{"id":4472,"date":"2022-06-17T07:26:22","date_gmt":"2022-06-17T07:26:22","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4472"},"modified":"2023-06-07T09:14:49","modified_gmt":"2023-06-07T09:14:49","slug":"chatbot-for-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/","title":{"rendered":"5 Problem Solving Benefits Of Chatbot For Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s no wonder that bots are ubiquitous, especially in the realm of marketing, with so much of the globe trending toward automation. While being hands-on with any marketing strategy is still vital, bots and automation can help with process management and producing leads and customers. However, a chatbot for marketing is an excellent automation method. This <a href=\"https:\/\/www.edapp.com\/blog\/digital-marketing\">digital marketing<\/a> technique aids in automating customer communication up to a point before directing the client or user to a live person for support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s first have a look at chatbots:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cb717af673\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cb717af673\"  type=\"checkbox\" id=\"item-662cb717af673\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#What_Are_Chatbots\" title=\"What Are Chatbots?\">What Are Chatbots?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#What_Is_Chatbot_For_Marketing\" title=\"What Is Chatbot For Marketing?\">What Is Chatbot For Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#How_Can_You_Use_Chatbots_In_Digital_Marketing\" title=\"How Can You Use Chatbots In Digital Marketing?\">How Can You Use Chatbots In Digital Marketing?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#1_Chatbots_For_Sales\" title=\"1. Chatbots For Sales:\">1. Chatbots For Sales:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#2_Chatbots_For_Ecommerce\" title=\"2. Chatbots For Ecommerce:\">2. Chatbots For Ecommerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#3_Chatbots_For_Common_Queries\" title=\"3. Chatbots For Common Queries:\">3. Chatbots For Common Queries:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#4_Chatbots_For_Marketing\" title=\"4. Chatbots For Marketing:\">4. Chatbots For Marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#Use_Chatbots_In_Digital_Marketing\" title=\"Use Chatbots In Digital Marketing\">Use Chatbots In Digital Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#5_Problem_Solving_Benefits_Of_Conversational_Marketing_Bots\" title=\"5 Problem Solving Benefits Of Conversational Marketing Bots:\">5 Problem Solving Benefits Of Conversational Marketing Bots:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#1_Increase_Lead_Generation\" title=\"1. Increase Lead Generation:\">1. Increase Lead Generation:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#2_Boost_Customer_Engagement\" title=\"2. Boost Customer Engagement:\">2. Boost Customer Engagement:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#3_Save_Time_And_Cost\" title=\"3. Save Time And Cost:\">3. Save Time And Cost:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#4_Faster_Responses\" title=\"4. Faster Responses:\">4. Faster Responses:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#5_Collect_Data_For_Analysis\" title=\"5. Collect Data For Analysis:\">5. Collect Data For Analysis:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#4_Ways_Conversational_Marketing_Bots_Can_Be_Used\" title=\"4 Ways Conversational Marketing Bots Can Be Used:\">4 Ways Conversational Marketing Bots Can Be Used:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#1_Auto_Qualify_Your_Leads\" title=\"1. Auto Qualify Your Leads:\">1. Auto Qualify Your Leads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#2_Nurture_The_Captured_Leads\" title=\"2. Nurture The Captured Leads:\">2. Nurture The Captured Leads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#3_Personalize_The_User_Experience\" title=\"3. Personalize The User Experience:\">3. Personalize The User Experience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#4_Enlarge_Your_Reach\" title=\"4. Enlarge Your Reach:\">4. Enlarge Your Reach:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#Use_Chatbots_In_Digital_Marketing-2\" title=\"Use Chatbots In Digital Marketing\">Use Chatbots In Digital Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#Chatbot_Marketing_Examples\" title=\"Chatbot Marketing Examples:\">Chatbot Marketing Examples:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#1_ECommerce\" title=\"1. ECommerce:\">1. ECommerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#2_Airlines\" title=\"2. Airlines:\">2. Airlines:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#3_Hospitality\" title=\"3. Hospitality:\">3. Hospitality:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/#To_Summarize\" title=\"To Summarize:\">To Summarize:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Chatbots\"><\/span><span style=\"font-weight: 400;\">What Are Chatbots?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A chatbot is a computer program or piece of software that automates a user&#8217;s dialogue. They can be configured to respond differently depending on what a user selects or wants. A chatbot, for example, can ask a user which of a company&#8217;s services they want to learn more about and then respond or direct the user to more information based on their selection.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4477\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/image-37-1024x507.png\" alt=\"chatbots marketing\" width=\"751\" height=\"372\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/image-37-1024x507.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/image-37-300x149.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/image-37-768x381.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/image-37.png 1217w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">AI (artificial intelligence) powers advanced bots, however most chatbots are pre-programmed with <a href=\"https:\/\/playbooks.smartkarrot.com\/\">preset responses and conversation trees<\/a>. Many third-party platforms make it simple for marketers and business owners to create their own <a href=\"https:\/\/botsify.com\/blog\/chatbot-companies\/\">chatbot<\/a> conversation trees without requiring any coding or development expertise.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Chatbot_For_Marketing\"><\/span><span style=\"font-weight: 400;\">What Is Chatbot For Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbot for marketing is a marketing approach that uses a chatbot to promote a company. When Facebook made it possible to integrate bots with its Messenger feature, this method gained a lot of traction. Previously, a large number of Facebook Page Messengers went unused.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers would occasionally express queries or complaints, and even fewer would receive a response. Customer care inquiries won&#8217;t go unanswered with a <a href=\"https:\/\/wittysparks.com\/what-is-chatbot-marketing\/\">chatbot marketing<\/a> plan, and many can even assist with lead creation and sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Use_Chatbots_In_Digital_Marketing\"><\/span><span style=\"font-weight: 400;\">How Can You Use Chatbots In Digital Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous methods to incorporate a bot marketing plan into your <a href=\"https:\/\/botsify.com\/chatbot-marketing-agency\">digital marketing<\/a> campaign. Bots can be extremely beneficial for automating routine tasks, responding to typical client inquiries, and even closing deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the top 5:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Chatbots_For_Sales\"><\/span><span style=\"font-weight: 400;\">1. Chatbots For Sales:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A chatbot can assist in funneling leads into your <a href=\"https:\/\/www.getaccept.com\/blog\/b2b-sales-funnel\">sales funnel<\/a>. It can be a terrific way to start a customer journey, whether you use it to schedule consultations or collect emails for your newsletter. Many clients prefer not to call, so providing an easy way for them to begin dialogue online might be beneficial.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Chatbots_For_Ecommerce\"><\/span><span style=\"font-weight: 400;\">2. Chatbots For Ecommerce:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your business can even offer an in-app purchase experience with Facebook <a href=\"https:\/\/botsify.com\/messenger-chatbot\">Messenger chatbots<\/a>. Customers can browse products and even make purchases straight within the chatbot if you modify it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Chatbots_For_Common_Queries\"><\/span><span style=\"font-weight: 400;\">3. Chatbots For Common Queries:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Allow consumers or potential customers to ask your chatbot common questions. Programming a bot with question options and replies is an excellent approach to providing information to your audience in a more interactive manner. Customers will be more likely to choose your firm over the competition if they have fun interacting with your chatbots.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Chatbots_For_Marketing\"><\/span><span style=\"font-weight: 400;\">4. Chatbots For Marketing:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A chatbot can be used for a variety of marketing purposes. It can be used as a lead nurturing tool. Once someone contacts your chatbot voluntarily, you may continue to offer them useful and informative messages in an attempt to persuade them to make a purchase or sign up for services. Because it&#8217;s a more direct kind of one-on-one connection, this can be a powerful tool in your digital marketing armory, even more, potent than email marketing.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Use_Chatbots_In_Digital_Marketing\"><\/span>Use Chatbots In Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>incorporate a bot marketing plan into your digital marketing campaign, and increase sales<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Learn How!<\/a><\/div>\n<\/div>\n<\/section>\n<h2><span class=\"ez-toc-section\" id=\"5_Problem_Solving_Benefits_Of_Conversational_Marketing_Bots\"><\/span><span style=\"font-weight: 400;\">5 Problem Solving Benefits Of Conversational Marketing Bots:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-designed bot marketing campaign can help you engage prospects who are visiting your website or on social media and convert them into marketing qualified leads (MQLs) or sales qualified leads (SQLs) on a large scale. When conversational bots are used, you can meet all of your digital marketing goals without having to hire more people.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Increase_Lead_Generation\"><\/span><span style=\"font-weight: 400;\">1. Increase Lead Generation:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your sales personnel are busy or unavailable, a lead-generating chatbot can quickly answer sales questions and filter prospects by asking questions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Boost_Customer_Engagement\"><\/span><span style=\"font-weight: 400;\">2. Boost Customer Engagement:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using an AI bot helps you to communicate with a larger, more focused audience while also increasing engagement on a regular basis.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Save_Time_And_Cost\"><\/span><span style=\"font-weight: 400;\">3. Save Time And Cost:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bots are a one-time investment that may be available 24 hours a day, seven days a week, giving you the flexibility to engage customers with real-time responses and grow your marketing dialogues with minimal resources.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Faster_Responses\"><\/span><span style=\"font-weight: 400;\">4. Faster Responses:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deploying a bot can help you respond to people quickly, answer questions more quickly, and provide a positive user experience, all of which boost your brand&#8217;s trust.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Collect_Data_For_Analysis\"><\/span><span style=\"font-weight: 400;\">5. Collect Data For Analysis:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A chatbot template for marketing can help you collect data from customers and obtain important insights into your target audience&#8217;s demands and preferences, resulting in improved marketing communication results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_Conversational_Marketing_Bots_Can_Be_Used\"><\/span><span style=\"font-weight: 400;\">4 Ways Conversational Marketing Bots Can Be Used:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots can help automate marketing communications and provide customers with immediate and timely responses. Your organization can also push customers smoothly through the sales funnel and improve conversions by including conversational AI chatbots in marketing activities. There are numerous methods to include marketing bots into your customer outreach strategy and achieve economic benefit.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Auto_Qualify_Your_Leads\"><\/span><span style=\"font-weight: 400;\">1. Auto Qualify Your Leads:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most companies no longer rely solely on sales staff to qualify leads. They now use chatbots to automate lead qualification processes and increase lead volume. Because they can ask appropriate prequalifying questions to visitors, AI bots are proven to be a terrific tool for auto-qualifying leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, lead-generating chatbots help clients to make rapid decisions by just selecting the option that is most relevant to them. They make it more appealing for customers to enter their contact information rather than filling out forms in the traditional way.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Nurture_The_Captured_Leads\"><\/span><span style=\"font-weight: 400;\">2. Nurture The Captured Leads:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conversational bots not only qualify high-intent prospects but also assist in nurturing them, giving you more opportunities to make new sales. Your lead generation bots can leverage the information they collect about your customers&#8217; requirements, behaviors, and preferences to get to know them better and help them convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the sales prospects have been filtered out, the marketing bot can set up a meeting or send high-intent leads to the sales team in real time for immediate closure. This demonstrates how a conversational customer experience powered by bots not only creates leads but also ensures them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalize_The_User_Experience\"><\/span><span style=\"font-weight: 400;\">3. Personalize The User Experience:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized ads are preferred by 71% of customers. Personalization guarantees that users have unique experiences when they interact with your company. Bot marketing makes it incredibly simple to personalize customer experiences while also ensuring relevant offers and discounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that all you have to do is use user data and then use it to personalize the experience. You can tailor the experience by using information like the customer&#8217;s name, gender, location, previous browsing behavior, and previous transactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you should never be concerned about the cost of a chatbot; otherwise, you may not be able to customize the experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Enlarge_Your_Reach\"><\/span><span style=\"font-weight: 400;\">4. Enlarge Your Reach:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is a fantastic way to expand your company&#8217;s reach without having to spend a lot of money on infrastructure. <a href=\"http:\/\/botsify.com\">AI-powered chatbots<\/a> on social media messaging platforms might help your company rapidly and easily reach a larger audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can utilize those bots to reach out to a new consumer base and tap into new demographics without spending a lot of money. Furthermore, chatbot marketing can assist with lead creation in new areas, ensuring your company&#8217;s success.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Use_Chatbots_In_Digital_Marketing-2\"><\/span>Use Chatbots In Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>incorporate a bot marketing plan into your digital marketing campaign, and increase sales<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Learn How!<\/a><\/div>\n<\/div>\n<\/section>\n<h2><span class=\"ez-toc-section\" id=\"Chatbot_Marketing_Examples\"><\/span><span style=\"font-weight: 400;\">Chatbot Marketing Examples:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>&#8220;Be where your customers are&#8221;<\/i><\/b><span style=\"font-weight: 400;\"> is more than a basic digital marketing principle. It is for this reason that firms are compelled to make an effort to fulfill their customers. Brands across industries are finding AI bots to be a simple way to fulfill marketing goals and increase sales income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can employ chatbots in a variety of ways to implement a successful digital <a href=\"https:\/\/www.delightchat.io\/blog\/whatsapp-marketing\">marketing strategy<\/a>. The following are the best chatbot marketing examples that almost every business can use for its business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_ECommerce\"><\/span><span style=\"font-weight: 400;\">1. ECommerce:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots are being used by an increasing number of eCommerce organizations to provide a better client experience and to take their marketing to new heights.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4474\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/HM-Ecommerce-Chatbot-607x1024-1.jpg\" alt=\"bot companies\" width=\"377\" height=\"636\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/HM-Ecommerce-Chatbot-607x1024-1.jpg 607w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/HM-Ecommerce-Chatbot-607x1024-1-178x300.jpg 178w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: abetterlemonadestand<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Example: H&amp;M, a well-known global fashion brand, has created an interactive bot to lead consumers through the online store regions in a way that corresponds to their purchasing preferences. Conversational bots assist mobile clients in navigating wardrobe options and getting tailored outcomes rapidly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Airlines\"><\/span><span style=\"font-weight: 400;\">2. Airlines:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Airlines are focused on increasing client loyalty and influencing their choices. According to a Twitter study, the faster an airline responded to a passenger, the more inclined the passenger was to pay for their next journey.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4476\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/KLM-AI-Chatbot-Social-Media-Facebook-Messenger.png\" alt=\"airline chatbot conversation\" width=\"761\" height=\"380\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/KLM-AI-Chatbot-Social-Media-Facebook-Messenger.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/KLM-AI-Chatbot-Social-Media-Facebook-Messenger-300x150.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/06\/KLM-AI-Chatbot-Social-Media-Facebook-Messenger-768x383.png 768w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: altoros<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Example: KLM Every week, Royal Dutch Airlines handles around 16,000 cases. As a result, the BB chatbot was created to offer a personalized, quick, and correct response. KLM is taking the next stage in its social media strategy with BB, providing personalized service through technology, backed up by human agents as necessary.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Hospitality\"><\/span><span style=\"font-weight: 400;\">3. Hospitality:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the hospitality industry, personalized services are crucial. You can provide personalized assistance to your customers using chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: The Marriott Hotel developed ChatBotler, a text-messaging service for guests. The bot acts as an in-phone concierge, assisting customers with basic hotel service requests. As a result, there is no need for a middleman because requests may be fulfilled swiftly and effectively.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Summarize\"><\/span><span style=\"font-weight: 400;\">To Summarize:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots have a significant impact across the business spectrum, including sales, service, and marketing. AI bots, in particular, are boosting marketing methods and assisting firms in personalizing messaging and gaining devoted clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if a company&#8217;s marketing goals are different, such as lead generation or customer engagement, bots can assist in all instances by rethinking how customers communicate. So all you have to do now is set a clear goal, which will aid in the development of successful chatbots to scale your conversational marketing campaign.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no wonder that bots are ubiquitous, especially in the realm of marketing, with so much of the globe trending toward automation. While being hands-on &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/\"> <span class=\"screen-reader-text\">5 Problem Solving Benefits Of Chatbot For Marketing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":40,"featured_media":4943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"ppma_author":[208],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Problem Solving Benefits Of Chatbot For Marketing - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/chatbot-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Problem Solving Benefits Of Chatbot For Marketing - Botsify\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s no wonder that bots are ubiquitous, especially in the realm of marketing, with so much of the globe trending toward automation. 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