{"id":4204,"date":"2022-03-04T09:56:15","date_gmt":"2022-03-04T09:56:15","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4204"},"modified":"2023-07-17T16:22:17","modified_gmt":"2023-07-17T16:22:17","slug":"cold-email-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/cold-email-marketing\/","title":{"rendered":"How To Implement AI In Cold Email Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The emergence of newer technologies like AI has altered the traditional ways of working. The world is fast leveraging the power of Artificial Intelligence or AI, and it has been a game-changer across a host of industries that are witnessing fascinating business results now. The advent of AI and automation has brought in massive growth in the email marketing arena as well, where it is considered a necessary tool today. Earlier, when you got approximately $42 in return for every $1 spent on email marketing, today these numbers have greatly improved due to the AI-powered email marketing. This has helped businesses to draw in more insights and information about specific segments than they could do before.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4207\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Implement-AI-in-Cold-Email-Marketing-1024x597.jpg\" alt=\"cold email marketing\" width=\"1024\" height=\"597\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Implement-AI-in-Cold-Email-Marketing-1024x597.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Implement-AI-in-Cold-Email-Marketing-300x175.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Implement-AI-in-Cold-Email-Marketing-768x448.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Implement-AI-in-Cold-Email-Marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">AI can be implemented into the emailing strategies that will eventually skyrocket your campaigns and improve conversions. It will help your <a href=\"https:\/\/blog.close.com\/5-cold-email-templates-that-will-generate-warm-leads-for-your-sales-team\/\">cold email<\/a> marketing campaigns in the following ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing perfect email subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing the body of the emails as desired<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typing out personalized emails to every recipient<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing and automating the email send times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cleaning up and constantly updating the <a href=\"https:\/\/www.cognism.com\/best-b2b-email-list-providers\">email recipient lists<\/a><\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cdfe0706f0\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cdfe0706f0\"  type=\"checkbox\" id=\"item-662cdfe0706f0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#What_Is_AI_in_Cold_Email_Marketing\" title=\"What Is AI in Cold Email Marketing?\">What Is AI in Cold Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#How_Will_AI_Impact_The_Strategy_of_Cold_Email_Marketing\" title=\"How Will AI Impact The Strategy of Cold Email Marketing?\">How Will AI Impact The Strategy of Cold Email Marketing?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Draft_email_copy_and_the_subject_lines\" title=\"Draft email copy and the subject lines\">Draft email copy and the subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Improve_deliverability_and_optimize_the_outreach\" title=\"Improve deliverability and optimize the outreach\">Improve deliverability and optimize the outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Create_effective_newsletters\" title=\"Create effective newsletters\">Create effective newsletters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Different_Ways_to_Implement_AI_in_Cold_Email_Marketing\" title=\"Different Ways to Implement AI in Cold Email Marketing\">Different Ways to Implement AI in Cold Email Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Craft_Personalised_Newsletters\" title=\"Craft Personalised Newsletters\">Craft Personalised Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Make_Smart_Segmentation\" title=\"Make Smart Segmentation\">Make Smart Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Drive_High_Deliverability\" title=\"Drive High Deliverability\">Drive High Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Create_Good_Subject_Lines\" title=\"Create Good Subject Lines\">Create Good Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Automate_Email_Copies\" title=\"Automate Email Copies\">Automate Email Copies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Understand_Customer_Lifecycle\" title=\"Understand Customer Lifecycle\">Understand Customer Lifecycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Optimize_the_Sending_Time\" title=\"Optimize the Sending Time\">Optimize the Sending Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Send_Smart_Newsletters\" title=\"Send Smart Newsletters\">Send Smart Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Scope_of_Artificial_Intelligence_in_Cold_Email_Marketing\" title=\"Scope of Artificial Intelligence in Cold Email Marketing\">Scope of Artificial Intelligence in Cold Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_AI_in_Cold_Email_Marketing\"><\/span><b>What Is AI in Cold Email Marketing<\/b><b>?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Artificial Intelligence is an umbrella term that covers multiple technologies under it. It includes machine learning, natural language processing, deep learning, computer vision and a lot more.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4211 size-large\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-1024x683.jpg\" alt=\"artificial inelligence\" width=\"1024\" height=\"683\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-1024x683.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-300x200.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-768x512.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-1536x1024.jpg 1536w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-AI-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By implementing each one of them, you enable the machines to perform specific cognitive tasks efficiently. When used rightly, these technologies can have a wide-scaled impact on your digital performance. Using it in cold email marketing can help you analyze large datasets and extract the data that is necessary for you. It lets you have a good insight into your customer data and their behaviour and assists you in planning your future strategies accordingly. AI-powered cold email marketing can benefit you in two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An increase in revenue-\u00a0<\/b><span style=\"font-weight: 400;\">Artificial intelligence lets you send better emails, which leads to their increased open and click rates and better conversion rates. As a result, the ROI on your email marketing campaigns will also improve, helping you to make more money from emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A decrease in cost-<\/b><span style=\"font-weight: 400;\">\u00a0It becomes easier to create winning campaigns with the help of AI, which are also less time-consuming and offer better results. This means you don\u2019t have to spend a lot to produce your email marketing initiatives now. AI has made it easier, better, and faster.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Will_AI_Impact_The_Strategy_of_Cold_Email_Marketing\"><\/span><b>How Will AI Impact The Strategy of Cold Email Marketing<\/b><b>?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With all the latest tools and technologies in use, AI can scale up cold email marketing to another level. It can be used to draft email copies, write powerful cold email subject lines, and improve the deliverability rate. Here is how its powerful capabilities can change cold <a href=\"https:\/\/www.wishpond.com\/email-marketing\/\">email marketing strategies<\/a>:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4210\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Strategy-of-Cold-Email-Marketing.jpg\" alt=\"email marketing\" width=\"440\" height=\"247\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Strategy-of-Cold-Email-Marketing.jpg 440w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Strategy-of-Cold-Email-Marketing-300x168.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Draft_email_copy_and_the_subject_lines\"><\/span><b>Draft email copy and the subject lines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AI mostly uses natural language generation which can write the best email subject lines. The results are better than what humans can create. This is possible because the technology thoroughly studies the voice of your brand through the acquired data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI uses deep learning to create email copies that completely resonate with your target market. The level of personalization that AI uses is unmatched by any human effort. As a result of this, engagement and revenue conversion increases rapidly.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Improve_deliverability_and_optimize_the_outreach\"><\/span><b>Improve deliverability and optimize the outreach<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AI-powered tools have the ability to break down your existing marketing campaigns into multiple sub-campaigns. This means better outreach. They restructure them and improve the deliverability to help it reach more targeted customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By using AI, one can also optimize the email send times. This can be scheduled at the individual recipient level. Meaning, your potential recipient will receive your email at the best time, leading to better open and click rates followed by a good response rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With AI, you can also clear up, modify, and update your <a href=\"https:\/\/contactout.com\/united-kingdom-business-email-list\">email databases<\/a> and add the recipients who are quality leads for your business. This will automatically improve email deliverability and conversion rates.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Create_effective_newsletters\"><\/span><b>Create effective newsletters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI platforms have dedicated sections to help create hyper-personalized and smart newsletters. These automated emails will have content that synchronizes with specific individual persona, which greatly increases the level of subscriber engagement.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Different_Ways_to_Implement_AI_in_Cold_Email_Marketing\"><\/span><b>Different Ways to Implement AI in Cold Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Craft_Personalised_Newsletters\"><\/span><b>Craft Personalised Newsletters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is no secret that personalization in the case of email marketing increases customer engagement massively. And, it is believed by over 74% of marketers. When artificial intelligence is used in email marketing, it streamlines the entire process where the technology is used to check customer data and their behaviour thoroughly. Machine learning predicts the types of behaviours the customers can display in the future based on the previous interactions and the data trends. These data-driven insights play a big role while creating email bodies, which are responsible for giving it a personal touch with respect to every recipient.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4209 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/personalized_email.jpg\" alt=\"email marketing\" width=\"440\" height=\"247\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/personalized_email.jpg 440w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/personalized_email-300x168.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Smart_Segmentation\"><\/span><b>Make Smart Segmentation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketers can only be successful in their trade if they have access to the minutest details about their target audience. They should be able to segment them into smart and well-defined target groups. Artificial intelligence will thoroughly study and understand the interests and preferences that the subscribers have and will categorize them likewise. Based on these categories, each of them will receive unique emails.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4208 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Make-Smart-Segmentation.jpg\" alt=\"chatbot marketing\" width=\"440\" height=\"247\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Make-Smart-Segmentation.jpg 440w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Make-Smart-Segmentation-300x168.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drive_High_Deliverability\"><\/span><b>Drive High Deliverability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure high deliverability, AI breaks the major campaign into multiple sub-campaigns. This is how deliverability to maximum inboxes is ensured. Historical data is readily available with the entire team and based on this, the marketing campaigns are segregated, leading to their maximum reach. All the actions and strategies will be backed by this data to ensure no mistakes are committed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Good_Subject_Lines\"><\/span><b>Create Good Subject Lines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subject lines are a crucial aspect when devising cold <a href=\"https:\/\/www.refrens.com\/grow\/freelance-email-marketing-tips\/\">email marketing strategies<\/a>. A great subject line ensures the email lands in the recipient\u2019s inbox and doesn\u2019t get ignored. A recipient finds it appealing to open and read an email that <\/span><a href=\"https:\/\/www.growthrhino.com\/effective-cold-email-subject-lines\"><span style=\"font-weight: 400;\">has a good subject line<\/span><\/a><span style=\"font-weight: 400;\">. These are created with the help of AI algorithms that are successful enough to attract higher click-through rates. And the best part about these AI-powered campaigns is that you can analyze and assess each one of them to understand their progress. If a campaign is performing poorly, you can enhance and optimize the subject lines to drive better results.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automate_Email_Copies\"><\/span><b>Automate Email Copies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is now possible to automate and optimize the entire email copy. AI-powered software makes all this quick and easy. The software aims at using pre-written email copies, blog posts, images, pre-curated content, and machine-generated content to rightly optimize the emails. Emails created with a help of software are more on point, use the right resources, and immensely cuts down on the time that was previously required to write an email. The combinations are made in a way that would ensure the campaigns are running rather smoothly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_Customer_Lifecycle\"><\/span><b>Understand Customer Lifecycle<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers try out different methods to understand what exactly their customers want and how they want it. This helps them to gain valuable insights into how to contextualize the emails for them and make their campaigns a success. Today, AI and predictive analytics, with the help of an <a href=\"https:\/\/www.inboxarmy.com\/hire-email-marketing-expert-consultant\/\">email marketing consultant<\/a>, can quickly extract and analyze this data, allowing marketers to efficiently scan and utilize customer behavior and interests.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_the_Sending_Time\"><\/span><b>Optimize the Sending Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI is largely used by marketers to make the campaigns more optimized. With optimization, the email send times can be fixed for recipients at an individual level. This is done when the AI uses the activity history of the recipients and schedules the right time to <a href=\"https:\/\/postaga.com\/the-best-days-and-times-to-send-cold-emails-the-ultimate-answer-for-salespeople\/\">send cold emails<\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Send_Smart_Newsletters\"><\/span><b>Send Smart Newsletters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Smart newsletters are hyper-personalized and are created with the help of AI to make the campaigns effective and successful. The content of the newsletters is automatically curated based on the target audience reading it. This heightens the engagement rates.<\/span><\/p>\n<p>Implement an <a href=\"https:\/\/mysignature.io\/\">email signature<\/a>. Make sure to include your physical address on the email signature. Include your brand&#8217;s contact information, ways of contact for the customer, pictures of excellent quality, and unsubscribe links with opt-out options on your emails<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scope_of_Artificial_Intelligence_in_Cold_Email_Marketing\"><\/span><b>Scope of Artificial Intelligence in Cold Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers spend a big chunk of their time picking the right resources and using them effectively. Automating these regular tasks can save a lot of their time and effort, which can be spent on devising effective strategies. So switching to artificial intelligence will make resource utilization easier and faster, leading to a better and streamlined overall process. With the help of AI and machine learning tactics, marketers will be able to hyper-optimize their marketing campaigns. As a result, the businesses will witness maximum return on investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A larger part of the discussion in this article has immense future scope. The best part about it is, multiple folds of AI are already available to be used by the businesses and marketing teams now. By using relatively newer technology, the marketing arena has a lot of scope for growth and improvement in the near future. Whether you are an <a href=\"https:\/\/www.growthcollective.com\/services\/email-marketer\">email marketing consultant<\/a> or your company&#8217;s in-house email marketing specialist, you can only be successful in your trade if you have access to the minutest details pertaining to your target audience. You should be able to segment them into smart and well-defined target groups. <a href=\"https:\/\/mysignature.io\/\">Implement an email signature<\/a> Make sure to include your physical address on the email signature. Include your brand&#8217;s contact information, ways of contact for the customer, pictures of excellent quality, and unsubscribe links with opt-out options on your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a business invests in AI for their cold email marketing campaigns, it would without a doubt prove to be a worthwhile investment. The AI integration with in-house strategies would increase both the effectiveness of the outreach and your return on investment. All this will help the teams to optimally utilize the allocated resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AI-powered system ensures your every campaign is tailored for success!!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The emergence of newer technologies like AI has altered the traditional ways of working. The world is fast leveraging the power of Artificial Intelligence or &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/\"> <span class=\"screen-reader-text\">How To Implement AI In Cold Email Marketing?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":148,"featured_media":4214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[343],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Implement AI In Cold Email Marketing? - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Implement AI In Cold Email Marketing? - Botsify\" \/>\n<meta property=\"og:description\" content=\"The emergence of newer technologies like AI has altered the traditional ways of working. The world is fast leveraging the power of Artificial Intelligence or &hellip; How To Implement AI In Cold Email Marketing? Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/cold-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-04T09:56:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T16:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/03\/Tips-To-Choose-Right-Plugin-For-WordPress-17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ayhan K. Isaacs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayhan K. Isaacs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/cold-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/cold-email-marketing\/\"},\"author\":{\"name\":\"Ayhan K. 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