{"id":3894,"date":"2022-01-04T11:02:35","date_gmt":"2022-01-04T11:02:35","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3894"},"modified":"2024-12-30T12:04:43","modified_gmt":"2024-12-30T12:04:43","slug":"incorporate-user-generated-content-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/incorporate-user-generated-content-in-email-campaigns\/","title":{"rendered":"5 ways to incorporate user-generated content in email campaigns"},"content":{"rendered":"

Brands try a hundred different ways to keep their content lively and exciting throughout the year. From physical marketing to digital marketing, they must have done it all. But there are a few content dimensions that only user-generated content can add to the brand.<\/span><\/p>\n

I\u2019ll tell you why.<\/span><\/p>\n

Brands talking about their real customers and real customers talking about the brand have a totally different impact on people. When a customer speaks for a brand, it is likely to get more trust than other brand attempts.<\/span><\/p>\n

Moreover, research shows that customers who have viewed user-generated content before making a purchasing decision have a conversion rate of <\/span>5.6%<\/span><\/a>, compared to just 2.1% for those who didn\u2019t see it.<\/span><\/p>\n

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Source<\/span><\/a><\/p>\n

This is something huge, right?<\/span><\/p>\n

Let\u2019s give this a thought. Email marketing is still booming in the market and while user-generated content works wonders on social media, imagine what a <\/span>personalized email<\/span><\/a> with user generated content can do to your campaigns!<\/span><\/p>\n

Let\u2019s dive right into the benefits of using user-generated content in email campaigns.<\/span><\/p>\n

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