tools to help brands achieve their goals. They use the tools to create attractive virtual stores where shoppers can shop.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8403\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/social-media-statistics.png\" alt=\"social media statistics\" width=\"490\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/social-media-statistics.png 490w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/social-media-statistics-287x300.png 287w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Credit: Statusbrew<\/span><b>\u00a0<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-663b54ead19dc\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-663b54ead19dc\"  type=\"checkbox\" id=\"item-663b54ead19dc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#The_best_Pinterest_e-commerce_strategy_for_online_brands\" title=\"The best Pinterest e-commerce strategy for online brands\">The best Pinterest e-commerce strategy for online brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Know_the_e-business_types_that_leverage_Pinterest\" title=\"Know the e-business types that leverage Pinterest\u00a0\">Know the e-business types that leverage Pinterest\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Create_a_strategy_to_reach_the_widest_range_of_followers\" title=\"Create a strategy to reach the widest range of followers\">Create a strategy to reach the widest range of followers<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Use_Shoppable_pins\" title=\"Use Shoppable pins\">Use Shoppable pins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Leverage_sharing\" title=\"Leverage sharing\">Leverage sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Learn_about_Pinterest_SEO_and_use_it\" title=\"Learn about Pinterest SEO and use it\">Learn about Pinterest SEO and use it<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Generate_More_Leads_With_Website_Messenger_Chatbots\" title=\"Generate More Leads With Website &amp; Messenger Chatbots\">Generate More Leads With Website &amp; Messenger Chatbots<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Set_aside_a_budget_for_Pinterest_ads\" title=\"Set aside a budget for Pinterest ads\">Set aside a budget for Pinterest ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Link_your_Pinterest_page_to_other_social_media_pages\" title=\"Link your Pinterest page to other social media pages\">Link your Pinterest page to other social media pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Create_a_variety_of_posts\" title=\"Create a variety of posts\">Create a variety of posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Enlarge_your_follower_base\" title=\"Enlarge your follower base\">Enlarge your follower base<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#How_Pinterest_and_other_social_media_channels_impact_e-commerce_marketing\" title=\"How Pinterest and other social media channels impact e-commerce marketing\">How Pinterest and other social media channels impact e-commerce marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Importance_of_consistent_branding_in_e-commerce\" title=\"Importance of consistent branding in e-commerce\">Importance of consistent branding in e-commerce<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\" title=\"Are You Ready To SkyRocket Your Business With Our AI Chatbots\">Are You Ready To SkyRocket Your Business With Our AI Chatbots<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"The_best_Pinterest_e-commerce_strategy_for_online_brands\"><\/span><b>The best Pinterest e-commerce strategy for online brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pinterest is a friendly platform that makes it easy to share ideas and products online. Success in Pinterest&#8217;s strategy relies on creating branded content and sharing it with the right people. You must go beyond uploading images and create a strategy that works. Here are the best Pinterest e-commerce marketing strategies for online brands.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are creating content to post on social media, it is necessary to seek ideas from different channels. One of the places you can search for ideas is Roku. The channel provides you access to more than 4,000 channels. It is possible to cast MacBook to Roku and enjoy your streaming. One of the methods to stream from Mac to Roku is to use <\/span><a href=\"https:\/\/setapp.com\/how-to\/stream-from-mac-to-roku\"><span style=\"font-weight: 400;\">Airplay to Roku<\/span><\/a><span style=\"font-weight: 400;\">. Airplay is a built-in feature in Apple devices. Its work is to allow you to mirror content across devices. You need to configure your computer settings to perform a Roku screen mirroring Mac.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Know_the_e-business_types_that_leverage_Pinterest\"><\/span><b>Know the e-business types that leverage Pinterest\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pinterest Business statistics show that Pinterest boasts 482 million users. The statistics show the monthly user demographics range from women to Gen Z, Millennials, and high-income earners. These figures show any online businesses can leverage Pinterest to reach out to any demographic. For instance, if you are in the entertainment sector, you can leverage the impact of e-commerce on the entertainment industry to generate sales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8404\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/pinterest-business.png\" alt=\"pinterest business\" width=\"512\" height=\"112\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/pinterest-business.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/pinterest-business-300x66.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Credit: Business.Pinterest\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create ads or post product promotions to capitalize on the large pool of active Pinterest users. If you have yet to create an e-commerce Pinterest strategy, you can start now and use a variety of strategies to dive deep into the social media market. Once you understand the brands that can use Pinterest, you can move on to the next step.\u00a0\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Create_a_strategy_to_reach_the_widest_range_of_followers\"><\/span><b>Create a strategy to reach the widest range of followers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The strategy you create depends on the social media marketing goals your brand has. Your marketing goals could range as follows.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a strong brand. The aim of building a strong brand is to gain a good reputation on social media.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract leads into <a href=\"https:\/\/www.irishparcels.ie\/blog\/how-to-build-an-e-commerce-funnel-on-social-media\/\">your funnel<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harness SEO excellence for higher ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your customer base.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost revenue generation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harness social media engagement.\u00a0<\/span><\/li>\n<li aria-level=\"1\">Choose a <a href=\"https:\/\/botsify.com\/chatbot-agency\">chatbot agency<\/a> and integrate your chatbot on multiple platforms to gather more followers by collecting leads.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Use_Shoppable_pins\"><\/span><b>Use Shoppable pins<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The Shoppable Pin strategy works well for Pinterest. Choose the product that you want to market and add text to them. You should create the text as metadata to offer your audience information on the go. The important information to include can be the product price and a short description.\u00a0<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Leverage_sharing\"><\/span><b>Leverage sharing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">User sharing can help your brand generate a large awareness campaign on Pinterest. To get started, create your online store and fill it with your products. Add share pins on the products to encourage users to share. The simplest way to do it is to add buttons on each product.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Learn_about_Pinterest_SEO_and_use_it\"><\/span><b>Learn about Pinterest SEO and use it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">SEO in Pinterest is the art of leveraging SEO to improve ranking. It enhances the visibility of your network on the platform and search engines. To leverage SEO, create a business account instead of using a personal account. Use SEO in your buttons, tags, and pins.\u00a0<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Generate_More_Leads_With_Website_Messenger_Chatbots\"><\/span>Generate More Leads With Website &amp; Messenger Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gather quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h5><span class=\"ez-toc-section\" id=\"Set_aside_a_budget_for_Pinterest_ads\"><\/span><b>Set aside a budget for Pinterest ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Pinterest places its ads mainly in the user\u2019s home feed. The ads also show in search results and pin searches. Once a user taps on the ad, they get redirected to your website or profile page. The platform allows video-based ads and standard ads. They provide an effective way to drive traffic to your website and social media page. A Hootsuite report shows Pinterest ads have a potential audience reach of 279.9 million.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8405\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-fundamentals.png\" alt=\"SMM fundamentals\" width=\"512\" height=\"375\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-fundamentals.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-fundamentals-300x220.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Credit: Wordstream<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Link_your_Pinterest_page_to_other_social_media_pages\"><\/span><b>Link your Pinterest page to other social media pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Pinterest allows you to link your page to other platforms. You can link it to other social media pages or Google. After linking it, you make it easier to find other networks and reach out to them. For instance, if you want to link your page with Facebook, use Facebook to sign into your Pinterest account.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature works only with your personal Facebook account. Every time your friends open their Facebook page, they will see you have a Pinterest account. If they tap on the Pinterest pin, they will be redirected to your page. This feature also works with Instagram and uses the same procedure.\u00a0<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Create_a_variety_of_posts\"><\/span><b>Create a variety of posts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Pinterest users search for a variety of content. Consider creating different types of content for posting. Create a variety of posts and leverage different types of pins. For instance, you may create pins such as:-<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Static<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rich<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8406\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/content-repurpose-for-pinterest.png\" alt=\"content repurpose for pinterest\" width=\"408\" height=\"405\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/content-repurpose-for-pinterest.png 408w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/content-repurpose-for-pinterest-300x298.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/content-repurpose-for-pinterest-150x150.png 150w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Credit: Ayalie<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Enlarge_your_follower_base\"><\/span><b>Enlarge your follower base<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">A large community of followers increases the visibility of your brand. To have more followers is an advantage because each post will be viewed by a larger audience. It leads to higher audience engagement and more sales. Each follower on your page boasts of other followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can share your products with them which could increase your lead generation. Invest to enlarge your follower base to extend the benefits of your e-business. There are different strategies you can use to build a strong customer base.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create attractive posts for your audience to entice them to read.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your pace for posting messages and products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harness audience engagement through posts that trigger action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your competitor&#8217;s pages and follow their followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add hashtags to your posts and use infographics.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"How_Pinterest_and_other_social_media_channels_impact_e-commerce_marketing\"><\/span><b>How Pinterest and other social media channels impact e-commerce marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social media channels are powerful channels that offer huge benefits to online businesses. They are excellent tools for posting ads and boosting engagement. Marketers use them to generate data for analytics. Generally, social media has transformed the way e-commerce platforms do business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s well-known that social media has been <\/span><a href=\"https:\/\/www.customercontactweekdigital.com\/social-mobile-web\/articles\/surges-in-social-media-contributing-to-e-commerce-boom\" rel=\"nofollow\"><span style=\"font-weight: 400;\">a major factor<\/span><\/a><span style=\"font-weight: 400;\"> behind the unprecedented rise of e-commerce. When social channels were first launched, the aim was to connect people through social interaction. As social audiences increased, they created a business opportunity for online commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users began to sell products at a personal level and many didn&#8217;t go beyond that. It was at this time that investors noticed the gap and leveraged the channels for profits. Today, social media blends perfectly with e-commerce. It creates a digital environment where genuine channel users connect with genuine sellers to drive e-commerce ahead. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8407\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-tactics-for-booting-sites.png\" alt=\"SMM tactics for boosting sites\" width=\"512\" height=\"238\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-tactics-for-booting-sites.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/SMM-tactics-for-booting-sites-300x139.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Credit: Fullestop<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many social media users may not understand why the channels matter. However, accepting them as platforms for business opportunities can help transform business. Today, every business sector leverages Pinterest and other social media channels to boost sales. The channels eliminate the barriers that exist between making purchases and socialization. E-commerce platforms integrate their sites with social channels as one of the primary methods of marketing.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Importance_of_consistent_branding_in_e-commerce\"><\/span><b>Importance of consistent branding in e-commerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Consistency in branding is the secret to winning more leads and conversions. It is one of the strategies that help build trust with online audiences. Social media marketing is a competitive and complex strategy. It is a crowded market where brands struggle to stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you build on consistency, you create a seamless link that enhances satisfaction. Through consistency, customers easily identify your brand language, tone, and style. It ensures your brand is well-represented both on Pinterest and all other social channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand benefits from increased revenue and recognition. You need to have a dedicated team for creating and publishing marketing content on social media. Use predefined metrics to measure the success of various posts and campaigns. The strategies for building consistency in branding include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on using your brand colors across all channels. Your brand may adopt the logo colors as the branding colors. It helps audiences to identify your brand based on its colors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be excellent at telling stories on social media. Stories tend to trigger sharing and reactions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use attractive visuals to attract attention from audiences. Great visuals act as magnets that keep visitors on your page for longer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the quality of your products. Ensure your products serve the needs of your customers. Quality improvement should include improving packaging appearance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use powerful tools to take quality photos of your products.\u00a0 Sharp product photos create the notion that they are good quality. Use a powerful camera and quality editing software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a consistent tone and style in your <a href=\"https:\/\/botsify.com\/blog\/creative-tips-for-social-media-content-writers\/\">social media content<\/a>. Consistent tone refers to your style of writing content. Depending on your type of business, you may use a formal or informal tone.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest is a great channel for e-commerce investors to promote their business. Brands need to understand the goals they want to achieve before posting on Pinterest. They need to choose the right strategy for marketing on the channel. Social media is redefining online business by offering brands a platform to connect with a large online audience. Online brands must pay attention to consistency. It helps create trust and build greater awareness with audiences.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\"><\/span>Are You Ready To SkyRocket Your Business With Our AI Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click The Button Below And Gather Quality Leads With Botsify<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"https:\/\/botsify.com\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is one of the strategies used by e-commerce brands to create awareness. The latest Forbes statistics show about 4.9 billion people are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\"> <span class=\"screen-reader-text\">Pinterest and Other Social Platforms Redefining E-Commerce Marketing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":185,"featured_media":8410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,176,15,7,175],"tags":[670,657,142,671,164,662,485,665,661,660,659,666,664,663,656,672,31,667,655,658,668,669],"ppma_author":[373],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest and Other Social Platforms Redefining E-Commerce Marketing - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest and Other Social Platforms Redefining E-Commerce Marketing - Botsify\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is one of the strategies used by e-commerce brands to create awareness. The latest Forbes statistics show about 4.9 billion people are &hellip; Pinterest and Other Social Platforms Redefining E-Commerce Marketing Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T11:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T10:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/Pinterest-and-Other-Social-Platforms-Redefining-E-Commerce-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arsalan Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arsalan Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\"},\"author\":{\"name\":\"Arsalan Ahmed\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/23c7913bb19b5a2c5c14c0bc46a1621a\"},\"headline\":\"Pinterest and Other Social Platforms Redefining E-Commerce Marketing\",\"datePublished\":\"2023-11-27T11:43:43+00:00\",\"dateModified\":\"2024-05-02T10:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\"},\"wordCount\":1653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/11\/Pinterest-and-Other-Social-Platforms-Redefining-E-Commerce-Marketing.jpg\",\"keywords\":[\"Ayalie\",\"e-commerce brands\",\"e-commerce marketing\",\"Fullestop\",\"instagram\",\"marketing goals\",\"Pinterest\",\"Pinterest ads\",\"Pinterest Business\",\"Pinterest e-commerce\",\"Pinterest e-commerce marketing\",\"Pinterest page\",\"Pinterest SEO\",\"Shoppable pins\",\"SMM\",\"social media content\",\"Social media marketing\",\"social media pages\",\"Social Platforms\",\"Statusbrew\",\"variety of posts\",\"Wordstream\"],\"articleSection\":[\"Chatbot\",\"e commerce\",\"Growth Hacking\",\"Social Media\",\"social media marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\",\"url\":\"https:\/\/botsify.com\/blog\/pinterest-redefining-e-commerce-marketing\/\",\"name\":\"Pinterest and Other Social Platforms Redefining E-Commerce Marketing - 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