{"id":3358,"date":"2021-09-09T12:32:18","date_gmt":"2021-09-09T12:32:18","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3358"},"modified":"2024-12-26T06:17:38","modified_gmt":"2024-12-26T06:17:38","slug":"the-best-instagram-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/","title":{"rendered":"The best Instagram marketing trends for 2021"},"content":{"rendered":"<p>Instagram is a visual network that has traditionally been preferred by artistic organizations with eye-catching visuals to share. Because of the emphasis on imagery, many businesses believe that Instagram is only fit for them if they have a striking\u00a0product.<\/p>\n<p>However, Instagram isn\u2019t just about amazing\u00a0photos and well-curated grids anymore. Two months ago,\u00a0<a href=\"https:\/\/www.instagram.com\/tv\/CQwNfFBJr5A\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram\u2019s CEO, Adam Mosseri<\/a>, said\u00a0that Instagram\u00a0is \u201cno longer just a square photo-sharing application.\u201d He stated that the platform\u2019s top priority is to engage and that it will concentrate on four major areas: authors, video, shopping, and communication.<\/p>\n<p>For marketers, this information is priceless. It means you\u2019ll be able to develop marketing strategies that align with Instagram\u2019s goals and make the most of the platform\u2019s features. Below\u00a0are the most important\u00a0trends and projections that you should consider incorporating into your Instagram strategy.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Instagram_Shopping\" title=\"Instagram Shopping\">Instagram Shopping<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Live_Shopping\" title=\"Live Shopping\">Live Shopping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Instagram_Stories\" title=\"Instagram Stories\">Instagram Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Instagram_Carousel_Posts\" title=\"Instagram Carousel Posts\">Instagram Carousel Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Instagram_Reels\" title=\"Instagram Reels\">Instagram Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Instagram_TV_IGTV\" title=\"Instagram TV (IGTV)\">Instagram TV (IGTV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Dont_Forget%E2%80%A6\" title=\"Don\u2019t Forget&#8230;\">Don\u2019t Forget&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Shopping\"><\/span><strong>Instagram Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram has been a popular tool for online selling in past years. It\u2019s not only about brands including direct purchase links in their product posts. There\u2019s a whole online seller network dedicated to selling solely on Instagram.<\/p>\n<p>Four years ago, Instagram introduced a new\u00a0feature that enabled users to add links to their Stories. Since then, marketers have made great use of this option to include direct product buy links in their Stories. The team at classic gaming site <a href=\"https:\/\/solitairebrain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solitaire Brain<\/a>, for instance, often shares new card designs from their solitaire games on Instagram. Through this feature, they drove a 5% increase in new subscribers to their site. This trend will continue to expand because it lets brands promote their items while also converting sales.<\/p>\n<p>Last year, in an attempt to assist small companies in expanding their eCommerce capabilities, Instagram made the \u201cView Shop\u201d function available to all marketers. With Shops, brands can offer\u00a0platform-direct transactions or lead them to their website. Customizable options in Instagram shops help companies make their Shop feel more genuine to their brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Shopping\"><\/span><strong>Live Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram Live had a boom once the pandemic struck. People wanted new ways\u00a0to communicate with one another, and this feature allows regular people to feel close-connected to artists, influencers, superstars, and others. What makes this feature even more appealing to marketers? Adding the ability to purchase items <a href=\"https:\/\/www.facebook.com\/business\/help\/880609949031868\" target=\"_blank\" rel=\"noopener noreferrer\">directly from the Lives<\/a>.<\/p>\n<p>If you\u2019re offering products or services, this is one of the most important trends to get familiar with!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Stories\"><\/span><strong>Instagram Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Stories feature has grown extremely popular among <a href=\"https:\/\/twicsy.com\/blog\/a-guide-on-how-to-find-instagram-influencers\">Instagram influencers<\/a> since its launch in August 2016. As reported by\u00a0Meltwater, 86.6%\u00a0of Instagram users share Stories, and over 80% of brands think <a href=\"https:\/\/envato.com\/cm\/instagram-story-templates\/\">Instagram Stories<\/a> has had a powerful effect on their brand and increase <a href=\"https:\/\/branticles.com\/how-to-get-more-followers-on-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">followers on Instagram<\/a>. Furthermore,\u00a0nearly 90% of influencers use Stories to produce content, with 63%\u00a0planning to use Stories \u201cmore regularly\u201d in the following year.<\/p>\n<p>Many businesses use Instagram Stories to advertise deals, sweepstakes, and challenges, as well as to showcase display or relatively brief video ads. Because Stories are fleeting, they create a sense of urgency, which is excellent for marketing discounts and freebies. Short, engaging, and addicting stories are an efficient medium for brand advertisements and promotions.<\/p>\n<p>To take full advantage of Instagram Stories, you need to have a solid strategy in place. To stimulate involvement, consider\u00a0using the features given to all users &#8211; polls, emoticon sliders, stickers, etc. You can conduct polls to learn more about your customers and their interests in your brand or goods. You can also use polls to get\u00a0insights into\u00a0what your clientele wants from your company in the future. Offering your customers a choice and including them in the process improves consumer trust for any brand.<\/p>\n<p>If you have a lot of\u00a0followers, you should check out the Swipe Up function. Rather than constantly altering the link in your profile to meet your marketing initiatives, you can add links for specific content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Carousel_Posts\"><\/span><strong>Instagram Carousel Posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An Instagram Carousel is a\u00a0post featuring many pictures or videos that can be viewed by sliding or clicking left. You can publish up to ten photos or videos\u00a0in a single post.<\/p>\n<p>According to <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-carousel-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Socialinsider<\/a>, Carousels accounted for only 3% to 4% of Instagram posts in 2017. However, in 2020, we witnessed a 19.44 % increase in popularity. Also, Carousels outperform images and videos, with 1.92 % interaction per post vs. 1.74 % for pictures and 1.45 % for videos.<\/p>\n<p>How to use Instagram Carousel?<\/p>\n<ul>\n<li><strong>Tutorials<\/strong> are an excellent method to demonstrate the value of the things you sell. Use still photos, short videos, or a combination of both to provide step-by-step explanations on how to use a given feature. Tutorials aren\u2019t only useful in the moment; they\u2019re also worth saving. And because \u2018saves\u2019 count into your Instagram interaction metrics, you want users to press that small banner button under your post to bookmark it.<\/li>\n<li><strong>Education<\/strong>: Instagram descriptions come in handy for lengthy writing and insights, but they lack the visual appeal of an image. When you have a relevant story to offer, create text images and share the content in an Instagram Carousel post. It\u2019s also great for sharing instructional content. Make a set of photos to teach a concept, go over some history, or provide interesting information.<\/li>\n<li><strong>Spotlight:<\/strong> Make a list of profiles you like, authors you respect, local companies you patronize, or anything else you want to highlight on your account.<\/li>\n<li><strong>Storytelling:<\/strong> Make a tale in ten slides or less. To tell a story, <a href=\"https:\/\/visme.co\/blog\/how-to-make-a-slideshow\/\">add\u00a0a brief\u00a0slideshow<\/a> with pictures, text, or a combination of the two. Instagram Carousels can be used to share the progress of a project, the phases prior to a product release, or even the history of your organization.<\/li>\n<li><strong>Engagement:<\/strong> Make it worthwhile for people to scroll through your Instagram Carousel posts. In the process, inform users to swipe left in your description; <a href=\"https:\/\/www.searchenginejournal.com\/instagram-carousels\/379311\/#close\" target=\"_blank\" rel=\"noopener noreferrer\">studies<\/a> suggest that posts with \u201cswipe left\u201d generate more engagement than those without.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Reels\"><\/span><strong>Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Reels has risen in importance like no other option\u00a0before. Sure, Instagram stories have been a big hit, but Reels takes Instagram to a\u00a0different extreme. It is among the most famous Instagram trends that people have embraced.<\/p>\n<p>Instagram Reels shares many elements with TikTok, with the added benefit of not requiring users to register a different account. They can perform the same thing as\u00a0on TikTok without creating a new account.<\/p>\n<p>Reels option\u00a0allows you to design\u00a0and explore short and exciting videos. You can use filters, audio, and artistic tools to create\u00a0multi-clip videos. Instagram reels can be as short as 15 seconds or last up to\u00a030 seconds based on your needs. Some of the\u00a0top apps for Instagram reels are iMovie,\u00a0Quik, etc.<\/p>\n<p>Short-form videos are far more effective at capturing someone\u2019s interest and <a href=\"https:\/\/blog.kdanmobile.com\/five-simple-ways-to-maximize-your-social-media-exposure\" target=\"_blank\" rel=\"noopener noreferrer\">growing your Instagram audience<\/a>. As an outcome, in a world full of disruptions, short videos can help you deliver your message in a matter of seconds.<\/p>\n<p>Furthermore, the Reels function ensures innovation. You can quickly produce compelling material with a range of editing options. Everyone\u00a0can have a good time\u00a0making educative, engaging, and whimsical clips using AR technology, music, timers, and funny filters. The idea is to portray a more humanized and authentic\u00a0side of your brand.<\/p>\n<p>Without a doubt, Reels are one of the top Instagram trends for 2021.\u00a0In addition to adding a sense of originality and vitality to your content, these videos are promoted not just through a special tab but also in Explorer, which can\u00a0do wonders\u00a0for your\u00a0visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_TV_IGTV\"><\/span><strong>Instagram TV (IGTV)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IGTV is\u00a0Instagram\u2019s long-form <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/tools\/\">video tool<\/a>. Organizations and creators can use IGTV to broadcast pre-recorded videos of a maximum of 60 minutes if uploading from the web and 15 minutes if uploading from the smartphone.<\/p>\n<p>Also, IGTV\u00a0authors are entitled to the same advertising revenue as YouTube publishers. Consequently, users may find it easier to share videos from YouTube to Instagram. Instagram is likely to roll out more IGTV features\u00a0soon.<\/p>\n<p>Video creators can leverage video editing technology to increase the quality of their content and its rating. Customers prefer instructive information from their favorite brands to conventional marketing.<\/p>\n<p>In an attempt to lure\u00a0more content creators, Instagram is now allowing advertising on IGTV. Creators can sell their video content by using this tool. The ad pops when a user clicks on the IGTV video preview icon to watch the full video.<\/p>\n<p>Given the success of YouTube advertisements in between videos, there is no question that IGTV advertisements will be highly profitable and remain popular in the coming years. You can also use an advertising CRM to manage and track your leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Forget%E2%80%A6\"><\/span><strong>Don\u2019t Forget&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram allows users to use up to 30 hashtags in a single post. Many social media professionals say that at least 20 should be used per post, and hashtags always were and will remain a trend.<\/p>\n<p>However, there is one area where you should take precautions while using Instagram hashtags. Instagram now penalizes users who use the same set of hashtags in all of their posts. It\u2019s essential to tailor your hashtags to the topic of each post. Use one of the numerous Instagram <a href=\"https:\/\/www.founderjar.com\/hashtag-generator-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">hashtag generators tools<\/a> to stay on top of the latest and most popular topics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During these last few years, Instagram has become one of the most powerful tools for brands and corporations. It is one of the most beneficial platforms for companies\u00a0because of the large consumer base and the numerous options to target them.<\/p>\n<p>This year promises to be memorable for this\u00a0social media giant. With\u00a0so many possibilities at your hand, Instagram is THE network to use to promote your brand and content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is a visual network that has traditionally been preferred by artistic organizations with eye-catching visuals to share. Because of the emphasis on imagery, many &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\"> <span class=\"screen-reader-text\">The best Instagram marketing trends for 2021<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":99,"featured_media":3363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[164,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best Instagram marketing trends for 2021<\/title>\n<meta name=\"description\" content=\"Stay ahead with the latest Instagram marketing trends for 2021. Boost engagement, grow your audience, and achieve your marketing goals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best Instagram marketing trends for 2021\" \/>\n<meta property=\"og:description\" content=\"Stay ahead with the latest Instagram marketing trends for 2021. Boost engagement, grow your audience, and achieve your marketing goals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T12:32:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T06:17:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/My-Post-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nada Bundalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nada Bundalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\"},\"author\":{\"name\":\"Nada Bundalo\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/19680beb88718046ca0417954dcf557c\"},\"headline\":\"The best Instagram marketing trends for 2021\",\"datePublished\":\"2021-09-09T12:32:18+00:00\",\"dateModified\":\"2024-12-26T06:17:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\"},\"wordCount\":1595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/My-Post-2.png\",\"keywords\":[\"instagram\",\"instagram marketing\"],\"articleSection\":[\"Marketing &amp; Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\",\"url\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/\",\"name\":\"The best Instagram marketing trends for 2021\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/the-best-instagram-marketing-trends-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/09\/My-Post-2.png\",\"datePublished\":\"2021-09-09T12:32:18+00:00\",\"dateModified\":\"2024-12-26T06:17:38+00:00\",\"description\":\"Stay ahead with the latest Instagram marketing trends for 2021. 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