{"id":4080,"date":"2022-02-23T09:01:54","date_gmt":"2022-02-23T09:01:54","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=4080"},"modified":"2024-12-31T10:47:39","modified_gmt":"2024-12-31T10:47:39","slug":"master-your-keyword-strategy-to-increase-your-rankings","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/","title":{"rendered":"How to master your keyword strategy to increase your rankings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A solid keyword strategy forms the foundation of a <\/span><span style=\"font-weight: 400;\">successful search engine optimization<\/span><span style=\"font-weight: 400;\"> (SEO) campaign. You just need to target the right keywords to reach your audience online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But putting together a keyword strategy for your website can be difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you determine which keywords to target? How do you <\/span><span style=\"font-weight: 400;\">optimize your content<\/span><span style=\"font-weight: 400;\"> and improve your search engine rankings?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn more. In this article, we\u2019ll take an in-depth look at how you can put together a solid keyword strategy and drive more organic traffic to your website.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#1_Look_beyond_search_volume\" title=\"1. Look beyond search volume\">1. Look beyond search volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#2_Target_long-tail_keywords\" title=\"2. Target long-tail keywords\">2. Target long-tail keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#3_Answer_the_users_search_intent\" title=\"3. Answer the user\u2019s search intent\">3. Answer the user\u2019s search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#4_Create_topic_clusters_to_establish_authority\" title=\"4. Create topic clusters to establish authority\">4. Create topic clusters to establish authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#5_Include_LSI_keywords_and_synonyms\" title=\"5. Include LSI keywords and synonyms\">5. Include LSI keywords and synonyms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#6_Establish_your_content_structure\" title=\"6. Establish your content structure\">6. Establish your content structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#7_Add_visuals_like_images_and_videos\" title=\"7. Add visuals like images and videos\">7. Add visuals like images and videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#8_Optimize_for_mobile_devices\" title=\"8. Optimize for mobile devices\">8. Optimize for mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#9_Create_an_action_plan_and_track_your_results\" title=\"9. Create an action plan and track your results\">9. Create an action plan and track your results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Look_beyond_search_volume\"><\/span><b>1. Look beyond search volume<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">92.42%<\/span><span style=\"font-weight: 400;\"> of keywords get <\/span><i><span style=\"font-weight: 400;\">ten <\/span><\/i><span style=\"font-weight: 400;\">searches or less per month.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4104\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-1-1.png\" alt=\"\" width=\"512\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-1-1.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-1-1-300x300.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-1-1-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Looking at the search volume makes sense. If you don\u2019t target the right keywords, you risk investing a lot of time and effort into ranking for terms that barely drive any traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, search volume shouldn\u2019t be the <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> metric that you look at when conducting <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/keyword-research\/\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\">. You also need to consider other factors like purchasing intent or how likely visitors are to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, the keyword \u201crestaurant pos software\u201d gets an estimated 100 to 1,000 searches per month, according to Google\u2019s Keyword Planner tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think that targeting this keyword wouldn\u2019t be worth it, but Google\u2019s data shows that companies are bidding between $16.70 and $59.64 for this particular search query.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4106\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-2-1.png\" alt=\"\" width=\"512\" height=\"63\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-2-1.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-2-1-300x37.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Why is this important?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because keywords with a high cost per click (CPC) often indicate high buyer intent. It\u2019s why companies are willing to spend up to $60 for just one click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ranking for these types of keywords can be extremely profitable for your business. But you might miss out on them if you only look at search volume.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Target_long-tail_keywords\"><\/span><span style=\"font-weight: 400;\">2. Target long-tail keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re just <\/span><a href=\"https:\/\/seoforgrowth.com\/best-seo-courses-online-training-programs\/\"><span style=\"font-weight: 400;\">getting started with SEO<\/span><\/a><span style=\"font-weight: 400;\"> or your website is still relatively new, it can be difficult to rank for your keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to drive more immediate traffic is to focus on long-tail keywords \u2014 search queries that consist of three to five keyword terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following chart shows examples of short and long-tail keywords:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4107\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-3-1.png\" alt=\"\" width=\"512\" height=\"271\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-3-1.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-3-1-300x159.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/how-to-choose-long-tail-keywords\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The phrase \u201cSEO consultant\u201d is an example of a short tail keyword and \u201cSaint Louis SEO consultant\u201d is an example of a long-tail keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s why you should consider long-tail keywords in your keyword strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easier to rank:<\/b><span style=\"font-weight: 400;\"> Long-tail keywords are generally easier to rank. For example, trying to rank for the term \u201cshoes\u201d would require a sizable investment. In contrast, it\u2019s much easier to rank for a long-tail keyword, like \u201cwhich type of shoes are best for running?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher buyer intent: <\/b><span style=\"font-weight: 400;\">Long-tail keywords are examples of <\/span><a href=\"https:\/\/botsify.com\/blog\/high-intent-keywords-what-they-are-how-to-find-them-with-examples\/\"><span style=\"font-weight: 400;\">high intent keywords<\/span><\/a><span style=\"font-weight: 400;\">. For example, the term \u201cbest business laptop under $1,000\u201d is far more likely to result in a sale than \u201claptop.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One way to find long-tail keywords is to simply type your seed keywords into Google. Then the results will automatically display a list of suggestions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4108\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-4-1.png\" alt=\"\" width=\"512\" height=\"499\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-4-1.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-4-1-300x292.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are all potential keywords that you can create content around. You could even include long-tail keywords into existing pieces of content to improve their relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, this post on promo codes uses a relevant long-tail keyword as a header:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4091\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-5.png\" alt=\"keyword strategy\" width=\"512\" height=\"172\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-5.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-5-300x101.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/couponfollow.com\/research\/what-are-promo-codes\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re creating a new piece of content or optimizing an existing article, be sure to use your long-tail keywords naturally and only when it makes sense to do so.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Answer_the_users_search_intent\"><\/span><span style=\"font-weight: 400;\">3. Answer the user\u2019s search intent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google aims to provide the most relevant results for each query. If you want to give your keywords the best chance of ranking, you must consider search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, someone searching for \u201cpizza near me\u201d is looking for a restaurant that can deliver pizza. Likewise, someone searching for \u201cbest hiking shoes\u201d is looking for information to help with a purchasing decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four types of search intent:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational:<\/b><span style=\"font-weight: 400;\"> The user is looking for a specific page or website. Examples include \u201cFacebook\u201d and \u201cExpedia.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational:<\/b><span style=\"font-weight: 400;\"> The user is looking for information. They\u2019re searching for queries like \u201chow to,\u201d \u201cwhat is,\u201d and \u201cwhere is.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional:<\/b><span style=\"font-weight: 400;\"> The user is looking to make a purchase. Examples include keywords like \u201cwhere to buy\u201d and \u201ccheap [product].\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercial:<\/b><span style=\"font-weight: 400;\"> The user is researching a purchase. Examples include keywords like \u201creview\u201d and \u201cbest + [product].\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This article, \u201c<\/span><span style=\"font-weight: 400;\">What is a data pipeline<\/span><span style=\"font-weight: 400;\">?\u201d does a good job at answering search intent:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4090\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-6.png\" alt=\"\" width=\"512\" height=\"370\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-6.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-6-300x217.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.fivetran.com\/blog\/what-is-a-data-pipeline\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Users want to learn more about data pipelines, which the post covers in detail. It also includes relevant internal links for visitors who want additional information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search for your target keyword and look at the search results on the first page to better understand the search intent. Then make sure to answer the user\u2019s intent with your content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Create_topic_clusters_to_establish_authority\"><\/span><span style=\"font-weight: 400;\">4. Create topic clusters to establish authority<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instead of focusing extensively on keywords, another strategy you can use to boost your rankings is to create topic clusters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topic clusters are a group of content that provides a comprehensive overview of a topic. They\u2019re more difficult to create, but they\u2019re one of the best ways to <\/span><span style=\"font-weight: 400;\">build your authority online<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how topic clusters look:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4089\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-7.png\" alt=\"keyword strategy\" width=\"512\" height=\"321\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-7.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-7-300x188.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/your-google-rank-doesnt-matter-anymore\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Topic clusters are made up of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pillar page:<\/b><span style=\"font-weight: 400;\"> A pillar page acts as a central \u201chub\u201d and provides a broad overview of a topic. It answers questions about a topic but links internally to articles about specific subtopics for visitors to learn more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cluster page:<\/b><span style=\"font-weight: 400;\"> A cluster page provides a more in-depth overview of a topic that relates to the pillar page. It answers a specific question about a topic and links back to the pillar page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal links:<\/b><span style=\"font-weight: 400;\"> Internal links from the pillar pages to the cluster pages and vice versa are important. They send a signal to Google that each page in the cluster is related. Each internal link should also include appropriate anchor text.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A pillar page might target a broad keyword like \u201cworkout routines.\u201d Then you might have cluster pages for the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWorkout routine to build muscle\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWorkout routine to lose weight\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cHow to create your own workout routine\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This article on \u201c<\/span><span style=\"font-weight: 400;\">student bank accounts<\/span><span style=\"font-weight: 400;\">\u201d is an example of a cluster page. It\u2019s linked from a pillar page which provides a broader overview of the subject.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4088\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-8.png\" alt=\"\" width=\"512\" height=\"115\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-8.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-8-300x67.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A visitor on the main pillar page can click through to learn more about the best bank accounts for students and what to look for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your own topic clusters, include internal links and relevant anchor text. Of course, always answer the search intent and provide value with your content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Include_LSI_keywords_and_synonyms\"><\/span><span style=\"font-weight: 400;\">5. Include LSI keywords and synonyms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Latent Semantic Indexing (LSI) keywords are terms that are closely related to your main keywords. They help search engines understand what your page is about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Google\u2019s crawlers \u201csee\u201d terms like apple, cake, vitamin, and green, it knows the page is about fruit. But when it sees keywords like apple, computer, iPhone, and product, it knows the page is about the technology company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding semantically related keywords provides Google with more context on the topic you\u2019re covering. It can also drive more organic search traffic to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter your seed keyword into Google\u2019s Keyword Planner tool to identify related terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of keywords that the tool generates for the term \u201coutdoor furniture.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4087\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-9.png\" alt=\"\" width=\"197\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-9.png 197w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-9-115x300.png 115w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another way to find semantically related terms is to search for your keywords in Google and look at the sites in the top results. Look through the content and note any keywords that appear frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about synonyms, which are terms that have similar meanings (e.g., \u201csmall\u201d and \u201clittle\u201d mean the same thing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google even has a synonym system (which it states took over five years to develop) that allows its ranking algorithm to match queries with pages that contain words with similar meanings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4086\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-10.png\" alt=\"\" width=\"512\" height=\"375\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-10.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-10-300x220.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you search for \u201chow to replace a light bulb,\u201d Google will deliver results on \u201chow to change a light bulb\u201d because its system understands the terms \u201cchange\u201d and \u201creplace\u201d are similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim to include both semantically related terms and synonyms throughout your content. But make sure that you\u2019re still fulfilling the original intent of the keyword.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Establish_your_content_structure\"><\/span><span style=\"font-weight: 400;\">6. Establish your content structure<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Establishing a content structure before you start writing improves readability and helps search engines understand what your content is about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by identifying the main keywords you\u2019re targeting. Then break that topic into subtopics, which you\u2019ll use as headers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to identify subtopics is to search for your keywords and look at the \u201cPeople also ask\u201d section on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are questions that people are asking for the search query \u201ccentral air conditioning.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4085\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-11.png\" alt=\"\" width=\"512\" height=\"185\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-11.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-11-300x108.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These would all make great headers that you can use to create a basic structure. Targeting these phrases will help drive more organic traffic to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">Marriage 365 review<\/span><span style=\"font-weight: 400;\"> offers a good example of an optimized structure. It uses headers to break up the content and includes relevant keywords to help search engines understand what the page is about.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4084\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-12.png\" alt=\"\" width=\"512\" height=\"399\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-12.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-12-300x234.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, visitors to this page can click any of the links in the table of contents to jump straight to the section they want to learn more about.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Add_visuals_like_images_and_videos\"><\/span><span style=\"font-weight: 400;\">7. Add visuals like images and videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody likes to read large blocks of text. <\/span><a href=\"https:\/\/www.poptin.com\/blog\/30-free-banks-images-icons-vectors-visually-appealing-content\/\"><span style=\"font-weight: 400;\">Adding visuals to your content<\/span><\/a><span style=\"font-weight: 400;\"> is a must, as it\u2019s a proven way to increase user engagement and keep visitors on your page for longer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a <\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> from SEMrush found that blog posts with at least one image get two times more traffic than posts that contain text only. They also get 30% <\/span><span style=\"font-weight: 400;\">more shares on social media<\/span><span style=\"font-weight: 400;\"> and 25% more backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, <\/span><span style=\"font-weight: 400;\">Ultimate Meal Plans<\/span><span style=\"font-weight: 400;\"> makes good use of images on its homepage for its most popular <\/span><span style=\"font-weight: 400;\">meal planning recipes<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4083\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-13.png\" alt=\"\" width=\"512\" height=\"372\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-13.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-13-300x218.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to add multimedia like images, infographics, charts, and even videos to make your content more engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about alt text \u2014 short descriptions that describe your images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding alt text is beneficial from both a usability and search engine standpoint. If your images fail to load, visitors will see the alt text as a caption. It can also help you drive traffic from Google Images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what Google\u2019s John Mueller says about adding alt text to your images:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;blockquote class=&#8221;twitter-tweet&#8221; data-conversation=&#8221;none&#8221;&gt;&lt;p lang=&#8221;en&#8221; dir=&#8221;ltr&#8221;&gt;Alt text is extremely helpful for Google Images &#8212; if you want your images to rank there. Even if you use lazy-loading, you know which image will be loaded, so get that information in there as early as possible &amp;amp; test what it renders as.&lt;\/p&gt;&amp;mdash; ? John ? (@JohnMu) &lt;a href=&#8221;https:\/\/twitter.com\/JohnMu\/status\/1036901608880254976?ref_src=twsrc%5Etfw&#8221;&gt;September 4, 2018&lt;\/a&gt;&lt;\/blockquote&gt; &lt;script async src=&#8221;https:\/\/platform.twitter.com\/widgets.js&#8221; charset=&#8221;utf-8&#8243;&gt;&lt;\/script&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every bit helps, so make sure to add descriptive alt text to all of your images.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Optimize_for_mobile_devices\"><\/span><span style=\"font-weight: 400;\">8. Optimize for mobile devices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More people are browsing the web using mobile devices than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">website\u2019s design<\/span><span style=\"font-weight: 400;\"> and functionality must be mobile-friendly. If users have to pinch and zoom to read through your content, most will simply tap the back button. These signals can negatively impact your rankings for mobile searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google offers a helpful <\/span><span style=\"font-weight: 400;\">mobile-friendly test<\/span><span style=\"font-weight: 400;\"> tool. Simply enter your URL and click the \u201cTest URL\u201d button to see if your site is optimized for mobile devices.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4082\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-14.png\" alt=\"\" width=\"512\" height=\"184\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-14.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-14-300x108.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are the results that we get for <\/span><span style=\"font-weight: 400;\">Real Thread<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4081\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-15.png\" alt=\"\" width=\"512\" height=\"332\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-15.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/gb-15-300x195.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The site has passed the test, and we can even see how it looks on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site isn\u2019t mobile-friendly, then consider implementing a responsive design \u2014 a grid-like structure that dynamically adjusts to fit all screen sizes. This will ensure that users can access your site whether they\u2019re on a desktop, <\/span><a href=\"https:\/\/fixthephoto.com\/best-large-tablet.html\"><span style=\"font-weight: 400;\">tablet<\/span><\/a><span style=\"font-weight: 400;\">, or smartphone.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Create_an_action_plan_and_track_your_results\"><\/span><b>9. Create an action plan and track your results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the information above, you can start putting together and implementing a keyword strategy that drives measurable results. Consider using a <\/span><a href=\"https:\/\/klutch.app\/blog\/knowledge-base-definition-types-features-examples\/\"><span style=\"font-weight: 400;\">knowledge base<\/span><\/a><span style=\"font-weight: 400;\"> and a <\/span><a href=\"https:\/\/hive.com\/blog\/task-management-software\/\"><span style=\"font-weight: 400;\">task management tool<\/span><\/a><span style=\"font-weight: 400;\"> to track your progress and keep your team on the same page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, make sure to also track your results against your <\/span><a href=\"https:\/\/monday.com\/templates\/template\/85832\/marketing-plan\" rel=\"nofollow\"><span style=\"font-weight: 400;\">marketing goals<\/span><\/a><span style=\"font-weight: 400;\">. Then continue to refine your keyword strategy as you get more information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to pivot your keyword strategy. As your business grows, you may add new products or remove entire product lines. Make sure to revisit and adjust your keyword research document accordingly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ranking in the search results is harder than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t simply create a piece of content, sprinkle some keywords, and expect it to drive traffic the next day. You need to take a more robust keyword strategy to increase rankings and drive organic search traffic to your pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by implementing some of the tips covered here to help you develop a keyword strategy that works for your business. This includes targeting long-tail keywords, creating topic clusters, including semantically related keywords, and adding quality visuals to your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a solid keyword strategy established, you\u2019ll be able to create a repeatable process that drives measurable results for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A solid keyword strategy forms the foundation of a successful search engine optimization (SEO) campaign. You just need to target the right keywords to reach &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\"> <span class=\"screen-reader-text\">How to master your keyword strategy to increase your rankings<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":134,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to master your keyword strategy to increase your rankings<\/title>\n<meta name=\"description\" content=\"Master your keyword strategy to increase rankings. Learn effective techniques to optimize keywords and boost your website&#039;s visibility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to master your keyword strategy to increase your rankings\" \/>\n<meta property=\"og:description\" content=\"Master your keyword strategy to increase rankings. Learn effective techniques to optimize keywords and boost your website&#039;s visibility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-23T09:01:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T10:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/Tips-To-Choose-Right-Plugin-For-WordPress-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillaume Deschamps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume Deschamps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\"},\"author\":{\"name\":\"Guillaume Deschamps\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/07565dcf363487cceb085aa46b2aa66f\"},\"headline\":\"How to master your keyword strategy to increase your rankings\",\"datePublished\":\"2022-02-23T09:01:54+00:00\",\"dateModified\":\"2024-12-31T10:47:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\"},\"wordCount\":2204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/Tips-To-Choose-Right-Plugin-For-WordPress-9.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\",\"url\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/\",\"name\":\"How to master your keyword strategy to increase your rankings\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/master-your-keyword-strategy-to-increase-your-rankings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/02\/Tips-To-Choose-Right-Plugin-For-WordPress-9.png\",\"datePublished\":\"2022-02-23T09:01:54+00:00\",\"dateModified\":\"2024-12-31T10:47:39+00:00\",\"description\":\"Master your keyword strategy to increase rankings. 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