{"id":3697,"date":"2021-11-19T07:22:38","date_gmt":"2021-11-19T07:22:38","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3697"},"modified":"2024-03-11T10:50:19","modified_gmt":"2024-03-11T10:50:19","slug":"email-automation","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/email-automation\/","title":{"rendered":"How Can Automation Save The Day? 5 Email Automation Ideas For Your Ecommerce Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ecommerce is a competitive industry, and the road to success can often feel like a tightrope walk. But it doesn&#8217;t have to be that way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation tools can help you level up your ecommerce marketing, eliminating the need for time-consuming tasks, so you have more time to focus on growth opportunities. However, email marketing automation is not just about <a href=\"https:\/\/www.mailmodo.com\/features\/bulk-email-service\/\">sending out mass emails<\/a> either.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different ways to set up and use email to help your ecommerce business grow and thrive. In this blog, we&#8217;ll discuss five email automation ideas for your Ecommerce business.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-66356f649f140\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-66356f649f140\"  type=\"checkbox\" id=\"item-66356f649f140\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#What_Is_Email_Automation\" title=\"What Is Email Automation?\">What Is Email Automation?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#Why_Use_Email_Automation_For_Your_Ecommerce_Store\" title=\"Why Use Email Automation For Your Ecommerce Store?\">Why Use Email Automation For Your Ecommerce Store?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#_5_Email_Automation_Ideas_For_Your_Ecommerce_Business\" title=\"\u00a05 Email Automation Ideas For Your Ecommerce Business\">\u00a05 Email Automation Ideas For Your Ecommerce Business<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#1_Welcome_Email_Automation_For_New_Customers\" title=\"1. Welcome Email Automation For New Customers\">1. Welcome Email Automation For New Customers<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#Here_are_some_tips_to_get_you_started_with_welcome_email_automation\" title=\"Here are some tips to get you started with welcome email automation:\">Here are some tips to get you started with welcome email automation:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#2_Abandoned_Cart_Email_Automation_To_Recoup_Lost_Sales\" title=\"2. Abandoned Cart Email Automation To Recoup Lost Sales\">2. Abandoned Cart Email Automation To Recoup Lost Sales<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#Here_are_some_pointers_you_can_use_in_shopping_cart_reminders_to_increase_conversions\" title=\"Here are some pointers you can use in shopping cart reminders to increase conversions:\">Here are some pointers you can use in shopping cart reminders to increase conversions:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#3_Order_Confirmation_Emails_To_Inform_Your_Customer\" title=\"3. Order Confirmation Emails To Inform Your Customer\">3. Order Confirmation Emails To Inform Your Customer<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#An_excellent_order_confirmation_email_should_include\" title=\"An excellent order confirmation email should include:\">An excellent order confirmation email should include:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#4_Re-engagement_Prompts_For_Inactive_Customers\" title=\"4. Re-engagement Prompts For Inactive Customers\">4. Re-engagement Prompts For Inactive Customers<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#Here_are_some_more_tips_for_creating_an_excellent_re-engagement_email\" title=\"Here are some more tips for creating an excellent re-engagement email:\">Here are some more tips for creating an excellent re-engagement email:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#5_Relevant_Updates_And_Information_Automation\" title=\"5. Relevant Updates And Information Automation\">5. Relevant Updates And Information Automation<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#Here_are_the_best_strategies_for_providing_updates_and_critical_information_to_your_customers\" title=\"Here are the best strategies for providing updates and critical information to your customers:\">Here are the best strategies for providing updates and critical information to your customers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/email-automation\/#To_Wrap_Up_This\" title=\"To Wrap Up This!\">To Wrap Up This!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Automation\"><\/span><b>What Is Email Automation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email automation is a marketing strategy that allows an Ecommerce store to communicate with customers across multiple channels. Moreover, it lets online businesses create, manage and track customized customer experiences using a single point of contact for all communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful email automation system can help increase your conversion rates, decrease churn and boost loyalty.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Use_Email_Automation_For_Your_Ecommerce_Store\"><\/span><b>Why Use Email Automation For Your Ecommerce Store?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is one of the essential components of your Ecommerce business. It&#8217;s an effective way to establish contact with customers, provide them with valuable information, and build a long-lasting relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can be challenging to keep up with all the tasks involved in email marketing. What&#8217;s more, not everyone wants to receive emails from you! That&#8217;s why automation is so helpful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are eight reasons you should use automation for your online store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s automatic and does not require human interaction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nurture leads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help your sales team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bump up brand awareness.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the risk of errors and costs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save time to focus on essential tasks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your profits.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustain existing customer interest.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"_5_Email_Automation_Ideas_For_Your_Ecommerce_Business\"><\/span><b>\u00a05 Email Automation Ideas For Your Ecommerce Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email automation is the key to making sure you&#8217;re building relationships with your customers, nurturing them along their buying journey, and creating a healthy customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it can be daunting to come up with automated emails for everyone in your business\u2014you may not even know where to start! That&#8217;s why we put together this list of 5 email automation ideas for Ecommerce businesses and how to use them (along with handy examples!).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Welcome_Email_Automation_For_New_Customers\"><\/span><b>1. Welcome Email Automation For New Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Welcome email automation is a big part of marketing and <a href=\"https:\/\/lagrowthmachine.com\/sales-automation-guide\/\">sales automation<\/a> to get your new subscribers and customers engaged with your business right from day one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A welcome email has been proven to be very effective for converting new subscribers into customers. According to a study from Invespcro, Welcome emails have a conversion rate of 0.94% compared to 0.10% for standard emails and produce up to 320% more profit per email than other promotional emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As said, welcome emails often provide a significant increase in conversions, and they&#8217;re pretty easy to set up. Welcome emails typically contain an offer for something free or valuable or some promotion that will generate revenue for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of a <a href=\"https:\/\/flodesk.com\/blog\/welcome-email-templates\/\">welcome email<\/a> that covers everything without looking overly formal.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3698\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-1.jpg\" alt=\"automation\" width=\"293\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-1.jpg 293w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-1-172x300.jpg 172w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/p>\n<p><a href=\"https:\/\/targetbay.com\/email-template\/shopify-welcome-email-templates\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Here_are_some_tips_to_get_you_started_with_welcome_email_automation\"><\/span><b>Here are some tips to get you started with welcome email automation:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a discount or an <a href=\"https:\/\/www.xoxoday.com\/plum\/solutions\/marketing\">incentive to sign up<\/a>, which can increase instant conversions and increase the likelihood of opening the rest of your emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure to send a welcome email as soon as a new user signs up. This will make them remember your brand for a while.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add CTAs and redirect them to social channels. This will increase visibility and channel engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid spam trigger words like free, get it now, etc., in your email since most email service providers can flag this.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Abandoned_Cart_Email_Automation_To_Recoup_Lost_Sales\"><\/span><b>2. Abandoned Cart Email Automation To Recoup Lost Sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Abandoned cart email automation is an excellent way of helping your customers to reconsider their purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email can offer them a discount on the product or remind them that they forgot something in their shopping basket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits of these emails are twofold: you have the chance to capture sales that would otherwise have been lost, and you also stand more chance of selling additional products once your customer has placed their order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of an abandoned cart email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3699\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-2.jpg\" alt=\"\" width=\"298\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-2.jpg 298w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-2-175x300.jpg 175w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/p>\n<p><a href=\"https:\/\/targetbay.com\/email-template\/abandoned-cart-email-templates-for-recommended-products\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Many Ecommerce merchants, however, are unsure about what to do when a visitor leaves their website.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Here_are_some_pointers_you_can_use_in_shopping_cart_reminders_to_increase_conversions\"><\/span><b>Here are some pointers you can use in shopping cart reminders to increase conversions:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include discounts and offers. This will entice customers to come back to complete their purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pique the customers&#8217; interest with compelling subject lines. For example, &#8220;Did you forget something?&#8221;, &#8220;Take 15% off on your first purchase&#8221;, so get creative and use compelling subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify users that they are running out of time to stock your goods. This will create FOMO and encourage them to complete their cart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include reviews and testimonials. This will make purchase decisions quickly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, <\/span><a href=\"https:\/\/targetbay.com\/email-marketing\/abandoned-cart-software\/\"><span style=\"font-weight: 400;\">abandoned cart software<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to ensure that abandoned cart emails are sent at the optimal time. These apps will have a built-in feature to send emails for abandoned carts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Order_Confirmation_Emails_To_Inform_Your_Customer\"><\/span><b>3. Order Confirmation Emails To Inform Your Customer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Order confirmation emails are critical to the success of your Ecommerce business. It is an essential part of customer service for any company that sells products online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is necessary to capture customer information, inform them about their order status, thank them for purchasing from you and ask for feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial because many people see your company name for the first time in their inbox when they receive an order confirmation email. Any information you present to them here can build trust and help convert customers into loyal fans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, confirmations should be sent as soon as the order is placed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an order confirmation email example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3700\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-3.jpg\" alt=\"\" width=\"280\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-3.jpg 280w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-3-164x300.jpg 164w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<p><a href=\"https:\/\/targetbay.com\/email-template\/order-confirmation-woocommerce-email-template\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"An_excellent_order_confirmation_email_should_include\"><\/span><b>An excellent order confirmation email should include:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant links, images, or text content relay any relevant information about how to use or install your product and product frequently asked questions &#8211; This will boost your brand&#8217;s identity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized product recommendations &#8211; This will provide an opportunity to engage with your brand again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thank you note &#8211; This will generate excitement as your email is opened.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order summary and shipping details &#8211; This will create a sense of assurance on their purchase.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Re-engagement_Prompts_For_Inactive_Customers\"><\/span><b>4. Re-engagement Prompts For Inactive Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engagement is a term used in marketing to describe the relationship between you and your audience. The more engagement you have with your audience, the more traffic you&#8217;ll get from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is to increase traffic while maintaining engagement. One way to do this is through re-engagement email automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Re-engagement email automation allows you to reach out to people who haven&#8217;t opened or clicked on any of your emails for some time. It also allows you to remove these people from your list once they engage again by opening an email. Use <a href=\"https:\/\/www.xoxoday.com\/plum\/solutions\/marketing\">rewards to reengage customers<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of a re-engagement email to notify customers that they haven&#8217;t interacted with you in a little while.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3701\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-4.jpg\" alt=\"\" width=\"452\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-4.jpg 452w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-4-265x300.jpg 265w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p><a href=\"https:\/\/targetbay.com\/email-template\/woocommerce-reorder-email-templates\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Here_are_some_more_tips_for_creating_an_excellent_re-engagement_email\"><\/span><b>Here are some more tips for creating an excellent re-engagement email:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/www.xoxoday.com\/plum\/solutions\/marketing\">customer incentives<\/a> that even inactive users can take advantage of with little effort &#8211; offers such as &#8220;Come back and claim a 10% discount on your next purchase!&#8221; They can be strong stimuli.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B tests different offers to find the best incentive that customers respond to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best of all, personalize the offers based on recipients&#8217; personal purchase history.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Relevant_Updates_And_Information_Automation\"><\/span><b>5. Relevant Updates And Information Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Relevant updates and information email automation is used to send out information related to your business or products. You can send out information such as new blog posts, special offers, and promotions, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to keep your company top of mind. Moreover, send an <a href=\"https:\/\/moosend.com\/blog\/email-newsletter-software\/\">email newsletter<\/a> with relevant updates and information to your customers, and you can increase brand awareness, engagement, conversion rates, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to create a schedule for sending these emails. Start by deciding how often you want to send them, then choose a day of the week that works best for your audience so they know the days when they&#8217;ll be receiving an update from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, come up with a simple structure for each weekly email to avoid overwhelming or to confuse your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of an email providing updates and information:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3702\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-5.jpg\" alt=\"automation\" width=\"203\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-5.jpg 203w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/unnamed-5-119x300.jpg 119w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/p>\n<p><a href=\"https:\/\/targetbay.com\/email-template\/product-launch-email-for-fashion\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Here_are_the_best_strategies_for_providing_updates_and_critical_information_to_your_customers\"><\/span><b>Here are the best strategies for providing updates and critical information to your customers:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use attention-grabbing subject lines like &#8220;New Product!&#8221;, &#8220;Product Updates.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your preview text convincing to let subscribers know why they should read the email as soon as they see it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place your CTA in a prominent place, for example, &#8220;Learn more&#8221; or &#8220;Buy now&#8221; to improve click-through rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, you can also use AI-based <\/span><a href=\"https:\/\/botsify.com\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> to <a href=\"https:\/\/merge.email\/\">send automated email<\/a> notifications in response to certain conditions. You can choose which conditions to use and which message to send when the chatbot is active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, suppose a new user joins your email list and provides the chatbot with their contact information. The chatbot can use this condition to send an automatic greeting to the user or a piece of relevant information for subscribing to the email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Chatbots are a great addition to email automation strategy and help you create more targeted and personalized email campaigns.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"To_Wrap_Up_This\"><\/span><b>To Wrap Up This!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Email automation is a crucial part of an Ecommerce business. It helps you stay top of mind and builds relationships with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, To ensure customers receive the most relevant information, you need to create a plan for your email automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing these five ideas, you&#8217;ll be able to automate your email marketing efforts and create more effective campaigns that will help increase sales for your store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce is a competitive industry, and the road to success can often feel like a tightrope walk. But it doesn&#8217;t have to be that way.\u00a0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/email-automation\/\"> <span class=\"screen-reader-text\">How Can Automation Save The Day? 5 Email Automation Ideas For Your Ecommerce Business<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":122,"featured_media":8632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[322],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can Automation Save The Day? 5 Email Automation Ideas For Your Ecommerce Business - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/email-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Automation Save The Day? 5 Email Automation Ideas For Your Ecommerce Business - Botsify\" \/>\n<meta property=\"og:description\" content=\"Ecommerce is a competitive industry, and the road to success can often feel like a tightrope walk. But it doesn&#8217;t have to be that way.\u00a0 &hellip; How Can Automation Save The Day? 5 Email Automation Ideas For Your Ecommerce Business Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/email-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T07:22:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T10:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Humanizing-Your-Brand-Creating-Authentic-Connections-on-Social-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/email-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-automation\/\"},\"author\":{\"name\":\"Janani\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/2b2daf12139e1d02760ed680f12467a6\"},\"headline\":\"How Can Automation Save The Day? 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