{"id":3986,"date":"2022-01-21T12:00:43","date_gmt":"2022-01-21T12:00:43","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3986"},"modified":"2023-10-31T14:25:22","modified_gmt":"2023-10-31T14:25:22","slug":"marketing-agency-services","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/marketing-agency-services\/","title":{"rendered":"6 Ideas To Add To Your Marketing Agency Service Offerings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are pros and cons to offering multiple services as a marketing agency. On the one hand, more services require a larger team with broader expertise, potentially different software &amp; tools, and it could dilute your positioning too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, adding new services is also one of the fastest ways to grow a marketing agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so means that you very quickly have:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A bunch of upselling &amp; cross-selling opportunities from your existing clientbase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunities to increase average client value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A bigger pool of prospective clients for a range of services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering going down this route, then you\u2019re in the right place. In this article, you\u2019ll find 6 service offerings that any <a href=\"https:\/\/www.sortlist.com\/digital-marketing\/saudi-arabia-sa\">marketing agency<\/a> could add (depending on your existing services, of course!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design, build, and manage chatbots for clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO management services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/prposting.com\/services\/link-building-services\"><span style=\"font-weight: 400;\">Link building services<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.getsaral.com\/academy\/how-brands-that-win-do-influencer-marketing\"><span style=\"font-weight: 400;\">Influencer marketing management<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managed email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content writing &amp; content optimization<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662ea14c93773\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662ea14c93773\"  type=\"checkbox\" id=\"item-662ea14c93773\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#1_Design_build_and_manage_chatbots_for_clients\" title=\"1. Design, build, and manage chatbots for clients\">1. Design, build, and manage chatbots for clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#2_SEO_management\" title=\"2. SEO management\">2. SEO management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#Start_your_chatbot_agency_with_us\" title=\"Start your chatbot agency with us\">Start your chatbot agency with us<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#3_Link_building_services\" title=\"3. Link building services\">3. Link building services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#4_Influencer_marketing_management\" title=\"4. Influencer marketing management\">4. Influencer marketing management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#5_Managed_email_marketing\" title=\"5. Managed email marketing\">5. Managed email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#6_Content_writing\" title=\"6. Content writing\">6. Content writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#Start_your_chatbot_agency_with_us-2\" title=\"Start your chatbot agency with us\">Start your chatbot agency with us<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Design_build_and_manage_chatbots_for_clients\"><\/span><span style=\"font-weight: 400;\">1. Design, build, and manage chatbots for clients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots are increasingly popular, and it\u2019s no wonder why. They have much higher open &amp; engagement rates compared to email, and with software like <\/span><a href=\"https:\/\/botsify.com\/\"><span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\">, they\u2019re easier than ever to build.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s some typical chatbot use cases you could cater for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answering common questions &amp; delivering support docs for a website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating leads and sales through Messenger or Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broadcast news &amp; updates to a list of users (with a higher open rate vs. email)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3989\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-16.jpg\" alt=\"marketing agency\" width=\"512\" height=\"497\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-16.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-16-300x291.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a chatbot expert in your team currently, that\u2019s okay. You can use Botsify\u2019s platform which helps you to build chatbots with a user-friendly drag-and-drop builder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even become an <\/span><a href=\"https:\/\/botsify.com\/chatbot-agency\"><span style=\"font-weight: 400;\">Agency Partner<\/span><\/a><span style=\"font-weight: 400;\">, and earn commissions when you introduce Botsify chatbot services to your clients, introducing a new revenue stream for your agency.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_SEO_management\"><\/span><span style=\"font-weight: 400;\">2. SEO management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is an increasingly important channel for growth. If you\u2019re currently offering PPC, social media, or similar\u00a0<a href=\"https:\/\/leadorigin.com\/services\/earned-owned-media\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/leadorigin.com\/services\/earned-owned-media\/seo\/&amp;source=gmail&amp;ust=1649909311691000&amp;usg=AOvVaw3RHMXJnv_oF4X-Dlu1fyWi\">SEO services<\/a>, SEO is a worthwhile addition to consider. As a <a href=\"https:\/\/www.breeeze.co\/b2b-link-building-agency\">B2B SEO agency<\/a>, there are a few tools that you\u2019ll need in order to adequately deliver the service.<\/p>\n<p><span style=\"font-weight: 400;\">In comparison to PPC, SEO has a much longer-term impact. SEO efforts take a while to show real impact, and they compound over time. PPC is the opposite, in that it can start driving impact immediately, but it\u2019s unlikely you can improve results by much over time. In fact, it\u2019s more likely that your costs will slowly increase over time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3988\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-46.png\" alt=\"marketing agency\" width=\"512\" height=\"405\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-46.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-46-300x237.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/mangools.com\/blog\/seo-vs-sem\/\"><i><span style=\"font-weight: 400;\">Image source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Therefore as an agency, offering both services will give you the optimal short &amp; long-term impact, plus a higher client value.<\/span><\/p>\n<p>You can choose to specialize in a specific industry (for example travel, fitness, finance, <a href=\"https:\/\/seoforgrowth.com\/best-roofing-seo-companies-marketing-agencies-for-roofers\/\">roofing<\/a>), and\/or a specific business model (e-commerce, <a href=\"https:\/\/cloudester.com\/saas-development\/\">SaaS development<\/a>, local services) if you choose.<\/p>\n<p><span style=\"font-weight: 400;\">As an <a href=\"https:\/\/guerrillacontractor.marketing\/\">SEO agency<\/a>, there are a few tools that you\u2019ll need in order to adequately deliver the service. The best place to start is with an all-in-one SEO platform like <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">, because it covers almost all of the primary needs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink monitoring &amp; analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research &amp; content planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword difficulty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical site auditing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are also a few <\/span><a href=\"https:\/\/marketingarsenal.io\/ahrefs-alternatives\/\"><span style=\"font-weight: 400;\">Ahrefs alternatives<\/span><\/a><span style=\"font-weight: 400;\"> in the market like Mangools or SE Ranking which can perform similar functions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, I\u2019d consider buying an <\/span><a href=\"https:\/\/nightwatch.io\/agency-rank-tracking\"><span style=\"font-weight: 400;\">agency rank tracker<\/span><\/a><span style=\"font-weight: 400;\"> like Nightwatch. The reason for that is because Ahrefs\u2019 <a href=\"https:\/\/www.ranktracker.com\/rank-tracker\/\">rank tracking<\/a> can be a little limited (it doesn\u2019t update daily), and white label reports are not available. Nightwatch offers great agency features for automated reports and white-labeling.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Start_your_chatbot_agency_with_us\"><\/span>Start your chatbot agency with us<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fuel up your sales &amp; drive crazy revenue by starting your own bot agency<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"https:\/\/app.botsify.com\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h3><span class=\"ez-toc-section\" id=\"3_Link_building_services\"><\/span><span style=\"font-weight: 400;\">3. Link building services<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building backlinks is an integral part of offering an SEO management service, but it\u2019s also something that is regularly offered as a standalone service, and it can be very lucrative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands &amp; websites simply can\u2019t rank for the highest difficulty &amp; highest volume keywords without building backlinks. It\u2019s also a pretty difficult thing to get done, so people (even full-time SEO managers in-house) turn to agencies to outsource this aspect of their strategy. Depending on the industry, link building agencies may try different strategies. If it is a <a href=\"https:\/\/www.apptension.com\/blog-posts\/how-to-build-a-saas-business\">SaaS business<\/a>, agencies should build solid <a href=\"https:\/\/saynine.ai\/blog\/saas-link-building\/\">SaaS link building<\/a> tactics to boost the visibility and authority of the SaaS brand in the online landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a link building agency, you\u2019d typically agree on criteria (such as type of sites, minimum traffic, domain authority etc.). You can bill either per project, per hour, or per live link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a few common techniques that you could employ on behalf of your clients.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken link building. The process of identifying broken links on the internet, and proposing that the webmaster replace the dead link by linking to your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest posting. An effective and mutually beneficial way to get new links by writing content for other websites in your industry. &#8220;If you don&#8217;t want to spend time finding sites and writing content for the guest post, choose a reliable <a href=\"https:\/\/www.stanventures.com\/guest-post-services\/\">guest posting service<\/a> provider who can take care of it.&#8221; <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven studies. If you can publish original research &amp; data-driven studies, other websites are likely to cite your statistics as a resource.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To offer <a href=\"https:\/\/www.gotchseo.com\/best-link-building-services\/\">link building services<\/a>, you don\u2019t need much to get started. Ahrefs is once again a useful tool to analyze <a href=\"https:\/\/vh-info.com\/2023\/04\/12\/competitor-backlinks\/\">competitor backlink<\/a> profiles, and to monitor your own <a href=\"https:\/\/onlyoutreach.com\/link-building-outreach\/\">link building activity<\/a> (and impact). In addition, a tool like <\/span><a href=\"https:\/\/pitchbox.com\/\"><span style=\"font-weight: 400;\">Pitchbox<\/span><\/a><span style=\"font-weight: 400;\"> can be very helpful, but it\u2019s possible to get started simply with Gmail.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Influencer_marketing_management\"><\/span><span style=\"font-weight: 400;\">4. Influencer marketing management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer marketing is a rapidly growing channel for businesses, yet still massively underutilized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your clients probably get pitches on a weekly basis for SEO, PPC and social media, it\u2019s quite likely that you\u2019ll be bringing something new to the table with influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simplified explanation of what your job might be as an influencer marketing agency:<\/span><\/p>\n<ul>\n<li>Identify influencers and\u00a0<a href=\"https:\/\/pushmodels.com\/brand-ambassadors-event-staff\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/pushmodels.com\/brand-ambassadors-event-staff&amp;source=gmail&amp;ust=1645182948820000&amp;usg=AOvVaw0T_iV1-fDqd3ICkRZD_Q8F\">hire brand ambassadors<\/a>\u00a0that have a relevant audience in your client\u2019s target market<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vet any prospective partners (for example, <\/span><a href=\"https:\/\/www.modash.io\/fake-follower-check\/\"><span style=\"font-weight: 400;\">checking for fake followers<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach out &amp; negotiate deals on behalf of your client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze &amp; report on the return on investment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s a little more to it than that, but this is the fundamental process. If you find success, you can scale it up by recruiting more and more influencers each month to work with your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be done manually, but it\u2019s a lot easier when using an <a href=\"https:\/\/blog.ainfluencer.com\/free-influencer-marketing-platforms\/\">influencer marketing platform<\/a>. <\/span><a href=\"https:\/\/modash.io\/\"><span style=\"font-weight: 400;\">Modash<\/span><\/a><span style=\"font-weight: 400;\"> is one tool which manages this process end-to-end, and has additional features like influencer lookalikes for scaling up.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Managed_email_marketing\"><\/span><span style=\"font-weight: 400;\">5. Managed email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is commonly cited as one of the highest ROI marketing channels. There\u2019s no ad spend like in PPC, and no link building cost like in SEO. Just your software &amp; people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An advantage of offering email marketing management as a service is that it\u2019s very likely to be an ongoing thing, compared to a website design which could be a one-off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s some of the deliverables you might consider offering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setup: you could charge a one-off setup fee to build sign up forms, integrate them into your website and with a CRM, and design some initial email templates to use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Funnel building: build various <\/span><a href=\"https:\/\/www.rightinbox.com\/blog\/email-sequences\"><span style=\"font-weight: 400;\">email sequences<\/span><\/a><span style=\"font-weight: 400;\"> for welcoming new subscribers, upsells, abandoned cart sequences and more to maximize client sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletter management: you can plan, manage, and write a regular newsletter on behalf of your client.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll likely bill a fixed monthly retainer, perhaps with a software cost on top, and a setup fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this, you\u2019ll need an email marketing platform. ActiveCampaign is a popular choice which could do everything mentioned above, but there\u2019s plenty of <\/span><a href=\"https:\/\/www.getresponse.com\/blog\/activecampaign-alternatives-and-competitors\"><span style=\"font-weight: 400;\">ActiveCampaign alternatives<\/span><\/a><span style=\"font-weight: 400;\"> on the market like GetResponse or ConstantContact which are great too.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Content_writing\"><\/span><span style=\"font-weight: 400;\">6. Content writing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2022 and beyond, most brands are very well aware of how important content is. Investment in content writing &amp; distribution is growing, and demand for writing services is higher than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just take a look at this data from KWFinder. Searches for content writing agencies have doubled in the last two years:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3987\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-47.png\" alt=\"\" width=\"512\" height=\"167\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-47.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/unnamed-47-300x98.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a trend that shows no signs of stopping, and it\u2019s a relatively easy service to get into.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you offer SEO, social media, or <a href=\"https:\/\/www.notifyvisitors.com\/blog\/best-email-marketing-services\/\">email marketing services<\/a>, this is a very natural add-on. All of those channels require high volumes of content for sharing and\/or ranking, and it makes sense that one agency can be in charge of a holistic cross-channel strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could write content for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO-driven content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whitepapers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.searchlogistics.com\/case-studies\/\"><span style=\"font-weight: 400;\">Case studies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026 and more<\/span><\/li>\n<\/ul>\n<p>Combining this with <a href=\"https:\/\/www.seohero.io\/\">SEO service<\/a> to write search-friendly content is likely to increase your retainer even more.<\/p>\n<p><span style=\"font-weight: 400;\">To get started, you could simply hire freelance writers from a <a href=\"https:\/\/www.g2.com\/categories\/marketplace\">marketplace<\/a> like <\/span><a href=\"https:\/\/www.upwork.com\/\"><span style=\"font-weight: 400;\">Upwork<\/span><\/a><span style=\"font-weight: 400;\"> to test out your new service. Later, once you have enough sales, you could bring in full-time in-house writers.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Start_your_chatbot_agency_with_us-2\"><\/span>Start your chatbot agency with us<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fuel up your sales &amp; drive crazy revenue by starting your own bot agency<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"https:\/\/app.botsify.com\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>There are pros and cons to offering multiple services as a marketing agency. On the one hand, more services require a larger team with broader &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\"> <span class=\"screen-reader-text\">6 Ideas To Add To Your Marketing Agency Service Offerings<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":88,"featured_media":3993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[289],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ideas To Add To Your Marketing Agency Service Offerings - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ideas To Add To Your Marketing Agency Service Offerings - Botsify\" \/>\n<meta property=\"og:description\" content=\"There are pros and cons to offering multiple services as a marketing agency. On the one hand, more services require a larger team with broader &hellip; 6 Ideas To Add To Your Marketing Agency Service Offerings Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T12:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T14:25:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/Tips-To-Choose-Right-Plugin-For-WordPress-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ryan prior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan prior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\"},\"author\":{\"name\":\"ryan prior\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/33909f427b196c529806b09de4330427\"},\"headline\":\"6 Ideas To Add To Your Marketing Agency Service Offerings\",\"datePublished\":\"2022-01-21T12:00:43+00:00\",\"dateModified\":\"2023-10-31T14:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\"},\"wordCount\":1545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2022\/01\/Tips-To-Choose-Right-Plugin-For-WordPress-2.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/marketing-agency-services\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\",\"url\":\"https:\/\/botsify.com\/blog\/marketing-agency-services\/\",\"name\":\"6 Ideas To Add To Your Marketing Agency Service Offerings - 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