{"id":4279,"date":"2022-03-31T11:00:24","date_gmt":"2022-03-31T11:00:24","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4279"},"modified":"2023-03-08T09:18:02","modified_gmt":"2023-03-08T09:18:02","slug":"popularity-in-online-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/","title":{"rendered":"Why Are Chatbots Gaining Popularity In Online Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">faoThe latest buzzword in the marketing industry is bots. They are the future, and if you are wondering whether your business should have them, you are asking the wrong question.<\/span><\/p>\n<p><a href=\"https:\/\/botsify.com\/chatbot-platform\"><span style=\"font-weight: 400;\">Chatbots<\/span><\/a><span style=\"font-weight: 400;\"> are a seamless and efficient way of engaging with existing and potential customers. The best part about this technology is that you do not even have to give in time and effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything is automated thanks to artificial intelligence.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cf7c5b6437\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cf7c5b6437\"  type=\"checkbox\" id=\"item-662cf7c5b6437\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#What_is_a_Chatbot\" title=\"What is a Chatbot?\">What is a Chatbot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Superpower_of_Chatbots\" title=\"Superpower of Chatbots\">Superpower of Chatbots<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Reduces_Communication_Costs_for_Businesses\" title=\"Reduces Communication Costs for Businesses\">Reduces Communication Costs for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Finishes_everything_in_one_place\" title=\"Finishes everything in one place\">Finishes everything in one place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Helps_to_De-clutter\" title=\"Helps to De-clutter\">Helps to De-clutter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Consumer_Shift\" title=\"Consumer Shift\">Consumer Shift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Easy_and_Simple_Fixes\" title=\"Easy and Simple Fixes\">Easy and Simple Fixes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Keeps_it_Conversational\" title=\"Keeps it Conversational\">Keeps it Conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Informational_or_Utility\" title=\"Informational or Utility\">Informational or Utility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Voice_Communication_is_the_Future\" title=\"Voice Communication is the Future\">Voice Communication is the Future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Greatly_Improves_Customer_Experience\" title=\"Greatly Improves Customer Experience\">Greatly Improves Customer Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#The_Success_of_Chatbots\" title=\"The Success of Chatbots\">The Success of Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Should_brands_incorporate_Chatbots_into_their_marketing_strategy\" title=\"Should brands incorporate Chatbots into their marketing strategy?\">Should brands incorporate Chatbots into their marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Chatbot\"><\/span><b>What is a Chatbot?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chabot is powered by artificial intelligence and is a piece of automated technology utilized by businesses to engage and communicate with their customers. Chatbots are capable of audio commands and text messaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence has allowed businesses to build brand awareness, <\/span><a href=\"https:\/\/www.jotform.com\/blog\/benefits-of-customer-retention\/\"><span style=\"font-weight: 400;\">increase customer retention<\/span><\/a><span style=\"font-weight: 400;\"> and enhance productivity at a minimal cost. Chatbots are just one of the many tools that this technology offers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4292\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-23.jpg\" alt=\"\" width=\"512\" height=\"288\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-23.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-23-300x169.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/analyticsindiamag.com\/council-post-building-multilingual-chatbots-in-india-overcoming-cultural-challenges\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, you want a new laptop for gaming. You could visit various websites, scroll through 15-20 pages, fill out a form with all your shipping and payment details, or tell the chatbot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bot will guide you through the various options suited for your request. Behind your request, the chatbot leads you through a series of dependent questions to understand your query and then <\/span><a href=\"https:\/\/www.affiliatebooster.com\/best-ai-content-generator\/\"><span style=\"font-weight: 400;\">deliver the right content<\/span><\/a><span style=\"font-weight: 400;\">. Even chatbots will most certainly become commonplace in the office by 2022, with the goal of improving the <\/span><a href=\"https:\/\/www.jobillico.com\/blog\/en\/8-employee-expectations-in-2022\/\"><span style=\"font-weight: 400;\">employee experience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Superpower_of_Chatbots\"><\/span><b>Superpower of Chatbots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Reduces_Communication_Costs_for_Businesses\"><\/span><b>Reduces Communication Costs for Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/chatbotsmagazine.com\/how-with-the-help-of-chatbots-customer-service-costs-could-be-reduced-up-to-30-b9266a369945\"><span style=\"font-weight: 400;\">Chatbots magazine<\/span><\/a><span style=\"font-weight: 400;\"> says that businesses can reduce customer service costs by up to 30% after integrating a chatbot.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI chatbots can handle simple requests like scheduling an appointment, changing a password, or requesting balance without any <\/span><a href=\"https:\/\/chaty.app\/blog\/human-and-chatbots-customer-service\/\"><span style=\"font-weight: 400;\">human involvement on chat support<\/span><\/a><span style=\"font-weight: 400;\">. So, it can help to significantly reduce the number of <\/span><a href=\"https:\/\/www.wishup.co\/blog\/45-benefits-of-hiring-a-virtual-sales-assistant\/\"><span style=\"font-weight: 400;\">sales assistants<\/span><\/a><span style=\"font-weight: 400;\"> required by further cutting down the costs and the\u00a0<a href=\"https:\/\/www.leadsquared.com\/sales-enablement-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.leadsquared.com\/sales-enablement-strategy\/&amp;source=gmail&amp;ust=1649133702250000&amp;usg=AOvVaw16dmEwe5NLR5HqV1UT9u1G\">sales enablement<\/a>\u00a0process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can work 24&#215;7 to attend to your customers without you having to set up a 24-hour call center. Also, businesses can save significantly by shifting from IVR technology to AI.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Finishes_everything_in_one_place\"><\/span><b>Finishes everything in one place<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best part about chatbots is that they do not redirect the customers continuously to other pages. They accomplish the entire task in the place where your customers already spend a lot of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example- WhatsApp, Facebook Messenger, WeChat, or Viber are some apps where you can integrate the bots and allow them to do their work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4291\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-24.jpg\" alt=\"\" width=\"512\" height=\"306\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-24.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-24-300x179.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/chatbotslife.com\/chatbots-the-importance-of-chatbots-in-every-business-bf178bc9cfef\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Inviting a bot into a conversation with your friend and asking it to place a takeout order is possible. You can even chat with it and clear your doubts before purchasing a product from a new store. The possibilities to convert a potential buyer or encourage an existing buyer to make a purchase are endless.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Helps_to_De-clutter\"><\/span><b>Helps to De-clutter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Chatbots solve the most irritating problem that customers have with apps. There is no need for people to download apps that take up storage on their phones, and they rarely use them. Most people use a few apps daily, and messaging apps are one of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can connect with their customers directly without asking them to redirect or download anything with chatbots. Every customer service <\/span><a href=\"https:\/\/www.getmailbird.com\/what-is-an-email-client\/\"><span style=\"font-weight: 400;\">email inbox<\/span><\/a><span style=\"font-weight: 400;\"> is cluttered, so customers want a quick and straightforward way to connect with the brands. Chatbots are precisely the solution to this problem.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Consumer_Shift\"><\/span><b>Consumer Shift<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are so many brands and products on the internet that consumers&#8217; attention is decreasing. They want quick responses from brands to make a quick purchase decision. If a business fails to do that, some other brand will distract the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, consumers are shifting to <\/span><a href=\"https:\/\/instasize.com\/blog\/7-foolproof-methods-for-increasing-social-media-engagement\"><span style=\"font-weight: 400;\">social media apps<\/span><\/a><span style=\"font-weight: 400;\"> to connect with brands. They have the control to follow or block a brand. However, if a business can provide value in the places they already spend their time, everything changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A buyer is merely looking for a direct line between their problem and the solution a Chabot can provide.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Easy_and_Simple_Fixes\"><\/span><b>Easy and Simple Fixes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Combining bots in messaging apps has been a game-changer for <\/span><a href=\"https:\/\/rankhandy.com\/\"><span style=\"font-weight: 400;\">online business growth<\/span><\/a><span style=\"font-weight: 400;\">. It helps consumers find solutions irrespective of where they are or what device they use. The best part is that a buyer does not have to put any effort into filling forms of their requirements, cluttering their inboxes, or wasting minutes while scrolling through content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4290\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-64.png\" alt=\"\" width=\"512\" height=\"300\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-64.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-64-300x176.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.scnsoft.com\/blog\/customer-service-chatbot\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">They have to type their question or concern, and the bot will provide them with the best relevant solution. Chatbots help to intertwine communication, services, and transactions. It has also changed the self-serving marketing of the past as bots are themselves a service.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Keeps_it_Conversational\"><\/span><b>Keeps it Conversational<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The major challenge of building a chatbot is not a technical one. Instead, it is a conversational one. However, a brand needs to understand its audience&#8217;s interactions with it. Then, it is possible to harness a chat interface that yields maximum impact with minimum fluff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, brands can mold the <\/span><a href=\"https:\/\/socialbee.io\/blog\/types-of-content-writing\/\"><span style=\"font-weight: 400;\">content <\/span><\/a><span style=\"font-weight: 400;\">their bots have with their consumers. Most brands prefer to have witty banter with their audience to keep coming back to the bots and use them as a service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good chatbots can harness the micro-decisions of the consumers daily and use those as an opportunity to help. Bots provide various solutions like updating the shipping details of an order, changing a reservation, providing medical advice, and so on.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Informational_or_Utility\"><\/span><b>Informational or Utility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Chatbots are either informational or utility-based. Informational bots help users to consume content in a new format. For example, customers can subscribe to breaking news alerts based on their reading habits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, utility bots will solve a consumer&#8217;s problem via a user prompted transaction\u2014for example; a shopping bot allows customers to purchase flowers or buy a new dress. However, utility bots are not just shopping bots. They can automatically book meetings by scanning emails or even giving payment notifications.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Voice_Communication_is_the_Future\"><\/span><b>Voice Communication is the Future<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Voice is the next big thing in the digital marketing industry. People are used to starting their day by asking Google or Alexa about their appointments or any <\/span><a href=\"https:\/\/www.streamingvideoprovider.com\/live-streaming-platform\/live-streaming-events\/\"><span style=\"font-weight: 400;\">live streaming events<\/span><\/a><span style=\"font-weight: 400;\">. Most searches have become voice-driven as they offer clients a seamless experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that voice can be integrated into chatbots. Also, voice bots are gaining popularity by engaging customers with intelligence-based communication. Businesses can provide reliable data insights and give correct real-time information with voice-enabled bots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice bots are also the future of online marketing as they offer opportunities for personalization and reduce errors faced while dealing with customers.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Greatly_Improves_Customer_Experience\"><\/span><b>Greatly Improves Customer Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any aspect of marketing, including <\/span><a href=\"https:\/\/slidemodel.com\/\"><span style=\"font-weight: 400;\">PowerPoint presentations<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/planable.io\/blog\/youtube-marketing\/\"><span style=\"font-weight: 400;\">Youtube marketing<\/span><\/a><span style=\"font-weight: 400;\">, or even content marketing, is done to improve customer experience. The latest edition of the same is Chatbots. They help to redefine the way with which businesses engage with their audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good customer experience is known to increase the revenue of any business. Companies can <\/span><a href=\"https:\/\/www.sender.net\/lead-generation-strategies\/\"><span style=\"font-weight: 400;\">automate functions like lead generations<\/span><\/a><span style=\"font-weight: 400;\">, customer feedback, and even FAQs with chatbots.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4289\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-65.png\" alt=\"\" width=\"512\" height=\"248\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-65.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/unnamed-65-300x145.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They even reduce support tickets and can engage with the customers 24 x 7. At the same time, chatbots are scalable during busy hours to engage with the buyers to offer them a good customer experience. <\/span><span style=\"font-weight: 400;\">With the help of chatbots, customer service like <\/span><a href=\"https:\/\/numberforliveperson.com\/\"><span style=\"font-weight: 400;\">number for live person<\/span><\/a><span style=\"font-weight: 400;\"> can be improved.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Success_of_Chatbots\"><\/span><b>The Success of Chatbots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are already gaining popularity as most buyers prefer to use them regularly. One such example is WeChat in China. With its bot, users can video chat with a friend, hail a taxi, order food online, and even book their next vacation. WeChat is popular back there that a business would be considered obsolete without its integration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is because chatbots give the user what they ask for and nothing more.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_brands_incorporate_Chatbots_into_their_marketing_strategy\"><\/span><b>Should brands incorporate Chatbots into their marketing strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands should incorporate chatbots, but it is essential to understand why a brand might need a chatbot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the questions that a brand must ask are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they need it to answer customer questions?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will it be helpful in their industry to give personal recommendations to the customers?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can a chatbot help your brand increase customer engagement and retention?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are some of the initial questions you must answer as a brand. If you replied yes to any of the above questions, you need a Chatbot. However, the best part about answering such questions is that the utilization of chatbots is clear from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clear motive will help you develop a chatbot accordingly with an excellent user interface and experience. Also, building a chatbot is very easy in today\u2019s time. You do not have to type a code; just subscribe to a good software or tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most companies adopt chatbots for brand awareness and marketing. The most extensive consumer base of any brand or service is millennials, and they surely appreciate the fast-paced communication that the bots offer.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are a fun and interactive way to engage with the audience. Also, it has taken place in the conversational strategy as it needs to be constantly evolved and optimized based on how users interact.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bots are the new superheroes of the marketing industry as there is nothing that they can&#8217;t do. They are giving the brands and customers a beautiful opportunity to redeem commerce and communication. If used wisely, brands can build authentic relationships with their buyers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>faoThe latest buzzword in the marketing industry is bots. They are the future, and if you are wondering whether your business should have them, you &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/\"> <span class=\"screen-reader-text\">Why Are Chatbots Gaining Popularity In Online Marketing?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":146,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[341],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Are Chatbots Gaining Popularity In Online Marketing? - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/popularity-in-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Chatbots Gaining Popularity In Online Marketing? - Botsify\" \/>\n<meta property=\"og:description\" content=\"faoThe latest buzzword in the marketing industry is bots. They are the future, and if you are wondering whether your business should have them, you &hellip; Why Are Chatbots Gaining Popularity In Online Marketing? 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