{"id":4259,"date":"2022-03-16T06:55:37","date_gmt":"2022-03-16T06:55:37","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4259"},"modified":"2023-10-31T10:26:35","modified_gmt":"2023-10-31T10:26:35","slug":"ai-in-marketing-14-ways","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/","title":{"rendered":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Artificial intelligence has been transforming the way companies do marketing for years at this point and it will only continue to pick up the pace. If you&#8217;re not using AI in your marketing strategy yet, now&#8217;s the time to start. Below are 14 ways you can use AI to improve your marketing.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662b9968c518c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662b9968c518c\"  type=\"checkbox\" id=\"item-662b9968c518c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#1_Chatbots\" title=\"1. Chatbots\">1. Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#2_Predictive_analytics\" title=\"2. Predictive analytics\">2. Predictive analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#3_Natural_language_processing\" title=\"3. Natural language processing\">3. Natural language processing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#4_Personalization\" title=\"4. Personalization\">4. Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#5_Computer_vision\" title=\"5. Computer vision\">5. Computer vision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#6_Voice_search\" title=\"6. Voice search\">6. Voice search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#7_Augmented_reality\" title=\"7. Augmented reality\">7. Augmented reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#8_AI_for_your_content_writing\" title=\"8. AI for your content writing\">8. AI for your content writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#9_Social_media_management\" title=\"9. Social media management\">9. Social media management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#10_Lead_generation\" title=\"10. Lead generation\">10. Lead generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#11_Email_marketing\" title=\"11. Email marketing\">11. Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#12_Sales\" title=\"12. Sales\">12. Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#13_Market_research\" title=\"13. Market research\">13. Market research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#14_Machine_learning\" title=\"14. Machine learning\">14. Machine learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Chatbots\"><\/span><b>1. Chatbots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner, you know that customer service is key. And what&#8217;s the best way to provide top-notch customer service? By using chatbots! Chatbots are computer programs that can mimic human conversation, and they&#8217;re perfect for providing customer support. In fact, chatbots have already been shown to be incredibly effective; a study by Juniper Research found that chatbots are able to reduce customer support costs by up to 30%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that chatbots should never be the only form of customer service you offer your customers. Different customers expect different things from customer service, and chatbots can&#8217;t provide the same level of personalization that a human can. But if you want to use AI in your marketing, chatbots are a great place to start.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Predictive_analytics\"><\/span><b>2. Predictive analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Predictive analytics is a type of AI that uses data mining and machine learning to make predictions about future events. And in the world of marketing, predictive analytics can be incredibly useful. For example, by using predictive analytics, you can figure out which customers are most likely to churn and then take steps to prevent them from leaving. <a href=\"https:\/\/www.acuitytraining.co.uk\/microsoft-training-courses\/power-bi\/\">Power BI<\/a> is an example of a business intelligence tool that can be used to drive predictive analytics, which can be personalized to suit the user&#8217;s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictive analytics is being used in more and more industries, so it&#8217;s important for business owners to start paying attention. The sooner you start using predictive analytics in your marketing, the more advantage you&#8217;ll have over your competitors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Natural_language_processing\"><\/span><b>3. Natural language processing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Natural language processing (NLP) is a type of AI that allows computers to <a href=\"https:\/\/www.uniphore.com\/u-analyze\/\">understand human speech<\/a>. And in the world of marketing, NLP can be used to create chatbots, as well as to analyze customer data. For example, by using NLP, you can figure out what your customers are saying about your product on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use NLP to target ads; by targeting ads based on customer search history, you can make sure that your ads are being seen by people who are actually interested in what you&#8217;re selling.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Personalization\"><\/span><b>4. Personalization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personalization is another important use of <a href=\"https:\/\/coinbound.io\/top-ai-marketing-agencies\/\">AI marketing<\/a>. And it&#8217;s not just about using a person&#8217;s name in an email; it&#8217;s about using data to create a personalized experience for each customer. It is particularly useful when it comes to the creation of customer personas. AI can help you to create a detailed profile of each customer, which can then be used to personalize your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is by using recommendation engines. Recommendation engines are a type of AI that use data to recommend products or content to customers. And they&#8217;re <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-future-of-personalization-and-how-to-get-ready-for-it\" rel=\"nofollow\"><span style=\"font-weight: 400;\">becoming increasingly common<\/span><\/a><span style=\"font-weight: 400;\">; according to a study by McKinsey, recommendation engines are responsible for 10-30% of all online purchases. If you&#8217;re not using recommendation engines to personalize the customer experience, you&#8217;re missing out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Computer_vision\"><\/span><b>5. Computer vision<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Computer vision is a type of AI that allows computers to interpret digital images. And in the world of marketing, computer vision can be used to track customer behaviour. For example, by using computer vision, you can figure out which products are being looked at on your website and then use that information to create targeted ads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Voice_search\"><\/span><b>6. Voice search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voice search is a type of AI that allows users to search for information by speaking into a device. And in the world of marketing, voice search can be used to create more personalized customer experiences. For example, by using voice search, you can figure out which products customers are interested in and then recommend similar products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice search already <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/50-searches-voice-journey-source-made-up-statistic-thomas-haynes\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">represents around 50 per cent<\/span><\/a><span style=\"font-weight: 400;\"> of searches and its proportion of overall searches is predicted to grow rapidly in the coming years, especially as smart tech adoption continues to grow.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Augmented_reality\"><\/span><b>7. Augmented reality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented reality is a type of AI that allows users to interact with digital objects in the real world. And in the world of marketing, augmented reality can be used to create more immersive customer experiences. You can allow customers to try on clothes or <a href=\"http:\/\/cleanorigin.com\/engagement-rings\/\">pick the perfect engagement ring<\/a> before they make a purchase. You can also use <a href=\"https:\/\/hqsoftwarelab.com\/solutions\/augmented-reality-development\/\">augmented reality<\/a> to create interactive product demonstrations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_AI_for_your_content_writing\"><\/span><b>8. AI for your content writing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI can also be used to help you with your content writing. For example, there are a number of <a href=\"https:\/\/simplified.com\/ai-blog-writer\/\">AI blog writers<\/a> that can help you come up with <a href=\"https:\/\/writesonic.com\/free-tools\/blog-ideas\">ideas for blog posts<\/a>.\u00a0And once you have an idea, these tools can also help you write the post. In addition, there are a number of AI-powered tools that can help you improve your writing skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that the content produced by these AI tools is usually not flawless and requires some finessing, especially in terms of readability and SEO value, before it is ready to be published on your blog or shared as part of a content marketing campaign. Also, the AI content detectors can easily <a href=\"https:\/\/samanthabrandon.com\/ai-content-detectors\">detect the AI written content<\/a> so you need to make sure that the content meet the quality<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Social_media_management\"><\/span><b>9. Social media management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI can also be used to help you manage your social media accounts. For example, there are a number of <a href=\"https:\/\/www.dealify.com\/best-ai-content-writers\/\">AI-powered tools<\/a> that can help you schedule posts, track mentions, and analyze your followers. And by using these tools, you can make sure that your social media accounts are always up-to-date.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Lead_generation\"><\/span><b>10. Lead generation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI has become a useful way to help marketers generate leads. There are a number of AI-powered tools that can help you create custom landing pages and identify potential leads. These include things like <\/span><a href=\"https:\/\/botsify.com\/blog\/hr-chatbot\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\">, which can be used to gather information about potential leads, and predictive analytics, which can be used to figure out which leads are most likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to automate as much of your lead generation as possible using AI because this will allow you to focus on more important tasks, like closing deals.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Email_marketing\"><\/span><b>11. Email marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI can also be used to help you with your email marketing. For example, there are a number of AI-powered tools such as MailChimp and Constant Contact that can help you create custom <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-create-an-email-newsletter\/\" rel=\"nofollow\">email newsletters<\/a>, track clicks, and analyze your results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of a way that brands use AI to augment their email marketing is through the use of predictive analytics to score leads. Predictive analytics can help you determine which leads are most likely to convert and then allows you to send them targeted emails.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Sales\"><\/span><b>12. Sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is also starting to be used in sales. For example, there are a number of AI-powered tools such as SalesforceIQ and HubSpot Sales that can help you find potential leads, track customer interactions, and forecast sales. And by using these tools, you can make sure that your sales process is always up-to-date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These sorts of processes are tedious and require a lot of time to do manually. AI will give you the ability to automate many of these processes, freeing up your time to focus on more important tasks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Market_research\"><\/span><b>13. Market research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI should also be part of your market research. For example, there are plenty of AI-powered tools as\u00a0<a href=\"https:\/\/www.indexbox.io\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.indexbox.io\/&amp;source=gmail&amp;ust=1698217237197000&amp;usg=AOvVaw16VnA13hdB78Z-OfrdahsB\">useful market intelligence platforms<\/a> that can help you gather information about your competitors and track customers. By making use of these, you can ensure that your marketing efforts are always up-to-date and that you are taking advantage of areas where your competitors are lagging behind, or you can update your tactics to align with industry best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI in market research is becoming more and more important, and those that don&#8217;t start to use it will quickly find themselves at a disadvantage. If you&#8217;re not using AI in your <a href=\"https:\/\/www.g2.com\/articles\/market-research\">market research<\/a>, you should strongly consider doing so, especially as third-party tracking regulations continue to change and evolve.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Machine_learning\"><\/span><b>14. Machine learning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Machine learning is a type of AI that allows computers to learn from data. And in the world of marketing, machine learning can be used to figure out which marketing strategies are working and which ones aren&#8217;t. For example, by using machine learning, you can figure out which keywords are leading to the most conversions and then focus your SEO efforts on those keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Machine learning is also being used to create more personalized customer experiences. By using machine learning, companies can figure out which products customers are interested in and then recommend similar products. Making use of powerful AI tools like machine learning is often made easier by bringing on <a href=\"https:\/\/unicoconnect.com\/tech-consulting-service-provider\" rel=\"nofollow\">tech consultants<\/a> if you would like to find out more about how that works.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI can help you with a number of marketing tasks, from content creation to lead generation. Not only does using AI take over much of the heavy lifting when it comes to marketing and sales, but it frees up time to focus on more important strategic and growth-related tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not using AI in your marketing, you should strongly consider doing so. It will give you a competitive advantage and help ensure that your marketing efforts are always up-to-date and, importantly, that you are making the best use of your data possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence has been transforming the way companies do marketing for years at this point and it will only continue to pick up the pace. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\"> <span class=\"screen-reader-text\">AI In Marketing: 14 Ways You Can Use Technology To Enhance Results<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":152,"featured_media":4261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence has been transforming the way companies do marketing for years at this point and it will only continue to pick up the pace. &hellip; AI In Marketing: 14 Ways You Can Use Technology To Enhance Results Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T06:55:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T10:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manal Belghali\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manal Belghali\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\"},\"author\":{\"name\":\"Manal Belghali\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/699a4ed2bf9febc5d7fb062e740682ac\"},\"headline\":\"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results\",\"datePublished\":\"2022-03-16T06:55:37+00:00\",\"dateModified\":\"2023-10-31T10:26:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\"},\"wordCount\":1591,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\",\"url\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\",\"name\":\"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png\",\"datePublished\":\"2022-03-16T06:55:37+00:00\",\"dateModified\":\"2023-10-31T10:26:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage\",\"url\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png\",\"contentUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png\",\"width\":2240,\"height\":1260,\"caption\":\"ai in marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/botsify.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/botsify.com\/blog\/#website\",\"url\":\"https:\/\/botsify.com\/blog\/\",\"name\":\"Botsify\",\"description\":\"Read Our Blogs | All About Chatbots and Conversational AI\",\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/botsify.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/botsify.com\/blog\/#organization\",\"name\":\"Botsify\",\"url\":\"https:\/\/botsify.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/06\/botsify-logo.png\",\"contentUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/06\/botsify-logo.png\",\"width\":103,\"height\":42,\"caption\":\"Botsify\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/botsifyapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/699a4ed2bf9febc5d7fb062e740682ac\",\"name\":\"Manal Belghali\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/image\/10f56a71c46c934774bed1652f4cfe81\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/826e8d6d8cead4669742bdd29f06babd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/826e8d6d8cead4669742bdd29f06babd?s=96&d=mm&r=g\",\"caption\":\"Manal Belghali\"},\"url\":\"https:\/\/botsify.com\/blog\/author\/manal_belghali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/","og_locale":"en_US","og_type":"article","og_title":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify","og_description":"Artificial intelligence has been transforming the way companies do marketing for years at this point and it will only continue to pick up the pace. &hellip; AI In Marketing: 14 Ways You Can Use Technology To Enhance Results Read More \u00bb","og_url":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/","og_site_name":"Botsify","article_publisher":"https:\/\/www.facebook.com\/botsifyapp","article_published_time":"2022-03-16T06:55:37+00:00","article_modified_time":"2023-10-31T10:26:35+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png","type":"image\/png"}],"author":"Manal Belghali","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Manal Belghali","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#article","isPartOf":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/"},"author":{"name":"Manal Belghali","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/699a4ed2bf9febc5d7fb062e740682ac"},"headline":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results","datePublished":"2022-03-16T06:55:37+00:00","dateModified":"2023-10-31T10:26:35+00:00","mainEntityOfPage":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/"},"wordCount":1591,"commentCount":0,"publisher":{"@id":"https:\/\/botsify.com\/blog\/#organization"},"image":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage"},"thumbnailUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png","articleSection":["Guest Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/","url":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/","name":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results - Botsify","isPartOf":{"@id":"https:\/\/botsify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage"},"image":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage"},"thumbnailUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png","datePublished":"2022-03-16T06:55:37+00:00","dateModified":"2023-10-31T10:26:35+00:00","breadcrumb":{"@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#primaryimage","url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png","contentUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-22.png","width":2240,"height":1260,"caption":"ai in marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/botsify.com\/blog\/ai-in-marketing-14-ways\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/botsify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AI In Marketing: 14 Ways You Can Use Technology To Enhance Results"}]},{"@type":"WebSite","@id":"https:\/\/botsify.com\/blog\/#website","url":"https:\/\/botsify.com\/blog\/","name":"Botsify","description":"Read Our Blogs | All About Chatbots and Conversational AI","publisher":{"@id":"https:\/\/botsify.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/botsify.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/botsify.com\/blog\/#organization","name":"Botsify","url":"https:\/\/botsify.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/06\/botsify-logo.png","contentUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/06\/botsify-logo.png","width":103,"height":42,"caption":"Botsify"},"image":{"@id":"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/botsifyapp"]},{"@type":"Person","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/699a4ed2bf9febc5d7fb062e740682ac","name":"Manal Belghali","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/image\/10f56a71c46c934774bed1652f4cfe81","url":"https:\/\/secure.gravatar.com\/avatar\/826e8d6d8cead4669742bdd29f06babd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/826e8d6d8cead4669742bdd29f06babd?s=96&d=mm&r=g","caption":"Manal Belghali"},"url":"https:\/\/botsify.com\/blog\/author\/manal_belghali\/"}]}},"authors":[{"term_id":347,"user_id":152,"is_guest":0,"slug":"manal_belghali","display_name":"Manal Belghali","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/826e8d6d8cead4669742bdd29f06babd?s=96&d=mm&r=g","description":"","first_name":"Manal","last_name":"Belghali","user_url":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/4259"}],"collection":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/comments?post=4259"}],"version-history":[{"count":25,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/4259\/revisions"}],"predecessor-version":[{"id":8263,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/4259\/revisions\/8263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/media\/4261"}],"wp:attachment":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/media?parent=4259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/categories?post=4259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/tags?post=4259"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=4259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}