{"id":3471,"date":"2021-09-30T06:57:10","date_gmt":"2021-09-30T06:57:10","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3471"},"modified":"2024-12-31T10:28:14","modified_gmt":"2024-12-31T10:28:14","slug":"how-to-leverage-chatbots-to-create-repeat-buyers-2","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/","title":{"rendered":"How to leverage chatbots to create repeat buyers"},"content":{"rendered":"<p>Repeat customers are the lifeblood of all businesses\u2014they\u2019re loyal customers who will not only <a href=\"https:\/\/botsify.com\/blog\/role-of-chatbots-for-an-easy-shopping-ecommerce-experience\/\">shop<\/a> with you but can also be your biggest cheerleaders online.<\/p>\n<p>There are many ways to generate repeat customers and keep them loyal. One method that\u2019s growing in popularity is chatbots. At the most basic level, a chatbot is a computer program that automatically mimics human conversation. They chat to the end-user one-on-one, solve problems and push them closer towards a conversion.<\/p>\n<p>And when done right, they can build such strong relationships with customers that they\u2019re able to generate repeat buyers all by themselves. In fact, <a href=\"https:\/\/www.ubisend.com\/insights\/2017-chatbot-report\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">1 in 5<\/a> consumers would potentially buy goods and services from chatbots\u2014and the usage of chatbots as a brand communication channel has increased by a whopping <a href=\"https:\/\/www.webstacks.com\/blog\/chatbot-design\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">92%<\/a> since 2019.<\/p>\n<p>In this article, we\u2019ll be taking a look at exactly how you can use a chatbot to create repeat customers for your online business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Why_Are_Repeat_Customers_Important\" title=\"Why Are Repeat Customers Important?\">Why Are Repeat Customers Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Instagram_Chatbot\" title=\"Instagram Chatbot\">Instagram Chatbot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Automate_Conversations_When_Answering_FAQs\" title=\"Automate Conversations When Answering FAQs\">Automate Conversations When Answering FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Story_Mentions_Trigger\" title=\"Story Mentions Trigger\">Story Mentions Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Respond_to_Questions_in_the_DMs_With_Comment_Automation\" title=\"Respond to Questions in the DMs With Comment Automation\">Respond to Questions in the DMs With Comment Automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#SMS_Chatbot_Marketing\" title=\"SMS Chatbot Marketing\">SMS Chatbot Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Collect_Reviews_and_Feedback\" title=\"Collect Reviews and Feedback\">Collect Reviews and Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Create_Awesome_SMS_Drip_Campaigns\" title=\"Create Awesome SMS Drip Campaigns\">Create Awesome SMS Drip Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Send_Sales_Coupons_and_Content_to_Contacts\" title=\"Send Sales, Coupons, and Content to Contacts\">Send Sales, Coupons, and Content to Contacts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Website_Chatbot\" title=\"Website Chatbot\">Website Chatbot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Omnichannel_Abandoned_Cart_Messages\" title=\"Omnichannel Abandoned Cart Messages\">Omnichannel Abandoned Cart Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Help_Customers_Find_What_They_Need_on_Your_Website\" title=\"Help Customers Find What They Need on Your Website\">Help Customers Find What They Need on Your Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Repeat_Customers_Important\"><\/span>Why Are Repeat Customers Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So many businesses are so focused on the hunt for new customers that they fail to see what\u2019s right in front of them: Existing customers who, when treated just right, will become repeat customers.<\/p>\n<p>But why do repeat buyers matter so much?<\/p>\n<p>By definition, a repeat customer is <em>more likely<\/em> to come back and make more purchases than a new one, which already makes them more valuable. In fact, research has shown there\u2019s a <a href=\"https:\/\/www.globenewswire.com\/news-release\/2016\/10\/19\/1394364\/0\/en\/Luxury-Client-Experience-Board-Reveals-How-Successful-Sales-Teams-Turn-First-Time-Shoppers-into-Long-Term-Clients.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">27%<\/a> chance that a first-time customer will return to your store again. When they\u2019ve made a second or a third purchase, however, that percentage rockets.<\/p>\n<p>Repeat customers are also easier to sell to. Average conversion rates are generallybetween <a href=\"https:\/\/www.growcode.com\/blog\/ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">0.99% and 3.79%<\/a> across numerous industries, but they rise for repeat buyers to <a href=\"https:\/\/www.amazon.com\/Marketing-Metrics-Definitive-Measuring-Performance\/dp\/0137058292\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">60%-70%<\/a>, according to Paul Farris\u2019 book Marketing Metrics.<\/p>\n<p>And because repeat customers are easier to sell to, you spend less resources marketing your business to them. Indeed, <a href=\"https:\/\/www.annexcloud.com\/customer-retention-solutions\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">82%<\/a> of companies agree that retention is cheaper than acquisition.<\/p>\n<p>Moreover, it\u2019s worth mentioning that repeat buyers are more likely to give you brand feedback, and they will cheerlead you on social media via user generated content, as well as positive online reviews (which are great for attracting more customers and boosting your SEO efforts).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Chatbot\"><\/span>Instagram Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is one of the best places online to build a loyal band of customers. A <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">survey by Facebook<\/a> revealed that people perceive brands who are on Instagram as popular (78%), creative (77%), entertaining (76%) and relevant (74%). Not only that, Instagram plays a key role at every step of the purchase process, 83% of people discover new products or services and 83% decide whether to buy a product or service. This means that your brand should be there, available to answer questions and engage with your users.<\/p>\n<p>But this can be super time-consuming if you do it yourself, which is why chatbots prove invaluable when delivering an excellent customer experience on <a href=\"https:\/\/botsify.com\/blog\/instagram-chatbot-x-botsify\/\">Instagram<\/a>.<\/p>\n<p>In this section, we\u2019re going to take a look at how to automate your conversations and capture user information in order to generate more repeat buyers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automate_Conversations_When_Answering_FAQs\"><\/span>Automate Conversations When Answering FAQs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s easy to believe that most people use Instagram socially. True, a lot of people <em>do<\/em> use Instagram as a social tool to connect with their friends. But as many as 81% of people also say they use the platform to learn about new products and services.<\/p>\n<p>Providing customer support on Instagram, then, is essential. But if you did it all by yourself, you\u2019d be exhausted\u2014and you\u2019d also be leaving many customers waiting for a response.<\/p>\n<p>If you have a large IG following, it\u2019s highly recommended that you use an Instagram chatbot to automate your conversations when answering <a href=\"https:\/\/www.engadget.com\/instagram-messenger-api-facebook-customer-service-165140828.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKnaN5pJRcgs2lR4QgwGmi-3foaW7M8Ocvrt3daLByU-SOWwvSrzgOsYne06LYVODhxBj9_xn2pp6DxjgSVz2BM2B2sk03nMh_Ww1ZRwQBf9H5_dWuRtt9sVWuJHw6YtSgPAkgTJs_jxtYAwC7DQFMMCoB23BKvHfO21Q1iiKTID\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">FAQs<\/a>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3451\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1.png\" alt=\"Image showing instagram chatbot in action\" width=\"1999\" height=\"1423\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1.png 1999w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1-300x214.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1-1024x729.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1-768x547.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1-1536x1093.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/>You\u2019ll need to prepare your questions and answers first, which is why it\u2019s essential that you learn what type of information your customers are requesting on Instagram. Questions might include:<\/p>\n<ul>\n<li>Do you have this in stock?<\/li>\n<li>When will this item be available next?<\/li>\n<li>Do you open on weekends?<\/li>\n<li>Do you offer free shipping?<\/li>\n<\/ul>\n<p>In 2021, customers now expect instant responses from businesses, which only chatbots can provide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Story_Mentions_Trigger\"><\/span>Story Mentions Trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram Stories are an undervalued marketing tactic for businesses, but they could be your new favorite weapon when it comes to creating repeat buyers via chatbots.<\/p>\n<p>How so?<\/p>\n<p>When your brand is active on Instagram and a happy customer follows you, there is every chance they might make an Instagram Story about a purchase they just made from you.<\/p>\n<p>Within the <a href=\"https:\/\/later.com\/blog\/get-more-engagement-instagram-stories\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Story<\/a>, they may even tag you. Like this:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3452\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image5.png\" alt=\"\" width=\"270\" height=\"487\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image5.png 270w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image5-166x300.png 166w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/p>\n<p>This in itself is a fantastic piece of user-generated content because it\u2019s helping to raise awareness of your brand. Their followers will see their Story, and maybe they\u2019ll be curious enough to check you out. But this itself won\u2019t turn the customer into a repeat customer.<\/p>\n<p>So what can you do next?<\/p>\n<p>Using a feature called <a href=\"https:\/\/chatimize.com\/instagram-story-mentions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Story Mentions Trigger<\/a> you can get involved with the conversation. It works like this: Each time someone tags your brand in an Instagram Story, a chatbot will send them an automated reply. This reply could be anything ranging from a quick \u201cthank you!\u201d message to a conversation starter. It could even offer them a discount on their next purchase, or free shipping.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3453\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7.png\" alt=\"story mention trigger example\" width=\"1600\" height=\"1000\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7-300x188.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7-1024x640.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7-768x480.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image7-1536x960.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respond_to_Questions_in_the_DMs_With_Comment_Automation\"><\/span>Respond to Questions in the DMs With Comment Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Comment automation gives you the chance to instantly respond to customer questions so that you can build customer loyalty and turn them into repeat buyers.<\/p>\n<p>How does this work on Instagram?<\/p>\n<p>Let\u2019s say a customer is trying to place an order but is getting an error message, and then they go to your Instagram page and comment on a post about their problem.<\/p>\n<p>This is an opportunity to leverage an Instagram chatbot to automatically respond to the comment in your customer\u2019s DMs.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3454\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image6.png\" alt=\"instagram chatbot responding to mentions\" width=\"830\" height=\"816\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image6.png 830w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image6-300x295.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image6-768x755.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/>Then the chatbot will ask for more information regarding the <a href=\"https:\/\/www.chitchatagency.com\/automated-instagram-messages-the-secret-to-scaling-instagram-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">comment<\/a> they made on your post. In this case, it will be their order number to take a step towards fixing the issue.<\/p>\n<p>Instead of only fixing the problem, you\u2019re increasing your customer\u2019s loyalty towards your brand, which is an excellent place to build relationships with customers and turn more of them into repeat ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SMS_Chatbot_Marketing\"><\/span>SMS Chatbot Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Research has shown that <a href=\"https:\/\/uk.pcmag.com\/why-axis\/128434\/businesses-take-note-your-customers-prefer-texts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">85% of customers<\/a> prefer brands to contact them via text message instead of email or a phone call. This means that you absolutely need to use SMS chatbot marketing to create more repeat buyers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Collect_Reviews_and_Feedback\"><\/span>Collect Reviews and Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Collecting user reviews and feedback is important for a few reasons. First, <a href=\"https:\/\/usersnap.com\/blog\/customer-feedback\/\">customer feedback<\/a> gives you important insights into how they feel about your business, therefore allowing you to make improvements. Second, reviews help other potential customers make up their mind about whether to shop with you or not.<\/p>\n<p>Third, by asking for reviews and feedback (via a chatbot) you\u2019re showing your customers that you\u2019re listening. This is super important for building relationships and can lead to more repeat customers.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3455\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image1-1.png\" alt=\"chatbot collecting reviews\" width=\"640\" height=\"502\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image1-1.png 640w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image1-1-300x235.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Awesome_SMS_Drip_Campaigns\"><\/span>Create Awesome SMS Drip Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS open rates are consistently high, which means it\u2019s well worth taking advantage of SMS drip campaigns.<\/p>\n<p>With chatbot automation, you can create drip campaigns that let you welcome your customers, increase communications and boost engagement by sending messages at specific intervals whenever someone takes certain actions.<\/p>\n<p>Ultimately, you can create more repeat customers.<\/p>\n<p>Naturally, drip campaigns by themselves are nothing new, and many businesses have been creating email drip campaigns for years. But SMS drip campaigns have changed the game because communication with customers is so much more instant\u2014whether that\u2019s monthly newsletters or reaching out to potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Send_Sales_Coupons_and_Content_to_Contacts\"><\/span>Send Sales, Coupons, and Content to Contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know that text messages are opened and read <em>way<\/em> faster than emails? This is because most individuals have their mobile devices close to hand and, whenever they get a new message, they simply have to pick up their phone.<\/p>\n<p>As such, it\u2019s a smart idea to utilize chatbots to let your customers know via SMS whenever you have got a sale on, or other types of <a href=\"https:\/\/www.shopify.com\/blog\/sms-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">discounts<\/a> and promos.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3456\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png\" alt=\"a message in the chatbot showing discount\" width=\"246\" height=\"479\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png 246w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/image4-154x300.png 154w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Chatbot\"><\/span>Website Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s important to not forget about your website\u2014it must also have a <a href=\"https:\/\/blog.techliance.com\/real-time-chat\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">chatbot<\/a> available for your website visitors to use to consistently turn them into repeat buyers:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Omnichannel_Abandoned_Cart_Messages\"><\/span>Omnichannel Abandoned Cart Messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cart abandonment is a bit of an issue for many online businesses. But it becomes a <em>huge<\/em> issue if you don\u2019t do anything about it.<\/p>\n<p>Statistics show that around <a href=\"https:\/\/sleeknote.com\/blog\/cart-abandonment-statistics#:~:text=They%20calculated%20data%20from%2041,commerce%20store%20owners%20find%20troubling.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">7 out of 10 online shoppers<\/a> routinely abandon their carts. That\u2019s a very high figure. The good news is that you can do positive things if you employ chatbots here\u2014by using them to encourage customers to return to their carts and finish the checkout process.<\/p>\n<p>But how?<\/p>\n<p>Chatbots can target cart abandoners with quick messages, such as a reminder that they\u2019ve got items waiting in their cart, as well as incentives to complete the checkout process\u2014free shipping, discounts and so on.<\/p>\n<p>Naturally, you can\u2019t offer free shipping and discounts every single time someone abandons their cart. But when you do it the first time, you\u2019re going some way to building a relationship with your customers, which can lead to repeat sales in the future.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Help_Customers_Find_What_They_Need_on_Your_Website\"><\/span>Help Customers Find What They Need on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lastly, it makes sense that, if you want to nurture customer relationships and turn one-time buyers into repeat buyers, you need to help them find what they need on your website. In fact, a <a href=\"https:\/\/manychat.com\/blog\/live-chat-benefits-for-your-online-store\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">survey reported<\/a> that 65% of consumers thought all brands should use live chat on their websites and over <a href=\"https:\/\/copynoise.com\/attract-more-saas-subscribers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">50%<\/a> of consumers expect that their digital assistants will help them make purchase decisions.<\/p>\n<p>You can use a <a href=\"https:\/\/getstream.io\/chat\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">chat API<\/a> to build a customized chat solution for your website that pop-ups as your customers are browsing and asks them if they would like to find a specific product or service. This provides exceptional customer support and helps them find what they\u2019re looking for ASAP.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Repeat customers are the key to lower costs on marketing and more revenue. And while in the past tried and trusted methods at generating repeat customers have worked, chatbots are an advanced form of digital marketing that needs to be leveraged so that you keep staying one step ahead of your rivals.<\/p>\n<p>When employing chatbots, make sure to cover all the bases &#8211; social media, your website, your app, and more. Use them to chat to your customers and solve their problems, as well as uncover pain points, tease them with offers and collect data that allow you to keep growing as a business while at the same time strengthening the bonds with your consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Repeat customers are the lifeblood of all businesses\u2014they\u2019re loyal customers who will not only shop with you but can also be your biggest cheerleaders online. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/\"> <span class=\"screen-reader-text\">How to leverage chatbots to create repeat buyers<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":107,"featured_media":3457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,73],"tags":[25,170],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to leverage chatbots to create repeat buyers<\/title>\n<meta name=\"description\" content=\"Discover how to leverage chatbots to create repeat buyers. Boost customer retention and drive sales with effective chatbot strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/how-to-leverage-chatbots-to-create-repeat-buyers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to leverage chatbots to create repeat buyers\" \/>\n<meta property=\"og:description\" content=\"Discover how to leverage chatbots to create repeat buyers. 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