{"id":3681,"date":"2021-11-16T09:11:31","date_gmt":"2021-11-16T09:11:31","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3681"},"modified":"2023-06-09T12:17:20","modified_gmt":"2023-06-09T12:17:20","slug":"customer-experience","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/customer-experience\/","title":{"rendered":"Measuring Customer Experience in Different Customer Touchpoints"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The most challenging endeavor for every business is to become more consumer-oriented. <a href=\"https:\/\/databox.com\/dashboard-examples\/customer-support\">Monitoring customer experience<\/a> enables them to get to know their audience and establish an utterly devoted brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In modern business, measuring customer experience isn&#8217;t just a recommendation &#8211; it&#8217;s a requirement. It provides businesses with the tools to gather and examine data to understand customers and their demands better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers seek information from different sources, mainly social media platforms, blogs, and <\/span><a href=\"https:\/\/www.idevdirect.com\/blog\/5-things-to-know-about-customer-reviews-in-2021\/\"><span style=\"font-weight: 400;\">online review boards<\/span><\/a><span style=\"font-weight: 400;\">, to help them make purchasing decisions. That results in several touchpoints &#8211; also referred to as crucial moments of interaction &#8211; between businesses and customers dispersed throughout various functions of the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumer engagement is becoming everyone&#8217;s duty, and the <a href=\"https:\/\/zeotap.com\/customer-journey-touchpoints\/\">number of customer touchpoints<\/a> is growing. These elements have a significant impact on a customer&#8217;s level of engagement with your organization.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-66361319657fd\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-66361319657fd\"  type=\"checkbox\" id=\"item-66361319657fd\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/#Defining_Touchpoints\" title=\"Defining Touchpoints\">Defining Touchpoints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/#Pre-purchase\" title=\"Pre-purchase\">Pre-purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/#Purchase\" title=\"Purchase\">Purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/#Post-purchase\" title=\"Post-purchase\">Post-purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Defining_Touchpoints\"><\/span><b>Defining Touchpoints<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The different stages at which your company engages with clients from beginning to end are called &#8216;customer touchpoints.&#8217;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, someone noticed an internet advertisement for a new lipstick, went to the brand&#8217;s site for further information, read reviews on a few different forums, reached for your support representative for the address to a nearby shop, and purchased it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the transaction was done in your retail location, the journey began online with an advert and continued through numerous platforms. This is why all of your <\/span><a href=\"https:\/\/www.engati.com\/glossary\/customer-touchpoint\"><span style=\"font-weight: 400;\">customer touchpoints<\/span><\/a><span style=\"font-weight: 400;\"> must be meaningful and well-designed. Customer touchpoints are classified based on where your consumers are in the <a href=\"https:\/\/www.clicdata.com\/blog\/customer-journey-data-analysis\/\">customer journey<\/a>, and there are three groups:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-purchase<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3682 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/1_3Bfe0xCR_yGAcmtghDMqpw.jpeg\" alt=\"Customer touchpoints\" width=\"700\" height=\"308\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/1_3Bfe0xCR_yGAcmtghDMqpw.jpeg 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/1_3Bfe0xCR_yGAcmtghDMqpw-300x132.jpeg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/medium.com\/nova-marketing-insights\/customer-experience-and-the-journey-of-bringing-a-customer-on-board-773d9dec6bd6\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pre-purchase\"><\/span><b>Pre-purchase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first stage, pre-buy, covers all parts of a consumer&#8217;s encounter with the brand before finalizing decisions. At this phase, customers know what they want and are looking for possible suppliers. Common touchpoints for customers include ads and promotions, word-of-mouth, email, social networks, official website, and so on. This part can be divided into two subphases:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recognition:<\/b><span style=\"font-weight: 400;\"> You shouldn&#8217;t conduct a survey at this point because you&#8217;ve had minimal interaction with the visitors, but you can examine comments posted on social networks or include a comment button on your website. It&#8217;s valuable to know why specific buyers never approach your company but instead go to your competition.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>How to measure:<\/b><span style=\"font-weight: 400;\"> Concentrate on forum comments and social media feedback tools. Some text analytic solutions help you monitor these responses, which you may use to evaluate this subphase of the <a href=\"https:\/\/blog.shift4shop.com\/ecommerce-customer-journey\">customer journey<\/a>. You can also track your market Share of Voice (SOV), as well as the number of visitors to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration:<\/b><span style=\"font-weight: 400;\"> At this time, people are actively investigating multiple brands and exploring alternatives. They might contact your client support and sales force to share feedback about their online experience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Shoppers may not decide to purchase your products, but they could be pleased with the whole service. If a potential customer lands on your website, you can use an exit popup to seek comments, such as &#8220;Did you find what you were looking for?&#8221; If the buyer contacted customer support during this subphase, you could offer him a Customer Satisfaction Score assessment to learn how the interaction went.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3683\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/popup-survey-4.png\" alt=\"customer experience\" width=\"700\" height=\"445\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/popup-survey-4.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/popup-survey-4-300x191.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.optimonk.com\/website-popup-survey-examples\/\"><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><b>How to measure: <\/b><span style=\"font-weight: 400;\">Track organic keyword traffic (mainly centered on your brand or product), direct website traffic, and retail shop footfall.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Purchase\"><\/span><b>Purchase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The second stage includes all engagements buyers have with a brand during the purchasing process. Companies, particularly those in retailing, focus heavily on this <a href=\"https:\/\/www.plecto.com\/blog\/integrations\/integrations-creating-stronger-customer-experiences\/\">customer experience<\/a> segment because it&#8217;s where the cash transactions happen. That&#8217;s why in-store consumer experience (shop design, visuals, customer service agents) is often the most researched and measured in most companies attempting to deliver the best shopping experience.<\/span><\/p>\n<p>During the purchasing stage, other forms of touchpoints could be a company website, trade events, <a href=\"https:\/\/www.customcardboardpackaging.com\/small-business-packaging-ideas\/\">packaging design ideas<\/a>, salespersons, and so on.<\/p>\n<p><b>How to measure:<\/b><span style=\"font-weight: 400;\"> The two main pointers recommended to track and analyze for this stage of the customer journey:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Satisfaction (CSAT):<\/b><span style=\"font-weight: 400;\"> Customer Satisfaction is users&#8217; mean or average satisfaction score for a particular experience. It is often measured by an automatic questionnaire that invites customers to evaluate an activity such as returning products, a customer service session, or a registration process. The scale usually varies from 1-5 or (in words) &#8216;Very Satisfied&#8217; to &#8216;Not at All Satisfied.&#8217;<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3684\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Diving_Into_the_Customer_Satisfaction_Score_Survey_CSAT_Survey_-_in_content_2.png\" alt=\"customer experience\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Diving_Into_the_Customer_Satisfaction_Score_Survey_CSAT_Survey_-_in_content_2.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Diving_Into_the_Customer_Satisfaction_Score_Survey_CSAT_Survey_-_in_content_2-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/resources.pollfish.com\/tag\/csat-survey\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">CSAT is an effective indicator based on users&#8217; initial reactions to a product\/service experience. Therefore, many organizations aim to acquire a CSAT score within 30 minutes after the customer uses the product\/service.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Effort Score (CES):<\/b><span style=\"font-weight: 400;\"> Customer effort score reflects the effort required by the consumer to complete an action. This engagement could be as essential as searching for a particular product or as complex as addressing a technical problem. It is often assessed on a predefined scale via an automated post-interaction form. For example, you could ask, &#8216;How hard was it for you to solve this problem?&#8217; and the answers could range from &#8216;Minimally hard&#8217; to &#8216;Very hard.&#8217;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3685 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/customer-effort-score-kpi.png\" alt=\"customer effort score\" width=\"700\" height=\"616\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/customer-effort-score-kpi.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/customer-effort-score-kpi-300x264.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.datapine.com\/blog\/customer-satisfaction-metrics-effort-score-nps-csat\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">CES surveys are excellent for identifying whether or not removing particular bottlenecks in the customer journey improves the total user experience. Customers expect a quick and painless response to any issues they may have with your company, making an effort the ideal indicator for tracking change. It is often used by SaaS businesses to assess their <\/span><a href=\"https:\/\/rocketlane.com\/blogs\/the-ultimate-guide-to-saas-customer-onboarding-2021\"><span style=\"font-weight: 400;\">customer onboarding process<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post-purchase\"><\/span><b>Post-purchase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final phase includes all encounters consumers have with a brand following the purchase of their goods\/services. However, many brands often neglect this step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much of the investment, loyalty, and hard work that went into driving the sale is thrown away due to inadequate post-purchase buyer experience. Common touchpoints during this phase are interaction with the customer service staff, discussion boards, newsletters, rewards programs, social networks, and others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This phase can also be divided into three subphases:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First Usage:<\/b><span style=\"font-weight: 400;\"> Customers probably use your products, but they may not have contacted support for assistance or feedback. That&#8217;s good because it means they figured everything out, but you should still check how they&#8217;re doing by sending out some well-timed surveys. Give it a few days before asking them if they are having any trouble. It&#8217;s recommended that you email them a guide\/tutorial on all the ways they can benefit from using your product\/service shortly after the purchase. Providing self-help resources and tutorials should be an essential part of your <\/span><a href=\"https:\/\/getcodeless.com\/content-marketing-agency\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>How to measure:<\/b><span style=\"font-weight: 400;\"> Customer satisfaction surveys (CSAT) can be tailored to various unique use cases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention:<\/b><span style=\"font-weight: 400;\"> Customer retention represents a brand&#8217;s ability to keep customers for a set amount of time. By Invescp&#8217;s calculations, the probability of selling to an existing customer is <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><span style=\"font-weight: 400;\">60-70%<\/span><\/a><span style=\"font-weight: 400;\">, while the probability of selling to a new prospect goes only to 5-20%. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Clients who return to continue buying from or otherwise do not move on to another brand have a high customer retention rate. The power of a company to attract and keep consumers is tied not only to its offer but also to how it services its existing clients and the value the consumers feel as a result of using the products\/services.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>How to measure:<\/b><span style=\"font-weight: 400;\"> The best indicator of retention is Customer Churn Rate. It shows how many people stopped purchasing from your company or canceled their membership in a certain period. The basic churn rate is determined by dividing the number of users lost in a given time by the number of users at the beginning.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3686 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Customer-Churn-Rate.png\" alt=\"churn rate\" width=\"700\" height=\"264\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Customer-Churn-Rate.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Customer-Churn-Rate-300x113.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><a href=\"https:\/\/inmoment.com\/blog\/ready-to-tackle-customer-churn-heres-how\/\"><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Besides Churn Rate, consider <\/span><a href=\"https:\/\/www.founderjar.com\/customer-lifetime-value\/\"><span style=\"font-weight: 400;\">Customer Lifetime Value (CLV)<\/span><\/a><span style=\"font-weight: 400;\">, customer service ticket volume, return visitors, visit frequency, and session duration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advocacy:<\/b><span style=\"font-weight: 400;\"> If your customers are happy with your services, they will spread the word about your company and become brand advocates. Word-of-mouth recommendations account for <\/span><a href=\"https:\/\/beaconbusinessmarketing.com\/customers-are-great-advocates-are-better\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers&#8217; purchase decisions. At this subphase, it&#8217;s merely an issue of sustaining your product&#8217;s quality. However, if you want to go further, you can seek alternative ways to grow your business by introducing new product services that will benefit your clients even more.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>How to measure:<\/b><span style=\"font-weight: 400;\"> Besides monitoring social expressions and implementing <a href=\"https:\/\/trackdesk.com\/blog\/affiliate-tracking-everything-you-must-know\">affiliate tracking<\/a> and referral codes, the main post-purchase <a href=\"https:\/\/sonary.com\/content\/7-ecommerce-trust-factors-your-customers-look-for\/\">customer experience<\/a> pointer is the <a href=\"https:\/\/www.zonkafeedback.com\/guides\/net-promoter-score-guide\">Net Promoter Score<\/a> (NPS). It shows the percentage of your clientele who would recommend you to others (friends, family, or coworkers). <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is also the simplest metric because it is usually determined by asking: On a scale of 1-10, how likely are you to recommend [company] to a friend or coworker? Users are then divided into three groups based on their answers:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoters <\/b><span style=\"font-weight: 400;\">(scores 9-10) are your brand&#8217;s activists; they will spread the good word around and come to your defense if it comes to a brand crisis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Passives <\/b><span style=\"font-weight: 400;\">(scores 7-8) are satisfied customers but not overly enthusiastic about your company. If they are not cared for, they may be vulnerable to a rival&#8217;s offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detractors <\/b><span style=\"font-weight: 400;\">(scores 0-6) are dissatisfied clients who are unlikely to suggest you to their friends and relatives, and they can potentially harm your brand and its image.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3687 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/NPS1-01-1536x987-1.png\" alt=\"net promoters score\" width=\"700\" height=\"450\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/NPS1-01-1536x987-1.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/NPS1-01-1536x987-1-300x193.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/syno.com.sg\/2020\/04\/30\/types-of-nps\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing your touchpoints before, through, and after the purchase process is necessary, but that&#8217;s not all. To boost user satisfaction, you must provide an <a href=\"https:\/\/customergauge.com\/blog\/customer-experience-management-strategy\">excellent customer experience<\/a> at all stages and meet consumer needs throughout their journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous consumer touchpoints where you can simply conduct a questionnaire to get input on the shopping experience &#8211; just don&#8217;t go overboard with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping your assessments brief and straightforward and monitoring other relevant metrics is a sure way to build a reputable brand that your satisfied customers will be happy to recommend.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most challenging endeavor for every business is to become more consumer-oriented. Monitoring customer experience enables them to get to know their audience and establish &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/\"> <span class=\"screen-reader-text\">Measuring Customer Experience in Different Customer Touchpoints<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":120,"featured_media":3690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[320],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measuring Customer Experience in Different Customer Touchpoints - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Customer Experience in Different Customer Touchpoints - Botsify\" \/>\n<meta property=\"og:description\" content=\"The most challenging endeavor for every business is to become more consumer-oriented. Monitoring customer experience enables them to get to know their audience and establish &hellip; Measuring Customer Experience in Different Customer Touchpoints Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T09:11:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T12:17:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Measuring-Customer-Experience-in-Different-Customer-Touchpoints.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience\/\"},\"author\":{\"name\":\"marya\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/4746d69fe880ba75056ed4da4ec77e2a\"},\"headline\":\"Measuring Customer Experience in Different Customer Touchpoints\",\"datePublished\":\"2021-11-16T09:11:31+00:00\",\"dateModified\":\"2023-06-09T12:17:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience\/\"},\"wordCount\":1595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/11\/Measuring-Customer-Experience-in-Different-Customer-Touchpoints.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/customer-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience\/\",\"url\":\"https:\/\/botsify.com\/blog\/customer-experience\/\",\"name\":\"Measuring Customer Experience in Different Customer Touchpoints - 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