{"id":55,"date":"2020-02-26T19:46:45","date_gmt":"2020-02-26T19:46:45","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=55"},"modified":"2025-01-24T11:24:40","modified_gmt":"2025-01-24T11:24:40","slug":"what-does-customer-service-mean-to-you-how-to-make-it-great","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/","title":{"rendered":"How to build a top-notch customer service"},"content":{"rendered":"<p>We all know the fact that every customer service representative is in fact, the face of the company they are working for.<\/p>\n<p>Customers usually make up their judgment about a company by the treatment they received from their sales and service representatives.<\/p>\n<p>Customers are smart, they can figure out if your staff is talking to them to help them out or just doing the company\u2019s marketing.<\/p>\n<p>Which makes customer service a daunting task that must never be taken lightly.<\/p>\n<p>If you are a customer service professional, you know exactly how complex the whole process is. A great <a href=\"https:\/\/helpjuice.com\/blog\/customer-self-service-portal\">customer service<\/a> team and resolution rate don\u2019t just happen overnight, only you know how many times you failed before reaching where you are today.<\/p>\n<p>When people rave about great service a business provided them do not really know the backstory &#8211; how many hours were spent every day to develop, implement and practice the methods that fit right into their perfect place.<br \/>\nAlthough there are tons of tools to help you improve your service, to begin with, what matters most is the strategy you go about.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Q_What_Does_Customer_Service_Mean_To_You\" title=\"Q: What Does Customer Service Mean To You?\">Q: What Does Customer Service Mean To You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Explaining_Customer_Service\" title=\"Explaining Customer Service\">Explaining Customer Service<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Get_high_quality_customer_help_service\" title=\"Get high quality customer help service\">Get high quality customer help service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Why_Is_Customer_Service_So_Important\" title=\"Why Is Customer Service So Important?\">Why Is Customer Service So Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#a_Customer_service_Makes_or_Breaks_Your_Reputation\" title=\"a. Customer service Makes or Breaks Your Reputation\">a. Customer service Makes or Breaks Your Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#b_Customer_Support_Is_A_Crucial_Part_of_Product_Experience\" title=\"b. Customer Support Is A Crucial Part of Product Experience\">b. Customer Support Is A Crucial Part of Product Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#c_Customers_Would_Pay_More_To_Have_Better_Experience\" title=\"c. Customers Would Pay More To Have Better Experience\">c. Customers Would Pay More To Have Better Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Get_high_quality_customer_help_service-2\" title=\"Get high quality customer help service\">Get high quality customer help service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Companies_Setting_The_Example\" title=\"Companies Setting The Example\">Companies Setting The Example<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#1_Amazon\" title=\"1. Amazon\">1. Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#2_Netflix\" title=\"2. Netflix\">2. Netflix<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Get_high_quality_customer_help_service-3\" title=\"Get high quality customer help service\">Get high quality customer help service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Social_Media_as_a_Customer_Service_Channel\" title=\"Social Media as a Customer Service Channel\">Social Media as a Customer Service Channel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Why\" title=\"Why?\">Why?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Automating_Customer_Service\" title=\"Automating Customer Service?\">Automating Customer Service?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Which_Chatbot_Platform_Should_I_Choose\" title=\"Which Chatbot Platform Should I Choose?\">Which Chatbot Platform Should I Choose?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#8_Tips_to_Improve_Your_Customer_Service\" title=\"8 Tips to Improve Your Customer Service\">8 Tips to Improve Your Customer Service<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#1_Provide_Support_As_A_Team\" title=\"1. Provide Support As A Team\">1. Provide Support As A Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#2_Train_Your_Support_Team\" title=\"2. Train Your Support Team\">2. Train Your Support Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#3_Always_Listen_To_Your_Customers\" title=\"3. Always Listen To Your Customers\">3. Always Listen To Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#4_Ask_Questions_If_Needed\" title=\"4. Ask Questions If Needed\">4. Ask Questions If Needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#5_Share_Customer_Feedback\" title=\"5. Share Customer Feedback\">5. Share Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#6_Engage_Customers_With_Personalized_Friendly_Service\" title=\"6. Engage Customers With Personalized &amp; Friendly Service\">6. Engage Customers With Personalized &amp; Friendly Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#7_Improve_Customer_Experience_With_Feedback\" title=\"7. Improve Customer Experience With Feedback\">7. Improve Customer Experience With Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#8_Every_Second_Count\" title=\"8. Every Second Count\">8. Every Second Count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Get_high_quality_customer_help_service-4\" title=\"Get high quality customer help service\">Get high quality customer help service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/#Final_Thoughts_on_What_Does_Customer_Service_Mean_To_You\" title=\"Final Thoughts on: What Does Customer Service Mean To You?\">Final Thoughts on: What Does Customer Service Mean To You?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-does-customer-service-mean-to-you\"><span class=\"ez-toc-section\" id=\"Q_What_Does_Customer_Service_Mean_To_You\"><\/span>Q: What Does Customer Service Mean To You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every business has its own meaning of good customer service but it&#8217;s highly unlikely that they all practice the right methods.<\/p>\n<p><strong>Let\u2019s find out what customer service really means and how it varies from your definition.<\/strong><\/p>\n<h2 id=\"explaining-customer-service\"><span class=\"ez-toc-section\" id=\"Explaining_Customer_Service\"><\/span>Explaining Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Investopedia\u2019s <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer-service.asp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">definition of customer service<\/a>, it is a process that assures a customer\u2019s level of satisfaction with a product or service they paid.<\/p>\n<p>The interaction between a customer and the business\u2019s customer service representative can be in-person, over a phone call, an automated system or through other mediums.<\/p>\n<p>Customer service begins as soon as the person decides to make a purchase &#8211; then looks at your available products\/services, chooses the desired one, makes a purchase and leaves the store.<\/p>\n<p>But the job isn\u2019t done yet; after sales service also comes under CS\u2019s umbrella.<\/p>\n<p>Customer service means the experience you provide your customers before and after doing business with them. This includes purchasing your product, using it and then providing feedback to you.<\/p>\n<p>\u2018Customer comes first\u2019 is not just a saying, successful business actually implement this strategy across all employees which results in customer retention.<\/p>\n<p>The practices have been transformed through the years, you cannot solely rely on your traditional <a href=\"https:\/\/www.babelforce.com\/blog\/integrated-outbound-dialer\/what-is-an-outbound-call-center-and-3-skills-the-best-ones-have\/\">call center agent<\/a>. You must cover all domains your potential customers or existing ones may use to reach you out.<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Get_high_quality_customer_help_service\"><\/span>Get high quality customer help service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Serve your customers top notch services in real-time with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<p>According to a study, customers are instantly disappointed <a href=\"http:\/\/thinkchrysalis.com\/blog\/why-does-your-business-need-an-online-presence\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">when a business does not have an online presence.<\/a><\/p>\n<p>Why? Because the world lives inside our pocket &#8211; in other words &#8211; as smartphones. Your business must have a support email account, a website with live chat service, a text messaging service, and at least one social media active account.<\/p>\n<p>Other than the basic platforms, many businesses also provide automated support to their customers which helps them get a faster resolution to their problems when the support agent is not available.<br \/>\nHowever, it isn\u2019t enough to just respond to customers quickly, customer service translates to delivering the promise your company makes to your customers.<\/p>\n<h2 id=\"why-is-customer-service-important\"><span class=\"ez-toc-section\" id=\"Why_Is_Customer_Service_So_Important\"><\/span>Why Is Customer Service So Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"quote\">\u201c89% of companies now expect to compete mostly on the basis of customer experience.\u201d -Gartner Research<\/p>\n<p>Customer service has a huge impact on your business &#8211; it is cheaper to retain your existing customers than to find new ones. In fact, acquiring customers can cost up to 7 times more!<\/p>\n<p>Did you know? Bad customer experience is the key factor of churn.<\/p>\n<p>According to the <a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Small Business Administration<\/a> U.S, 68% of customers are reported to leave due to the poor treatment they received from the support staff.<\/p>\n<p>Don\u2019t be like them!<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o7Zesyac4CuSN5rsA\" width=\"480\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"a_Customer_service_Makes_or_Breaks_Your_Reputation\"><\/span>a. Customer service Makes or Breaks Your Reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no denying the fact that today, social media consumerism has increased &#8211; thus, customers expect to get what they want and they want it instantly.<\/p>\n<p class=\"text-breaker\">As a matter of fact, 82% of Business Owners reported that customers\u2019 expectations with their company have risen much higher in the past 3 years.<\/p>\n<p>To make things even more dangerous is the fast sharing of negative experience via online platforms, where they can easily reach a huge number of audiences too. Imagine how many of them could be your potential customers!<\/p>\n<p>Which is why your availability is much more important than ever on popular social networking platforms to support them and prove your strong customer support skills and mechanism.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"b_Customer_Support_Is_A_Crucial_Part_of_Product_Experience\"><\/span>b. Customer Support Is A Crucial Part of Product Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The line is getting blurrier between products and services. If you think only big brands have transformed customer experience into a product or service (For example, Amazon Mayday button), then you are wrong.<\/p>\n<p>Small Businesses are also stepping in to create products as customer experience. You mostly see online businesses with their websites integrated to support centers on their footers or headers. Also by adding relevant links to product support articles on specific landing pages.<\/p>\n<p>App companies have introduced a new way for customers, which is to log tickets into their product experience.<br \/>\nWhich tells us that in-product customer support is the future for customer service!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"c_Customers_Would_Pay_More_To_Have_Better_Experience\"><\/span>c. Customers Would Pay More To Have Better Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other than being the trend, focusing on customer experience is actually a smart business strategy to go about. You can generate more profit while being the star brand for your customers by providing quality support to them. You can also use a <a href=\"https:\/\/lumiformapp.com\/templates\/call-center-quality-assurance-checklist_16150\">customer service quality assurance checklist<\/a> once a month to ensure customer service quality is met.<\/p>\n<p class=\"text-breaker\">According to <a href=\"https:\/\/www.pardot.com\/blog\/9-must-know-stats-customer-centric-marketer\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a survey on customer experience<\/a>, 86% of customers would pay more to have a better customer experience.<\/p>\n<p>If you have customers that are willing to pay more, you can tier that bunch of premium customers and provide experience to them on the premium level, for instance, priority support, early access to benefits, offers and features (just like a movie premiere for the celebrities, they are your celebrity customers too).<\/p>\n<p>It will all be worth it since providing them a premium service will only benefit your business.<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Get_high_quality_customer_help_service-2\"><\/span>Get high quality customer help service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Serve your customers top notch services in real-time with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h2 id=\"companies-setting-the-example\"><span class=\"ez-toc-section\" id=\"Companies_Setting_The_Example\"><\/span>Companies Setting The Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next time anybody asks you; what does customer service mean to you? Give them the following examples:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Amazon\"><\/span>1. Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are an Amazon customer or have used their service even once, you must be aware of the quality of customer support they provide.<\/p>\n<p class=\"text-breaker\">With 67% satisfaction rate, Amazon is known to have exceptional customer support and for all the right reasons.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/dQ0KNS2.png\" alt=\"amazon customer service\" width=\"730\" height=\"537\" \/><\/a><\/p>\n<p>source: <a href=\"https:\/\/www.statista.com\/statistics\/705173\/satisfaction-with-the-customer-service-of-amazon\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Statista<\/a><\/p>\n<p>The two most appreciable and outstanding aspects of their support service are:<br \/>\n<strong>A. The innovative and minimal looking in-app support and<br \/>\nB. Bezos Question Mark.<\/strong><\/p>\n<p><strong>A.<\/strong> Amazon launched a very creative in-app support feature called <strong>\u201cMayday\u201d<\/strong>. This feature was aimed at providing <strong>Amazon Fire<\/strong> Tablet users direct access to their customer service.<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100% !important; height: 53% !important;\" src=\"https:\/\/www.youtube.com\/embed\/aJNgvK97UV8\" width=\"932\" height=\"524\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The feature is actually just a button that can get you directly in touch with one of the support representatives on a live video call!<\/p>\n<p>How cool is that?<\/p>\n<p>The Mayday feature allowed customers to easily access customer service when (24 hours a day, 7 days a week and 365 days a year!) needed and could be used at any time of the day and the response time will be just a few times!<\/p>\n<p>Unfortunately, in June 2018 the <a href=\"https:\/\/thenextweb.com\/tech\/2018\/06\/18\/amazon-has-discontinued-the-mayday-button-on-its-fire-tablets\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mayday button feature was discontinued by Amazon for being abused at the user end<\/a>.<\/p>\n<p class=\"quote\">\u201cMayday <a href=\"https:\/\/crankwheel.com\/screen-sharing\">Screen Sharing <\/a>will continue to be offered on supported devices via free customer support, 24\u00d77 by tapping on the Phone &amp; Email icon or via the Help App on their device home screen. With your permission, the Amazon customer service expert can share your screen to draw on your screen, talk you through how to do a task, or do the task for you.\u201d &#8211; <strong>Amazon.<\/strong><\/p>\n<p>Considering the fact that Amazon Fire Tablet users have exceeded 30 million around the world, maintaining a <a href=\"https:\/\/www.digitaltrends.com\/mobile\/mayday-amazon-discontinued\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">15 second or less response time<\/a> to all customers is indeed a tremendous achievement.<\/p>\n<p><strong>B.<\/strong> With over 310 million active Amazon users, CEO Jeff Bezos took a pledge to provide never seen before, customer service mechanism.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/0PiR3Mr.png\" alt=\"active number of customers of amazon\" width=\"738\" height=\"555\" \/><\/a><\/p>\n<p style=\"text-align: center;\">source: <a href=\"https:\/\/www.statista.com\/statistics\/705173\/satisfaction-with-the-customer-service-of-amazon\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Statista<\/a><\/p>\n<p>Have you heard about an organization as huge as Amazon who\u2019s CEO himself looks at customer support emails?<br \/>\nThe service is popularly known as <strong>Bezos Question Mark.<\/strong> Jeff Bezos looks after a personal email that he has provided to Amazon customers (which is jeff@amazon.com, in case you were wondering) and encouraged them to reach him out directly in case they want to report\/acquire about any of Amazon\u2019s product\/service quality related issues.<\/p>\n<p class=\"text-breaker\">Any customer can write to him if they believe the support team didn&#8217;t cater to them correctly.<\/p>\n<p>Bezos told <a href=\"https:\/\/www.businessinsider.com\/bezos-explains-his-dreaded-one-character-emails-2018-4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Business Insider<\/a> that he checks each email himself and when he spots the ones with a potential problem he then forwards that email to the support department or to an executive, directly.<\/p>\n<p class=\"quote\">&#8220;I see most of those emails. I see them and I forward them to the executives in charge of the area with a question mark. It&#8217;s shorthand (for), &#8216;Can you look into this?&#8217; &#8216;Why is this happening?'&#8221;<\/p>\n<p>What got a lot of speculations was Bezos famous \u201cone question mark\u201d which is the only addition he does to his emails forwarded to the service team.<\/p>\n<p>As soon as the single question mark email is received, the manager\/ manager\u2019s manager or the entire team drop everything they are working on and tends to this email first.<\/p>\n<p>The person responsible for that specific domain of query received will then format a response that explains the situation to both, the customer and Bezos himself.<\/p>\n<p>Sounds amazing right?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Netflix\"><\/span>2. Netflix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Netflix is a popular paid premium quality content, original web series\/movies, and television\/movie streaming service.<\/p>\n<p>As a customer myself, Netflix is undoubtedly one of the best service providers in terms of customer experience and product help.<\/p>\n<p>If you <a href=\"https:\/\/help.netflix.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">visit their help page<\/a>, you can easily see what I am talking about!<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/HGRTMBJ.png\" alt=\"netflix help center\" width=\"1580\" height=\"690\" \/><\/a><\/p>\n<p>From getting in touch with live chat support to calling a support representative to request your favorite content or require help with something that isn&#8217;t there, the website has everything a customer would probably ask about.<\/p>\n<p>I like how they have put everything in one place so that users can choose their desired and appropriate option to choose from.<\/p>\n<p>Netflix knows how to stay in the game, thus provides \u20181 minute response time\u2019 to its customers for both, call and chat supports.<\/p>\n<p class=\"text-breaker\">&#8211;&gt; Story Time!<\/p>\n<p class=\"text-breaker\">About a month ago, I was watching <span style=\"font-style: italic;\">Friends<\/span> on Netflix for Web and suddenly the episodes went unavailable, I tried for next 24 hours and still, no episodes were playing (my bill is always paid just, FYI).<br \/>\nSo, I decided to go for the <a href=\"https:\/\/botsify.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Live Chat Support<\/a> on their help center, I was surprised to see the response time was indeed less than a minute. The agent successfully fixed the problem and I was able to resume my streaming!<\/p>\n<p class=\"text-breaker\">The End. &lt;&#8211;<\/p>\n<p>Since Netflix is solely online-based, exceptional customer service is of absolute necessity for them.<\/p>\n<p>Mainly because the company is aware of the consequences of being unable to resolve customer issues or providing them a quality service; there are tons of streaming services customers can easily switch to!<\/p>\n<p>So if you are in search of the answer to &#8220;What does customer service mean to you?&#8221; Netflix would be self-explanatory for you.<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Get_high_quality_customer_help_service-3\"><\/span>Get high quality customer help service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Serve your customers top notch services in real-time with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h2 id=\"social-media-customer-service-channel\"><span class=\"ez-toc-section\" id=\"Social_Media_as_a_Customer_Service_Channel\"><\/span>Social Media as a Customer Service Channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"quote\">\u201cThe emergence of social media has given consumers a whole new way to interact with the brands they love\u2009\u2014\u2009and a forum to complain when brands disappoint. But what many companies have learned is just how powerful connecting one-on-one with customers can be when those consumers take the time to post.\u201d &#8211; <a href=\"http:\/\/www.marketforce.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Market Force<\/a><\/p>\n<p>As much as social media has eased reaching out to prospective customers and generating business from it, brands continuously fear being reviewed badly on social media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why\"><\/span>Why?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The word of a few customers against a business giant is a lot more powerful in today\u2019s world and it may sound like a great shift of authority in the history of B2C, but it has become a business&#8217;s nightmare to have bad publicity on social media.<\/p>\n<ul>\n<li>89% of customers prefer purchasing from a competitor when faced with poor customer service. (<a href=\"http:\/\/www.oracle.com\/us\/products\/applications\/cust-exp-impact-report-epss-1560493.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Oracle<\/a>)<\/li>\n<li>45% of customers review bad customer experience with a brand on their social media and to the brand\u2019s account as well. (<a href=\"https:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Zendesk_WP_Customer_Service_and_Business_Results.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dimensional Research<\/a>)<\/li>\n<li>\u00a088% of the audience look for online reviews that customers have provided on social media or website. These people trust them as much a personal recommendation from a friend. (<a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey-2014\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">BrightLocal<\/a>)<\/li>\n<li>71% of customers are more likely to buy online based on referrals received through social media. (<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hubspot<\/a>)<\/li>\n<\/ul>\n<p>Customers are more likely to spend up to 40% more when a brand engages and responds to their service-centric queries on social media. (<a href=\"http:\/\/www.bain.com\/publications\/articles\/putting-social-media-to-work.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bain &amp; Company<\/a>)<\/p>\n<p>Since most of your customers are on their mobile devices, it&#8217;s essential for you to have a social media presence. It is practically impossible to find each and every social networking website and make a business profile over there but covering the basics with Facebook, Twitter, YouTube, Instagram, and LinkedIn is somewhat necessary today.<\/p>\n<p>Responding fast is not enough for a customer, they want a personalized response with a resolution just as much.<\/p>\n<p>As an online customer, my first instinct is to make a purchase directly from a brand\u2019s website or alternatively a third-party integrated social media shop (mostly on Facebook) to make sure the product is worth my money, I always check the customer review section (not just on the website).<\/p>\n<p>Due to the fact that these are real people, real customers with real experiences with a particular brand, I will be much more convinced with what they say.<\/p>\n<p>As being an existing customer &#8211; while scrolling through my newsfeed &#8211; If I see a new offer, feature, news or whatsoever post from a brand, I prefer dropping my queries either in the comments or into their inbox.<br \/>\nThe response rate and time vary from business to business but the resolution is mostly positive in my experience.<\/p>\n<h2 id=\"automating-customer-service\"><span class=\"ez-toc-section\" id=\"Automating_Customer_Service\"><\/span>Automating Customer Service?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping in mind the amount of customer service queries a business receives every day on social media, email, website help page, etc., responding to each one them separately would be such a hassle.<\/p>\n<p class=\"text-breaker\">According to Salesforce, their customer satisfaction rate has been increased to at least 35% by using the automated customer support.<\/p>\n<p>Providing a way to resolve issues themselves &#8211; <a href=\"https:\/\/www.richpanel.com\/blog\/customer-self-service\">self-service customer support<\/a> is a quick and smart way to filter out customers who require a human support agent from the ones who just want to know how to change their password.<\/p>\n<p>The best way to do so is by integrating an automated live chat support bot with your website or social media.<\/p>\n<p>A chatbot is capable of handling all of your customers at once. This saves your live chat support time and costs to a great extent.<\/p>\n<p>If you are skeptical about the results of a chatbot catering to your online customers, you can read about tons of successfully running chatbot reviews online.<\/p>\n<p>Big names like; Whole Foods, CNN, Spotify, Sephora, Mastercard, Wall Street Journal, and many others are also using chatbots for more than just customer support.<\/p>\n<p class=\"external\">Read: <a href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\" target=\"_blank\" rel=\"noopener noreferrer\">How Botsify enabled Pakistan\u2019s Life Insurance Pioneer to engage 11,500+ customers online<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_Chatbot_Platform_Should_I_Choose\"><\/span>Which Chatbot Platform Should I Choose?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Botsify provides a comprehensive self-service as well as a Premium service platform where you can create a chatbot, customize it with multimedia, and several <a href=\"https:\/\/botsify.com\/integration-plugins\" target=\"_blank\" rel=\"noopener noreferrer\">in-app integrations<\/a>, for your <a href=\"https:\/\/botsify.com\/website-chatbot\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a> and\/or <a href=\"https:\/\/botsify.com\/facebook-chatbot\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>.<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100% !important; height: 54% !important;\" src=\"https:\/\/www.youtube.com\/embed\/P9r4m7UIY-I\" width=\"1019\" height=\"573\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>You can create multiple chatbots, each one of them will have multiple scenarios your chatbot will respond to your customers and take the burden off of your customer support team.<\/li>\n<li>Our chatbot is capable of understanding the context of the query asked and responds accordingly.<\/li>\n<li>You can insert images, videos, audios, and much more to make your chatbot as engaging as possible!<\/li>\n<li>You can engage your dissatisfied customers as well, by responding to them quicker and keeping a record of their response each time your chatbot interacts with them.<\/li>\n<li>You can <a href=\"https:\/\/botsify.com\/acquire-users-from-comments\" target=\"_blank\" rel=\"noopener noreferrer\">respond to your Facebook comment via your chatbot<\/a> as well.<\/li>\n<li>In case you want to <a href=\"https:\/\/botsify.com\/human-takeover\" target=\"_blank\" rel=\"noopener noreferrer\">jump in and rescue your chatbot<\/a> when it fails to respond or in any other case you want to interact with a particular customer, you can simply turn your chatbot off and talk to this customer. Once done, don&#8217;t forget to turn your chatbot back on!<\/li>\n<\/ul>\n<h2 id=\"improve-your-customer-service\"><span class=\"ez-toc-section\" id=\"8_Tips_to_Improve_Your_Customer_Service\"><\/span>8 Tips to Improve Your Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Provide_Support_As_A_Team\"><\/span>1. Provide Support As A Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understand the fact that customer service is to be treated as a team sport and you will never attain perfection at it.<\/p>\n<p>Unlike Sales, Administration, Marketing and Human Resources, Customer Service can never be complaint-free. You will continue to receive issues every single day and the best way to keep a hold of them is by maintaining the department-wide open communication policies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Train_Your_Support_Team\"><\/span>2. Train Your Support Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s the point of creating a mind-blowing help desk solution for your customers when none of your service representatives knows how to use it properly and get the full advantages of the software.<\/p>\n<p>Forwarding high-level technicality issues to product experts is the right approach but train each and every customer support representative with your help desk.<\/p>\n<p>For example, if you are using a <a href=\"https:\/\/botsify.com\/website-chatbot\" target=\"_blank\" rel=\"noopener noreferrer\">chatbot for your website<\/a>, make sure each one of your customer support team member knows how to extract data from it, how to handle technical issues with it and in general keep an eye on how it is running.<\/p>\n<p>This way, any of them can pitch in during an emergency or busy hours on a daily basis.<\/p>\n<p>At Botsify, our support team spends at least 30 minutes every week with the product team to stay on top of all the latest updates and features of the platform, in case they are front line and asked to respond to a query from a customer if need be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Always_Listen_To_Your_Customers\"><\/span>3. Always Listen To Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one you may have already heard of but, there is nothing better for a customer to talk to a support agent that really listens.<\/p>\n<p>Always take your time to carefully listen to the customer and figure out how it is affecting them. Customers tend to stay loyal to brands that value their needs beyond providing quality product\/service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ask_Questions_If_Needed\"><\/span>4. Ask Questions If Needed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Companies should encourage their support agents to ask questions for the sake of clarity when interacting with customers. The best way to resolve an issue is by completely understanding the issue rather than jumping to grab your tool kit and fix it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Share_Customer_Feedback\"><\/span>5. Share Customer Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know?<\/p>\n<p>Your customers can be an asset to your company as well as your product too. When sharing their feedback, sometimes customers can bring great ideas out of customer request\/curiosities and \u2018what ifs\u2019.<\/p>\n<p>Companies can actually derive product innovation ideas out of customer feedback.<br \/>\nSome startups encourage their customer support staff to present these ideas in company-wide meetings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Engage_Customers_With_Personalized_Friendly_Service\"><\/span>6. Engage Customers With Personalized &amp; Friendly Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every customer wants to have a human, friendly and personalized experience while interacting with a customer support representative.<br \/>\nSimilarly, if a chatbot is engaging, funny and humane, customers will more likely to interact with it. This will give them an idea of being cared for.<br \/>\nAdd personality to your service as much as possible, whether it&#8217;s your support agents or your chatbots<\/p>\n<p class=\"external\">Similar to this: <a href=\"https:\/\/botsify.com\/blog\/how-does-a-chatbot-icon-help-your-brand-8-tips-tricks-for-chatbot-branding\" target=\"_blank\" rel=\"noopener noreferrer\">Create a Customized, Branded Chatbot with Tips to Chatbot Branding<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Improve_Customer_Experience_With_Feedback\"><\/span>7. Improve Customer Experience With Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many times have you asked if your team was able to help the customer?<\/p>\n<p>Set up a system that takes customer feedback at the end of each customer-agent interaction. Make a quick quality survey that can be filled within a minute or two.<\/p>\n<p>This feedback will help you improve your service quality as well as keep a track of customer\u2019s expectations from your brand.<\/p>\n<p>Botsify also provides <a href=\"https:\/\/botsify.com\/conversational-forms\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">conversational forms for your support chat<\/a>. You can create Survey forms by adding quick buttons as well. Impress your customers by providing them a no-typing feedback form<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Every_Second_Count\"><\/span>8. Every Second Count<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers hate one thing the most &#8211; waiting.<\/p>\n<p>Never in the history of business and customer interaction do customers liked long response time. A quick and problem resolving response not only retains customers but builds brand trust and confidence in the quality in your service.<\/p>\n<p>It has been proved over and over that a happy customer is the one that stays.<\/p>\n<p>And once they are happy, the ball is in your court!<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Get_high_quality_customer_help_service-4\"><\/span>Get high quality customer help service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Serve your customers top notch services in real-time with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h2 id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_on_What_Does_Customer_Service_Mean_To_You\"><\/span>Final Thoughts on: What Does Customer Service Mean To You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer service means the kind of experience you would like to have yourself.<\/p>\n<p>Good customer service can be determined by asking yourself a simple question: would I be satisfied with the kind of service I provide to my own customers?<\/p>\n<p>If the answer is \u2018no\u2019 you need to start from the very basic, look at what has already been done and learn from your mistakes.<\/p>\n<p>Tweak the ones that didn&#8217;t work for your business and customers both, keep the ones that did and discard the ones that are stale\/bad for your name.<\/p>\n<p>If the answer is \u2018yes\u2019 (with being truthful to yourself and your business), you are the customer service marathon\u2019s Usain Bolt and not just you, your customers are winning every day while making you profit.<\/p>\n<p>So what\u2019s your take on customer service? Were you able to relate to the ones described above or noticed some major differences? Feel free to leave a comment and share your idea of great customer service!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer comes first\u2019 is not just a saying, successful business actually implement this strategy across all channels which result in customer retention. Read What customer service really means, how to improve it and some great customer service examples<\/p>\n","protected":false},"author":4,"featured_media":56,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a top-notch customer service<\/title>\n<meta name=\"description\" content=\"Your satisfied customers are your potential customers. Try to focus on customer support service and improve it for your customers&#039; ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/what-does-customer-service-mean-to-you-how-to-make-it-great\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a top-notch customer service\" \/>\n<meta property=\"og:description\" content=\"Your satisfied customers are your potential customers. 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