{"id":4165,"date":"2022-02-28T08:08:34","date_gmt":"2022-02-28T08:08:34","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4165"},"modified":"2025-11-06T05:36:52","modified_gmt":"2025-11-06T05:36:52","slug":"customer-service-trends-driven-by-digital-transformation","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/","title":{"rendered":"Top 5 customer service trends driven by digital transformation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The onset of the COVID-19 pandemic in 2020 saw significant growth in the digital transformation of businesses. With remote working becoming the new normal, businesses started adapting to new tools for the smooth functioning of company operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This increased adoption of innovative technologies triggered an <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\"><span style=\"font-weight: 400;\">era of digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> that fosters a business environment that promotes growth. It also helps businesses achieve their goals. One sector that has seen this tremendous shift is the customer service industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, customer service is about how you engage your customers with your services and your brand. It is about providing a hiccup-free experience by offering them excellent services on a regular basis. Customer service is no longer a destination, it is a journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary aim of the customer service industry today is fostering meaningful relationships with the customers and bringing them together to form a community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <a href=\"https:\/\/www.edapp.com\/course\/call-center-customer-service\">customer relationship training<\/a> to chatbots for improved customer satisfaction, every aspect of the customer service industry is impacted by digital transformation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will learn about the top five emerging trends that show how digital transformation is improving the customer service industry.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#1_%E2%80%93_Chatbots_Automation_and_AI_Will_Continue_to_Transform_Customer_Service\" title=\"#1 &#8211; Chatbots, Automation, and AI Will Continue to Transform Customer Service\">#1 &#8211; Chatbots, Automation, and AI Will Continue to Transform Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#2_%E2%80%93_The_Demand_for_Consistent_Messaging_across_Multiple_Channels_Is_Growing\" title=\"#2 &#8211; The Demand for Consistent Messaging across Multiple Channels Is Growing\">#2 &#8211; The Demand for Consistent Messaging across Multiple Channels Is Growing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#3_%E2%80%93_The_Need_for_Having_a_Cohesive_Customer_Service_Team_Will_Grow\" title=\"#3 &#8211; The Need for Having a Cohesive Customer Service Team Will Grow\">#3 &#8211; The Need for Having a Cohesive Customer Service Team Will Grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#4_%E2%80%93_Resourceful_and_Valued_Service_Will_Be_the_Key_to_Enhanced_Customer_Satisfaction\" title=\"#4 &#8211; Resourceful and Valued Service Will Be the Key to Enhanced Customer Satisfaction\">#4 &#8211; Resourceful and Valued Service Will Be the Key to Enhanced Customer Satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#5_%E2%80%93_Agile_Business_Culture_Will_Boost_Customer_Service_Operations\" title=\"#5 &#8211; Agile Business Culture Will Boost Customer Service Operations\">#5 &#8211; Agile Business Culture Will Boost Customer Service Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Chatbots_Automation_and_AI_Will_Continue_to_Transform_Customer_Service\"><\/span><span style=\"font-weight: 400;\">#1 &#8211; Chatbots, Automation, and AI Will Continue to Transform Customer Service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best customer service techniques that will continue to gain attention in the customer service industry is 24X7 chat support. Based on <\/span><a href=\"https:\/\/www.comm100.com\/blog\/live-chat-benefits.html\"><span style=\"font-weight: 400;\">this research<\/span><\/a><span style=\"font-weight: 400;\">, live chat is said to deliver higher customer satisfaction (73%) when compared with phone support (44%) and email support (61%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chats enable you to engage with your customers in real time more seamlessly and conveniently. Besides, it also helps you personalize the experience for your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chat support is no longer restricted to a person sitting behind a computer screen to answer customer\u2019s queries. This happened with the spread of chatbot and <a href=\"https:\/\/exotel.com\/campaigns\/whatsapp-chatbot\/\">WhatsApp chatbot<\/a> popularity spreading. By employing artificial intelligence, machine learning and natural language processing, chatbots can carry out certain support-related activities without any manual intervention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> conducted by HubSpot, 90% of customers expect an immediate response (10 minutes or less) with their customer service questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, chatbots are the future of the customer service industry. Chatbots act as human agents to aid the customers with their queries and ensure a smooth experience with your system. Thus, helping you engage with your customers proactively and scaling your support efforts seamlessly.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can configure your chatbots for\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling appointments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking orders, shipments, and deliveries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking returns and refunds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing subscriptions and renewals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handling complaints and queries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We all are aware of the famous Marriott International. Their chatbot named <\/span><a href=\"https:\/\/news.marriott.com\/news\/2017\/09\/28\/marriott-internationals-ai-powered-chatbots-on-facebook-messenger-and-slack-and-alofts-chatbotlr-simplify-travel-for-guests-throughout-their-journey\"><span style=\"font-weight: 400;\">ChatBotlr<\/span><\/a><span style=\"font-weight: 400;\"> is designed to help Marriott Rewards members with researching and booking hotels.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4171\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-22.jpg\" alt=\"\" width=\"384\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-22.jpg 384w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-22-225x300.jpg 225w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is also programmed to suggest members with trip ideas from their magazine, Marriott Traveler. This chatbot is available through Facebook Messenger and Slack messaging platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us not forget that automation speeds up your processes to make them more efficient. For example, instead of assigning support tickets to your team manually, you can quicken the process by configuring automated ticket prioritization and assignment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you can utilize <\/span><span style=\"font-weight: 400;\">email marketing automation<\/span><span style=\"font-weight: 400;\"> to nurture your customers by providing them tailored guidance on using your system.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_The_Demand_for_Consistent_Messaging_across_Multiple_Channels_Is_Growing\"><\/span><span style=\"font-weight: 400;\">#2 &#8211; The Demand for Consistent Messaging across Multiple Channels Is Growing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers expect excellent experiences from businesses in terms of quality of service, pricing structure, and <a href=\"https:\/\/www.cloudtalk.io\/blog\/10-tips-to-making-your-customer-support-calls-friendlier\/\">interactions with the customer service team.<\/a> They expect consistent messaging across all departments. According to <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, 74% of customers interact with a brand using multiple channels throughout their entire journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Whether it is email, business phone, chat, or social media, your messaging should be optimized across all the platforms.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:768,&quot;11&quot;:3,&quot;12&quot;:0}\">Whether it is email, <a href=\"https:\/\/www.nextiva.com\/solutions\/small-business-phone-service.html\">business phone<\/a>, chat, or social media, your messaging should be optimized across all platforms. <\/span>It should provide a seamless experience to your customers. Failing to do so will show that there is poor collaboration between your sales, support, and marketing teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although messaging is the preferred mode of communication today, aiming towards having an omnichannel customer engagement strategy will help you gain a competitive edge. It is one of the best ways to show your customers that you are available for them. It will help you understand your customers more closely and cater to their needs exceptionally well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sephora has nailed their marketing strategy by offering seamless online and in-store shopping experiences.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4170\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-54.png\" alt=\"customer service\" width=\"512\" height=\"274\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-54.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-54-300x161.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source &#8211; <\/span><a href=\"https:\/\/www.moengage.com\/blog\/7-brands-who-mastered-omnichannel-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Moengage Blog<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">They provide free makeovers, an educated sales team, realistic beauty tips and products to try at their offline stores. While their online store is equipped with extraordinary features such as virtual try-on, makeup tutorials, items wishlists, reward points, and much more. Sephora was one among the few retailers to adopt this strategy in their early days of marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_The_Need_for_Having_a_Cohesive_Customer_Service_Team_Will_Grow\"><\/span><span style=\"font-weight: 400;\">#3 &#8211; The Need for Having a Cohesive Customer Service Team Will Grow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of your customer service efforts depends largely on your team performance. According to <\/span><a href=\"https:\/\/goremotely.net\/blog\/workplace-collaboration\/\"><span style=\"font-weight: 400;\">the studies conducted at Goremotely<\/span><\/a><span style=\"font-weight: 400;\">, connected teams have shown a profitability increase of 21%.The more your employees feel connected and engaged, the better they work towards achieving the goals i.e. delivering extraordinary customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customer service team should be able to communicate with one another as well as other departments effectively. You should provide them with the necessary tools to collaborate and share information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, you can sign up for tools like &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HelpScout for knowledge base\u00a0<\/span><\/li>\n<li aria-level=\"1\">Krisp AI for noise cancellation and as an <a href=\"https:\/\/krisp.ai\/ai-note-taker\/\">AI note taker<\/a> to automatically capture, summarize, and organize meeting notes<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zoom for video conferencing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/trafft.com\/calendly-reviews\/\">Calendly<\/a> for scheduling demos and meetings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot CRM for managing your customers\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Building a successful and cohesive team is easy. Here are some of the best practices you can implement right away.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your goals for the team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide required training, tools, and other assets for team development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan team-building activities to promote enhanced team chemistry and communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrate their achievements with tangible rewards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivate your team to give their best to their designated roles<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Resourceful_and_Valued_Service_Will_Be_the_Key_to_Enhanced_Customer_Satisfaction\"><\/span><span style=\"font-weight: 400;\">#4 &#8211; Resourceful and Valued Service Will Be the Key to Enhanced Customer Satisfaction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer experience is not just about being available for your customers and answering their queries. One of the core ideologies of the customer service industry is to provide them value and resources to make their lives simpler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\"><span style=\"font-weight: 400;\">B2B sales study by Gartner<\/span><\/a><span style=\"font-weight: 400;\"> revealed around 57% of customers choose to look for other purchase options if they do not receive quality and immediate responses to their queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should ensure that you are offering solutions to the issues your customers are facing. Meeting their needs and expectations with your system and other additional resources will add more value and a personal touch to your brand. You can ask your customers for detailed feedback and try incorporating those changes in your processes if possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A popular beauty brand from India, MyGlamm conducts a survey to understand their customers&#8217; needs before launching new products in the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also give away a free lipstick to all the participants of the survey as a reward for their time and efforts. Their gesture of placing the customers first and understanding their requirements is something that every brand should learn from.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4169\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-55.png\" alt=\"Customer Service Trends\" width=\"421\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-55.png 421w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/unnamed-55-247x300.png 247w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source &#8211; <\/span><a href=\"https:\/\/www.myglamm.com\/myglammxo-survey\"><span style=\"font-weight: 400;\">MyGlamm Survey<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here are some easy tips that you can use to create value for your customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your strengths i.e. your offerings that sets you apart from your competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build your content and marketing assets around those strengths<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamline your marketing efforts to deliver quality over quantity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate your customers with valuable content about your system via demos, tutorials, <a href=\"https:\/\/www.actualtechmedia.com\/tech-webinars\">webinars<\/a>, knowledge base, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be available for your customers and build lasting relationships with them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.xoxoday.com\/solutions\/customer-rewards-platform\">Reward your customers<\/a> with special discounts and offers to thank them for choosing you<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should aim at building a sense of trust and dependability with your customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Agile_Business_Culture_Will_Boost_Customer_Service_Operations\"><\/span><span style=\"font-weight: 400;\">#5 &#8211; Agile Business Culture Will Boost Customer Service Operations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The customer service industry is rapidly evolving. In order to stay at par with these changing industry trends, you need to follow processes that can easily adapt and accommodate these changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an agile approach to your business will help you identify and invest in the right technologies at the right time. It will also provide a boost to your customer service strategies. Agile methodologies are no longer just a part of the <a href=\"https:\/\/www.uptech.team\/services\/product-development-services\">software development<\/a> industry!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer experience management market is expected to grow at an annual growth rate of 17.7% between 2020 to 2027 as per <\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/customer-experience-management-market\"><span style=\"font-weight: 400;\">Grand View Research survey<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can leverage cloud-based SaaS applications such as support helpdesks, chatbots, <a href=\"https:\/\/www.mailmunch.com\/blog\/best-email-marketing-services\">email marketing software<\/a>, CRM, <a href=\"https:\/\/www.dottedsign.com\/blog\/product\/esignature-game-changer\">digital signature software<\/a>, and analytics tools to have a complete omnichannel customer service strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, CRM helps businesses manage their customer interactions in a single place. It also helps customer service teams to organize contact data and plan out outreach strategies based on their location, industry, and team size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, <\/span><a href=\"https:\/\/www.getaccept.com\/blog\/digital-signature\"><span style=\"font-weight: 400;\">digital signature<\/span><\/a><span style=\"font-weight: 400;\"> tools can take away the hassles of signing and maintaining paper documents. The signing of all your important documents can be done at a click of a button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/financesonline.com\/2019-saas-industry-market-report\/\"><span style=\"font-weight: 400;\">FinancesOnline report<\/span><\/a><span style=\"font-weight: 400;\">, 80% of businesses today are already using at least one SaaS software for their business operations. The insights you gain from these SaaS tools will provide you a better idea about your customers and their behavior. Thus, helping you improve your customer experience and deliver the best. In addition, when it comes to customer onboarding processes, you can also use an <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\">in app guidance<\/a> for a more pleasant experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can motivate your teams to perform better by conducting team stand-up meetings to understand their work status and challenges, if any. They can discuss their work, share productivity tips, and stay abreast with the latest customer service trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will bring the entire team together and encourage everyone to communicate and collaborate. It will also build a sense of accountability among the team members.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s digitally-empowered, fast-moving customer service industry, <a href=\"https:\/\/www.rapidops.com\/blog\/digital-transformation-guide\/\">digital transformation<\/a> is no longer a choice. It is mandatory for growth and success. It provides you with an opportunity to attract, engage and retain your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is true that digitally transforming your business can be a tedious and overwhelming task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few easy steps that you can follow.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the features and your offerings that sets you apart from your competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish your presence on various channels &#8211; support helpdesk and social media. Design a chatbot with <\/span><a href=\"https:\/\/botsify.com\/blog\/botsify-the-chatbot-phenomenon\/\"><span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\"> to guide your customers with their journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delight your customers with a personalized experience based on their preferences and order history.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Follow these three steps and you will be ready to start your digital transformation journey.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The onset of the COVID-19 pandemic in 2020 saw significant growth in the digital transformation of businesses. With remote working becoming the new normal, businesses &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/customer-service-trends-driven-by-digital-transformation\/\"> <span class=\"screen-reader-text\">Top 5 customer service trends driven by digital transformation<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":83,"featured_media":4173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 customer service trends driven by digital transformation<\/title>\n<meta name=\"description\" content=\"Discover top customer service trends shaping the digital age. 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