{"id":4977,"date":"2022-08-24T13:01:01","date_gmt":"2022-08-24T13:01:01","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4977"},"modified":"2024-12-27T11:36:26","modified_gmt":"2024-12-27T11:36:26","slug":"content-curation-strategies-and-tools","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/","title":{"rendered":"Content curation: 6 strategies and tools to grow your audience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many people regard content curation as a way to fill your website or blog with quality content without creating it. True, curation involves using content created by others, but it by no means is simply copying or reposting it. Curation is a very creative task that requires a lot of research and subject-matter expertise. When done right, it can give your content an interesting new angle and attract more visitors to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curation can become an important part of your content marketing strategy together with audience research, unique content creation, and using advanced tools, such as <\/span><a href=\"https:\/\/botsify.com\/blog\/social-content-strategy\/\"><span style=\"font-weight: 400;\">chatbots and AI<\/span><\/a><span style=\"font-weight: 400;\">, to enhance your user experience. Curation means sharing content created by others and accompanied by your own opinions or conclusions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to curate content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aggregated statistics gathered by reputed sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thematic directories with your annotations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Playlists collected according to a specific topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Article or blog post shares with your view on the subject<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organized reading lists<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put, curated content is a creative way to say \u201cHey, look what a cool story I found!\u201d and share it with your audience.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Importance_of_content_curation\" title=\"Importance of content curation\">Importance of content curation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#6_content_curation_strategies_and_tools\" title=\"6 content curation strategies and tools\">6 content curation strategies and tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Look_at_a_popular_topic_from_another_angle\" title=\"Look at a popular topic from another angle\">Look at a popular topic from another angle<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_UpContent\" title=\"Tool: UpContent\">Tool: UpContent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Discover_new_interesting_topics\" title=\"Discover new interesting topics\">Discover new interesting topics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_Google_Alerts\" title=\"Tool: Google Alerts\">Tool: Google Alerts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Schedule_and_time_your_posts\" title=\"Schedule and time your posts\">Schedule and time your posts<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_Socialityio\" title=\"Tool: Sociality.io\">Tool: Sociality.io<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Use_multiple_channels_to_distribute_curated_content\" title=\"Use multiple channels to distribute curated content\">Use multiple channels to distribute curated content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_Flockler\" title=\"Tool: Flockler\">Tool: Flockler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Post_different_types_of_content\" title=\"Post different types of content\">Post different types of content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_Scoopit\" title=\"Tool: Scoop.it\">Tool: Scoop.it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Organize_your_content\" title=\"Organize your content\">Organize your content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Tool_Flipboard\" title=\"Tool: Flipboard\">Tool: Flipboard<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Content_curation_donts\" title=\"Content curation don\u2019ts\">Content curation don\u2019ts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_content_curation\"><\/span><span style=\"font-weight: 400;\">Importance of content curation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By compiling and collating interesting and relevant content, you are getting multiple benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand your audience<\/b><span style=\"font-weight: 400;\">. When you share content produced by others with due appropriation, you get a chance to reach out to your <a href=\"https:\/\/www.trustoo.io\/\">source\u2019s audience<\/a>, too. If you complement the curated content with professional analysis and expert opinions, some of the other author\u2019s followers may start following you, too.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish your opinion leadership<\/b><span style=\"font-weight: 400;\">. If your view on curated content is well-grounded and based on solid knowledge of the field, your reputation as a thought leader gets stronger.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generate more leads<\/b><span style=\"font-weight: 400;\">. Smartly curated content increases traffic to your website with a chance to get more sales leads. For instance, comparison articles,<a href=\"https:\/\/helpcrunch.com\/blog\/intercom-vs-drift\/\">\u00a0<\/a><\/span><a href=\"https:\/\/helpcrunch.com\/blog\/intercom-vs-drift\/\"><span style=\"font-weight: 400;\">this one<\/span><\/a><span style=\"font-weight: 400;\">, can be a good way to attract more leads. While looking for the best option to go with, a user may become interested in your offer as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve customer experience<\/b><span style=\"font-weight: 400;\">. Your website visitors are going to enjoy interesting compilations and professional reviews of other authors\u2019 content. Expert research of online resources is especially important in creating <\/span><a href=\"https:\/\/growsurf.com\/blog\/b2b-customer-experience\" rel=\"nofollow\"><span style=\"font-weight: 400;\">B2B customer experiences<\/span><\/a><span style=\"font-weight: 400;\">, as this sector is very demanding as to the quality of content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save time and resources<\/b><span style=\"font-weight: 400;\">. Content curation takes less time than creating unique content from scratch.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_content_curation_strategies_and_tools\"><\/span><span style=\"font-weight: 400;\">6 content curation strategies and tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned, content curation is not limited to simply <a href=\"https:\/\/taggbox.com\/blog\/how-to-repost-on-instagram\/\">reposting it on Instagram<\/a> or something that you find interesting. It requires detailed planning and careful execution to achieve its goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple of words on content curation tools. Today, any marketer worth their salt uses a bunch of tools that help to automate and accelerate the flows. A solid marketing campaign would include a <\/span><span style=\"font-weight: 400;\">chatbot<\/span><span style=\"font-weight: 400;\"> adding automation to user communication, tools to <\/span><span style=\"font-weight: 400;\">drive social media engagement<\/span><span style=\"font-weight: 400;\">, customer support tools, and a CRM to connect all of them into a single system. A good marketing manager knows that <\/span><a href=\"https:\/\/chamaileon.io\/email-design-systems\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">an email design system can speed up email production<\/span><\/a><span style=\"font-weight: 400;\">, and that content curation is much easier with advanced tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we gathered six content curation strategies that can drive more audience to your website and six tools that can help you achieve that goal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Look_at_a_popular_topic_from_another_angle\"><\/span><span style=\"font-weight: 400;\">Look at a popular topic from another angle<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Find a popular, viral topic in which you are an expert and provide a different view on it. The audience is already highly engaged, and your opinion may bring people to your website or blog out of curiosity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key thing is to be a true expert, of course. This way, you can not only attract people\u2019s attention but also make them your followers for a long time, as they will expect more interesting content from you.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_UpContent\"><\/span><span style=\"font-weight: 400;\">Tool: UpContent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The first step is to find a topic within your field of expertise that is hot right now. <\/span><span style=\"font-weight: 400;\">UpContent<\/span><span style=\"font-weight: 400;\"> can help you with this and many other content curation tasks using advanced machine learning algorithms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of multiple articles on the selected topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation of curation processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance with your internal rules<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Discover_new_interesting_topics\"><\/span><span style=\"font-weight: 400;\">Discover new interesting topics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, you can reach your audience engagement goals by finding a topic that is not in the focus of attention right now. For instance, if your business is about eCommerce, you can focus on specific topics, such as <a href=\"https:\/\/virtocommerce.com\/blog\/headless-commerce\" rel=\"nofollow\">what is a headless commerce<\/a> or <a href=\"https:\/\/vuestorefront.io\/composable-commerce\">composable commerce<\/a> platform rather than discussing general topics that have been discussed many times. By bringing it into the limelight accompanied by your expert comments or reviews, you can spike users\u2019 curiosity and interest. As a result, they may begin following you, wishing to learn more on the subject.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_Google_Alerts\"><\/span><span style=\"font-weight: 400;\">Tool: Google Alerts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A tool from Google\u2019s family, <\/span><span style=\"font-weight: 400;\">Google Alerts<\/span><span style=\"font-weight: 400;\"> crawls the web looking for new articles on the defined topic. It will inform you of any new posts on the selected subject, allowing you to respond quickly and be among the first who brought a new topic into focus.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schedule_and_time_your_posts\"><\/span><span style=\"font-weight: 400;\">Schedule and time your posts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, not all your content should be curated. A larger share of your posts and articles should be original with, maybe, a quarter being curated. Statistically, most businesses share content by other authors <\/span><span style=\"font-weight: 400;\">once a week<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, your curated content needs careful timing and scheduling, just like any other material that you choose to publish as part of your marketing effort. Since it helps to optimize your time and resources, you can schedule it so that you keep your usual posting rhythm while taking a break from writing your own articles or creating unique videos.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_Socialityio\"><\/span><span style=\"font-weight: 400;\">Tool: Sociality.io<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sociality.io<\/span><span style=\"font-weight: 400;\"> is a complete social media management platform that helps you time and schedule posts, analyze the competition, automate social media flows, and measure your performance. With this tool, you can schedule your curated content in advance to post it at the most appropriate time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_multiple_channels_to_distribute_curated_content\"><\/span><span style=\"font-weight: 400;\">Use multiple channels to distribute curated content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While your target audience may define the most optimal channels to use for your content, you may experiment with other channels to attract other segments of audience. When you share something created by other authors, you might also venture into an unusual channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose distribution channels according to the type of content you publish. For example, an <a href=\"https:\/\/piktochart.com\/formats\/infographics\/\">infographic<\/a> or image may do well on Pinterest and a list or collection of statistics can be posted in a series of tweets.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_Flockler\"><\/span><span style=\"font-weight: 400;\">Tool: Flockler<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/flockler.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Flo<\/span><span style=\"font-weight: 400;\">c<\/span><span style=\"font-weight: 400;\">kler<\/span><\/a><span style=\"font-weight: 400;\"> is your single social media control center. It allows managing your social media postings on different channels and creating continuous feeds that can be displayed anywhere \u2013 on your website or on digital screens during events. You can use Flocker to balance your unique and curated content, putting together engaging social media feeds.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Post_different_types_of_content\"><\/span><span style=\"font-weight: 400;\">Post different types of content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Try not to focus only on the type of content that you find the most fitting for your style. Even if your favorite content is detailed longreads, include other types in your posting schedule, such as videos or short tweets, especially if you followed our previous tip and used various channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such an approach, you will maintain user engagement and, at the same time, attempt to expand your audience by offering content preferred by other groups.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_Scoopit\"><\/span><span style=\"font-weight: 400;\">Tool: Scoop.it<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Scoop.it<\/span><span style=\"font-weight: 400;\"> is a powerful content curation tool, allowing you to build pages of various curated content and distribute them automatically via multiple channels. The tool also monitors the internet space for topics that are relevant to you and brings a fair degree of automation into your content curation flows.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organize_your_content\"><\/span><span style=\"font-weight: 400;\">Organize your content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can take content curation one step further and make complete stories or magazines out of it. By organizing your curated content, you engage visitors, making them look forward to your next posting.<\/span><\/p>\n<p>Make sure to implement good <a href=\"https:\/\/buzznberry.com\/content-writing-services\/why-and-when-to-partner-with-a-content-writing-agency\/\">SEO writing techniques<\/a> in your curated content because it is critical to follow the technical aspect of content creation in addition to trends of visually appealing content and what is currently contextually important.<\/p>\n<p><span style=\"font-weight: 400;\">Your stories can be a smartly organized mixture of curated and unique content, showing your industry expertise and giving you the opportunity to express your views on popular topics.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tool_Flipboard\"><\/span><span style=\"font-weight: 400;\">Tool: Flipboard<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Flipboard<\/span><span style=\"font-weight: 400;\"> presents itself as \u201cyour social magazine\u201d. Indeed, this tool allows building your own magazines by collecting links to content that you find interesting and relevant. You can use Flipboard to follow selected topics, create stories, and share them with your audience.<\/span><\/p>\n<p>Max Benz from <a href=\"https:\/\/zeitschriften.io\/\">zeitschriften.io<\/a> adds:<\/p>\n<p>A magazine is a great way to share your interests with the world. Whether you&#8217;re passionate about fashion, food, or politics, there&#8217;s a magazine out there for you. But if you can&#8217;t find a magazine that covers your particular interest, why not create your own? Here are three tips to help you get started:<\/p>\n<p>1. Find your niche. When it comes to magazines, niche is key. Think about what sets your magazine apart from the rest. What unique perspective can you offer readers? Figure out what makes your magazine special, and make that the focus of your content.<\/p>\n<p>2. Keep it fresh. No one wants to read the same old thing week after week. So make sure your magazine always has something new to offer. Whether it&#8217;s breaking news, expert insights, or simply a new take on a familiar topic, keep your readers coming back for more with fresh content.<\/p>\n<p>3. Connect with your audience. A great magazine is all about creating a connection with its readers. Whether you&#8217;re writing about the latest trends or offering advice on a particular subject, make sure your content speaks to your audience&#8217;s needs and interests. If you can do that, you&#8217;ll have no trouble keeping them coming back for more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_curation_donts\"><\/span><span style=\"font-weight: 400;\">Content curation don\u2019ts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I hope the strategies and tools described above will help you build an effective content curation strategy. However, whatever way you choose, there are certain taboos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insufficient appropriation. Copyright infringement claims are not fun to deal with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unverified information. No matter how \u201chot\u201d the news seems to be, if it cannot be verified by a reputed source, don\u2019t share it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conflicting styles. Your corporate style must be significant and recognizable. Therefore, the content you choose for curation must fit that style and not annoy users accustomed to your way of presenting the information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redirection to competitors. Your competitors create content, too, which may be great. However, think twice before sharing it. You want to attract users to your website, not drive them to your competitors.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><span style=\"font-weight: 400;\">Wrapping up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have not discovered content curation and its benefits yet, it\u2019s time you tried it as an effective component of your content marketing strategy. Hope our collection of tips and tools will help you get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people regard content curation as a way to fill your website or blog with quality content without creating it. True, curation involves using content &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\"> <span class=\"screen-reader-text\">Content curation: 6 strategies and tools to grow your audience<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":169,"featured_media":5003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content curation: 6 strategies and tools to grow your audience<\/title>\n<meta name=\"description\" content=\"Grow your audience with effective content curation. Discover 6 powerful strategies and essential tools to drive more traffic to your blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content curation: 6 strategies and tools to grow your audience\" \/>\n<meta property=\"og:description\" content=\"Grow your audience with effective content curation. Discover 6 powerful strategies and essential tools to drive more traffic to your blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T13:01:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T11:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/08\/a-Tiny-fluff-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yuliia Serdiuk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuliia Serdiuk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\"},\"author\":{\"name\":\"Yuliia Serdiuk\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/91d7da0988653a71399e2e7f725b0dd5\"},\"headline\":\"Content curation: 6 strategies and tools to grow your audience\",\"datePublished\":\"2022-08-24T13:01:01+00:00\",\"dateModified\":\"2024-12-27T11:36:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\"},\"wordCount\":1800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/08\/a-Tiny-fluff-2.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\",\"url\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/\",\"name\":\"Content curation: 6 strategies and tools to grow your audience\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/content-curation-strategies-and-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/08\/a-Tiny-fluff-2.png\",\"datePublished\":\"2022-08-24T13:01:01+00:00\",\"dateModified\":\"2024-12-27T11:36:26+00:00\",\"description\":\"Grow your audience with effective content curation. 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