{"id":366,"date":"2020-03-30T10:30:24","date_gmt":"2020-03-30T10:30:24","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=366"},"modified":"2023-10-13T10:28:57","modified_gmt":"2023-10-13T10:28:57","slug":"boost-your-facebook-content-marketing-with-chatbot","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/","title":{"rendered":"How a Chatbot on Facebook Can Boost Your B2B Content Marketing Efforts"},"content":{"rendered":"<p>Modern technologies are increasingly helping businesses to gain maximum benefits with a minimum effort. The work of human resources managers is easily optimized using the <a href=\"https:\/\/blog.sloneek.com\/en-us\/how-to-choose-an-hr-system-it-must-have-these-7-things\">HR software<\/a>, and social networking chatbots help to interact with customers in the most efficient ways.<\/p>\n<p>There are two ways to get contact information from potential customers through Facebook &#8211; this is lead generation and a chatbot. A chatbot helps to expand the standard Facebook advertising tools and thus gives advertisers a competitive advantage. Moreover, it works in all areas, including B2B. Let&#8217;s understand in practice how a chatbot on Facebook can make your marketing strategy reveal its full potential.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662c8ef413139\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662c8ef413139\"  type=\"checkbox\" id=\"item-662c8ef413139\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Visual_Statistics\" title=\"Visual Statistics\">Visual Statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Main_Ways_Facebook_Messenger_Chatbots_May_Improve_Your_Content_Marketing_and_Business_Strategy_as_Well\" title=\"Main Ways Facebook Messenger Chatbots May Improve Your Content Marketing and Business Strategy as Well\">Main Ways Facebook Messenger Chatbots May Improve Your Content Marketing and Business Strategy as Well<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Save_Time_and_Money_on_Customer_Service\" title=\"Save Time and Money on Customer Service\">Save Time and Money on Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Sales_Automation\" title=\"Sales Automation\">Sales Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Gather_Target_Audience_Contacts_Several_Times_Faster\" title=\"Gather Target Audience Contacts Several Times Faster\">Gather Target Audience Contacts Several Times Faster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Increase_Involvement_in_Your_Project\" title=\"Increase Involvement in Your Project\">Increase Involvement in Your Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Segment_Customers_in_the_Right_Way\" title=\"Segment Customers in the Right Way\">Segment Customers in the Right Way<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#How_to_Create_a_Chatbot\" title=\"How to Create a Chatbot\">How to Create a Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/#Two_Types_of_Chatbots_That_Will_Be_Most_Effective_for_B2B\" title=\"Two Types of Chatbots That Will Be Most Effective for B2B\">Two Types of Chatbots That Will Be Most Effective for B2B<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Visual_Statistics\"><\/span>Visual Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To date, there are 300,000 chatbots operating in Facebook Messenger, and sharing 8 billion messages with users. According to forecasts, chatbots will allow companies to save about $8 billion by 2022. All this suggests that technology is on the rise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Main_Ways_Facebook_Messenger_Chatbots_May_Improve_Your_Content_Marketing_and_Business_Strategy_as_Well\"><\/span>Main Ways Facebook Messenger Chatbots May Improve Your Content Marketing and Business Strategy as Well<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Save_Time_and_Money_on_Customer_Service\"><\/span>Save Time and Money on Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots save you hours of time with partial customer support automation because most users prefer messengers as a communication channel. Register the frequently asked questions and auto-answers to them, and for complex and individual questions add a chat with the manager to the chatbot. For example, the Samsung Global chatbot answers frequently asked questions about using smartphone features.<\/p>\n<p>A chatbot can conduct mini-consultations for customers &#8211; ask questions and select offers based on the answers. Through the chatbot, you can carry out customer support, check the availability of goods, and ordering. This allows you to save money on customer support to expand other departments like hiring the <a href=\"https:\/\/www.ivoryresearch.com\/dissertation-writing-services\/\">Ivory Research<\/a> writers to create more quality content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales_Automation\"><\/span>Sales Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create a full-fledged store with a catalog of offers, ordering, payment, and useful content. Through the &#8220;question-answer&#8221; chatbot can create a personalized offer for the client.<\/p>\n<p>Since everything happens without leaving Facebook, the bounce rate will be less than with contextual and targeted advertising that leads to a web page. For example, the 1-800-Flowers Assistant chatbot allows users to <a href=\"https:\/\/www.bloomsybox.com\/send-flowers\">order flowers<\/a> through Messenger. The bot will find out from the client which category of products it searches for and displays the relevant products. And then requests the delivery address and phone number of the recipient.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gather_Target_Audience_Contacts_Several_Times_Faster\"><\/span>Gather Target Audience Contacts Several Times Faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a rule, the speed of passage through variable tunnels is several times faster than via email-funnel. After interacting with the advertisement, the user directly enters the Base of your business page, where ChatBot or the manager can communicate with him &#8211; work with objections, create polls and surveys, do targeted mailings. Using the Facebook Messenger bot, you can send a newsletter to anyone who has previously linked to your page. This means that you already have an active subscriber base, which over time will grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_Involvement_in_Your_Project\"><\/span>Increase Involvement in Your Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can expect a higher degree of involvement because opening messages in Messenger <a href=\"https:\/\/neilpatel.com\/blog\/open-rates-facebook-messenger\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">reaches 88%, and clickability &#8211; 56%<\/a>. And since customers respond to messages using the CTA buttons, without leaving Facebook, they move faster through the marketing funnel.<\/p>\n<p>Advertising with the help of chatbots on Facebook allows you to save the budget by excluding weak links such as landing pages and email forms from the touch chain, for which for various reasons half of the potential customers merge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segment_Customers_in_the_Right_Way\"><\/span>Segment Customers in the Right Way<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your business has offers for different audiences, then with the help of a bot you can segment subscribers. Add polls to the chatbot to determine customer needs and send relevant messages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Chatbot\"><\/span>How to Create a Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to create a chatbot you have two options. If you are not an expert in programming, it is better to hire a programmer who will develop a chatbot for you. Such a bot will be of very high quality, it will take into account many options for the development of events, respond differently and, perhaps, even learn. But such bots are expensive, and only large companies that have occupied their niche very well can afford to create such a solution.<\/p>\n<p>The second option is to make the bot yourself using visual platforms such as Pandorabots, Flow XO, ManyChat, <a href=\"https:\/\/botsify.com\/compare\/botsify-vs-chatfuel\">ChatFuel<\/a>, ChattyPeople .<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Two_Types_of_Chatbots_That_Will_Be_Most_Effective_for_B2B\"><\/span>Two <a href=\"https:\/\/botsify.com\/blog\/chatbot-types\/\">Types of Chatbots<\/a> That Will Be Most Effective for B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>ChatBot Assistant. Virtual business assistants allow your customers to automatically receive an answer to your question or find out the status of the order. Through the chatbot, you can carry out customer support, check the availability of goods, and ordering. A useful feature will be mailings with discounts, promotions, updates, instructions and tips on using the products of the online store.<\/li>\n<li>Chatbot Seller. Chatbots on Facebook can be excellent sellers, as they allow you to build very effective sales tunnels (funnels) by \u201cwarming up\u201d customers, working with objections and queries in automatic mode.<\/li>\n<\/ul>\n<p>Thus, today chatbot on Facebook, Messenger is a great tool not only to improve the content strategy but also to optimize business processes and promotion in general. Start using its capabilities today, and tomorrow your business will not be the same.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern technologies are increasingly helping businesses to gain maximum benefits with a minimum effort. The work of human resources managers is easily optimized using the HR software, and social networking chatbots help to interact with customers in the most efficient ways. <\/p>\n","protected":false},"author":13,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[222],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost your facebook content marketing efforts with chatbot - Botsify Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/boost-your-facebook-content-marketing-with-chatbot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost your facebook content marketing efforts with chatbot - Botsify Blogs\" \/>\n<meta property=\"og:description\" content=\"Modern technologies are increasingly helping businesses to gain maximum benefits with a minimum effort. 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