{"id":4974,"date":"2022-08-24T11:23:22","date_gmt":"2022-08-24T11:23:22","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4974"},"modified":"2023-02-23T05:32:04","modified_gmt":"2023-02-23T05:32:04","slug":"intent-conversions","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/intent-conversions\/","title":{"rendered":"5 Techniques to Maximize Search Intent Conversions In 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By harnessing the limitless potential of search intent, website owners can attract targeted traffic to their site to boost conversions. Search engines consider various factors while ranking websites, and search intent conversions play a major role in ensuring you <\/span><span style=\"font-weight: 400;\">outrank your competitors<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search intent is defined as the action of a user utilizing different search queries to find a specific answer or product. If your target customer is looking for \u201cbest donut recipes\u201d and your website content revolves around \u201cWhy kids love donuts\u201d, you won\u2019t be fulfilling the <\/span><b><i>search intent<\/i><\/b><span style=\"font-weight: 400;\"> of your customers \u2013 despite it being a similar topic.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6636519ec5a84\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6636519ec5a84\"  type=\"checkbox\" id=\"item-6636519ec5a84\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Understanding_Search_Intent_Personas\" title=\"Understanding Search Intent Personas\">Understanding Search Intent Personas<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Transactional_Intent\" title=\"Transactional Intent:\u00a0\">Transactional Intent:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Navigational_Intent\" title=\"Navigational Intent:\">Navigational Intent:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Informational_Intent\" title=\"Informational Intent:\u00a0\">Informational Intent:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Commercial_Intent\" title=\"Commercial Intent:\u00a0\">Commercial Intent:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#5_Ways_to_Maximize_Search_Intent_Conversions\" title=\"5 Ways to Maximize Search Intent Conversions\">5 Ways to Maximize Search Intent Conversions<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Focus_On_Creating_Value_For_Your_Customers\" title=\"Focus On Creating Value For Your Customers\">Focus On Creating Value For Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Use_Effective_Landing_Pages_CTAs_and_Metadata\" title=\"Use Effective Landing Pages CTAs and Metadata\">Use Effective Landing Pages CTAs and Metadata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Utilize_High_Performing_Keywords\" title=\"Utilize High Performing Keywords\u00a0\">Utilize High Performing Keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Analyze_Successful_Competitors\" title=\"Analyze Successful Competitors\">Analyze Successful Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Revamp_Existing_Content_To_Meet_Visitor_Requirements\" title=\"Revamp Existing Content To Meet Visitor Requirements\">Revamp Existing Content To Meet Visitor Requirements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Search_Intent_Personas\"><\/span><b>Understanding Search Intent Personas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step toward maximizing search intent conversions is to create a Visitor\/Buyer Persona. By understanding where the visitor is in the purchase process (for e.g. seeking information or looking for good deals), businesses can obtain targeted traffic and boost conversions.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Transactional_Intent\"><\/span><b>Transactional Intent:<span style=\"font-weight: 400;\">\u00a0<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Made by visitors to make purchases, for example, \u201cbest furniture discounts\u201d. These searches are often made by people who have already made up their mind about what to purchase, but are browsing to see if there are discounts or different alternatives available<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capitalizing on transactional intent searches could be very useful to businesses online, as customers are only one click away from making a purchase. By incorporating high <\/span><a href=\"https:\/\/www.semrush.com\/kb\/1044-transactional-keyword-research-niche\" rel=\"nofollow\"><span style=\"font-weight: 400;\">transactional intent keywords<\/span><\/a><span style=\"font-weight: 400;\"> such as \u201crunning shoes on sale\u201d or \u201cdiscounts on kids clothing\u201d, businesses can drive quality traffic to their online stores. This leads to an increase in the number of conversions, thus helping businesses meet their goals.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Navigational_Intent\"><\/span><b>Navigational Intent:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get to a specific website, for example, \u201ccraigslist ads\u201d. Many searchers type in brand or website names in search engines because they don\u2019t remember their exact URLs. However, navigational Intent is perhaps the most overlooked form of search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses make the common mistake of thinking that if a user is searching for a particular brand, using navigational keywords in their SEO strategy might be a waste of time. However, by incorporating competitor names as keywords, businesses can try to capture some of their <\/span><a href=\"https:\/\/botsify.com\/blog\/seo-competitor-analysis\/\"><span style=\"font-weight: 400;\">competitors\u2019 traffic<\/span><\/a><span style=\"font-weight: 400;\"> by keeping <\/span><span style=\"font-weight: 400;\">Meta descriptions<\/span><span style=\"font-weight: 400;\"> such as \u201cThe Best Lemlist Alternative\u201d.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Informational_Intent\"><\/span><b>Informational Intent:<span style=\"font-weight: 400;\">\u00a0<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These searches are made by users to get information, for example, \u201cWho is Lionel Messi\u201d. Over <\/span><a href=\"https:\/\/backlinko.com\/google-keyword-study\" rel=\"nofollow\"><span style=\"font-weight: 400;\">14.1%<\/span><\/a><span style=\"font-weight: 400;\"> of all google searches are questions with most of them being long tail keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating content that is valuable to users, websites can boost their authority and trustworthiness in the eyes of search engines which can help to\u00a0<a href=\"https:\/\/supple.com.au\/guides\/how-to-learn-seo-in-2022\/\" target=\"_blank\" rel=\"nofollow noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/supple.com.au\/guides\/how-to-learn-seo-in-2022\/&amp;source=gmail&amp;ust=1664344936952000&amp;usg=AOvVaw1Jik9N_URXyF0BlOimGFAQ\">improve website SEO<\/a>\u00a0and boost rankings significantly. However, it is also important to remember that these are not conversion based searches as most users will exit the search engine once they\u2019ve found what they\u2019re looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to include information on your website is by adding a blog section with informative articles about your products. For example, if you sell coffee makers, articles on \u201cCoffee Recipes\u201d and \u201cHow to Make the Best Coffee\u201d will help attract relevant traffic to your site. You can also include strategic <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/types-ctas-blog#:~:text=A%20call%2Dto%2Daction%20can,link%2C%20not%20a%20hyperlinked%20button.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">call to actions<\/span><\/a><span style=\"font-weight: 400;\"> within the articles that could help increase conversions on your site.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Commercial_Intent\"><\/span><b>Commercial Intent:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These searches are made to compare known brands, for example, \u201cApple vs. Samsung\u201d. Commercial intent searches are likely made by users looking for a specific type of product, but also looking to research their options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Searches made with commercial intent could also be location based. \u201cFast food places near me\u201d or \u201cBest Resorts in Hawaii\u201d are also examples of commercial intent searches. Individuals may also be looking to read reviews to further influence their purchase decision, for example \u201cbest coffee maker 2022\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Ways_to_Maximize_Search_Intent_Conversions\"><\/span><b>5 Ways to Maximize Search Intent Conversions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Focus_On_Creating_Value_For_Your_Customers\"><\/span><b>Focus On Creating Value For Your Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After creating a search intent persona, focus on creating content around what your customers need. By focusing on what resonates with your customers, your website can attract the right type of audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you post informational blogs, reviews, product descriptions and more, it contributes highly towards improving website rankings. This is because Google\u2019s algorithm takes numerous things into consideration such as bounce rates, <\/span><span style=\"font-weight: 400;\">click through rates<\/span><span style=\"font-weight: 400;\">, average session time, repeat visits and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider adding a blog section to your eCommerce site. By posting articles that are optimized for search engines, you can create awareness for your products and drive targeted traffic to your site.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Use_Effective_Landing_Pages_CTAs_and_Metadata\"><\/span><b>Use Effective Landing Pages CTAs and Metadata<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve managed to get the right type of visitors on your site, the next step is to utilize an effective \u201cCall to Action\u201d and include the right keywords in your metadata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a step into the mindset of your customers, figure out what they\u2019re looking for and <\/span><a href=\"https:\/\/botsify.com\/blog\/designing-an-seo-friendly-website-that-ranks-well-8-simple-tips\/\"><span style=\"font-weight: 400;\">design your landing page<\/span><\/a><span style=\"font-weight: 400;\"> with their needs in mind. This gives you an opportunity to keep them on your page longer, and slowly guide them toward your CTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no recommended limit for the number of words for your CTA, the only criteria is that it should clearly depict what you\u2019d like users to do. For example \u201cRegister for Our Morning Yoga Class\u201d shows the website visitor what the next steps are going to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines analyze metadata to understand what your website is all about. This information helps search engines decide which sites to rank when an individual searches for a word or phrase. <\/span><a href=\"https:\/\/moz.com\/blog\/seo-meta-tags\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Title tags<\/span><\/a><span style=\"font-weight: 400;\"> are also an equally important factor for search engines to determine the relevance of your site content to the keyword or phrase being searched.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Utilize_High_Performing_Keywords\"><\/span><b>Utilize High Performing Keywords\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is one of the most important steps of your entire process. Remember, customers use very specific words while browsing search engines. To capitalize on search intent, your keywords must match the type of customers you\u2019re trying to attract.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for customers to make a transaction on your site, utilize transactional keywords. By conducting <\/span><span style=\"font-weight: 400;\">keyword research<\/span><span style=\"font-weight: 400;\"> with tools such as <\/span><span style=\"font-weight: 400;\">Ahrefs<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">SEMRush<\/span><span style=\"font-weight: 400;\">, you can find keywords with high search volume and low difficulty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords with low difficulty are easy to rank for. By producing high quality content focused on those keywords, businesses can begin driving more quality traffic to their site.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Analyze_Successful_Competitors\"><\/span><b>Analyze Successful Competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enter your selected keywords on search engines and see what websites are performing well. Carefully analyze different elements of the site such as type of content, placement of CTA\u2019s and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools such as Ahrefs can also provide statistics on the exact keywords your competitors are ranking for. This is a great way of identifying <\/span><a href=\"https:\/\/botsify.com\/blog\/high-intent-keywords-what-they-are-how-to-find-them-with-examples\/\"><span style=\"font-weight: 400;\">high intent keywords<\/span><\/a><span style=\"font-weight: 400;\">, which produce better results. By adopting and improving the ranking techniques of your competitors, you can easily increase your chances of ranking well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could choose to compete on the same keywords as your competitors, but it could take a long time for you to outrank them through this approach. Instead, you can identify keywords with large search volumes that your competitors are not focusing on and try ranking through them.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Revamp_Existing_Content_To_Meet_Visitor_Requirements\"><\/span><b>Revamp Existing Content To Meet Visitor Requirements<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your content must be informative enough to also answer any follow-up questions that your visitors may have. By creating content that provides value from the start of the purchase process to the finish, you can get more search intent conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can revamp your existing content by analyzing the type of search intent that would lead customers to your site and optimizing your content to fit your new approach. When a search term is entered on google, a \u201cPeople Also Ask\u201d section also pops up. This section can give you tons of ideas on what the search trends are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website owners can also use tools such as <\/span><span style=\"font-weight: 400;\">Google Trends<\/span><span style=\"font-weight: 400;\"> to understand what users are searching for world wide. By creating content around those search trends and focusing on trending keywords with high search volume, website owners can drive targeted traffic to their websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool also offers the ability to filter searches according to country location, which can be very useful if you\u2019re operating an Ecommerce business in different countries. You can select date ranges to obtain data up to the past year.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding your Visitor\/<a href=\"https:\/\/visme.co\/blog\/buyer-persona-template\/\">Buyer persona<\/a> and evaluating where they are in their purchase process plays a key role in achieving results. We\u2019d recommend applying the techniques mentioned above, if you\u2019re looking to maximize your search intent conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the important thing is to provide searchers with what they\u2019re looking for. If your goal is to produce conversions, using transactional keywords such as \u201cdiscounted watches\u201d would ensure that search engines display your website to searchers looking to make a purchase. Similarly, if your goal is to generate awareness, creating high value informational content and utilizing relevant keywords can help drive quality traffic to your site.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By harnessing the limitless potential of search intent, website owners can attract targeted traffic to their site to boost conversions. Search engines consider various factors &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/\"> <span class=\"screen-reader-text\">5 Techniques to Maximize Search Intent Conversions In 2022<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":168,"featured_media":5004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[363],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Techniques to Maximize Search Intent Conversions In 2022 - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/intent-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Techniques to Maximize Search Intent Conversions In 2022 - Botsify\" \/>\n<meta property=\"og:description\" content=\"By harnessing the limitless potential of search intent, website owners can attract targeted traffic to their site to boost conversions. Search engines consider various factors &hellip; 5 Techniques to Maximize Search Intent Conversions In 2022 Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/intent-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T11:23:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T05:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/08\/a-Tiny-fluff-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Darko Dodig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darko Dodig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/intent-conversions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/intent-conversions\/\"},\"author\":{\"name\":\"Darko Dodig\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/58818caca16b72c8b446d878e5e641f2\"},\"headline\":\"5 Techniques to Maximize Search Intent Conversions In 2022\",\"datePublished\":\"2022-08-24T11:23:22+00:00\",\"dateModified\":\"2023-02-23T05:32:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/intent-conversions\/\"},\"wordCount\":1462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/intent-conversions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/08\/a-Tiny-fluff-3.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/intent-conversions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/intent-conversions\/\",\"url\":\"https:\/\/botsify.com\/blog\/intent-conversions\/\",\"name\":\"5 Techniques to Maximize Search Intent Conversions In 2022 - 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