{"id":3573,"date":"2021-10-21T03:06:18","date_gmt":"2021-10-21T03:06:18","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3573"},"modified":"2024-12-24T09:50:28","modified_gmt":"2024-12-24T09:50:28","slug":"5-ways-to-grow-your-social-media-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/","title":{"rendered":"5 ways to grow your social media marketing with video &#038; automation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media marketing is pretty much mandatory in the modern marketing world. But it\u2019s also tricky. Between paid ads, social posting, social media instant messaging, and multi-platform marketing, there\u2019s a lot to keep up with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, even social media marketing can\u2019t be turned on and off like a machine. To get results you need a consistent strategy, and you need to give that strategy time to work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s challenging to stay on top of things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <\/span><a href=\"https:\/\/breadnbeyond.com\/video-marketing\/social-media-videos\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">social media video<\/span><\/a><span style=\"font-weight: 400;\"> and automation come in. Even if your social media marketing performance looks pretty good, you\u2019ll boost it even more by adding video and automating as much as possible. Check out how you could make use of\u00a0audio transcription services including <a href=\"https:\/\/speakwrite.com\/blog\/multispeaker-transcriptions\/\">multispeaker transcription<\/a> for the best Video Post. And if you\u2019re in a bit of a performance slump, video and automation will get you out of it. And if you\u2019re in a bit of a performance slump, video and automation will get you out of it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#Why_video_and_automation_are_your_best_social_media_marketing_tools\" title=\"Why video and automation are your best social media marketing tools\">Why video and automation are your best social media marketing tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#Customers_prefer_video\" title=\"Customers prefer video\">Customers prefer video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#People_remember_what_they_see_in_a_video\" title=\"People remember what they see in a video\">People remember what they see in a video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#Automation_maximizes_the_ROI_of_video\" title=\"Automation maximizes the ROI of video\u00a0\">Automation maximizes the ROI of video\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#1_Use_chatbots_to_connect_with_your_audience\" title=\"1. Use chatbots to connect with your audience\">1. Use chatbots to connect with your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#2_Arm_your_chatbots_with_the_power_of_video\" title=\"2. Arm your chatbots with the power of video\">2. Arm your chatbots with the power of video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#3_Leverage_live_video_formats_to_answer_tough_questions\" title=\"3. Leverage live video formats to answer tough questions\">3. Leverage live video formats to answer tough questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#4_Use_automation_to_achieve_consistent_social_media_posting\" title=\"4. Use automation to achieve consistent social media posting\">4. Use automation to achieve consistent social media posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#5_Use_AI_to_work_out_the_fine_details\" title=\"5. Use AI to work out the fine details\">5. Use AI to work out the fine details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#_Put_video_and_robots_to_work_in_your_social_media_marketing\" title=\"## Put video (and robots) to work in your social media marketing\">## Put video (and robots) to work in your social media marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_video_and_automation_are_your_best_social_media_marketing_tools\"><\/span><span style=\"font-weight: 400;\">Why video and automation are your best social media marketing tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most social media platforms now favor video above static image posts and ads. And that\u2019s not some arbitrary decision based on what one CEO or another likes. <a href=\"https:\/\/www.designwizard.com\/tools\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.designwizard.com\/tools\/&amp;source=gmail&amp;ust=1662446513757000&amp;usg=AOvVaw1u-olWMy-q2rM73Y_XSJ5A\">Social media platforms prioritize video<\/a> because the data shows it\u2019s the best way to appeal to users. It\u2019s a good thing we can take advantage of the free content out there. There is even a <a href=\"https:\/\/www.videvo.net\/stock-video-footage\/drone\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.videvo.net\/stock-video-footage\/drone\/&amp;source=gmail&amp;ust=1662446513757000&amp;usg=AOvVaw3jKFix3M7lkIVUdfNdLMoJ\">huge library of 4k drone videos<\/a> if ever you might need one for your social media content. Here\u2019s why video and automation are your best social media marketing tools<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customers_prefer_video\"><\/span><span style=\"font-weight: 400;\">Customers prefer video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seventy two percent of customers <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">prefer learning about a product or service by way of video<\/span><\/a><strong>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">People\u2019s bias toward video isn\u2019t just in regards to entertainment. Yes, people prefer cat videos over cat pictures. But customers also prefer <\/span><span style=\"font-weight: 400;\">marketing that includes video<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"People_remember_what_they_see_in_a_video\"><\/span><span style=\"font-weight: 400;\">People remember what they see in a video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On average, <\/span><a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">people retain 95% of a message from video<\/span><\/a><span style=\"font-weight: 400;\">, compared to only 10% when reading information in text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People almost never see your marketing at the moment they have their credit card in hand, ready to swipe. That\u2019s why one of the core marketing missions is to get customers to remember your brand until they do have their credit card ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People remember what they saw in a video. And marketing that people remember is effective marketing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automation_maximizes_the_ROI_of_video\"><\/span><span style=\"font-weight: 400;\">Automation maximizes the ROI of video\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.spiralytics.com\/blog\/marketing-automation\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> delivers a <\/span><a href=\"https:\/\/findstack.com\/marketing-automation-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">14.5% increase in sales productivity<\/span><\/a><span style=\"font-weight: 400;\"> and a 12.2% decrease in marketing overhead. Spending less to get more sales means a huge increase in ROI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, video performs on social media, and automation enables you to scale that performance like never before. Video and automation go together like peas and carrots. To create compelling and informative videos, consider partnering with top <a href=\"https:\/\/www.videodeck.co\/blog\/best-explainer-video-production-companies-in-2023\">explainer video companies<\/a> to effectively convey your message to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savvy marketers are increasingly using video as a social media growth strategy. They also use a <a href=\"https:\/\/www.abyssale.com\/generate-video\/how-to-auto-edit-videos-with-abyssales-bulk-video-editor\" rel=\"nofollow\">bulk video editor<\/a> to make the video creation process simple and optimized. Here are five concrete ideas for deploying video and automation to turbo boost your own social media campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_chatbots_to_connect_with_your_audience\"><\/span><span style=\"font-weight: 400;\">1. Use chatbots to connect with your audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re not <\/span><a href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/\"><span style=\"font-weight: 400;\">leveraging chatbots<\/span><\/a><span style=\"font-weight: 400;\"> in your <\/span><span style=\"font-weight: 400;\">social media marketing strategy<\/span><span style=\"font-weight: 400;\">, you should be. Chatbots are the best way to keep up with all the messages and requests that you get on social media without wearing out your customer service and sales teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges of doing business on social media is that people can message your business profile directly, because every social media platform has some sort of <a href=\"https:\/\/trueconf.com\/features\/collaboration\/instant-messaging.html\" rel=\"nofollow\">instant messaging capability<\/a>. It\u2019s easy for the volume of inbound messages to outpace your capacity to respond in person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots solve that problem. Obviously, a chatbot can\u2019t do everything. But <\/span><a href=\"https:\/\/botsify.com\/facebook-chatbot\"><span style=\"font-weight: 400;\">social media chatbots<\/span><\/a><span style=\"font-weight: 400;\"> can answer questions, direct customers to other resources (more on this in the next section), and connect them with a person if need be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your social media marketing is working, you\u2019ll generate a lot of customer connections. Chatbots help you respond to all these connections and deliver the most <\/span><span style=\"font-weight: 400;\">personalized customer service<\/span><span style=\"font-weight: 400;\"> without overworking or expanding your team.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Arm_your_chatbots_with_the_power_of_video\"><\/span><span style=\"font-weight: 400;\">2. Arm your chatbots with the power of video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are an excellent way to scale your interaction with customers. But chatbots have a couple of limitations:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In most cases, they can only communicate through text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They sometimes need to connect customers to a human representative because the problem can\u2019t be solved with text.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Video expands what your chatbots can do because video can simulate the experience of interacting with a human.\u00a0<\/span><\/p>\n<p>Achieve this by creating product and explainer videos that your chatbots can share with potential customers who have questions about your products or services. Moreover, consider opting for <a href=\"https:\/\/www.domyshoot.com\/product-photography\">product photography services<\/a> to allow chatbots to visually depict both the product&#8217;s appearance and its intended use. You can do this by using great <a href=\"https:\/\/www.veed.io\/tools\/video-editor\" rel=\"nofollow\">online video editor<\/a>\u00a0software for a\u00a0high-quality result of video.<\/p>\n<p><span style=\"font-weight: 400;\">Do your homework to find out what people want to know before they make a purchase and which aspects of your product or service have the most appeal to your ideal customers. Create a small video library that answers these questions and outlines the information that excites customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also works for customer service chatbots. Easily <\/span><a href=\"https:\/\/biteable.com\/slideshow\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">make a series of video slideshows<\/span><\/a><span style=\"font-weight: 400;\"> that address the issues most frequently escalated to your human customer service representatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your chatbots can refer customers to those videos as a last resort before connecting them to your customer service team. Or customers can watch help videos while they wait to be connected to your team. They might not even need help after they\u2019ve watched a video or two.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Leverage_live_video_formats_to_answer_tough_questions\"><\/span><span style=\"font-weight: 400;\">3. Leverage live video formats to answer tough questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how good your videos and your chatbots are, there will always be questions and problems that can only be solved by a human. However, these things that only humans can do are actually great opportunities for video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost every social media platform has some sort of live video broadcasting format (i.e. Facebook and Instagram Live). Social media platforms grant more organic reach to these live formats to get more people to use them, which is why they\u2019re a great source to master <\/span><a href=\"https:\/\/www.twine.net\/blog\/video-content-types\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">high-quality content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an incredible opportunity to leverage the things your chatbots can\u2019t handle. Host a live broadcast where you answer the questions and solve the problems that your chatbots always escalate to a human team member.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll get the organic reach of a live broadcast, and you\u2019ll make life easier for your teams because they won\u2019t have to deal with these issues as often.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_automation_to_achieve_consistent_social_media_posting\"><\/span><span style=\"font-weight: 400;\">4. Use automation to achieve consistent social media posting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges in <\/span><a href=\"https:\/\/botsify.com\/blog\/marketing-strategy-must-include-social-media\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> is posting consistently. Getting attention with social posts is difficult. It\u2019s even more difficult if you\u2019re unable to post consistently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People gravitate toward what\u2019s familiar to them. If you post consistently, people will become familiar with your content. Then they\u2019ll start watching, engaging, and sharing. That exposes you to even more people, who can get familiar with your content and go through the same cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t post consistently, you\u2019ll never build this momentum, even with video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Save time and resources by automating your social media posts. That way you can produce all your videos at once, create the social posts, and schedule them weeks in advance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set it and forget it, but you\u2019ll still see the benefits of all those social posts while you\u2019re busy doing other things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers say that managing their social media presence is one of the most challenging things about social media marketing. The good news is that it\u2019s one of the easiest things to automate. So take advantage of that.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_AI_to_work_out_the_fine_details\"><\/span><span style=\"font-weight: 400;\">5. Use AI to work out the fine details<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply adding video to your social media <\/span><a href=\"https:\/\/botsify.com\/blog\/create-marketing-strategy-in-2021\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> is going to boost your performance. But as with everything else in marketing, you\u2019ll need to tweak your process and optimize once you get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where AI is especially useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are all sorts of details that can affect your social media marketing performance. So many that it\u2019s just about impossible to analyze them all. That is, without AI to analyze all the data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platforms have pretty solid <a href=\"https:\/\/www.luzmo.com\/product\/embedded-dashboard-editor\">embedded analytics dashboards<\/a>. But AI social media analytics tools can help you really refine your audience targeting, find the best times to make social posts, and determine what sort of social media engagement is most <\/span><a href=\"https:\/\/www.cience.com\/blog\/outbound-lead-generation-strategies\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">valuable within your marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video will give you the best social media marketing performance. And AI analytics will help you squeeze every bit of ROI from your video marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_Put_video_and_robots_to_work_in_your_social_media_marketing\"><\/span><span style=\"font-weight: 400;\">## Put video (and robots) to work in your social media marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The reality is that social media marketing is only going to become more important. That means video is going to become more important, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And pairing video with AI and automation is the best way to scale up your customer service and sales to meet the demands of social media marketing without sacrificing <\/span><a href=\"https:\/\/www.softwareworld.co\/how-to-streamline-the-customer-experience-with-data-integration\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">personalized customer experiences<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So give these ideas a try. They\u2019ll help you implement video into your social media marketing and connect with customers like never before.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is pretty much mandatory in the modern marketing world. But it\u2019s also tricky. Between paid ads, social posting, social media instant messaging, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\"> <span class=\"screen-reader-text\">5 ways to grow your social media marketing with video &#038; automation<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":113,"featured_media":3574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,175],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways to grow your social media marketing<\/title>\n<meta name=\"description\" content=\"Boost your social media marketing with video &amp; automation. Reach wider audiences, increase engagement, and drive conversions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to grow your social media marketing\" \/>\n<meta property=\"og:description\" content=\"Boost your social media marketing with video &amp; automation. Reach wider audiences, increase engagement, and drive conversions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-21T03:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-24T09:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/10\/5-Ways-to-grow-your-social-media-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1054\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Leah Diviney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@faizansiddiqui\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Diviney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\"},\"author\":{\"name\":\"Leah Diviney\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/f2cf296484cf59276ff48b16fc0ecfc3\"},\"headline\":\"5 ways to grow your social media marketing with video &#038; automation\",\"datePublished\":\"2021-10-21T03:06:18+00:00\",\"dateModified\":\"2024-12-24T09:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\"},\"wordCount\":1589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/10\/5-Ways-to-grow-your-social-media-marketing.png\",\"articleSection\":[\"Business archives\",\"social media marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\",\"url\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/\",\"name\":\"5 ways to grow your social media marketing\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/5-ways-to-grow-your-social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/10\/5-Ways-to-grow-your-social-media-marketing.png\",\"datePublished\":\"2021-10-21T03:06:18+00:00\",\"dateModified\":\"2024-12-24T09:50:28+00:00\",\"description\":\"Boost your social media marketing with video & automation. 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