{"id":5343,"date":"2022-11-17T11:58:44","date_gmt":"2022-11-17T11:58:44","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=5343"},"modified":"2024-12-27T11:33:57","modified_gmt":"2024-12-27T11:33:57","slug":"7-reasons-for-keep-your-content-up-to-date","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/","title":{"rendered":"7 reasons why you should always keep your content up to date"},"content":{"rendered":"<p>Considering the fact that <a href=\"https:\/\/truelist.co\/blog\/blog-statistics\" rel=\"nofollow\">70% of internet users<\/a> read blogs, it\u2019s safe to say that blogging is an important content marketing strategy.<\/p>\n<p>However, part of that <a href=\"https:\/\/zenmedia.com\/blog\/how-to-write-crazy-successful-b2b-marketing-content\/\">B2B content marketing<\/a> strategy means keeping your blogs up-to-date.<\/p>\n<p>Keeping your blogs up-to-date builds authority, improves indexing, and can help boost your rankings.<\/p>\n<p>Let\u2019s take a closer look at these and several other key reasons why you should always keep your content up to date.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#You_keep_your_content_current\" title=\"You keep your content current\">You keep your content current<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#It_helps_build_authority\" title=\"It helps build authority\">It helps build authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#You_can_improve_linking_structures\" title=\"You can improve linking structures\">You can improve linking structures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Search_engines_index_your_site_more_frequently\" title=\"Search engines index your site more frequently\">Search engines index your site more frequently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Google_favors_frequently_updated_content\" title=\"Google favors frequently updated content\">Google favors frequently updated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#You_can_rank_for_more_keywords\" title=\"You can rank for more keywords\">You can rank for more keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#You_encourage_repeat_traffic\" title=\"You encourage repeat traffic\">You encourage repeat traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#How_to_update_content_on_your_site\" title=\"How to update content on your site\">How to update content on your site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Remove_content_thats_hurting_your_traffic\" title=\"Remove content that\u2019s hurting your traffic\">Remove content that\u2019s hurting your traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Combine_relevant_posts\" title=\"Combine relevant posts\">Combine relevant posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Go_back_and_add_new_links\" title=\"Go back and add new links\">Go back and add new links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#Automate_Everything_Generate_More_Leads\" title=\"Automate Everything &amp; Generate More Leads\">Automate Everything &amp; Generate More Leads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"You_keep_your_content_current\"><\/span><b>You keep your content current<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content gets outdated fairly quickly, thanks to changing dates, statistics, prices, and other pieces of data. When you update your content, you\u2019re making sure your information is still relevant and accurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine when your audience checks your website and sees outdated information or statistics that are no longer accurate or relevant. While you might not be a mind reader, it\u2019s safe to say that their impression probably isn\u2019t great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you go back and update your content, you can make sure that your information is still accurate and current. If you want to make sure that the upgraded content gets you ahead in today\u2019s rapidly changing world of digital marketing, you can delegate work to <a href=\"https:\/\/brainybe.es\/\">SEO agencies<\/a>. By leveraging up-to-date tools and technologies, such as keyword tracking, SEO optimization, and content curation, agencies like <a href=\"https:\/\/seotactica.com\/\">Tactica<\/a> help companies keep their content current and maximize visibility by creating dynamic content that engages audiences while staying relevant to ever-evolving trends in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does this help you make sure that you\u2019re providing accurate information, but it helps improve user experience. That\u2019s a win-win situation!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_helps_build_authority\"><\/span><b>It helps build authority<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The more work you regularly put into your blog, the more authority you can generate. Authoritative web pages have up-to-date, relevant content that shows they know what they\u2019re talking about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you go back through and edit the content that\u2019s already on your site, you tell Google that you\u2019re a webpage that knows what it\u2019s talking about. In doing so, you can <\/span><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-establish-online-authority\/397122\" rel=\"nofollow\"><span style=\"font-weight: 400;\">build authority<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, when you go back and update old content, you show your audience that you\u2019re a site that is authoritative and has good information. This helps build your audience\u2019s trust and reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The consequences of building authority are huge, too. When you become an authoritative site, you increase the chances that users will regularly check your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, there\u2019s a higher chance that other websites will link to yours because your content is trusted and authoritative.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_can_improve_linking_structures\"><\/span><b>You can improve linking structures<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you <a href=\"https:\/\/www.bloghandy.com\/\">grow a website<\/a> over time, you add new pages and posts to the site. And, as you add more pages and posts to your site, you increase the internal linking opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal linking is one of the best ways to keep your audience navigating through your site. Internal linking means adding links to other pages on your site within your current content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, many older posts may not have quite as many links simply because those newer pages didn\u2019t exist when you wrote them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can go back through and reevaluate your internal linking structure when you update your content. Look for new places where you can add valuable and relevant internal links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so can be the key to making sure that users stay on your website and continue navigating through your site to ultimately make a purchase or take action.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_engines_index_your_site_more_frequently\"><\/span><b>Search engines index your site more frequently<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Search engines visit pages that are regularly updated much more frequently than those that aren\u2019t. The result is that your site is indexed more frequently, keeping your position in SERPs pretty high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, search engines use web crawlers to scan or \u2018index\u2019 your page. Web crawlers are high-tech programs or bots that scan the web for sites and pages. They index a site according to certain algorithmic factors from search engine companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these factors include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What subject keywords were used<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many incoming links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often do updates on the website take place<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every time you update your site, search engines notice these changes and re-arrange your ranking. So, the key to search engines gauging your index should depend on how often you update your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just don\u2019t confuse more frequent indexing with higher indexing. While search engines can index you more, you won\u2019t necessarily obtain high indexing. But when search engines always look for your site, you have more chances to rank higher based on your content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_favors_frequently_updated_content\"><\/span><b>Google favors frequently updated content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google is the <\/span><a href=\"https:\/\/searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most widely used search engine<\/span><\/a><span style=\"font-weight: 400;\"> on the internet. And, this search engine is more likely to favor frequently updated content higher in SERPs than content that doesn\u2019t get regularly updated. This helps your site improve visibility with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way this works is that Google\u2019s web crawlers, or the \u201cGoogle bots\u201d are constantly crawling the web to look for updated and new content. When they find new or updated content, Google indexes it, making it appear on their results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, Google\u2019s crawlers tend to favor pages that are frequently updated. That means that these pages tend to appear higher up on results pages, increasing the chance that someone will click on that page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses, this means that updating your content regularly can improve your position on Google and ultimately reach more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That doesn\u2019t mean you need to update your site every ten minutes. In general, a couple of times a week should be sufficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changes or updates don\u2019t have to be major, either. You can just add images and articles or make small changes to your site. Even that\u2019s enough to show Google that you\u2019re active online and providing fresh, accurate, and relevant content to users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_can_rank_for_more_keywords\"><\/span><b>You can rank for more keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you update content, you have the chance to incorporate more keywords into your posts. This can help you improve rankings and expand your site\u2019s reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are one of the primary factors on the search engine\u2019s algorithm chart and are utilized for indexing and ranking. When you add content like article postings or blogs, you should always optimize them to include updated and relevant keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, these keywords are what users type into a search engine\u2019s query box when looking for something on Google. Google then analyzes your content to see if it includes these and related keywords. If it does, you\u2019re more likely to appear in front of your customers for that particular search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you go back and update content, you can increase the number of keywords in your pages and posts. This can ultimately help you expand your keyword reach and <\/span><a href=\"https:\/\/botsify.com\/blog\/content-curation-6-strategies-and-tools-to-grow-your-audience\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">grow your audience<\/span><\/a><span style=\"font-weight: 400;\"> by appearing in more searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember that Google constantly updates its algorithm, changing what types of keywords you\u2019ll rank for and how you\u2019ll rank for them. Make sure to tailor your content\u2019s keyword updates to the current algorithm in order to stay relevant.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_encourage_repeat_traffic\"><\/span><b>You encourage repeat traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visitors are more likely to return to your page if they know you\u2019ll keep updating it. That\u2019s because they know that your site can be trusted to provide them with current and accurate information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors returning to your page are repeat traffic, which is good for your <a href=\"https:\/\/webengage.com\/blog\/brand-engagement-vs-customer-engagement\/\" rel=\"nofollow\">brand engagement<\/a> and visibility. When there\u2019s repeat traffic, you establish your brand loyalty. And brand loyalty is actually key to becoming a successful brand on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Returning visitors also affects your authority. Search engines can pick up repeat traffic, making your site rank higher than your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, by going back and updating your content frequently, you can show search engines and users that you\u2019re a valuable and trustworthy source. In turn, you can boost the number of users who visit your page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_update_content_on_your_site\"><\/span><b>How to update content on your site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you know why you should update content on your site, but how should you go about that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there are actually a couple of different ways to update the content on your site. Here are a few key methods for updating your content to <\/span><a href=\"https:\/\/botsify.com\/blog\/intent-conversions\/\"><span style=\"font-weight: 400;\">maximize search conversions<\/span><\/a><span style=\"font-weight: 400;\"> and improve your site\u2019s rankings.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remove_content_thats_hurting_your_traffic\"><\/span><b>Remove content that\u2019s hurting your traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One easy way to keep your content up to date is to remove content that\u2019s hurting your traffic or isn\u2019t beneficial to your site. This can help improve your site\u2019s overall position and improve page load speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checking your content and removing irrelevant ones can also prevent confusion among your readers. They now know all your posts are trusted because you don\u2019t overstuff your site with unwanted content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the analytics on your site to determine which posts have a high bounce rate, are underperforming, or are causing clients to steer clear of your page. From there, you can work on weeding out those posts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combine_relevant_posts\"><\/span><b>Combine relevant posts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have two posts on the same topic, you can combine them into one post to create long-form content. Most of the time, search engines prefer long-form content to short-form content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, long-form content can help your site rank better, increasing your brand\u2019s authority and trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for opportunities on your site where you can combine two or more posts into one. Doing so can help give your site a boost in rankings and online position.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Go_back_and_add_new_links\"><\/span><b>Go back and add new links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Updating your content can also look like going back over your internal and external linking structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To update your content, comb back through old posts and look for opportunities to link to other relevant and high-authority content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, look for internal linking opportunities that you can use to create a better customer map through your site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><b>Final thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping your content up-to-date is important for improving your position on SERPs, building authority, and increasing brand loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are some pretty good reasons to keep the content on your site fresh and relevant!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, updating your content isn\u2019t the only way to improve your site\u2019s rankings and, ultimately, your customer base. Using AI can also be a major way to connect with your clients on a new level.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Automate_Everything_Generate_More_Leads\"><\/span>Automate Everything &amp; Generate More Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gather quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"https:\/\/botsify.com\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get Yours Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Considering the fact that 70% of internet users read blogs, it\u2019s safe to say that blogging is an important content marketing strategy. However, part of &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\"> <span class=\"screen-reader-text\">7 reasons why you should always keep your content up to date<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":175,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 reasons why you should always keep your content up to date<\/title>\n<meta name=\"description\" content=\"Keep your content up to date, and relevant. Learn 7 key reasons why updating your content is crucial for SEO success and user engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 reasons why you should always keep your content up to date\" \/>\n<meta property=\"og:description\" content=\"Keep your content up to date, and relevant. Learn 7 key reasons why updating your content is crucial for SEO success and user engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T11:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T11:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/11\/BOTSIFY-BLOG-BANNER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Bray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Bray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\"},\"author\":{\"name\":\"Peter Bray\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/5a625973e2dc51c9df4275dc6314f194\"},\"headline\":\"7 reasons why you should always keep your content up to date\",\"datePublished\":\"2022-11-17T11:58:44+00:00\",\"dateModified\":\"2024-12-27T11:33:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\"},\"wordCount\":1743,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/11\/BOTSIFY-BLOG-BANNER.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\",\"url\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/\",\"name\":\"7 reasons why you should always keep your content up to date\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/7-reasons-for-keep-your-content-up-to-date\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/11\/BOTSIFY-BLOG-BANNER.jpg\",\"datePublished\":\"2022-11-17T11:58:44+00:00\",\"dateModified\":\"2024-12-27T11:33:57+00:00\",\"description\":\"Keep your content up to date, and relevant. 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