{"id":49,"date":"2020-02-26T19:43:53","date_gmt":"2020-02-26T19:43:53","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=49"},"modified":"2024-12-30T10:38:39","modified_gmt":"2024-12-30T10:38:39","slug":"how-efu-life-assurance-engaged-11584-customers-with-a-chatbot","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/","title":{"rendered":"About EFU insurance: How EFU life assurance engaged 11,584 customers with a chatbot?"},"content":{"rendered":"<p>EFU Life Assurance Ltd was established in November 1992 as the first private sector life insurance company of Pakistan and commenced its Group life insurance business in 1993. It is also known as EFU insurance.<br \/>\nEFU Life Pakistan is the Pioneers and industry leader of the Life Insurance Sector of Pakistan and has made some major developments for the insurance industry by the years.<\/p>\n<p>Being an Industry giant, they receive a large number of customer queries every day through calls, emails, and on their social media.<\/p>\n<p>For this matter, EFU Life decided to ease out their customer service staff and automate their Facebook page of <strong>more than 2 million users<\/strong> and opted for a chatbot.<\/p>\n<p>Which successfully <strong>saves them 8+ hours worth of customer support cost<\/strong> every day!<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/AqpNx6R.png\" alt=\"customer support cost efficient\" width=\"940\" height=\"788\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#Products_and_Services\" title=\"Products and Services:\">Products and Services:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#Purpose_of_Chatbot\" title=\"Purpose of Chatbot:\">Purpose of Chatbot:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#Chatbot_Flow\" title=\"Chatbot Flow:\">Chatbot Flow:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#A_Read_their_privacy_policy\" title=\"A. Read their privacy policy\">A. Read their privacy policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#B_Select_an_option_from_their_main_menu\" title=\"B. Select an option from their main menu\">B. Select an option from their main menu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#1_Contact_Details\" title=\"1. Contact Details\">1. Contact Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#2_Products\" title=\"2. Products\">2. Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#3_Policy_Details\" title=\"3. Policy Details\">3. Policy Details<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#C_More_from_Main_Menu\" title=\"C. More from Main Menu\">C. More from Main Menu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#%E2%86%92_Book_an_Appointment\" title=\"\u2192 Book an Appointment\">\u2192 Book an Appointment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#%E2%86%92_Other_Information\" title=\"\u2192 Other Information\">\u2192 Other Information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#D_Marketing_Queries\" title=\"D. Marketing Queries\">D. Marketing Queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/how-efu-life-assurance-engaged-11584-customers-with-a-chatbot\/#Lets_talk_about_Numbers\" title=\"Let\u2019s talk about Numbers:\">Let\u2019s talk about Numbers:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"products-and-services\"><span class=\"ez-toc-section\" id=\"Products_and_Services\"><\/span>Products and Services:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EFU Life offers products that are designed to cater to various client\u2019s needs and provides the best in financial services in the industry.<\/p>\n<p>The company pioneered the following products and features in Pakistan, which has made it a successful and renowned EFU Life Pakistan.<\/p>\n<p>\u2022 Unit-linked products<br \/>\n\u2022 Critical Illness Products<br \/>\n\u2022 Education Planning Product<br \/>\n\u2022 Inflation Protection Benefit<br \/>\n\u2022 Pension Plans<\/p>\n<h2 id=\"purpose-of-chatbot\"><span class=\"ez-toc-section\" id=\"Purpose_of_Chatbot\"><\/span>Purpose of Chatbot:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Along with the products offered, EFU Life is known for its state of the art customer service, which is why the company decided to opt for a messenger chatbot. With over 2 million likes on their Facebook page, they decided to have an automated response system for such a large number of audiences. Therefore, EFU Life Pakistan has made it trustworthy contacts.<\/p>\n<p>The main purposes of having our <strong><a href=\"https:\/\/botsify.com\/blog\/chatbot-trends-to-look-in-2020\/\">chatbot<\/a><\/strong> integrated with their messenger chat were to:<\/p>\n<p>\u2022 Allow users to see the current product offerings and to get information about them and to offer them a customer support agent\u2019s help if needed regarding any product plan.<\/p>\n<p>\u2022 A user can book an appointment, acquire information or drop their complaints by clicking on the given contact information and if they ask about the company\u2019s office timings and office locations, etc.<\/p>\n<p>\u2022 Lastly, for marketing purposes they have provided the option to drop queries and sponsorship offers from other businesses and media houses.<\/p>\n<h2 id=\"chatbot-flow\"><span class=\"ez-toc-section\" id=\"Chatbot_Flow\"><\/span>Chatbot Flow:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2192 Whenever a user lands on EFU Life\u2019s Facebook page, they see a \u201cGet Started\u201d button on the bottom of their screen like this:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 622px;\" src=\"https:\/\/i.imgur.com\/NtND17t.png\" alt=\"efu insurance chatbot\" width=\"397\" height=\"1128\" \/><\/a><\/p>\n<p>\u2192 Once a user clicks Get Started, the chatbot greets them with a welcome message and then provides them with the following choices:<br \/>\nA. Privacy Policy<br \/>\nB. Main Menu<br \/>\nC. Few More<br \/>\nD. For queries related to Marketing<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 568px;\" src=\"https:\/\/i.imgur.com\/a5NntVs.png\" alt=\"customer chat\" width=\"397\" height=\"1030\" \/><\/a><\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 449px;\" src=\"https:\/\/i.imgur.com\/O4T5RrO.png\" alt=\"interactive menu\" width=\"399\" height=\"809\" \/><\/a><\/p>\n<p style=\"font-size: 16px;\"><strong>* Remember once you make your choice by clicking on any of these, the flow of the chat will then be specified to that selected category only.<br \/>\nAlthough you can go back to start over and select a different option if need be.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Read_their_privacy_policy\"><\/span>A. Read their privacy policy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/SFdlKc3.png\" alt=\"privacy policy read\" width=\"546\" height=\"185\" \/><\/a><\/p>\n<p>If a user wishes to read it by clicking here redirects them to EFU Life\u2019s privacy policy page:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 561px;\" src=\"https:\/\/i.imgur.com\/6wFmHrU.png\" alt=\"efu insurance\" width=\"364\" height=\"1109\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B_Select_an_option_from_their_main_menu\"><\/span>B. Select an option from their main menu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the \u2018main menu\u2019, the user is offered three categories to choose from:<br \/>\n1. Contact Details<br \/>\n2. Products<br \/>\n3. Policy Details<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/8oGC4gO.png\" alt=\"menu\" width=\"594\" height=\"308\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Contact_Details\"><\/span>1. Contact Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By selecting \u2018contact details\u2019, the user will be given the following options:<br \/>\n\u2022 Head Office<br \/>\n\u2022 Branches<br \/>\n\u2022 Main Menu (back)<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 364px;\" src=\"https:\/\/i.imgur.com\/V9kT5nV.png\" alt=\"contact details chat\" width=\"527\" height=\"495\" \/><\/a><\/p>\n<p>\u2192 EFU\u2019s Head Office and Branches information will be given as per the user\u2019s choice:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 472px;\" src=\"https:\/\/i.imgur.com\/Vv0z1rD.png\" alt=\"efu insurance address\" width=\"376\" height=\"905\" \/><\/a><\/p>\n<p>\u2192 Alternatively, if a user wants to acquire information about branches they are redirected to the branch locator on the website:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 539px;\" src=\"https:\/\/i.imgur.com\/IPn4U10.png\" alt=\"efu insurance map\" width=\"429\" height=\"904\" \/><\/a><\/p>\n<p>\u2192 And the chatbot provides the options to call a support agent for further assistance or start over if a user wishes to go back to the \u2018Contact Information\u2019 menu again.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 281px;\" src=\"https:\/\/i.imgur.com\/tSRCbFQ.png\" alt=\"efu insurance\" width=\"540\" height=\"373\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Products\"><\/span>2. Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 447px;\" src=\"https:\/\/i.imgur.com\/YXvFjXE.png\" alt=\"efu insurance product\" width=\"436\" height=\"732\" \/><\/a><\/p>\n<p>By selecting \u2018Products\u2019 the chatbot shows a slideshow of all the product plans EFU offers to its customers. A user can select the desired plan or go back to the main menu as pleased.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Policy_Details\"><\/span>3. Policy Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The third option on the main menu is \u2018Policy Details\u2019. As soon as the user selects it, it expands to 3 more options namely:<br \/>\n\u2192 View Policy Details<br \/>\n\u2192 Pay Premium<br \/>\n\u2192 Main Menu (back)<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 237px;\" src=\"https:\/\/i.imgur.com\/OcVFeUb.png\" alt=\"efu insurance policy details\" width=\"509\" height=\"335\" \/><\/a><\/p>\n<p>\u2192 \u2018View Policy Details\u2019 lets EFU\u2019s existing clients check their policy details by asking their information<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 257px;\" src=\"https:\/\/i.imgur.com\/E28nzMs.png\" alt=\"Showing policy details\" width=\"452\" height=\"409\" \/><\/a><\/p>\n<p>By choosing exit a user goes back to the main menu options.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 181px;\" src=\"https:\/\/i.imgur.com\/2TNicmK.png\" alt=\"exit button\" width=\"415\" height=\"314\" \/><\/a><\/p>\n<p>\u2192 If an existing customer wishes to \u2018Pay Premium\u2019 they can simply choose the option given here and the chatbot will provide them the \u2018Payment Options\u2019 and take them to the website if a user clicks \u2018Online Payment\u2019 or they can go back to the Policy Menu. This is what the EFU\u00a0 insurance host and how it makes the process easy.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 315px;\" src=\"https:\/\/i.imgur.com\/gZR0gNe.png\" alt=\"Pricing info\" width=\"472\" height=\"481\" \/><\/a><\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 204px;\" src=\"https:\/\/i.imgur.com\/H4wvHTH.png\" alt=\"back button\" width=\"665\" height=\"221\" \/><\/a><\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 238px;\" src=\"https:\/\/i.imgur.com\/EsWvmQP.png\" alt=\"policy details of efu\" width=\"534\" height=\"321\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"C_More_from_Main_Menu\"><\/span>C. More from Main Menu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this extended menu users have two options to choose from;<br \/>\n\u2192 Book an Appointment<br \/>\n\u2192 Other Information<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 161px;\" src=\"https:\/\/i.imgur.com\/3E57Ver.png\" alt=\"more from menu\" width=\"466\" height=\"248\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%86%92_Book_an_Appointment\"><\/span>\u2192 Book an Appointment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users can book appointments via EFU\u2019s messenger chatbot by providing basic information, here is how it goes:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 396px;\" src=\"https:\/\/i.imgur.com\/EUod0Il.png\" alt=\"Book an Appointment\" width=\"448\" height=\"635\" \/><\/a><\/p>\n<p>By selecting yes, the chatbot asks for a contact number to you in touch with one of their financial advisors.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 314px;\" src=\"https:\/\/i.imgur.com\/gSy0swG.png\" alt=\"efu contact detail\" width=\"608\" height=\"372\" \/><\/a><\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 191px;\" src=\"https:\/\/i.imgur.com\/0N7fN0r.png\" alt=\"exit from chatbot\" width=\"432\" height=\"318\" \/><\/a><\/p>\n<p>By choosing the \u2018Exit\u2019 users can go back to the Main Menu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%86%92_Other_Information\"><\/span>\u2192 Other Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This section has further information regarding the Funds and Services they offer.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 275px;\" src=\"https:\/\/i.imgur.com\/zMYdJG3.png\" alt=\"Other Information\" width=\"394\" height=\"502\" \/><\/a><\/p>\n<p>When a user selects \u2018Funds\u2019 the chatbot provides them with the latest updated on funds.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 545px;\" src=\"https:\/\/i.imgur.com\/cGQ1x7R.png\" alt=\"Funds info\" width=\"434\" height=\"903\" \/><\/a><\/p>\n<p><strong>\u2022 Latest Fund Prices<\/strong><br \/>\nIf a user wants to check details on the latest prices, EFU provides updated fund prices in this section.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 584px;\" src=\"https:\/\/i.imgur.com\/vk8KsPq.png\" alt=\"latest fund price\" width=\"458\" height=\"918\" \/><\/a><\/p>\n<p><strong>\u2022 Recent Fund Summary<\/strong><br \/>\nBy selecting \u2018recent fund summary\u2019 a user can view the following fund summaries or they can go back to \u2018other information\u2019 section as desired.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 665px;\" src=\"https:\/\/i.imgur.com\/p1sI4pK.png\" alt=\"Recent Fund Summary\" width=\"522\" height=\"916\" \/><\/a><\/p>\n<p><strong>\u2022 Fund Performance<\/strong><br \/>\nDownloads a PDF for complete information on \u2018Fund Performance\u2019.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"D_Marketing_Queries\"><\/span>D. Marketing Queries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section users can choose from 3 different categories to go further with the chatbot;<br \/>\na. Competition<br \/>\nb. Sponsorship<br \/>\nc. Partnership<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 496px;\" src=\"https:\/\/i.imgur.com\/O8SpcQx.png\" alt=\"Marketing Queries\" width=\"528\" height=\"677\" \/><\/a><\/p>\n<p>As soon as a user clicks on Competition, the chatbot responds with a message that a human representative will guide them further on this. Or they are provided with an email address to contact for sponsorship or partnership with EFU Life.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 559px;\" src=\"https:\/\/i.imgur.com\/XkBFboq.png\" alt=\"chat details\" width=\"447\" height=\"900\" \/><\/a><\/p>\n<p>A user can choose to go back or start over by going to the main menu.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"height: 362px;\" src=\"https:\/\/i.imgur.com\/tdymqwh.png\" alt=\"back button\" width=\"444\" height=\"587\" \/><\/a><\/p>\n<h2 id=\"talk-about-numbers\"><span class=\"ez-toc-section\" id=\"Lets_talk_about_Numbers\"><\/span>Let\u2019s talk about Numbers:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2022 EFU Life Bot was launched on February 1st, 2019 and in less than 2 months it has more than <strong>11.5K Messenger Chatbot users<\/strong>.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/uJJqdEs.png\" alt=\"effective chatbot users\" width=\"625\" height=\"524\" \/><\/a><\/p>\n<p>\u2022 So far, they have sent <strong>more than 114K<\/strong> messages and have a <strong>daily sent rate of 3101<\/strong> messages via Botsify chatbot; which means, we save them 3101 messages worth of time every day!<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/JgNHYcW.png\" alt=\"chatbot messages\" width=\"639\" height=\"536\" \/><\/a><\/p>\n<p>\u2022 According to an analysis report, EFU Life has collected <strong>1200+ leads<\/strong>, they have <strong>saved over 16 days worth of customer support cost<\/strong>, and are serving an average of 590 messages each day with <strong>overall 27140 messages served<\/strong> till date. This is a big thing in the EFU\u00a0 insurance category.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/JdilCAM.png\" alt=\"lead collection\" width=\"635\" height=\"532\" \/><\/a><\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/0Pv63nS.png\" alt=\"customer served messages\" width=\"641\" height=\"537\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read How Botsify enabled Pakistan&#8217;s Insurance Industry Pioneer, EFU Life Assurance to optimize their Customer Support and engage 11,584 Online Customers with a Chatbot.<\/p>\n","protected":false},"author":4,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5,10,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How EFU life assurance engaged 11,584 customers with a chatbot<\/title>\n<meta name=\"description\" content=\"Discover how EFU Life Assurance engaged 11,584 customers with a chatbot. 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