{"id":4674,"date":"2022-07-27T08:09:49","date_gmt":"2022-07-27T08:09:49","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4674"},"modified":"2024-12-26T11:14:27","modified_gmt":"2024-12-26T11:14:27","slug":"instagram-ads-and-messenger-bot","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/","title":{"rendered":"How to use Instagram ads to bring users to your dm&#8217;s or your Messenger bot"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is a powerful marketing tool for businesses of all shapes and sizes. It\u2019s a versatile platform with at least <\/span><a href=\"https:\/\/datareportal.com\/essential-instagram-stats#:~:text=Based%20on%20its%20global%20advertising,the%20world%20in%20April%202022.&amp;text=This%20figure%20suggests%20that%2023.4,the%20world%20use%20Instagram%20today.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">1.452 billion users<\/span><\/a><span style=\"font-weight: 400;\"> around the world as of April 2022. Therefore, if you\u2019re looking for an app that can help effectively promote your brand and produce satisfying results, Instagram should definitely be on your list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that use Instagram should also pay special attention to Instagram Direct, which allows people to start a conversation with you in your Instagram DM inbox. Getting messages this way won\u2019t save you from having to reply to them manually, but it will give your brand some unique opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you will be able to learn more about conversational commerce and experiment with it on an incredibly popular social media platform. You can leverage this chance to have more chat interactions with various users and see where it gets you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this process easier for you, this article covers the most important aspects of this ad type along with another, similarly useful one. Continue reading below for more details.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#What_Are_Instagram_Direct_Ads\" title=\"What Are Instagram Direct Ads?\">What Are Instagram Direct Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Why_Should_You_Start_Running_Instagram_Direct_Ads\" title=\"Why Should You Start Running Instagram Direct Ads?\u00a0\">Why Should You Start Running Instagram Direct Ads?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Instagram_Direct_Ads_Are_Conversational\" title=\"Instagram Direct Ads Are Conversational\">Instagram Direct Ads Are Conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Your_Ads_Will_Get_Noticed_by_More_People\" title=\"Your Ads Will Get Noticed by More People\">Your Ads Will Get Noticed by More People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Now_Instagram_Stories_Are_More_Popular_Than_Ever\" title=\"Now, Instagram Stories Are More Popular Than Ever\">Now, Instagram Stories Are More Popular Than Ever<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#How_to_Set_up_Instagram_Direct_Ads\" title=\"How to Set up Instagram Direct Ads?\">How to Set up Instagram Direct Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#How_to_Use_Instagram_Direct_Ads\" title=\"How to Use Instagram Direct Ads?\">How to Use Instagram Direct Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Share_Limited_Deals\" title=\"Share Limited Deals\">Share Limited Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Give_Advice\" title=\"Give Advice\">Give Advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Organize_Giveaways\" title=\"Organize Giveaways\">Organize Giveaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Click-to-Messenger_Ads_for_Instagram\" title=\"Click-to-Messenger Ads for Instagram\">Click-to-Messenger Ads for Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#Why_Should_You_Start_Running_Click-to-Messenger_Ads_on_Instagram\" title=\"Why Should You Start Running Click-to-Messenger Ads on Instagram?\">Why Should You Start Running Click-to-Messenger Ads on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#How_to_Benefit_From_Click-to-Messenger_Ads\" title=\"How to Benefit From Click-to-Messenger Ads?\">How to Benefit From Click-to-Messenger Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#The_Bottom_Line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Instagram_Direct_Ads\"><\/span><span style=\"font-weight: 400;\">What Are Instagram Direct Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Direct ads, also known as click-to-Instagram Direct ads, are the ads shown in the Instagram Feed or Stories. They allow people to send an Instagram direct message to your\u00a0 brand\u2019s inbox just by clicking on your ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When someone clicks on this type of ad, they will be automatically sent straight to your DMs. Then, they can start a conversation, for instance ask questions about <\/span><a href=\"https:\/\/heydiscount.co.uk\/consumer-research\/how-to-avoid-retail-traps-to-get-the-most-out-of-online-shopping\" rel=\"nofollow\"><span style=\"font-weight: 400;\">how to avoid retail traps<\/span><\/a><span style=\"font-weight: 400;\">, or inquire about your products. You can use this opportunity to chat about everything you have to offer or provide customers with support.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Start_Running_Instagram_Direct_Ads\"><\/span><span style=\"font-weight: 400;\">Why Should You Start Running Instagram Direct Ads?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Direct ads can be an excellent way to boost your sales and create more engagement with both your existing and potential customers. Here are some of their main advantages:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Direct_Ads_Are_Conversational\"><\/span><span style=\"font-weight: 400;\">Instagram Direct Ads Are Conversational<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s not a hard-set rule, people tend to react to Instagram stories more often than to posts in their feeds. The reason behind this can be the fact that reacting to a story requires less effort since just one click is needed to send an <a href=\"https:\/\/emojiszumkopieren.de\/\">emoji<\/a>. The same applies to Instagram Direct ads. They allow customers and leads to react to your <a href=\"https:\/\/keyhole.co\/blog\/instagram-posts-vs-instagram-stories\/\">Instagram Stories<\/a> and start a conversation this way.<\/span><\/p>\n<p>From this point, you can get the conversation going and, by keeping people engaged, turn potential customers into returning ones. However, remember that by running Instagram DM ads, you\u2019ll be likely to get a lot of messages. Therefore, it might be wise to think ahead and invest in omnichannel communication software, so it\u2019s all easier to manage. Another clever option would be to take advantage of an AI text generator tool just like <a href=\"https:\/\/botsify.com\/gpt3-open-ai\">ChatGPT3<\/a>, Chatsonic, LaMDA, or any other great AI-supercharged software to help you generate replies to your potential customers&#8217; inquiries faster and at a larger scale. This is just one example of a <a href=\"https:\/\/goread.io\/blog\/unveiling-the-alien-intelligence-harnessing-the-power-of-chat-gpt-and-dalle-2-for-instagram-marketing-in-the-future\">variety of different possibilities<\/a> for Instagram marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Ads_Will_Get_Noticed_by_More_People\"><\/span><span style=\"font-weight: 400;\">Your Ads Will Get Noticed by More People<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People are likely to visit Instagram Stories to see timely and authentic content. There is value in the fact that it disappears in 24 hours &#8211; it helps the audience feel more connected to people and businesses they follow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Stories create a sense of urgency that makes people check them more often. Hence, if you decide to run Instagram Direct ads in them, you can be more confident that you\u2019ll reach your target audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Now_Instagram_Stories_Are_More_Popular_Than_Ever\"><\/span><span style=\"font-weight: 400;\">Now, Instagram Stories Are More Popular Than Ever<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, there are over <\/span><a href=\"https:\/\/techjury.net\/blog\/instagram-stories-statistics\/#gref\" rel=\"nofollow\"><span style=\"font-weight: 400;\">500 million<\/span><\/a><span style=\"font-weight: 400;\"> active daily Instagram Stories users, with 36% of businesses using them to promote their products or services. And since 70% of Instagram users admit to watching Stories daily, they can help you reach an abundance of people.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_up_Instagram_Direct_Ads\"><\/span><span style=\"font-weight: 400;\">How to Set up Instagram Direct Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because Facebook owns Instagram, you can use this to your advantage and set up ads for both platforms in one place using Facebook Ads Manager. It\u2019s an all-in-one tool for creating ads, or managing when and where they\u2019ll run. It also allows you to track how well your campaigns are performing in comparison to your marketing goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head to Facebook Ads Manager to get started, and then follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a new ad and set Messages as the <\/span><i><span style=\"font-weight: 400;\">Consideration<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Move to Message Destination and pick <\/span><i><span style=\"font-weight: 400;\">Instagram Direct<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><i><span style=\"font-weight: 400;\">Audience<\/span><\/i><span style=\"font-weight: 400;\"> section, choose proper targeting for your particular business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><i><span style=\"font-weight: 400;\">Placements<\/span><\/i><span style=\"font-weight: 400;\"> sections, it\u2019s best to stick with Facebook\u2019s automatic placements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head to the <\/span><i><span style=\"font-weight: 400;\">Budget &amp; Schedule <\/span><\/i><span style=\"font-weight: 400;\">section and select appropriate ad spend and timing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><i><span style=\"font-weight: 400;\">Identity <\/span><\/i><span style=\"font-weight: 400;\">section, connect your brand\u2019s Instagram account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last but not least, in the <\/span><i><span style=\"font-weight: 400;\">Format <\/span><\/i><span style=\"font-weight: 400;\">section, select and fine-tune your ad creative as you deem fit.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Keep in mind that the Instagram Direct ads won\u2019t appear anywhere on Facebook. They will only show up in Instagram feeds and Stories. Thanks to this solution, people who click on them will be redirected straight to your DMs. There will be no need for them to switch ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, it\u2019s important to remember that to run other types of <a href=\"https:\/\/huntminds.com\/how-do-instagram-ads-works\/\">Instagram ads<\/a>, you don\u2019t need an actual Instagram account. For instance, if your ad leads to a landing page, Facebook will use your page name and profile, making it look like you have an account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Instagram Direct ads lead people straight to your DMs, so you need an actual account. This way, you will be able to have an inbox, respond to messages, and create conversations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Instagram_Direct_Ads\"><\/span><span style=\"font-weight: 400;\">How to Use Instagram Direct Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating Instagram direct ads is one thing, but, still, you need to figure out how to get people to actually click on them. Learn to do so with these ways in which you can use direct ads and drive customers to your DMs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_Limited_Deals\"><\/span><span style=\"font-weight: 400;\">Share Limited Deals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To boost the engagement and simultaneously improve your sales, consider creating an ad to share news about your enormous seasonal sale. Alternatively, you can also remind people that you offer a 50% discount on a certain product. Make it conversational by telling people they can message you to receive deals tailored to their interests. Create a sense of urgency &#8211; limit the time of your sale, so customers are aware that they need to act fast to snatch the deals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Give_Advice\"><\/span><span style=\"font-weight: 400;\">Give Advice<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers enjoy receiving personal and relevant advice. You can make it especially helpful by covering subjects or products they don\u2019t know much about, e.g., natural cosmetics or diet supplements. Don\u2019t hesitate to use your professional knowledge to encourage people to start a private conversation on Instagram.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organize_Giveaways\"><\/span><span style=\"font-weight: 400;\">Organize Giveaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Organizing a giveaway with attractive prizes is another great way to prompt people to slide into your DMs. Giveaways are also an excellent way to collect leads. When people provide everything that\u2019s required to enter, you can collect the contact information in the chat. Once the giveaway has ended, try to keep the conversation going and work your way to winning them over as a customer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Click-to-Messenger_Ads_for_Instagram\"><\/span><span style=\"font-weight: 400;\">Click-to-Messenger Ads for Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may already be using click-to-Messenger ads to bring new users to your chatbot. These are the ads that show up on Facebook and direct people straight to your bot in Messenger. But did you know that, instead, you can have these ads show up on Instagram and still be able to direct customers to your Messenger?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, keep in mind that this might not be the easiest process. In fact, automatically redirecting users from the Instagram app to the Messenger, which is an entirely separate app, can be quite daunting at first. That\u2019s because \u201cregular\u201d <a href=\"https:\/\/vizury.com\/blog\/click-to-whatsapp-ads\/\" rel=\"nofollow\">click-to-Messenger ads<\/a> also redirect to the Messenger app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people may be unaware that Facebook owns Instagram and think that the seemingly sudden app switch is a mistake on their part. This could potentially lead them to stop the process or exit it altogether.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Start_Running_Click-to-Messenger_Ads_on_Instagram\"><\/span><span style=\"font-weight: 400;\">Why Should You Start Running Click-to-Messenger Ads on Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When people interact with your click-to-Messenger ads, they will automatically start a conversation with your business in Messenger. That\u2019s why using them would make the most sense if you\u2019ve already successfully built a bot that can hold a worthwhile conversation. This way, it will actually be able to engage and convert users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, this type of ads might be a good decision if your products or services are particularly appealing to a younger audience. In other cases, placing your ads on Facebook will be more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating click-to-Messenger ads can prove to be quite a complex process. Therefore, you can follow this <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/212519562595207?id=371525583593535\" rel=\"nofollow\"><span style=\"font-weight: 400;\">official guide<\/span><\/a><span style=\"font-weight: 400;\"> by Meta to ensure that you do everything correctly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Benefit_From_Click-to-Messenger_Ads\"><\/span><span style=\"font-weight: 400;\">How to Benefit From Click-to-Messenger Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Click-to-Messenger Ads are unique because they\u2019re the only type of Messenger ads that appear on the Facebook News Feed and Instagram Feed. They make it easy to implement a call to action (CTA), which can be highly effective in sending customers into your business\u2019s Messenger chat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Messenger chat acts as a landing page for customers where they can converse with your representatives. They are also provided with a great opportunity to ask questions about products and offers you\u2019re advertising. Moreover, click-to-Messenger Ads attract customers from various platforms, so your brand won\u2019t be limited to Messenger only.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><span style=\"font-weight: 400;\">The Bottom Line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram ads are incredibly powerful tools that virtually any business can use to engage more customers and boost revenue. They also give brands a way to advertise online and show off their creative side with images, videos, and other visual content. You can also use them to promote your brand to a wider audience.<\/span><\/p>\n<p>To further optimize your Instagram ad campaigns and generate more revenue, consider leveraging an AI-powered ad operations assistant like AdOpsOne. By automating tasks and providing valuable insights, AdOpsOne can help you streamline your ad operations and make data-driven decisions for better results.<\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose to focus on Instagram Direct ads or click-to-Messenger ones, the results will be likely to astonish you. Follow the tips provided above for the best results. Don\u2019t shy away from running some tests and experiment with different ideas to see how both ad types could benefit your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is a powerful marketing tool for businesses of all shapes and sizes. It\u2019s a versatile platform with at least 1.452 billion users around the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\"> <span class=\"screen-reader-text\">How to use Instagram ads to bring users to your dm&#8217;s or your Messenger bot<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":4994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Instagram ads to drive users to your DMs or Messenger bot<\/title>\n<meta name=\"description\" content=\"Boost engagement and conversions with Instagram Ads. Drive users to your DMs or Messenger bot for personalized conversations and engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Instagram ads to drive users to your DMs or Messenger bot\" \/>\n<meta property=\"og:description\" content=\"Boost engagement and conversions with Instagram Ads. Drive users to your DMs or Messenger bot for personalized conversations and engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T08:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T11:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/07\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Faizan Siddiqui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Faizan Siddiqui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\"},\"author\":{\"name\":\"Faizan Siddiqui\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/4989585fa10615953691d90b2c900181\"},\"headline\":\"How to use Instagram ads to bring users to your dm&#8217;s or your Messenger bot\",\"datePublished\":\"2022-07-27T08:09:49+00:00\",\"dateModified\":\"2024-12-26T11:14:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\"},\"wordCount\":1730,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/07\/11.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\",\"url\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/\",\"name\":\"Use Instagram ads to drive users to your DMs or Messenger bot\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/instagram-ads-and-messenger-bot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/07\/11.png\",\"datePublished\":\"2022-07-27T08:09:49+00:00\",\"dateModified\":\"2024-12-26T11:14:27+00:00\",\"description\":\"Boost engagement and conversions with Instagram Ads. 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