<\/span><\/h2>\nNow that you know about the different types of videos you can post on Instagram, let’s go over some tips for promoting your business with them.<\/span><\/p>\n<\/span>Make the first seconds count\u00a0<\/span><\/span><\/h3>\nThere’s no such thing as, “save the best for the last”. When it comes to Instagram videos, you have to make sure the first few seconds are captivating and interesting.\u00a0<\/span><\/p>\nIt’s way too easy for an Instagram user to scroll through and move on to the next video if one isn’t appealing enough.<\/span><\/p>\nWe can all agree that all Instagram users never have enough time to wait just to get the juicy bits of the video.<\/span><\/p>\nTo create a strong intro, you can start with a question or a shocking statement to reel in your viewers.\u00a0<\/span><\/p>\n<\/span>Creativity is key<\/span><\/span><\/h3>\nThere are tons of Instagram videos out there, but not all of them are interesting or eye-catching.\u00a0<\/span><\/p>\nAfter all, Instagram is a visual platform, so it’s important that your videos stand out from the rest. Use creative tools like filters, stickers, and text to make your videos more eye-catching.<\/span><\/p>\nYou may also want to jump into the latest trend. Find out what recent Instagram users are talking about. Then, create a video around that topic.<\/span><\/p>\nWendy’s is well known for its witty, creative, and quite sarcastic brand messages. On their Instagram page, they mostly come up with out-of-the-box ideas like this one:<\/span><\/p>\n![\"\"](\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/5-484x1024.jpg\")
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<\/span>Stop being hard-selling<\/span><\/span><\/h3>\nNow that Instagram users have become much pickier than ever, it’s not the time to be hard-selling in your videos.\u00a0<\/span><\/p>\nNo one wants to watch a video about a brand bragging about how great they are. Instead, try to be more subtle and focus on providing value to your viewers.<\/span><\/p>\nCreate videos that:<\/span><\/p>\n\n- Provide some helpful information (you can include intriguing stats by creating brief <\/span>videographics<\/span>).<\/span><\/li>\n
- Help Instagram users to solve problems.<\/span><\/li>\n
- Demonstrate the use of your product or services.<\/span><\/li>\n
- Showcase your brand’s personality.<\/span><\/li>\n<\/ul>\n
Here’s an example of a valuable video post from Bliss. Instead of breaking down their products’ benefits or ingredients, they give their followers a tutorial for preparing their skin for the New Year’s Eve makeup.<\/span><\/p>\n![\"\"](\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/6-485x1024.jpg\")
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<\/span>Include a CTA\u00a0<\/span>