{"id":3866,"date":"2021-12-28T08:49:30","date_gmt":"2021-12-28T08:49:30","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3866"},"modified":"2025-02-12T09:15:41","modified_gmt":"2025-02-12T09:15:41","slug":"how-remote-work-has-changed-modern-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/","title":{"rendered":"How remote work has changed modern marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even before 2020, remote working was <\/span><b>a rising trend<\/b><span style=\"font-weight: 400;\">. This model is more sustainable, cheaper, more time-efficient (no commute to and from work), and requires less office space. For these reasons and many others, more and more employers switched to it, either partially or completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, in 2020, there was a <\/span><b>pandemic outbreak,<\/b><span style=\"font-weight: 400;\"> and even those who refused to switch to remote working were forced to do so. For a lot of office managers and entrepreneurs, this was an <\/span><b>eye-opening experience<\/b><span style=\"font-weight: 400;\">. Other than just seeing it as a way to keep working in the pandemic, they finally got the opportunity to see (and experience all the benefits). For a lot of employees, this was quite significant, as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are not a lot of fields where this change was felt more strongly than in <\/span><b>marketing<\/b><span style=\"font-weight: 400;\">. Here, the concept of remote work changed everything from hiring practices all the way to forms, formats, and posting schedules. AI-based tools, chatbots, and automation, in general, can help marketers focus on their core tasks and handle all the menial tasks on their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, digital marketing is a field in which analytics significantly affect the outcome of the campaign. All the most-sophisticated analytical tools are<\/span><b> cloud-based<\/b><span style=\"font-weight: 400;\">, which means that it makes no difference what one&#8217;s physical location is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind and without further ado, here are a couple of ways in which remote work has <\/span><b>changed (and continues to change) modern marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#Flexibility_in_Working_Schedule\" title=\"Flexibility in Working Schedule\">Flexibility in Working Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#Virtual_Assistants_in_Marketing\" title=\"Virtual Assistants in Marketing\">Virtual Assistants in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#Remote_Work_and_Digital_Marketing_Automation\" title=\"Remote Work and Digital Marketing Automation\">Remote Work and Digital Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#Chatbots_for_Internal_Employees\" title=\"Chatbots for Internal Employees\">Chatbots for Internal Employees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#AI_Is_Paving_the_Way\" title=\"AI Is Paving the Way\">AI Is Paving the Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Flexibility_in_Working_Schedule\"><\/span><b>Flexibility in Working Schedule<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing worth mentioning is the flexibility of the working schedule that comes from remote work. First of all, by keeping a remote staff, people in your employ are not tied to the traditional 9 to 5 working model. Instead, they can log into the platform you work on at any time of the day. This means that there are higher odds that your staff is present even <\/span><b>outside of standard working hours<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s a need for someone to <\/span><b>make an emergency edit or attend an emergency meeting<\/b><span style=\"font-weight: 400;\">, the logistics are a lot simpler. In digital marketing, an emergency crisis can occur at any hour. Emergency edits are (by their very nature) time-sensitive. Now, with a real-time <a href=\"https:\/\/www.hrcloud.com\/employee-engagement-communication-recognition-software\">employee engagement software<\/a> and some cloud-based collaboration tools, these edits can be made from one\u2019s home and\u00a0in\u00a0real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that your <\/span><b>time zones<\/b><span style=\"font-weight: 400;\"> may not align when conducting an international campaign. Through the remote working model, you have a chance to hire someone from the target destination or just someone in the same time zone.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3867\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-1024x683.jpeg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-300x200.jpeg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-768x512.jpeg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-1536x1024.jpeg 1536w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-tima-miroshnichenko-5198239-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The time invested is often tracked through <\/span><b>employee monitoring software <\/b>and optimized with <a href=\"https:\/\/connecteam.com\/online-employee-scheduling-apps\/\">employee scheduling apps<\/a>, and this can be an advantage. Namely, this gives your employees the privilege of clocking in during the time of day that they are the most productive<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember that employers and managers are putting themselves at risk by agreeing to all of this. Personal devices are unsecured, which is why (in order to stay safe), they\u2019ll have to introduce a <\/span><a href=\"https:\/\/blog.scalefusion.com\/top-5-byod-policy-concerns-and-best-practices\/\"><b>BYOD (bring your own device) policy<\/b><\/a><span style=\"font-weight: 400;\">. Educating employees on the subject matter is another move in the right direction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Virtual_Assistants_in_Marketing\"><\/span><b>Virtual Assistants in Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once again, even before the pandemic, digital marketing experts were relying heavily on <\/span><a href=\"https:\/\/rocketstation.com\/top-reasons-to-hire-a-real-estate-virtual-assistant\/\"><span style=\"font-weight: 400;\">virtual assistants<\/span><\/a><span style=\"font-weight: 400;\">. Their roles were anything from <\/span><b>website management<\/b><span style=\"font-weight: 400;\"> and <\/span><b>social media management<\/b><span style=\"font-weight: 400;\"> to <\/span><b>SEO research<\/b><span style=\"font-weight: 400;\">. In some cases, virtual assistants were even in charge of <\/span><b>producing content<\/b><span style=\"font-weight: 400;\"> in order to meet the ever-growing requirements of the blogosphere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ideally, these individuals would have previous experience (perhaps even <a href=\"https:\/\/certifier.io\/blog\/certificate-credential-degree\">certificates<\/a>) in marketing, this wasn\u2019t necessarily the case. Sometimes, just having <\/span><b>someone with a fresh perspective<\/b><span style=\"font-weight: 400;\"> could change everything. An average digital marketer sends a lot of emails, proposals and uploads a lot of social media posts throughout the day. Just having someone proofread it all could make a massive difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solo digital marketers could easily fall into the trap of getting <\/span><b>overworked<\/b><span style=\"font-weight: 400;\">. This is where virtual assistants would step in and take over some responsibilities. In the first paragraph of this section, we\u2019ve listed some of the most important marketing tasks as their responsibility. The truth is that this isn\u2019t mandatory either. By just taking any marketing-related or administrative tasks, the workload on actual marketers is drastically decreased.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All one needs to be a good virtual assistant is to be <\/span><b>reliable and hard-working<\/b><span style=\"font-weight: 400;\">. While they would ideally be proficient at digital marketing, the truth is that you want someone to complement your shortcomings. What you want is to focus on core digital marketing tasks, and you need someone to take over the rest.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remote_Work_and_Digital_Marketing_Automation\"><\/span><b>Remote Work and Digital Marketing Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned before, even after they are able to go back to working from the office, a lot of people might choose not to. The reason behind this is not just the fact that they don\u2019t have to travel to work (or even dress for work). The truth is that the concept of technological improvement and <\/span><b>digital marketing automation<\/b><span style=\"font-weight: 400;\"> makes remote work easier than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s be completely honest, even while you were at the office, <\/span><b>the bulk of your work was taking place in the digital environment<\/b><span style=\"font-weight: 400;\">. This digital transformation extends beyond marketing tools to include core business systems &#8211; modern <a href=\"http:\/\/remote.com\/global-hr\/hris-software\">HRIS software<\/a> now seamlessly connects remote marketing teams with HR processes, from performance reviews to professional development tracking. With the same software license and by using the same laptop, you can reach the same efficiency regardless of the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine a scenario from 2019 where you scheduled a certain social media post to be uploaded in 6 hours. By that time, you\u2019ll either be on your way home or already at home. So, through <\/span><b>automation and scheduling<\/b><span style=\"font-weight: 400;\">, this task will be performed in the same way regardless of your current whereabouts. This really makes one think about their purpose on the company premises and the efficiency of the traditional model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of this, automation in digital marketing is known to improve work efficiency, save more money, and more. The list is virtually endless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing worth mentioning is that automation doesn\u2019t happen on its own, and <\/span><b>it doesn\u2019t come cheap<\/b><span style=\"font-weight: 400;\">. Before integrating automation into your work process, you need to have some requirements, set the budget, and choose the best tools. According to Biteable&#8217;s <a href=\"https:\/\/biteable.com\/blog\/work-from-home-statistics\/\" rel=\"nofollow\">Work From Home Statistics<\/a>, 63% of employees are more productive working from home.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chatbots_for_Internal_Employees\"><\/span><b>Chatbots for Internal Employees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When talking about chatbots in marketing, the majority of people think of an <\/span><b>instant response to customer queries<\/b><span style=\"font-weight: 400;\">. While this is quite common and quite efficient for reputation-building, the truth is that this technology has another use. By (successfully) responding to some of the simplest requests will <\/span><b>unburden your employees<\/b><span style=\"font-weight: 400;\"> and allow them to focus on other tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, we\u2019ve talked about the fact that your employees might choose to work during odd hours, but this won\u2019t always be the case. A chatbot is actually <\/span><b>available 24\/7<\/b><span style=\"font-weight: 400;\">, which means that you can give your employees the privilege to choose working hours without suffering in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same as they answer customer queries, chatbots can answer questions asked by your own employees. By applying them properly, you can create a more <\/span><b>consistent experience between departments<\/b><span style=\"font-weight: 400;\">. A well-implemented chatbot accesses a single database with all the info and numbers. This means that the members of your marketing team have access to figures regarding your IT and <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/accounting\/\">accounting<\/a> processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that, in digital marketing, <\/span><b>IT and technical issues<\/b><span style=\"font-weight: 400;\">, in general, will act as a major bottleneck. Fortunately, this problem will be solved quite effectively with a good chatbot.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI_Is_Paving_the_Way\"><\/span><b>AI Is Paving the Way<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>AI can process almost any database in a matter of seconds<\/b><span style=\"font-weight: 400;\">, providing you with the exact results you were looking for. Having 24\/7 access to these tools means that whenever you come up with a new idea or angle, you can instantly explore it. A lot of people underestimate the creative aspect of marketing research. They believe that today, all it takes is for you to ask the question in the right search box and have the answer you need. Still, knowing which questions to ask is never as simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One more way in which AI makes a huge difference in remote work is by<\/span><a href=\"https:\/\/botsify.com\/blog\/ai-recruitment-agencies\/\"> <span style=\"font-weight: 400;\">improving the work of recruitment agencies<\/span><\/a><span style=\"font-weight: 400;\">. Just think about it for the moment. By hiring remote workers, you have a larger talent pool than ever before. This means more options than ever, which will make it harder to make a selection of the most promising recruits. This way, you will not only have access to the global talent pool but also have <\/span><b>the tools to use it in the most efficient way possible<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is also about being able to respond quickly to the newly-arisen situation. With the help of AI, your <\/span><b>cybersecurity means will become more accessible<\/b><span style=\"font-weight: 400;\">. Troubleshooting will also become simpler and more effective than ever before. This means that the downtime will be brought down to a minimum regardless of the problem.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><b>In Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main reason we\u2019re even having this conversation (and not 20 years ago) is because of all the recent technological breakthroughs. Let\u2019s face it, just a couple of decades ago. This wouldn\u2019t even be technically possible. Now that it is, we\u2019ve come to the new question \u2013 which model is more efficient? While some would argue that there is still no definitive answer to this question, with every new tool and trend, <\/span><b>remote work becomes more appealing<\/b><span style=\"font-weight: 400;\">. Fields like digital marketing are especially convenient for this kind of transition.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even before 2020, remote working was a rising trend. This model is more sustainable, cheaper, more time-efficient (no commute to and from work), and requires &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\"> <span class=\"screen-reader-text\">How remote work has changed modern marketing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":136,"featured_media":3869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How remote work has changed modern marketing<\/title>\n<meta name=\"description\" content=\"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How remote work has changed modern marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-28T08:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T09:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stacey Shannon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacey Shannon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\"},\"author\":{\"name\":\"Stacey Shannon\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/11b497c6394865f3b435fb63709e7518\"},\"headline\":\"How remote work has changed modern marketing\",\"datePublished\":\"2021-12-28T08:49:30+00:00\",\"dateModified\":\"2025-02-12T09:15:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\"},\"wordCount\":1596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\",\"url\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\",\"name\":\"How remote work has changed modern marketing\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png\",\"datePublished\":\"2021-12-28T08:49:30+00:00\",\"dateModified\":\"2025-02-12T09:15:41+00:00\",\"description\":\"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.\",\"breadcrumb\":{\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage\",\"url\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png\",\"contentUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png\",\"width\":2240,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/botsify.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How remote work has changed modern marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/botsify.com\/blog\/#website\",\"url\":\"https:\/\/botsify.com\/blog\/\",\"name\":\"Botsify\",\"description\":\"Botsify\u2019s blog covers AI Agents, Agentic AI, and automation trends. Learn how to build and scale intelligent agent systems.\",\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/botsify.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/botsify.com\/blog\/#organization\",\"name\":\"Botsify\",\"url\":\"https:\/\/botsify.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/09\/Botsify-Logo-180x60-1.png\",\"contentUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/09\/Botsify-Logo-180x60-1.png\",\"width\":563,\"height\":188,\"caption\":\"Botsify\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/botsifyapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/11b497c6394865f3b435fb63709e7518\",\"name\":\"Stacey Shannon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/image\/f1fe0f09a9646e4f8cd9122ce7939958\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5b5707f08a005721ec49be8c663bd0de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5b5707f08a005721ec49be8c663bd0de?s=96&d=mm&r=g\",\"caption\":\"Stacey Shannon\"},\"url\":\"https:\/\/botsify.com\/blog\/author\/stacey_shannon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How remote work has changed modern marketing","description":"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How remote work has changed modern marketing","og_description":"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.","og_url":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/","og_site_name":"Botsify","article_publisher":"https:\/\/www.facebook.com\/botsifyapp","article_published_time":"2021-12-28T08:49:30+00:00","article_modified_time":"2025-02-12T09:15:41+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png","type":"image\/png"}],"author":"Stacey Shannon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stacey Shannon","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#article","isPartOf":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/"},"author":{"name":"Stacey Shannon","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/11b497c6394865f3b435fb63709e7518"},"headline":"How remote work has changed modern marketing","datePublished":"2021-12-28T08:49:30+00:00","dateModified":"2025-02-12T09:15:41+00:00","mainEntityOfPage":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/"},"wordCount":1596,"commentCount":0,"publisher":{"@id":"https:\/\/botsify.com\/blog\/#organization"},"image":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png","articleSection":["Guest Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/","url":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/","name":"How remote work has changed modern marketing","isPartOf":{"@id":"https:\/\/botsify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage"},"image":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png","datePublished":"2021-12-28T08:49:30+00:00","dateModified":"2025-02-12T09:15:41+00:00","description":"Discover how remote work has transformed modern marketing. Learn its impact on collaboration, strategies, and the future of marketing teams.","breadcrumb":{"@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#primaryimage","url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png","contentUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-10.png","width":2240,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/botsify.com\/blog\/how-remote-work-has-changed-modern-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/botsify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How remote work has changed modern marketing"}]},{"@type":"WebSite","@id":"https:\/\/botsify.com\/blog\/#website","url":"https:\/\/botsify.com\/blog\/","name":"Botsify","description":"Botsify\u2019s blog covers AI Agents, Agentic AI, and automation trends. Learn how to build and scale intelligent agent systems.","publisher":{"@id":"https:\/\/botsify.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/botsify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/botsify.com\/blog\/#organization","name":"Botsify","url":"https:\/\/botsify.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/09\/Botsify-Logo-180x60-1.png","contentUrl":"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/09\/Botsify-Logo-180x60-1.png","width":563,"height":188,"caption":"Botsify"},"image":{"@id":"https:\/\/botsify.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/botsifyapp"]},{"@type":"Person","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/11b497c6394865f3b435fb63709e7518","name":"Stacey Shannon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/botsify.com\/blog\/#\/schema\/person\/image\/f1fe0f09a9646e4f8cd9122ce7939958","url":"https:\/\/secure.gravatar.com\/avatar\/5b5707f08a005721ec49be8c663bd0de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b5707f08a005721ec49be8c663bd0de?s=96&d=mm&r=g","caption":"Stacey Shannon"},"url":"https:\/\/botsify.com\/blog\/author\/stacey_shannon\/"}]}},"authors":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/3866"}],"collection":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":3,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"predecessor-version":[{"id":10162,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/posts\/3866\/revisions\/10162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/media\/3869"}],"wp:attachment":[{"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botsify.com\/blog\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}