{"id":700,"date":"2020-05-15T07:41:06","date_gmt":"2020-05-15T07:41:06","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=700"},"modified":"2024-12-27T13:13:42","modified_gmt":"2024-12-27T13:13:42","slug":"improving-response-rates-for-your-emails","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/","title":{"rendered":"7 reasons why your emails go unanswered: Improve response rates"},"content":{"rendered":"\r\n<p>When you want to grow your business everyone will tell you that you need an email campaign that hooks people.\u00a0 The only issue is that no matter how many you send, you still don\u2019t seem to be getting any traction. This is a problem because even when email open rates are relatively high, corresponding click-thru rates often lag significantly.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For example, the average email open rate in the financial services niche is more than <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">27%<\/a>. Click-throughs are only around 5%.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Clearly, you need a lot of opens to get the results you need. If that isn\u2019t happening, there\u2019s a problem. To learn more, take a look at the 7 reasons why your emails go unanswered.\u00a0<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#You_havent_done_your_research\" title=\"You haven\u2019t done your research\">You haven\u2019t done your research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#You_talk_about_yourself_rather_than_what_the_reader_will_gain_by_reading_past_the_first_line\" title=\"You talk about yourself rather than what the reader will gain by reading past the first line\u00a0\">You talk about yourself rather than what the reader will gain by reading past the first line\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#Your_subject_line_is_longer_than_7_words\" title=\"Your subject line is longer than 7 words\u00a0\">Your subject line is longer than 7 words\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#Your_questions_are_vague_when_they_need_to_be_specific\" title=\"Your questions are vague when they need to be specific\">Your questions are vague when they need to be specific<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#The_layout_looks_too_much_like_spam\" title=\"The layout looks too much like spam\">The layout looks too much like spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#Youre_too_formal_when_you_need_to_be_conversational\" title=\"You\u2019re too formal when you need to be conversational\">You\u2019re too formal when you need to be conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#Too_many_exclamation_marks_will_make_your_claims_seem_exaggerated\" title=\"Too many exclamation marks will make your claims seem exaggerated\">Too many exclamation marks will make your claims seem exaggerated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_havent_done_your_research\"><\/span><strong>You haven\u2019t done your research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you\u2019re trying to target a specific person in an organization, then you must know their name and job title. This is just common sense when it comes down to it. How would you feel like someone in a decision-making position if you received a generic template email? What would you do with it, other than send it straight to the deleted items folder? Here\u2019s an email from AirBNB that directly addresses the customer, and properly targets them as someone who has recently used their services.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7217\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions.jpg\" alt=\"email with customer\" width=\"501\" height=\"530\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions.jpg 501w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions-284x300.jpg 284w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The same goes for talking to people en mass. If you want to reach an audience, then you need to know what it is that they actually want. You have to know what makes them tick so that you can offer them something they want.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, make sure you address actual people by maintaining regular <a href=\"https:\/\/botsify.com\/blog\/the-importance-of-email-list-cleaning\/\">email list cleaning<\/a> and refreshing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_talk_about_yourself_rather_than_what_the_reader_will_gain_by_reading_past_the_first_line\"><\/span><strong>You talk about yourself rather than what the reader will gain by reading past the first line<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Never open an email by talking all about yourself. You need to frame a problem, give an overview, or include a thought-provoking statistic. This is your hook, and it needs to happen in the very first line if you want the reader to stay with you.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Saying: \u201cI\u201d and \u201cwe\u201d gives the impression that you think it\u2019s all about you. \u201cYou\u201d and \u201cyour\u201d are the words you need if you want to get inside the mind of your customers and show them that you can add value. Start by offering them something and they\u2019re far more likely to keep reading.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you want to learn to <a href=\"https:\/\/www.hubspot.com\/sales\/sales-email\">write a persuasive sales email<\/a> then frame a problem before adding value by showing how you can solve it. It may not sound like a big difference to what you\u2019re doing now. But to the reader, it will be like night and day.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_subject_line_is_longer_than_7_words\"><\/span><strong>Your subject line is longer than 7 words<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When subject lines exceed 7 words their effectiveness drops sharply and your email will look too much like spam. That\u2019s clearly something no one wants, but how do you know when you\u2019ve created a winning subject line?<\/p>\r\n\r\n\r\n\r\n<p>There are a few tried and tested things that always work:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Include a number so that you people know you offer specifics\u00a0<\/li>\r\n<li>Avoid exclamations marks: they look spammy rather than create the urgency you seek<\/li>\r\n<li>Use words like \u2018tips\u2019 or \u2018secrets\u2019 so it\u2019s clear to the reader that you have something to give them, and you don\u2019t want anything in return<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The final thing you need to know about subject lines is that you must test them. Run A\/B tests with two different headlines and then compare your opening rates. This will allow you to home in on a winning formula which you can then tweak and adjust throughout the course of your campaign.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You can check out some great examples of email subject lines <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-email-subject-lines-list\">here<\/a>. We like this one from Warby Parker &#8220;Uh-oh, your prescription is expiring&#8221;. It\u2019s simple and to the point.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_questions_are_vague_when_they_need_to_be_specific\"><\/span><strong>Your questions are vague when they need to be specific<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you want to ask someone a question, then cut to the chase and be specific. Don\u2019t ask: \u201cdo think you do too much work?\u201d as this is too vague. Focus down to something that your readers can give a concrete answer to: \u201chow many hours overtime did you do last week?\u201d<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u201cWe always ask our customers exactly what we want to know. Only then can we be sure that we\u2019re going to engage them with a question they care about\u201d \u2014 says Susan Thomas, an Email Marketer.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>The secret is to remember that you want your customer to give a specific answer. Not because you\u2019re trying to conduct a survey. But because you want them to have a thought in their heard that you can then act on throughout the rest of your email. Try to preempt what they will think: \u201cI did 4 hours overtime and got no thanks for it!\u201d This will allow you to tap into their psyche and position yourself as the helping hand they didn\u2019t know they needed.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_layout_looks_too_much_like_spam\"><\/span><strong>The layout looks too much like spam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Everyone is sick and tired of spam so please, please, please don\u2019t make your email look like yet more spam. Keep your layout crisp and clean, and avoid overpopulating it with popups and different fonts. If in doubt, less is more.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Take a look at the emails from Apple or Amazon if you want some insight into what works best in different settings. Apple\u2019s emails are very artistic and work by offering you imagery, a product tagline, and not a whole lot else. That\u2019s because they\u2019re designed to launch a new product. Amazon\u2019s emails are designed to make you buy something then and there, so they focus on squeezing you towards the add to cart button. Even when they aren\u2019t asking you to make a purchase, their emails follow a very clear pattern and have a clear call to action. This consistency ensures people that the email is genuine.<\/p>\r\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7219\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions-691x1024.webp\" alt=\"amazon email\" width=\"691\" height=\"1024\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions-691x1024.webp 691w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions-202x300.webp 202w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions-768x1138.webp 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/Phony-Itinerary-with-wire-instructions.webp 830w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Two very different aims and approaches, but both are experts at what they do.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youre_too_formal_when_you_need_to_be_conversational\"><\/span><strong>You\u2019re too formal when you need to be conversational<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Sending emails that read like sales pitches is the best way to have them sent straight to the deleted items folder. Adopt a warm and friendly tone and people will instantly be engaged just as they would if they\u2019d received a message from a friend or family member.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Every <a href=\"https:\/\/www.ruhanirabin.com\/tips-managing-successful-email-campaign\/\" rel=\"nofollow\">successful email campaign<\/a> relies on connecting with the reader in a way that makes them feel valued. This doesn\u2019t mean that you need to be overfamiliar, but it does mean you should be conversational. If your emails read like work memos then the reader will just get bored. Make them read like friendly pieces of advice then people will forget they\u2019re being sold to. Ideal if you want them to focus on the problem you\u2019re identifying and the product or service that you\u2019re offering.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Too_many_exclamation_marks_will_make_your_claims_seem_exaggerated\"><\/span><strong>Too many exclamation marks will make your claims seem exaggerated<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This point follows on naturally from the bullet points above. If you want your email to be taken seriously then you need to avoid the tendency you may have for overdoing things. It\u2019s understandable that you have great belief in your product, and are passionate about helping people solve a certain problem. What you need to do however is rein in your passion so that you don\u2019t look like you\u2019re exaggerating things.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>By all means, use one or two exclamation marks for emphasis, but avoid overdoing things as this will detract from your credibility. Some experts recommend only one exclamation point per communication. It will simply look like a classic piece of spam and your reader will instantly switch off. Think about whether you can swap some of your exclamation marks for statistics. This will allow you to add emphasis, but use data to do so. Not only will it make your email less frantic, it will also make it more credible and persuasive. When in doubt, refer to this <a href=\"https:\/\/blog.hubspot.com\/marketing\/exclamation-point-flowchart\">flowchart<\/a>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7220\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/use-of-exclamation-mark.jpg\" alt=\"use of exclamation mark\" width=\"668\" height=\"615\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/use-of-exclamation-mark.jpg 668w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/05\/use-of-exclamation-mark-300x276.jpg 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>By taking onboard the 7 reasons your emails go unanswered you\u2019ll be able to make the changes that allow you to launch an <a href=\"https:\/\/botsify.com\/blog\/top-5-email-list-building-techniques-working-right-now\/\">engaging email campaign<\/a>. Work through them one by one, and document the changes you make. That way when you arrive at a winning formula, you\u2019ll understand the science of how you got there.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>When you want to grow your business everyone will tell you that you need an email campaign that hooks people.\u00a0 The only issue is that &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/improving-response-rates-for-your-emails\/\"> <span class=\"screen-reader-text\">7 reasons why your emails go unanswered: Improve response rates<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":38,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 reasons why your emails go unanswered: Improve response rates<\/title>\n<meta name=\"description\" content=\"Discover 7 reasons why your emails go unanswered. 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