{"id":4687,"date":"2022-07-27T12:47:44","date_gmt":"2022-07-27T12:47:44","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4687"},"modified":"2024-03-20T06:02:15","modified_gmt":"2024-03-20T06:02:15","slug":"types-of-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/","title":{"rendered":"6 Types Of Digital Marketing Strategies And How To Use Them In 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital marketing categories are very broader today. We have found many types of online marketing because the use of the internet is increasing with time, and according to that, types of online advertising have also improved. For example, social media marketing, email marketing, SEM, and content marketing are types of online marketing.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6634244c7f4e0\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6634244c7f4e0\"  type=\"checkbox\" id=\"item-6634244c7f4e0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#INTRODUCTION\" title=\"INTRODUCTION :\">INTRODUCTION :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#WHAT_IS_DIGITAL_MARKETING\" title=\"WHAT IS DIGITAL MARKETING?\u00a0\">WHAT IS DIGITAL MARKETING?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#_6_DIFFERENT_TYPES_OF_DIGITAL_MARKETING\" title=\"\u00a06 DIFFERENT TYPES OF DIGITAL MARKETING :\">\u00a06 DIFFERENT TYPES OF DIGITAL MARKETING :<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#1_Content_marketing\" title=\"#1. Content marketing :\u00a0\">#1. Content marketing :\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#2_Search_engine_optimization\" title=\"#2. Search engine optimization :\">#2. Search engine optimization :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#3_Social_media_marketing\" title=\"#3. Social media marketing.\">#3. Social media marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#4_Search_engine_marketingpay-per-click\" title=\"#4. Search engine marketing\/pay-per-click.\">#4. Search engine marketing\/pay-per-click.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#5_AffiliateInfluencer_Marketing\" title=\"#5. Affiliate\/Influencer Marketing.\">#5. Affiliate\/Influencer Marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#6_Email_marketing\" title=\"#6. Email marketing :\u00a0\">#6. Email marketing :\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#WHEN_DO_YOU_USE_DIGITAL_MARKETING_STRATEGIES_IN_YOUR_BUSINESS\" title=\"WHEN DO YOU USE DIGITAL MARKETING STRATEGIES IN YOUR BUSINESS?\u00a0\">WHEN DO YOU USE DIGITAL MARKETING STRATEGIES IN YOUR BUSINESS?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#CONCLUSION\" title=\"CONCLUSION :\u00a0\">CONCLUSION :\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"INTRODUCTION\"><\/span><b>INTRODUCTION :<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we all know, marketing is the backbone of any type of business. And nowadays, digital marketing is a trend in all <\/span><a href=\"https:\/\/infusemedia.com\/insight\/what-are-great-channel-marketing-strategies\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">marketing strategies<\/span><\/a><span style=\"font-weight: 400;\">. Because it gives you quick and more consumers compared to other marketings, it helps you to reach more audiences through platforms that they are already engaging with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So before we start to learn the six different types of digital marketing, first, we need to know what digital marketing itself is.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"WHAT_IS_DIGITAL_MARKETING\"><\/span><b>WHAT IS DIGITAL MARKETING?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing is a <\/span><a href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/\"><span style=\"font-weight: 400;\">strategy of marketing<\/span><\/a><span style=\"font-weight: 400;\"> by using electronic devices, and it could be online or offline. For example, television, radio, email, social media, and mobile or <\/span><a href=\"https:\/\/macpaw.com\/how-to\/uninstall-apps-on-mac-os-x\" target=\"_blank\" rel=\"do follow noopener\"><span style=\"font-weight: 400;\">computer apps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea of digital marketing was generated between the 1990s and 2000s when some popular brands and big companies started using technology for marketing. They use different types of <a href=\"https:\/\/www.sortlist.com\/advertising\/riyadh-riyadh-province-sa\">online advertising<\/a> and succeed. Businesses also have the option to work with a <a href=\"https:\/\/pwd.com.au\/blog\/10-digital-marketing-examples-to-inspire-your-strategy-in-2022\/\">digital agency<\/a> which can reduce a lot of costs and improve effectiveness<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today it seems like invisible businesses if they are not connected to digital marketing. It is also essential for your business to have a <\/span><a href=\"https:\/\/joinblink.com\/intelligence\/marketing-intranet\/#0-must-have-features-for-your-marketing-intranet\" rel=\"nofollow\"><span style=\"font-weight: 400;\">modern marketing intranet<\/span><\/a><span style=\"font-weight: 400;\"> in place to boost productivity and connect departments, maximising the efficiency of your digital marketing campaigns.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_6_DIFFERENT_TYPES_OF_DIGITAL_MARKETING\"><\/span><b>\u00a06 DIFFERENT TYPES OF DIGITAL MARKETING :<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Content_marketing\"><\/span><b>#1. Content marketing :\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Content marketing is a form of digital marketing categories which you have to create <a href=\"https:\/\/www.brafton.com\/what-is-content-creation\/\" rel=\"nofollow\">good quality content<\/a> in the forms of videos, <\/span><a href=\"https:\/\/www.pixpa.com\/blog\/how-to-write-blog-post\" rel=\"nofollow\"><span style=\"font-weight: 400;\">blogs<\/span><\/a><span style=\"font-weight: 400;\">, and audio. The <\/span><a href=\"https:\/\/servicedirect.com\/resources\/small-business-content-marketing-survey-data\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">quality of content is very important<\/span><\/a><span style=\"font-weight: 400;\"> to generate leads for your business. You need to <\/span><a href=\"https:\/\/www.kontely.com\/best-time-to-publish-a-blog-post\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">publish content regularly<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to create and distribute good valuable, and engaging content to attract a targeted audience and earn their trust.<\/span><\/p>\n<div class=\"gmail_default\">However, it is important to note that creating valuable and engaging content is not a cup of tea. It requires strong writing abilities as well as time and effort. If you are struggling to come up with 100% unique and appealing-to-read content, then there is no need to worry as you can utilize a <a href=\"https:\/\/www.paraphraseonline.io\/\">free paraphrasing tool<\/a>. It automatically paraphrases your given marketing content in a unique and engaging way while keeping its original meaning intact.<\/div>\n<div class=\"gmail_default\"><\/div>\n<p><b>ADVANTAGES :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a free promotion strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging with the existing customers so that they buy again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a core strategy of digital marketing.<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES <\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is time-consuming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It needs quality and consistency.<\/span><\/li>\n<\/ul>\n<p><b>HOW TO USE IT?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The key to the beginning is designing or creating an effective content strategy related to your product.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research your target audience using keyword planner tools and <\/span><a href=\"https:\/\/www.datamation.com\/big-data\/data-analytics-tools\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">data analytics software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make effective content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the format: video, audio, blog articles, <\/span><a href=\"https:\/\/visme.co\/make-infographics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">infographics<\/span><\/a><span style=\"font-weight: 400;\"> and others.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalize the platform. And post regular content.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"2_Search_engine_optimization\"><\/span><b>#2. Search engine optimization :<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The meaning of SEO in online <a href=\"https:\/\/www.simon-kucher.com\/en\/insights\/guide-personalized-marketing-3-key-success-factors\">marketing<\/a> is the method of improving your business websites, so search engines like google will <\/span><a href=\"https:\/\/www.mostlyblogging.com\/guaranteed-search-engine-rankings\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">rank your page<\/span><\/a><span style=\"font-weight: 400;\"> on the search engine results page (SERP).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How relevant your page is according to the keywords which are searched by people is decided by the algorithms of Google. And that is updated frequently, so <\/span><a href=\"https:\/\/financesonline.com\/pros-and-cons-of-semrush\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SEO strategies are adjusted according to them<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;s algorithm values high-quality backlinks as votes of confidence, signaling credible content and improving SEO. Backlinks from reputable websites signal to search engines that your content is helpful, trustworthy, and authoritative. Enhance your SEO efforts with the <\/span><a href=\"https:\/\/linkdoctor.io\/\"><span style=\"font-weight: 400;\">best link-building service<\/span><\/a><span style=\"font-weight: 400;\"> that implements organic, Google-compliant link-building strategies through white hat link-building techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If SEO is effectively managed, your page automatically goes to the top of the SERP, and you get more organic traffic. Furthermore, as an <a href=\"https:\/\/www.netclues.com\/services\/search-engine-optimization\">SEO agency<\/a>, we understand that SEO isn&#8217;t solely about driving traffic to your website; it&#8217;s also about attracting the right kind of visitors who are genuinely interested in your products or services. Hence, a well-optimized website, featuring quality content and relevant keywords, can significantly enhance your brand visibility, credibility, and ultimately, customer conversion rates&#8221; &#8211; says Milosz Krasinski, Managing Director at <a class=\"waffle-rich-text-link\" href=\"http:\/\/miloszkrasinski.com\/\">miloszkrasinski.com<\/a><\/span><\/p>\n<p><b>ADVANTAGES :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It increases the visibility of your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is cost-efficient<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s time-consuming, and you need patience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sometimes changes in guidelines affect your efforts.<\/span><\/li>\n<\/ul>\n<p><b>HOW TO USE IT?\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first thing you need is quality content for good SEO. Do <a href=\"https:\/\/beyonk.com\/blog\/how-keyword-research-can-help-improve-rankings-and-search-relevance-to-drive-more-sales\">keyword research<\/a> and follow guidelines to discover what people search for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.smartcookie.app\/how-to-restrict-access-for-kids-effectively\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Keep improving knowledge<\/span><\/a><span style=\"font-weight: 400;\"> about SEO and stay updated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beginners need to use some plug-ins which will help them in the initial stage. (e.g., Yost plug-in for WordPress)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_media_marketing\"><\/span><b>#3. Social media marketing.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/savemyleads.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Social media marketers<\/span><\/a><span style=\"font-weight: 400;\"> use social media platforms as a marketing tool. Ads run on different social media platforms to increase reach to a new audience. You also make an attractive profile and create quality content for your product or business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The selection of <\/span><a href=\"https:\/\/www.callbell.eu\/en\/chat-management\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">social media platforms<\/span><\/a><span style=\"font-weight: 400;\"> is based on which type of audience you want. Like if you want an audience between the age of 25 to 29, you <\/span><a href=\"https:\/\/www.wati.io\/blog\/add-whatsapp-link-to-instagram-bio\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">need to use Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and if you want an older audience, you need <\/span><a href=\"https:\/\/apix-drive.com\/en\/facebook\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>ADVANTAGES :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are able to target a specific targeted audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High conversion rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiplication of effort is easy (content shared by the audience).<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to be updated constantly with the new algorithm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need strategies and good planning to grow your content.<\/span><\/li>\n<\/ul>\n<p><b>HOW TO USE IT?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a channel related to your business and upload valuable content for your targeted audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Search_engine_marketingpay-per-click\"><\/span><b>#4. Search engine marketing\/pay-per-click.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is related to a paid advertisement that appears on the top SERPs. This &#8220;Ad&#8221; related strategies known as an SEM. You need to pay for that advertisement. And anyone who clicks that &#8220;Ad&#8221; directly comes to your website. It is a type of paid media.<\/span><\/p>\n<p><b>ADVANTAGES :<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is time-saving.<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to pay a higher long-term cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need good management.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_AffiliateInfluencer_Marketing\"><\/span><b>#5. Affiliate\/Influencer Marketing.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is a <\/span><a href=\"https:\/\/popupmaker.com\/blog\/how-to-promote-affiliate-links\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">strategy to work with an affiliate<\/span><\/a><span style=\"font-weight: 400;\"> or influencer which helps to increase your audience reach and generate sales, and you need to pay for it. Moreover, another strategy consists in choosing the right <a href=\"https:\/\/www.growann.com\/best\/influencer-marketing-software\">influencer marketing software<\/a> to achieve the best results<\/span><\/p>\n<p>This is a successful main approach for <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/b2c\" rel=\"nofollow\">b2c advertising<\/a> since you focus entirely on the client&#8217;s needs while seeking to develop engagement among businesses and customers. \u00a0Having an affiliate or\u00a0<a href=\"https:\/\/www.honeygain.com\/blog\/best-referral-programs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.honeygain.com\/blog\/best-referral-programs\/&amp;source=gmail&amp;ust=1686733094781000&amp;usg=AOvVaw1WiHfgmh-y1-CfqWMw4zu-\">referral program<\/a>, and working with Influencers can bring a substantial amount of income for your business.<\/p>\n<p><span style=\"font-weight: 400;\">It is more effective to choose an individual influencer who is popular and admired in the same industry. They will make promotional content and put links to your website in their audience. It is also included in different types of <\/span><a href=\"https:\/\/blog.hunchads.com\/the-ultimate-guide-to-paid-social-advertising\" rel=\"nofollow\"><span style=\"font-weight: 400;\">paid media<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>ADVANTAGES :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t need any special expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited investment.<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES <\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncontrolled competition.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unguaranteed income.<\/span><\/li>\n<\/ul>\n<p><b>HOW TO USE IT?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalize your expected goals which you want from the affiliate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Select trustful affiliate companies of <a href=\"https:\/\/trendhero.io\/blog\/influencer-search-tools\/\">find influencers<\/a> with target audience<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Email_marketing\"><\/span><b>#6. Email marketing :\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is a strategy of Digital marketing that sends a commercial message about sales, and product release events, to a group of people, using email with their permission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a powerful marketing strategy. According to &#8220;LYFE marketing,&#8221; approximately $40 revenue is generated for every $1 spent on email marketing.<\/span><\/p>\n<p><b>ADVANTAGES :<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase conversion rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is cost-effective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It automates the sales cycle.<\/span><\/li>\n<\/ul>\n<p><b>DISADVANTAGES :<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.mailbutler.io\/blog\/email\/emails-going-to-spam\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Spam emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People might only be interested in emails with good offers.<\/span><\/li>\n<\/ul>\n<p><b>HOW TO USE IT?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/mydigitalkube.com\/best-email-marketing-services\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Select proper email software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hunter.io\/blog\/how-to-verify-email-address\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Collect your target consumers&#8217; emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\">Clean up your email list using an <a href=\"http:\/\/emailable.com\" rel=\"nofollow\">email checker<\/a> service<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send emails and explain to your consumer.<\/span><\/li>\n<\/ol>\n<p>Creating a digital product takes effort, of course. But investing the time and energy of developing your <a href=\"https:\/\/www.optimonk.com\/email-marketing-strategies\/\">email marketing strategy<\/a> pays off when you consider all the advantages. Here are some of the\u00a0<a href=\"https:\/\/flodesk.com\/blog\/how-to-sell-digital-products-online\/\">benefits of selling digital products online<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WHEN_DO_YOU_USE_DIGITAL_MARKETING_STRATEGIES_IN_YOUR_BUSINESS\"><\/span><b>WHEN DO YOU USE DIGITAL MARKETING STRATEGIES IN YOUR BUSINESS?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to the stage of your business, different types of <a href=\"https:\/\/www.hostpapa.com\/blog\/marketing\/six-digital-marketing-strategies-for-small-businesses\/\">online marketing strategies<\/a> will help you.\u00a0<\/span><\/p>\n<p><b>1 . First, improve your audience reach <\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To expand your audience reach, SEM, Social media marketing, and affiliate marketing will help you.<\/span><\/li>\n<\/ul>\n<p><b>2 . Improve your brand value<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After getting a good reach of the audience, you need to create <\/span><b><i>good quality content<\/i><\/b><span style=\"font-weight: 400;\"> to improve your brand value by using <\/span><a href=\"https:\/\/www.deskera.com\/blog\/email-marketing-for-small-business\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/a><span style=\"font-weight: 400;\"> and social media marketing.<\/span><\/li>\n<\/ul>\n<p><b>3 . Move forward to the next level<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in advanced digital marketing courses and learn advanced and effective marketing strategies to improve your marketing to the next level. If you\u2019re afraid of being left behind, take help from <a href=\"https:\/\/divbyzero.com\/blog\/best-marketing-books\/\" rel=\"nofollow\">marketing books<\/a> for an in-depth understanding of how marketing and business work.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span><b>CONCLUSION :\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you see, If you want to grow any new or old businesses today, it is a highly competitive task, and it is not done without digital marketing or online marketing. You need to update your business with different types of online marketing for success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing categories are very broader today. We have found many types of online marketing because the use of the internet is increasing with time, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\"> <span class=\"screen-reader-text\">6 Types Of Digital Marketing Strategies And How To Use Them In 2022<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":165,"featured_media":4995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[361],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Types Of Digital Marketing Strategies And How To Use Them In 2022 - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Types Of Digital Marketing Strategies And How To Use Them In 2022 - Botsify\" \/>\n<meta property=\"og:description\" content=\"Digital marketing categories are very broader today. We have found many types of online marketing because the use of the internet is increasing with time, &hellip; 6 Types Of Digital Marketing Strategies And How To Use Them In 2022 Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T12:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T06:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/07\/21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Divyesh Bhatasana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Divyesh Bhatasana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\"},\"author\":{\"name\":\"Divyesh Bhatasana\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/3f58240f2feb3b6c9fd284460d51ff5d\"},\"headline\":\"6 Types Of Digital Marketing Strategies And How To Use Them In 2022\",\"datePublished\":\"2022-07-27T12:47:44+00:00\",\"dateModified\":\"2024-03-20T06:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\"},\"wordCount\":1501,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/07\/21.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\",\"url\":\"https:\/\/botsify.com\/blog\/types-of-digital-marketing-strategies\/\",\"name\":\"6 Types Of Digital Marketing Strategies And How To Use Them In 2022 - 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