{"id":4326,"date":"2022-04-18T09:38:52","date_gmt":"2022-04-18T09:38:52","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4326"},"modified":"2026-01-21T06:49:51","modified_gmt":"2026-01-21T06:49:51","slug":"7-effective-tips-to-create-an-exit-intent-pop-up","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/","title":{"rendered":"7 effective tips to create an exit-intent pop-up that convert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On average, <\/span><b>pop-ups have <\/b><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/60-exit-intent-pop-up-examples-that-convert-plus-bonus-tactics\/\" rel=\"nofollow\"><b>a conversion rate of 3.09%,<\/b><\/a> <span style=\"font-weight: 400;\">but those that do it right can achieve as much as 10%. In addition, studies indicate that pop-ups can increase your conversion by as much as 60% when used correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, not all people have something to sell. So, despite the absence of a product, pop-ups are excellent ways to get the email address of your site visitors.<\/span><\/p>\n<p><b>Today, we will show you seven ways by which you can create an exit pop-up that converts. <\/b><span style=\"font-weight: 400;\">In the end, we are confident that you will have the proper guidance on how to execute pop-ups on your website.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#What_Exactly_Is_An_Exit-Intent_Pop-up\" title=\"What Exactly Is An Exit-Intent Pop-up?\">What Exactly Is An Exit-Intent Pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#How_To_Create_An_Exit-Intent_Pop-Up\" title=\"How To Create An Exit-Intent Pop-Up?\">How To Create An Exit-Intent Pop-Up?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#1_Dont_Neglect_The_Design\" title=\"1. Don\u2019t Neglect The Design\">1. Don\u2019t Neglect The Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#2_Make_Irresistible_Copy\" title=\"2. Make Irresistible Copy\">2. Make Irresistible Copy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Appeal_to_emotion\" title=\"Appeal to emotion\">Appeal to emotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Focus_on_benefits_not_features\" title=\"Focus on benefits, not features\">Focus on benefits, not features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Make_use_of_FOMO\" title=\"Make use of FOMO\">Make use of FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Use_a_compelling_CTA\" title=\"Use a compelling CTA\">Use a compelling CTA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#3_Personalize_By_Pages_Content\" title=\"3. Personalize By Page\u2019s Content\">3. Personalize By Page\u2019s Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#4_Prepare_A_Quiz_As_An_Exit_Pop_Up\" title=\"4. Prepare A Quiz As An Exit Pop Up\">4. Prepare A Quiz As An Exit Pop Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#5_Run_An_AB_Test\" title=\"5. Run An A\/B Test\">5. Run An A\/B Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#6_Give_A_YesNo_Choice\" title=\"6. Give A Yes\/No Choice\">6. Give A Yes\/No Choice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#7_Dont_Be_Annoying\" title=\"7. Don\u2019t Be Annoying\">7. Don\u2019t Be Annoying<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Bonus_Tip_Let_Them_Quit_If_They_Want_To\" title=\"Bonus Tip: Let Them Quit (If They Want To)\">Bonus Tip: Let Them Quit (If They Want To)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/#Do_Exit_Pop-ups_Work\" title=\"Do Exit Pop-ups Work?\">Do Exit Pop-ups Work?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Exactly_Is_An_Exit-Intent_Pop-up\"><\/span><b>What Exactly Is An Exit-Intent Pop-up?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><b>exit pop-up is a window that appears on a webpage<\/b><span style=\"font-weight: 400;\">. The assumption is that a person who visited your page will leave early. Before he does so, you want to show him a reminder.<\/span><\/p>\n<p><b>Below is an example of an exit-intent pop-up:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4331\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-67.png\" alt=\"\" width=\"512\" height=\"397\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-67.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-67-300x233.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As the term implies, the pop-up appears when the user intends to leave. The thing is, nobody knows when this intent is going to happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only the website owner can say when a user is about to exit. Below are some likely exit parameters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When the person has reached the end of the page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a few seconds have passed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a site visitor clicks on something on the website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These three reasons are complicated to determine accurately. First, you need to conduct statistical studies to determine how soon the site visitor will leave a page. Since studies like this are costly, you want to use<\/span><a href=\"https:\/\/botsify.com\/blog\/business-automation\/\"><span style=\"font-weight: 400;\"> automation tools to drive down your costs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>The purpose of an exit-intent pop-up is to get something from a user. <\/b><span style=\"font-weight: 400;\">Many people who joined the <\/span><a href=\"https:\/\/www.brosix.com\/blog\/best-affiliate-programs\/\"><span style=\"font-weight: 400;\">best affiliate programs<\/span><\/a><span style=\"font-weight: 400;\"> use pop-ups to make a sale or get email addresses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the exit pop-up may contain a coupon code, a discounted and bundled product, or a freebie if you are operating an eCommerce store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An exit-intent pop-up usually refers to an <\/span><a href=\"https:\/\/unlayer.com\/templates\/cold-email-subscription\" rel=\"nofollow\"><span style=\"font-weight: 400;\">email subscription<\/span><\/a><span style=\"font-weight: 400;\"> window for bloggers. The site visitor gets a free lead magnet, like an <a href=\"https:\/\/www.visme.co\/templates\/ebooks\/\">eBook<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Create_An_Exit-Intent_Pop-Up\"><\/span><b>How To Create An Exit-Intent Pop-Up?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Below are some ways by which you can increase your exit-intent pop-up conversion rates.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dont_Neglect_The_Design\"><\/span><b>1. Don\u2019t Neglect The Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The design of the pop-up is critical to its success.<\/b><span style=\"font-weight: 400;\"> If it is messy, it looks unprofessional. The site visitor is not going to like it. Some may not even know what it is for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing that you want is to make the pop-up look like an ad. At the very least, you want the pop-up to carry the same color scheme as your website.\u00a0\u00a0<\/span><\/p>\n<p><b>Here are some best practices to consider:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Button color<\/b><span style=\"font-weight: 400;\"> &#8211; make it different from the background and text; it has to \u201cpop\u201d or shine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Images<\/b><span style=\"font-weight: 400;\"> \u2013 an image says a thousand words; if you are giving away a free eBook, show it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customize the button text<\/b><span style=\"font-weight: 400;\"> \u2013 do not just say \u201cget it now\u201d or \u201csign-up\u201d here. These CTAs are clich\u00e9. Instead, use CTAs like \u201cGet Your FREE Personal Assessment.\u201d<\/span><\/li>\n<\/ul>\n<p><b>Take a look at the exit-intent pop below:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4330\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-68.png\" alt=\"exit-intent pop-up\" width=\"512\" height=\"238\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-68.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-68-300x139.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You will see that the color scheme of the button matches the book. It also has an image. More importantly, the icons of the online stores are the actual links\u2014they are not words that say, \u201cBuy now!\u201d Instead, the user has to click the icons where he wants to get the book.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_Irresistible_Copy\"><\/span><b>2. Make Irresistible Copy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Conversion is about persuasion. <\/b><span style=\"font-weight: 400;\">If your copy is not convincing enough, no design will increase your conversion rate. Copy is nothing more than the text that persuades the person to take action. Below are some tried and tested fundamentals of copywriting.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Appeal_to_emotion\"><\/span><b>Appeal to emotion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">People do not buy because they need something. They buy things because they got persuaded to do so. It is the reason people buy oven toasters that they do not need. Some buy home decors that they have no use for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because the Wikipedia page creation services did a good job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want people to take action, use words that appeal to feelings, not intellect. For example, say \u201cLive a happy life\u201d instead of \u201cbuy this house.\u201d Happiness is an emotion, but buying is not.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Focus_on_benefits_not_features\"><\/span><b>Focus on benefits, not features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One common error in copywriting is that the writer uses too many words on features. <\/span><b>Buyers do not want features. They want to know how the product or service will benefit them.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, no one cares if the <a href=\"https:\/\/outbax.com.au\/camping\/lithium-batteries\">lithium battery<\/a> is 10,000 mAh. Instead of writing 10,000 mAH, you should say, \u201clasts for 48 hours on standby and 6 hours for <\/span><span style=\"font-weight: 400;\">video playtime<\/span><span style=\"font-weight: 400;\">.\u201d That benefit is much more convincing than regurgitating features because consumers have concerns about the <a href=\"https:\/\/backlightblog.com\/fix-iphone-battery-drain\">battery on their device<\/a> and want concrete numbers.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Make_use_of_FOMO\"><\/span><b>Make use of FOMO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Fear of missing out or FOMO is a vital component of a copy. In human history, there is always a shortage of resources. <\/span><b>Therefore, it is part of human psychology to fear scarcity.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To make an irresistible copy, use urgency. For example, make your offer available only for the next 48 hours or only for the first 100 people.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_a_compelling_CTA\"><\/span><b>Use a compelling CTA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The last advice we have for a copy that converts is a good CTA. We touched on this subject earlier, but we just want to reinforce it. A good CTA is not clich\u00e9.<\/span><\/p>\n<p><b>Use words that imply benefit. Here are some examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn how to be a millionaire now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncover the secrets of marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become a master of\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yes, I want to learn now.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These CTAs appeal to emotion, and they also focus on benefits. More importantly, they show the user the value of the product or the service.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalize_By_Pages_Content\"><\/span><b>3. Personalize By Page\u2019s Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Do not use the same pop-up on all your pages. <\/b><span style=\"font-weight: 400;\">There is a reason your site visitor is on a specific page on your website, and that reason is the content.<\/span><\/p>\n<p>For example, offering a guide on the <a href=\"https:\/\/betterpet.com\/dog-ownership-costs\/\">cost of owning a dog<\/a> does not make sense if the page is about a list of dog feeders. In this case, you are better off getting the email address in exchange for a list of 101 feeders to buy for a dog.<\/p>\n<p><span style=\"font-weight: 400;\">The content of your page is the key to a successful conversion. If you do not have an offer, an alternative is to <\/span><a href=\"https:\/\/botsify.com\/blog\/9-best-ai-tools-for-live-chat-experience\/\"><span style=\"font-weight: 400;\">use AI chatbots<\/span><\/a><span style=\"font-weight: 400;\"> to converse with your site visitor. From here, you can gather data and create a more meaningful offer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Prepare_A_Quiz_As_An_Exit_Pop_Up\"><\/span><b>4. Prepare A Quiz As An Exit Pop Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quizzes are interesting, so they are excellent for engagement. The thing with quizzes is that your site visitors do not look for them. So, a pop-up quiz is a perfect solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a win-win situation\u2014they get to know something about themselves, and you get their email addresses. Just make sure that when you use a quiz, do not do a survey.<\/span><\/p>\n<p><b>Instead, the quiz must promise to reveal something about the site visitor. Here are some examples:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4329\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-69.png\" alt=\"\" width=\"512\" height=\"374\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-69.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-69-300x219.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of worker are you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out the best make-up for you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you a beginner or an expert?<\/span><\/li>\n<\/ul>\n<p><b>Take a look at the example below from Dollar Shave:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is not exactly a pop-up but part of a funnel. At the end of this quiz, the system recommends products for the site user to buy based on his answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a quiz pop-up, you ask your site visitor several questions, which all boil down to a result about themselves. It is enough to arouse their curiosity. However, they will not get the result unless they sign up.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Run_An_AB_Test\"><\/span><b>5. Run An A\/B Test<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before running an A\/B test, you need <\/span><a href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\"><span style=\"font-weight: 400;\">AI technology for marketing<\/span><\/a><span style=\"font-weight: 400;\">. Many email subscription software programs like MailChimp already have this.<\/span><\/p>\n<p><b>A\/B tests are crucial to marketing. In it, you create and launch two versions of your exit-intent pop-up. Then, after a while, you measure which of these two versions works better.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can create varied versions. For example, these two versions have the same copy but different color schemes, allowing you to creatively <a href=\"https:\/\/picsart.com\/background-changer\/\" target=\"_blank\" rel=\"noopener\">change background<\/a> elements for impact. You can also use different button CTAs. Another choice is to compare one with an image while the other is just text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you invest, you must <\/span><span style=\"font-weight: 400;\">review the best email service providers<\/span><span style=\"font-weight: 400;\">. Unfortunately, not all have the same prices and offerings, so take your time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Give_A_YesNo_Choice\"><\/span><b>6. Give A Yes\/No Choice<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another method to increase your conversion is to provide clear options. These options should be clear, and the reader must know what these options mean.<\/span><\/p>\n<p><b>Below is an example where a reader has a choice:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4328\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-70.png\" alt=\"exit-intent pop-up\" width=\"512\" height=\"244\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-70.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-70-300x143.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The main idea here is transparency. Giving your site visitor a choice puts him in control. One folly that some marketers make is forcing the reader to sign up. In our opinion, there is nothing worse than that approach as far as losing traffic is concerned.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Dont_Be_Annoying\"><\/span><b>7. Don\u2019t Be Annoying<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The last piece of advice we have is to respect your site visitors. Although this may sound explanatory, some marketers are just too \u201cpushy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show the pop-up only once. If you make it appear several times, you negatively impact the user experience. Instead of the site visitor trusting you, he gets annoyed and would leave!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tip_Let_Them_Quit_If_They_Want_To\"><\/span><b>Bonus Tip: Let Them Quit (If They Want To)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For the life of you, do not annoy your users with a pop-up that they cannot remove quit. The pop-up must have an X button that is easy to locate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, people went to your site because they need information. They did not go there to see marketing stuff. You already did an excellent job with your SEO\u2014you have traffic; why waste it with a lousy pop-up, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your pop-up easy to quit. But then, add the pop-up content at the bottom of your pages, too. That way, the user can register if they want or change their mind.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_Exit_Pop-ups_Work\"><\/span><b>Do Exit Pop-ups Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Yes, pop-ups work. <\/b><span style=\"font-weight: 400;\">Companies like OptinMonster have data to prove this claim. For example, they<\/span><a href=\"https:\/\/optinmonster.com\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> recovered 53% of abandoned carts<\/span><\/a><span style=\"font-weight: 400;\"> with exit-intent pop-ups. In addition, some companies like Medstar Media increased conversion rates by 500% with pop-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While pundits say that pop-ups can be annoying, it all boils down to proper timing. The design of your pop-up and your copy are also key factors to your success.<\/span><b> To get the most of exit intent pop-ups, design them for the reader, not for you.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On average, pop-ups have a conversion rate of 3.09%, but those that do it right can achieve as much as 10%. In addition, studies indicate &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/\"> <span class=\"screen-reader-text\">7 effective tips to create an exit-intent pop-up that convert<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":154,"featured_media":4332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 effective tips to create an exit-intent pop-up that convert<\/title>\n<meta name=\"description\" content=\"Discover 7 effective tips to create exit-intent pop-ups that convert. Boost engagement and reduce bounce rates with these proven strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/7-effective-tips-to-create-an-exit-intent-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 effective tips to create an exit-intent pop-up that convert\" \/>\n<meta property=\"og:description\" content=\"Discover 7 effective tips to create exit-intent pop-ups that convert. 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