{"id":37,"date":"2020-02-26T19:25:00","date_gmt":"2020-02-26T19:25:00","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=37"},"modified":"2024-12-27T10:45:34","modified_gmt":"2024-12-27T10:45:34","slug":"messenger-code-optimization-helps-generate-leads","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/","title":{"rendered":"What Is A Messenger code and how the optimization helps you generate leads+Its use cases and benefits"},"content":{"rendered":"<p>Are you in search of a different way to connect with your audiences and customers on Facebook? And do you &#8220;what is a messenger code?&#8221;<\/p>\n<p>Thought about Facebook Messenger yet?<\/p>\n<p>Messenger makes it easy for Business Pages to provide instant, personalized, and effective customer service and keeps a record while doing so.<\/p>\n<div id=\"facebook-messenger\" style=\"background: #e74c3c; padding: 12px 25px;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#Explaining_Facebook_Messenger\" title=\"Explaining Facebook Messenger\">Explaining Facebook Messenger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#What_are_Messenger_Codes\" title=\"What are Messenger Codes?\">What are Messenger Codes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#Why_you_should_have_a_Messenger_Code\" title=\"Why you should have a Messenger Code\">Why you should have a Messenger Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#Okay_but_lets_get_to_the_real_question_How\" title=\"Okay, but let\u2019s get to the real question, How?\">Okay, but let\u2019s get to the real question, How?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#How_a_Chatbot_Integrated_Messenger_Generates_Leads\" title=\"How a Chatbot Integrated Messenger Generates Leads!\">How a Chatbot Integrated Messenger Generates Leads!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#Messenger_Code_Use_Cases\" title=\"Messenger Code Use Cases\">Messenger Code Use Cases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/#Benefits_of_Chatbot-Integrated_Messenger_Code\" title=\"Benefits of (Chatbot-Integrated) \nMessenger Code\">Benefits of (Chatbot-Integrated) \nMessenger Code<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"Explaining_Facebook_Messenger\"><\/span>Explaining Facebook Messenger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: white; text-align: center;\">Facebook messenger is not just a text messaging service, it does a whole lot more than that.<\/p>\n<\/div>\n<p>Launched by Facebook in 2011; the messenger app and the website were separated from facebook.com so that we can simply use messenger without having to login-in or connect Facebook and messenger chat.<\/p>\n<p>In other words, its unhooked from Facebook but still partially connected to it.<\/p>\n<p><strong>Messenger for Business<\/strong><\/p>\n<p>Ever since Messenger marketing came into existence, businesses grew massively on Facebook. According to <a href=\"https:\/\/sproutsocial.com\/insights\/facebook-messenger-for-business\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sprout Social<\/a> Facebook Messenger can:<\/p>\n<p>Get <strong>15 times more<\/strong> customer engagement than standard Facebook ads<br \/>\nBe an attraction to <strong>73%<\/strong> of your customers, while only 44% of them says the same about call support and <strong>61%<\/strong> through email support<br \/>\nHas an average of responding and resolution as fast as under <strong>42 seconds<\/strong><\/p>\n<p><strong>Messenger Features<\/strong><\/p>\n<p>Since its launch, Facebook announced multiple features and enhancements over the course of 8 years (which are too many, so I am narrowing down to the ones made specifically to increase <strong>messenger usability for Business<\/strong>).<\/p>\n<p>These are as follows:<\/p>\n<table>\n<tbody>\n<tr>\n<th>Sr.<\/th>\n<th>Feature\/Enhancement<\/th>\n<th>Launch Date<\/th>\n<th>Supported Platforms<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Money transfer<\/td>\n<td>March 2015<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Location sharing<\/td>\n<td>June 2015<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Business interaction<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Third-party app integration<\/td>\n<td><\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Transportation requests<\/td>\n<td>December 2015<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>SMS support<\/td>\n<td>2012<\/td>\n<td>Android<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Multiple accounts<\/td>\n<td>February 2016<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Bot platform<\/td>\n<td>April 2016<\/td>\n<td>All<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Messenger Stories<\/td>\n<td>2017<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Reactions and Mentions<\/td>\n<td>2017<\/td>\n<td>All<\/td>\n<\/tr>\n<tr>\n<td>11<\/td>\n<td><a href=\"https:\/\/www.theverge.com\/2016\/4\/7\/11383958\/facebook-messenger-codes-announced-900m-mau\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Messenger Code<\/a><\/td>\n<td>2017<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<tr>\n<td>12<\/td>\n<td>AI Chatbots in messengers<\/td>\n<td>Jan 2018<\/td>\n<td>All<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>source: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook_Messenger\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Wikipedia<\/a>Facebook announced scannable <strong>Messenger Codes<\/strong> in early 2016, just like Snapchat codes &#8211; these are scannable codes of a Facebook user\u2019s profile which opens up a chat with the person, whose profile code anyone scans.<\/p>\n<p>After successfully running for a year, Facebook announced messenger scan codes for Business too.<br \/>\nIn order to understand the usefulness of messenger code for business, we must have a clear concept of what messenger code is, how to get it, and how it works, respectively.<\/p>\n<p>Here you will learn about &#8220;what is messenger code?&#8221;<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/MFuwFyV.png\" alt=\"Comparison between chatbot and QR services\" width=\"560\" height=\"315\" \/><\/a><\/p>\n<div id=\"what-is-messenger-code\" style=\"background: #9b59b6; padding: 12px 25px;\">\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"What_are_Messenger_Codes\"><\/span>What are Messenger Codes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: white; text-align: center;\">A <strong>Messenger Code looks more or less like a QR scan code<\/strong> but its functionality is quite different and according to Richard Mcgrath:<\/p>\n<\/div>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"testimonial alignnone\" src=\"https:\/\/i.imgur.com\/ItdN85I.jpg\" alt=\"Richard Mcgrath\" width=\"240\" height=\"240\" \/><\/a><\/p>\n<p class=\"quote\">\u201cMessenger Scan Codes look a lot nicer than QR codes\u2026 don\u2019t you think?\u201d<\/p>\n<p>caption: source <a href=\"https:\/\/chatbotsmagazine.com\/7-ways-for-businesses-to-use-facebook-messenger-scan-codes-f5e10542979e\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">medium.com<\/a><\/p>\n<p>With messenger code, users do not need to download a third-party app to scan it, Facebook definitely thought this one though, because most people today prefer a short and snappy solution to everything.<\/p>\n<p>Messenger scan codes, in terms of appearance, are a lot more appealing than a standard QR code that can be generated using an online\u00a0<a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.beaconstac.com\/qr-code-generator&amp;source=gmail&amp;ust=1615878263470000&amp;usg=AFQjCNFOeJLtIycWLOptI_r2J0S1ibRejA\" data-mt-detrack-inspected=\"true\" data-mt-detrack-attachment-inspected=\"true\">QR Code Generator.<\/a>\u00a0And in terms of usability, they almost always work, unlike QR codes (which are gimmicky)<\/p>\n<div id=\"why-have-messenger-code\" style=\"background: #2ecc71; padding: 12px 25px;\">\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_you_should_have_a_Messenger_Code\"><\/span>Why you should have a Messenger Code<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: white; text-align: center;\">It&#8217;s simple, you have a lot more offline users that could be your potential customers and you can turn them into your online audience using a Messenger Code.<\/p>\n<\/div>\n<p><strong>Here are a few reasons why you should be using Messenger Code for your Business Page:<\/strong><\/p>\n<p><strong>a. The audience is huge<\/strong><\/p>\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/558283\/number-of-fb-messenger-users-usa\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Statistica<\/a>, Facebook Messenger now has more than <strong>133 million<\/strong> users in the U.S today; making it one of the biggest messaging apps in the world after Whatsapp.<br \/>\nSee how much the audience has grown in the past 5 years and expected to reach <strong>139 million<\/strong> by next year.<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/558283\/number-of-fb-messenger-users-usa\/\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter\" style=\"width: 670px; max-width: 1000px; height: 498px;\" src=\"https:\/\/www.statista.com\/graphic\/1\/558283\/number-of-fb-messenger-users-usa.jpg\" alt=\"Statistic: Number of Facebook Messenger users in the United States from 2014 to 2020 (in millions) | Statista\" \/><\/a><br \/>\nFind more statistics at <a href=\"https:\/\/www.statista.com\" rel=\"nofollow\">Statista<\/a><\/p>\n<p>With that being said, imagine how many of these users could be your potential customers?<\/p>\n<p><strong>b. Noise-Free Personalized Reach<\/strong><\/p>\n<p>A messenger code plays a key role in connecting these messenger users to your business page. You get to reach them directly into their inbox without all the newsfeed noise and deliver a clearer one-to-one message, and for free!<\/p>\n<p><strong>c. More Effective than your Facebook URL<\/strong><\/p>\n<p>It takes a lot of thinking, planning, and execution when you want to promote your social media on offline mediums, over standard marketing materials like posters, flyers, newspapers, etc. and you don\u2019t even know if all this time and energy spent will be attractive enough for the audience to take their time out to search you over the internet.<\/p>\n<p>Or if you simply have an embedded messenger code with your business card that would appeal to more people and <a href=\"https:\/\/botsify.com\/blog\/optimize-real-estate-business-cards-with-messenger-code-grow-your-audiences\" target=\"_blank\" rel=\"noopener noreferrer\">increase an open rate up to 90%<\/a>.<\/p>\n<p><strong>d. Re-engage Customers<\/strong><\/p>\n<p>A messenger code can be used as an engagement for your event attendees, regular buyers, hotel guests, magazine subscribers, patients, etc.<\/p>\n<p>Take a look at <a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-messenger-marketing-experiments\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">this example of Hubspot<\/a>, at their recent event, they made very interesting use of messenger code; they provided real-time updates on what\u2019s happening to the people present over there.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/8CIgFrj.png\" alt=\"Stay updated with facebook messenger\" width=\"669\" height=\"354\" \/><\/a><\/p>\n<p><strong>How they did it?<\/strong><\/p>\n<p>They decided to include their Facebook messenger\u2019s link in their email confirmation of attendees and also, an embedded messenger code onto each seat at the event. This resulted in a good 91% open rate because the attendees simply had to scan the code and receive updates, then and there via messenger app instead of a huge email chain.<\/p>\n<p><strong>How to get a messenger code?<\/strong><\/p>\n<p>Here is a step-by-step guide to getting a Messenger Code for your Facebook Business Page:<\/p>\n<p>\u2022 Download Facebook Page App\/Page Manager App from your iPhone or Android smartphone respectively<br \/>\n\u2022 Once downloaded, open the app and go to your business page profile.<br \/>\n\u2022 Look at the bottom far right of your screen, click on the 3 horizontal lines there.<br \/>\n\u2022 Now select Messages on the Menu<br \/>\n\u2022 In the upper right, click Messenger Code Icon<br \/>\n\u2022 And lastly, click \u201cShare messenger Code\u201d.<br \/>\n\u2022 You can save this code to your gallery &amp; share it with anyone you want<\/p>\n<p>Now that you have your messenger code its time we find out how to use it to generate leads. But first things first make sure to have chatbot integrated with your messenger so that it can provide instant customer support to people scanning your messenger code.<\/p>\n<p><strong>Messenger for Lead Generation?<\/strong><\/p>\n<p>According to Neil Patel, Facebook messenger has an <a href=\"https:\/\/neilpatel.com\/blog\/open-rates-facebook-messenger\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">open rate of 88%<\/a>, which makes it our best bet for online marketing any day!<\/p>\n<p>Although Facebook marketing isn\u2019t a new phenomenon to people anymore, the fact that it still appeals to most customers today and can be used wisely to generate qualified leads through messenger.<\/p>\n<p>I don\u2019t know about you, but I personally prefer a more in-person, promotional message in my inbox rather than a newsfeed ad for the masses.<\/p>\n<div id=\"generate-leads\" style=\"background: #34495e; padding: 12px 25px;\">\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"Okay_but_lets_get_to_the_real_question_How\"><\/span>Okay, but let\u2019s get to the real question, How?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: white; text-align: center;\">Here is a step-by-step guide on how to generate your Messenger Code to get Leads using Botsify.<\/p>\n<\/div>\n<p>First things first, make sure you are <a href=\"https:\/\/botsify.com\/login\" target=\"_blank\" rel=\"noopener noreferrer\">logged into your Botsify account<\/a> to begin this procedure.<\/p>\n<p><strong>Step 1: Go to Botsify Dashboard<\/strong><\/p>\n<p>Go to your Botsify dashboard and on the side menu click on \u2018Growth Tools\u2019.<\/p>\n<p>As soon as you click on Growth tools, the side panel will expand and you will see an option of \u2018Messenger QR code\u2019, click on it.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/E80FhVY.png\" alt=\"botsify growth tool\" width=\"1999\" height=\"695\" \/><\/a><\/p>\n<p><strong>Step 2: Setup a Message<\/strong><\/p>\n<p>Now you will see an option to send a message to users who will scan your code.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/65K1Xk9.png\" alt=\"botsify code generator for facebook\" width=\"1784\" height=\"218\" \/><\/a><\/p>\n<p>For example, in this case, we provided free WiFi password to people who scanned our code at an event. This allowed us to get these users directly into our subscribers&#8217; list and at the same time, we provided some value to the users too.<\/p>\n<p><strong>Step 3: Generate Code<\/strong><\/p>\n<p>Once you have typed in the message, click on \u2018Generate Code\u2019 and that is it!<br \/>\nHere\u2019s what my Messenger code looks like:<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/UbGEWYm.png\" alt=\"re-generate code for facebook\" width=\"616\" height=\"479\" \/><\/a><\/p>\n<p>Let\u2019s try scanning the code and see if the code and the message we setup or not&#8230;<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"width: 351px; height: 625px;\" src=\"https:\/\/i.imgur.com\/wvZZY5v.png\" alt=\"Greeting message for customer\" width=\"750\" height=\"1334\" \/><\/a><\/p>\n<p>It works! You can also scan the code and try this out if you want.<\/p>\n<p>There are several other ways you can <a href=\"https:\/\/botsify.com\/blog\/5-best-lead-generation-companies-you-should-consider-before-catering-your-market\" target=\"_blank\" rel=\"noopener noreferrer\">use Botsify to increase your Lead Generation<\/a>. We don\u2019t like to brag when it comes to successful messenger marketing strategies our clients have created using our platform.<\/p>\n<p>But to make things a little easier to understand here\u2019s:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_a_Chatbot_Integrated_Messenger_Generates_Leads\"><\/span>How a Chatbot Integrated Messenger Generates Leads!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of Botsify\u2019s clients, <a href=\"https:\/\/botsify.com\/blog\/how-bisa-seguros-generated-38k-qualified-leads-in-just-7-months\" target=\"_blank\" rel=\"noopener noreferrer\">Bisa Segurous generated 1.8k qualified Leads<\/a> within a few months using a single chatbot integrated to their website and Facebook messenger both.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/CZdzYB8.png\" alt=\"User conversation\" width=\"420\" height=\"569\" \/><\/a><\/p>\n<p>The main purpose of Bisa Seguros to opt for a chatbot was to allow customers to see their product offerings, learn about them and most importantly, to collect emails without asking the customers separately.<\/p>\n<p><strong>What did they do?<\/strong><\/p>\n<p>They created a Flow-based Chatbot using Botsify\u2019s \u201cQuick Replies\u201d feature. So, whenever a new customer lands on their Facebook page or on their website and begins to chat by pressing the <strong>Get Started<\/strong> button, the chatbot greets the customer and offers multiple options for the customer to choose from.<\/p>\n<p>Once a customer chooses either of the options, the flow of the conversation goes according to the choices made.<\/p>\n<p><strong>The Results?<\/strong><\/p>\n<p>\u2022 Bisa Seguros has collected over 1000 leads<br \/>\n\u2022 Saved over 500 hours of customer support cost<br \/>\n\u2022 Served an average of 66 messages each day and<br \/>\n\u2022 Overall 18,746 messages served till date<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/lPyVWak.png\" alt=\"The Results from bots\" width=\"692\" height=\"393\" \/><\/a><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/\">Infographic maker<\/a><\/p>\n<div id=\"use-cases\" style=\"background: #1abc9c; padding: 12px 25px;\">\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"Messenger_Code_Use_Cases\"><\/span>Messenger Code Use Cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: white; text-align: center;\">Here are the 5 ways you can Use Messenger Code for Networking and Marketing purposes<\/p>\n<\/div>\n<p><strong>1. Get Subscribers at Seminars<\/strong><\/p>\n<p>Don\u2019t want the attendees to leave without subscribing to your services or paid programs?<\/p>\n<p>Anyone who attends your conference or convention scans your messenger code embedded standees, flyers, banners, etc, and interacts with your chatbot integrated to your Messenger is automatically added to your subscriber\u2019s list.<\/p>\n<p><strong>You might also like:<\/strong> <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-facebook-messenger-for-your-business\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Use Facebook Messenger for Business<\/a><\/p>\n<p><strong>2. Optimized Business Cards<\/strong><\/p>\n<p>Your Business cards can be your instant Lead Generation tool in the offline world! Provide all the product information and packages you want to messenger the audience once they scan the code off of your card.<br \/>\nHow cool!<\/p>\n<p><strong>Read how<\/strong> <a href=\"https:\/\/botsify.com\/blog\/optimize-real-estate-business-cards-with-messenger-code-grow-your-audiences\" target=\"_blank\" rel=\"noopener noreferrer\">Real Estate Business can also optimize their Business Card and grow their online audience<\/a><\/p>\n<p><strong>3. Can be a Customer Support Agent for Retail<\/strong><\/p>\n<p>If you are a clothing brand, you can convert your customers into your messenger audience by optimizing your tags or shopping bag with a messenger code and provide relevant and engaging content to them.<\/p>\n<p><strong>4. Sign-up to a Loyalty Program<\/strong><\/p>\n<p>You can provide a loyalty program via messenger code to your customers as soon as they scan your code, the points will be added to their account.<\/p>\n<p>The chatbot can later provide information on how many points they have gained so far.<\/p>\n<p><strong>5. Help your Staff out during Expos and Events<\/strong><\/p>\n<p>Having a chatbot integrated into your messenger can help your staff when they are unable to cater to every single attendee at events.<\/p>\n<p>They can scan your messenger code and all the information they would want your staff to answer and at the same time, you will get your subscribers!<\/p>\n<div id=\"benefits\" style=\"background: #1abc9c; padding: 12px 25px;\">\n<h2 style=\"color: white; text-align: center;\"><span class=\"ez-toc-section\" id=\"Benefits_of_Chatbot-Integrated_Messenger_Code\"><\/span>Benefits of (Chatbot-Integrated)<br \/>\nMessenger Code<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"width: auto; height: 40%; border: 3px solid white; box-shadow: none; -webkit-box-shadow: none; -moz-box-shadow: none;\" src=\"https:\/\/i.imgur.com\/5aXwsNC.jpg\" alt=\"Benefits of Chatbot\" width=\"535\" height=\"402\" \/><\/a><\/p>\n<\/div>\n<p>1. You no longer need to have a landing page, your chatbot can be used as your company\u2019s marketing landing page as well as its form.<\/p>\n<p>2. Your conversion rates significantly increase because filling out a <a href=\"https:\/\/botsify.com\/conversational-forms\" target=\"_blank\" rel=\"noopener noreferrer\">messenger form<\/a> is a lot easier and much more convenient for the users, compared to visiting a website and do the procedure over there. Keep in mind that 90% of all Facebook users are on their mobile devices.<\/p>\n<p>3. As soon as the user scans your Messenger code its added to your subscriber list! Compared to tradition website landing pages, where most page visitors leave the website and you lose your potential customers.<\/p>\n<p>4. You can follow-up with your users if they forget to send you their emails and phone numbers. This way, getting a qualified lead becomes a lot easier. Also, may use <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;flyer templates&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><a href=\"https:\/\/venngage.com\/templates\/flyers\">flyer templates<\/a>.\u00a0<\/span><\/p>\n<p>5. As Matthew Barby explains it, <a href=\"https:\/\/www.matthewbarby.com\/chatbot-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the response rate is faster<\/a> when a chatbot is interacting with your users thus, the resolution time decreases as well. For example, your messenger scan code may come in handy after your seminar ends and a person you handed out your business card to, wants to know about the upcoming launch you were mentioning about.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"testimonial alignnone\" src=\"https:\/\/i.imgur.com\/ORaSKgR.png\" alt=\"Matthew Barby\" width=\"240\" height=\"240\" \/><\/a><\/p>\n<p class=\"quote\">\u201cBot experiences with more engaged audiences are getting 80-90% response rates.\u201d<\/p>\n<p>6. Flow-based chats are extremely helpful in providing a much more personalized experience to the customers compared to website visitors, mainly because your chatbot is capable of answering the previous question but your landing page cannot!<\/p>\n<p>&nbsp;<\/p>\n<p>Here is how got the answer to &#8220;what is messenger code&#8221;<\/p>\n<p id=\"tips-to-improve\">\n","protected":false},"excerpt":{"rendered":"<p>Did you know? Your Business has a lot more offline users than on your Social Media, that could be your potential customers. Learn how to turn them into your online audience using a Messenger Code and Generate More Qualified Leads.<\/p>\n","protected":false},"author":4,"featured_media":1689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Messenger code optimization helps you generate leads<\/title>\n<meta name=\"description\" content=\"Generate Leads with messenger code optimization and Learn more use-cases and benefits of messenger code to promote your business and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/messenger-code-optimization-helps-generate-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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