{"id":3293,"date":"2021-08-27T11:41:28","date_gmt":"2021-08-27T11:41:28","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3293"},"modified":"2024-01-18T05:56:11","modified_gmt":"2024-01-18T05:56:11","slug":"b2b-marketing-strategies-to-grow-professional-ser","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/","title":{"rendered":"10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A lot of B2B marketing strategies focus on outbound and direct techniques, e.g., messaging buyers and prospective clients. While these can be compelling, the world of marketing is clearly expanding over time. Along with rapid change, you\u2019ll also find that buyers\u2019 behaviors have been changing too. Nowadays, you don\u2019t necessarily need to be a complete <\/span><a href=\"https:\/\/www.weforum.org\/agenda\/authors\/dr-max-polyakov\" rel=\"nofollow\"><span style=\"font-weight: 400;\">innovator<\/span><\/a><span style=\"font-weight: 400;\"> to do B2B marketing &#8211; you just have to think smart and leverage a number of tools at your disposal. Without further ado, let\u2019s look at the essential <a href=\"https:\/\/zenmedia.com\/blog\/step-by-step-guide-b2b-marketing\/\" rel=\"nofollow\">b2b marketing<\/a> strategies that you can adopt today.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3294\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/meeting.jpeg\" alt=\"meeting\" width=\"381\" height=\"572\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/meeting.jpeg 500w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/meeting-200x300.jpeg 200w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cff5ca157e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cff5ca157e\"  type=\"checkbox\" id=\"item-662cff5ca157e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Do_Your_Research\" title=\"Do Your Research\">Do Your Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Think_about_niches\" title=\"Think about niches\">Think about niches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Website\" title=\"Website\">Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#SEO\" title=\"SEO\">SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Advertising\" title=\"Advertising\">Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Social_marketing_strategies\" title=\"Social marketing strategies\">Social marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Referrals\" title=\"Referrals\">Referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#CRM_and_Automation\" title=\"CRM and Automation\">CRM and Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Optimization_and_testing\" title=\"Optimization and testing\">Optimization and testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Reporting_and_analytics\" title=\"Reporting and analytics\">Reporting and analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Do_Your_Research\"><\/span><b>Do Your Research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Without a doubt, this is the most important part of any marketing strategy. Research and data will guide your decisions, making them more informed. You will have objective reasons for doing the things you need to do, and decisions will be improved as new data comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By putting in the necessary preliminary work and market research, you will know your client inside out. This means that you can target them better. We really mean that research should be the ultimate precursor to all types of marketing strategies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Think_about_niches\"><\/span><b>Think about niches<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is important to specialize and target a particular niche. People don\u2019t want to go to someone that might know what they\u2019re doing but aren\u2019t sure &#8211; firms that grow fastest are ones that have specialized, establishing themselves as indisputable experts in the market. As you specialize, any digital marketing strategies you\u2019ve made will also become a lot more streamlined. A clear focus from the beginning means that it will be simple to define what needs to get done. You will also be able to put into words what distinguishes you from your competitors, helping to generate creative ideas about what to do.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website\"><\/span><b>Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this day and age, a well <a href=\"https:\/\/digital8.com.au\" rel=\"nofollow\">web design<\/a> means business. It has to be high-performance, too, because if people are going to land on your site, you\u2019ll want them to stick around. People will leave if the website is slow, and that\u2019s a guarantee!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website will also be the most critical way to build visibility. Potential clients who search for you need to instantly understand what you\u2019re about and see that you can provide a competent solution to their problems. Make sure that you demonstrate everything that makes you stand out on your site from the first page. Launch a working version before proceeding with any other part of your marketing strategy, as a website will be people\u2019s number one go-to. If you haven\u2019t got your site covered, none of your internet marketing strategies will go very far either!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3295\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/statistics.jpeg\" alt=\"statistics\" width=\"500\" height=\"360\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/statistics.jpeg 500w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/statistics-300x216.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><strong>SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your target audience should be able to find you. This is where the magic of SEO comes in. You may have heard of Search Engine Optimization as an evolving and complex discipline, and it\u2019s essential for your strategy. When people are searching the Internet for keywords related to your business, you\u2019ll want your website to pop up instantly in front of their eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will need to communicate to search engines correctly to tell them what your website is about. Apply other marketing measures such as content creation, <a href=\"https:\/\/dofollow.com\/link-building-service\">link building<\/a>, and more to bump your company up in search engine rankings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising\"><\/span><b>Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of this only as a way of promoting your services in the best possible manner. Always plan to use appropriate forms of advertising that suit your professional services. As an example, some services are more apt for PPC, whereas others would appear better when advertised on social channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking at Adwords google marketing strategies or putting your money in social channels, there are a number of factors that you\u2019ll always need to consider. The most important things are to think about ad purpose, budget, the niche you occupy, and the reaching factor.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_marketing_strategies\"><\/span><b>Social marketing strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are not leveraging the power of social media, you\u2019re doing things wrong! All of the best marketing strategies focus on increasing engagement and boosting <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a> through all of the social channels. A lot of people look towards social media for a source of information, and arguably more commonly than recommendations and referrals, though this is disputed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an ample presence on all the relevant social channels, it will accelerate the reach of your company, improving your reputation. It will also allow you to form new connections, make valuable contacts, and help people refer you to friends and co-workers. These are the reasons why social media marketing strategies are so effective.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referrals\"><\/span><b>Referrals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The nature of B2B professional services is always changing, and these changes need to be reflected in your marketing strategy. One of the most poignant changes over the years has been the increase in business from referrals. So how can you get referrals towards your business? It really comes down to how a firm demonstrates its specific expertise, as well as its reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When coming up with your strategy, think about how you can use content marketing along with any of the aforementioned points to drive brand recognition and lead to additional referrals. Once you\u2019ve built your brand and everybody knows your name, you\u2019ll notice referrals pouring in organically, leaving you to do less of the work!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3296\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/working-moments.jpeg\" alt=\"working-moments\" width=\"592\" height=\"394\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/working-moments.jpeg 500w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/working-moments-300x200.jpeg 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM_and_Automation\"><\/span><b>CRM and Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve lumped these together because these two tools are incredibly important. It is important to avoid repetitive manual processes as much as you can. Bring together all of your channels and try to come up with one centralized system for managing, creating, and <a href=\"https:\/\/www.validity.com\/blog\/crm-metrics\/\">measuring your marketing campaigns<\/a>. CRM tools will help you in the process &#8211; many firms use third-party CRM tools to organize and track new opportunities and client information. For instance, you have\u00a0automated lead generation \u2014 popular among B2B for <a href=\"https:\/\/evaboot.com\/blog\/linkedin-outreach\">LinkedIn outreach<\/a> tactics\u2014 which helps in increasing the number of leads generated. It can be an effective marketing tool for businesses looking to grow their customer base rapidly. Both of these concepts will allow you to stay connected to your target audience and help the <a href=\"https:\/\/www.irishparcels.ie\/blog\/how-to-build-an-e-commerce-funnel-on-social-media\/\" rel=\"nofollow\">marketing funnel<\/a> remain organized.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimization_and_testing\"><\/span><b>Optimization and testing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective marketing strategies are those that can be tested and optimized over time. It doesn\u2019t matter whether you\u2019re looking at marketing strategies for small businesses or enterprise-level companies. If you can\u2019t improve and make ongoing decisions based on data, marketing efforts will fail completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We mentioned how important research is to your strategy, so it\u2019s important to continue to refine and base decisions on scientific data rather than on speculation and intuition. There are some big ego CEOs that think their hunch will be correct, but where is the guarantee?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of things that you can include in your strategy to test, for instance, using tools such as Email on Acid to test how an email will render on specific platforms and devices, ensuring that they function at their best. Once you have the data, you can target marketing strategies effectively, optimizing and improving performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reporting_and_analytics\"><\/span><b>Reporting and analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a similar way, you will need to pay attention to the correct metrics to observe your results in an effective manner. Google Analytics is a must-have tool for analyzing and measuring your <a href=\"https:\/\/botsify.com\/website-chatbot\">website<\/a>\u2019s traffic. You can use this in combination with <a href=\"https:\/\/keyhole.co\/blog\/social-media-analytics-tools\/\">social media analytics tools<\/a> such as HootSuite for your social channels, providing you with detailed analytics on your social media marketing campaigns. Only testing and analytics will help you understand what\u2019s truly going on so that you can ditch what isn\u2019t working and fix your strategy to get results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We should also mention that it\u2019s completely ok to try out <\/span><span style=\"font-weight: 400;\">different marketing strategies<\/span><span style=\"font-weight: 400;\"> at the beginning to see what works best for your business. Still, if you go down the route of trial and error, then you\u2019ll need to be absolutely clear about what went well and what didn\u2019t. Marketing isn\u2019t an exact science; you should use it creatively if you want to reap the rewards and make the most gains.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><b>Final thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whatever online marketing strategies you wish to pursue, it\u2019s most important not to stand still. Don\u2019t grow too comfortable with what you\u2019re using because marketing constantly changes fast in this tech-savvy world. If you want to remain competitive, always think about creative marketing strategies, keeping up-to-date with the latest research and trends to inform your decisions. The online world evolves faster and faster every day, and the firms that are successful are ones that utilize data to outperform their competitors. If you want to be big, elaborate a wide range of marketing tools and be data-driven. All the best!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What marketing positioning strategies have caught your eye recently? Share your thoughts with us &#8211; we\u2019d love to hear about them!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of B2B marketing strategies focus on outbound and direct techniques, e.g., messaging buyers and prospective clients. While these can be compelling, the world &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/\"> <span class=\"screen-reader-text\">10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":96,"featured_media":3300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,7],"tags":[],"ppma_author":[298],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm - Botsify\" \/>\n<meta property=\"og:description\" content=\"A lot of B2B marketing strategies focus on outbound and direct techniques, e.g., messaging buyers and prospective clients. While these can be compelling, the world &hellip; 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-27T11:41:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T05:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/Essential-B2B-Marketing-Strategies-To-Grow-Your-Professional-Services-Firm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"emily moore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"emily moore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/\"},\"author\":{\"name\":\"emily moore\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/bcadacbec3b2a479bb09d595dc90292b\"},\"headline\":\"10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm\",\"datePublished\":\"2021-08-27T11:41:28+00:00\",\"dateModified\":\"2024-01-18T05:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/\"},\"wordCount\":1490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/b2b-marketing-strategies-to-grow-professional-ser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/08\/Essential-B2B-Marketing-Strategies-To-Grow-Your-Professional-Services-Firm.jpg\",\"articleSection\":[\"Marketing &amp; 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