{"id":6900,"date":"2023-05-11T09:17:12","date_gmt":"2023-05-11T09:17:12","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=6900"},"modified":"2024-01-18T12:53:23","modified_gmt":"2024-01-18T12:53:23","slug":"role-of-content-marketing-in-online-business","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/","title":{"rendered":"The Role of Content Marketing in Online Business Growth"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6906\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/1-2.png\" alt=\"Content Marketing\" width=\"512\" height=\"316\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/1-2.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-300x185.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/premium-photo\/handwriting-content-marketing-word-notebook-wood-table_12640412.htm#query=content%20marketing&amp;position=17&amp;from_view=search&amp;track=ais\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is an essential component of modern online business and is critical to success in today&#8217;s competitive marketplace. With the digital era in full swing, more and more companies are turning to it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, 91% of marketing pros surveyed by Semrush succeeded with their content marketing in 2021. The Content Marketing Institute also reports that 73% of companies use it in their promotional efforts. This statistic highlights this approach&#8217;s undeniable value in <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/\">boosting brand awareness<\/a> and increasing your digital footprint.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, this article examines the crucial role played by effective content marketing in achieving sustainable business growth online while offering practical advice to help you develop a winning strategy for your organization.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662c3bb9a6109\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662c3bb9a6109\"  type=\"checkbox\" id=\"item-662c3bb9a6109\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Defining_Content_Marketing\" title=\"Defining Content Marketing\">Defining Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#The_Role_of_Content_Marketing_In_Online_Business_Growth\" title=\"The Role of Content Marketing In Online Business Growth\">The Role of Content Marketing In Online Business Growth<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Building_Brand_Awareness\" title=\"Building Brand Awareness\">Building Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Establishing_Trust_and_Authority\" title=\"Establishing Trust and Authority\">Establishing Trust and Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Boosting_SEO_and_Organic_Traffic\" title=\"Boosting SEO and Organic Traffic\">Boosting SEO and Organic Traffic<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Developing_a_Content_Marketing_Strategy\" title=\"Developing a Content Marketing Strategy\">Developing a Content Marketing Strategy<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Setting_Goals_and_Objectives\" title=\"Setting Goals and Objectives\">Setting Goals and Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Identifying_Your_Target_Audience\" title=\"Identifying Your Target Audience\">Identifying Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Creating_a_Content_Calendar\" title=\"Creating a Content Calendar\">Creating a Content Calendar<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#Generate_More_Leads_With_Website_Messenger_Chatbots\" title=\"Generate More Leads With Website &amp; Messenger Chatbots\">Generate More Leads With Website &amp; Messenger Chatbots<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Defining_Content_Marketing\"><\/span><b>Defining Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As businesses continue finding innovative ways to promote themselves online, they&#8217;re turning increasingly towards <a href=\"https:\/\/logo.com\/blog\/content-marketing-strategy\">content marketing techniques<\/a>. These methodologies entail creating consistent quality material aimed at specific audiences designed explicitly for engaging such individuals while driving profitable customer behavior, eventually resulting in business success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-executed campaigns build trust between brands and followers while delivering value across various digital platforms. One significant benefit of investing time and resources into planning winning campaigns lies in engaging remarkable insights that best support customer needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also worth mentioning is how <\/span><a href=\"https:\/\/outreachcrayon.com\/\"><span style=\"font-weight: 400;\">link-building outsourcing<\/span><\/a><span style=\"font-weight: 400;\"> is essential in determining SEO ranking performance and enhancing organic web traffic growth. Link building is a vital component of SEO. Outsourcing this process to experts, such as a <a href=\"https:\/\/www.seopapa.co.uk\/\">professional SEO service<\/a>, can help businesses build high-quality backlinks that improve their online visibility and authority, boosting their content marketing efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Role_of_Content_Marketing_In_Online_Business_Growth\"><\/span><b>The Role of Content Marketing In Online Business Growth<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span class=\"ez-toc-section\" id=\"Building_Brand_Awareness\"><\/span><b>Building Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6903\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/2-1.png\" alt=\"Building Brand Awareness \" width=\"512\" height=\"394\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/2-1.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/2-1-300x231.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/blond-woman-pointing-laptop-screen_11303555.htm#query=content%20marketing&amp;position=23&amp;from_view=search&amp;track=ais\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The most crucial aspect of marketing success is elevating brand awareness and ensuring your brand is visible among potential consumers. <a href=\"https:\/\/eventflare.io\/journal\/content-marketing-strategy-how-to-create-killer-campaigns\">Content marketing can help achieve these goals<\/a> by creating compelling materials that resonate with the targeted demographic. Such activity not only widens the customer base but opens doors for fresh leads as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose the focus is on promoting health\/fitness services or products; producing informative workout tips or publishing inspiring stories of successful individuals who achieved their goals through concerted efforts could be profitable strategies. \u00a0 Sharing them across multiple platforms, including social media, provides much-needed exposure for the brand besides establishing it as an authoritative resource for information concerning health matters.<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Establishing_Trust_and_Authority\"><\/span><b>Establishing Trust and Authority<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Establishing trustworthiness by offering quality work worth your client&#8217;s time and effort to enhance customer relations is imperative. Gaining your audience&#8217;s trust and credibility requires high-quality content that solves their pain points and delivers value. For example, utilizing user-generated material like reviews or testimonies can give valuable feedback from clients resulting in a trusted foundation between clients and brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a financial advisor, you want to offer informative content with practical advice on money management options, investment opportunities, or retirement goals. The channels through which you share this content, like social media platforms or your website, enable the creation of a unique brand persona, positioning yourself as an expert in your field.<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Boosting_SEO_and_Organic_Traffic\"><\/span><b>Boosting SEO and Organic Traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At its core, content marketing is also an <a href=\"https:\/\/reverbico.com\/blog\/seo-content-strategy\/\">SEO strategy<\/a>. Search engines reward websites that provide valuable, relevant content by ranking them higher in search results. Optimizing your content for search engines can increase organic traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you&#8217;re a travel blogger, you could create <a href=\"https:\/\/blog.powr.io\/how-to-write-content-that-ranks-killer-guide-for-beginners\">high-quality content<\/a> that provides travel guides, reviews of hotels and restaurants, and tips for saving money while traveling. Incorporating <a href=\"https:\/\/www.freepik.com\/vectors\">vector images<\/a> can also make your content more visually appealing to readers. Optimizing this content for search engines with relevant keywords and meta descriptions can increase your site&#8217;s position in search results and attract more organic traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Developing_a_Content_Marketing_Strategy\"><\/span><b>Developing a Content Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6905\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4.png\" alt=\"Creating a Content Calendar \" width=\"512\" height=\"342\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4-300x200.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/desktop-table-office_3224656.htm#query=content%20marketing%20strategy&amp;position=9&amp;from_view=search&amp;track=ais\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing holds immense business potential to attract customers and enhance website traffic. But creating a lasting impression entails a well-thought-out approach. Follow these fundamental steps to establish an effective content marketing strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span class=\"ez-toc-section\" id=\"Setting_Goals_and_Objectives\"><\/span><b>Setting Goals and Objectives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before diving into any content creation, establishing <a href=\"https:\/\/slidemodel.com\/smart-goals-guide\/\">SMART goals<\/a> is critical. What outcomes matter most for your business&#8217; success \u2013 is it a greater reach and awareness among potential customers or high-value lead generation? Whatever the case may be, understanding these targets is vital to implementing a<a href=\"https:\/\/tecuy.com\/top-5-digital-marketing-strategies-to-power-through-2023\/724\/\"> successful marketing strategy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to increase awareness for your brand or business, consider crafting content that effectively captures what makes it stand out. It could be its values, mission statement, and unique selling proposition. Generating leads requires a different approach, such as creating informative content that specifically addresses the most pressing issues target audiences face while offering practical solutions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span class=\"ez-toc-section\" id=\"Identifying_Your_Target_Audience\"><\/span><b>Identifying Your Target Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key to creating effective marketing content is understanding your target audience. One of the most effective ways of accomplishing this is through market research, enabling you to delve deep into their needs, pain points, and preferences. Once armed with this vital knowledge, you can begin crafting highly relevant and <a href=\"https:\/\/simpleshow.com\/blog\/content-marketing-importance-video\/\">engaging content<\/a> that will speak directly to their hearts and minds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing success hinges upon effectively reaching specific demographics through tailored messaging approaches. For instance, if you&#8217;re targeting a millennial audience demographic, it&#8217;s vital to prioritize social media-friendly visuals that are easy to share widely. Conversely, producing highly informative educational material would more effectively engage baby boomer groups. If you want your content available in various languages to reach more global users, you may use <a href=\"https:\/\/gtelocalize.com\/document-translation-services\/\">translation services<\/a>.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span class=\"ez-toc-section\" id=\"Creating_a_Content_Calendar\"><\/span><b>Creating a Content Calendar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6905\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4.png\" alt=\"Creating a Content Calendar \" width=\"512\" height=\"342\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/4-300x200.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/calendar-date-organizer-planner-concept_16458867.htm#query=content%20calender&amp;position=16&amp;from_view=search&amp;track=ais\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Successful digital marketing requires careful planning and organization; creating a comprehensive content calendar is one way to achieve this. This essential document outlines various types of materials &#8211; from written articles to visual infographics -and specifies release timelines for each format so that the message stays consistent across all platforms. Consider your material&#8217;s timing, such as seasonal trends and holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you have an apparel shop, you can produce material that showcases your new fall collection in September and October. Conversely, if your business is a tax obligation preparation service, you can have material that offers ideas and recommendations throughout tax season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a web content marketing strategy takes time and effort, yet it can pay off over time. Your web content can help you attain your service goals if you have clear objectives, <a href=\"https:\/\/www.teamly.com\/blog\/understanding-target-audience\/\">understand your target audience<\/a>, and produce a content calendar.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building a solid online presence relies on effective marketing strategies that offer value to your audience. Content marketing accomplishes just that &#8211; offering informative and engaging content can cultivate trust with potential customers while increasing your brand&#8217;s visibility. Crafting an effective content marketing plan necessitates comprehending your audience, defining your ambitions, and continually producing top-notch content that adds value and resonates with your intended audience.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Generate_More_Leads_With_Website_Messenger_Chatbots\"><\/span>Generate More Leads With Website &amp; Messenger Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gather quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Image Source Content marketing is an essential component of modern online business and is critical to success in today&#8217;s competitive marketplace. With the digital era &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\"> <span class=\"screen-reader-text\">The Role of Content Marketing in Online Business Growth<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":185,"featured_media":6935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[99,379],"ppma_author":[373],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Role of Content Marketing in Online Business Growth - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Content Marketing in Online Business Growth - Botsify\" \/>\n<meta property=\"og:description\" content=\"Image Source Content marketing is an essential component of modern online business and is critical to success in today&#8217;s competitive marketplace. With the digital era &hellip; The Role of Content Marketing in Online Business Growth Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-11T09:17:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T12:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/content-maketer-blog-banner-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1021\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arsalan Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arsalan Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\"},\"author\":{\"name\":\"Arsalan Ahmed\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/23c7913bb19b5a2c5c14c0bc46a1621a\"},\"headline\":\"The Role of Content Marketing in Online Business Growth\",\"datePublished\":\"2023-05-11T09:17:12+00:00\",\"dateModified\":\"2024-01-18T12:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\"},\"wordCount\":1145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2023\/05\/content-maketer-blog-banner-.jpg\",\"keywords\":[\"Content marketing\",\"paraphrasing\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\",\"url\":\"https:\/\/botsify.com\/blog\/role-of-content-marketing-in-online-business\/\",\"name\":\"The Role of Content Marketing in Online Business Growth - 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