{"id":3164,"date":"2021-07-27T12:00:54","date_gmt":"2021-07-27T12:00:54","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3164"},"modified":"2025-07-24T11:48:54","modified_gmt":"2025-07-24T11:48:54","slug":"how-to-use-seo-to-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/","title":{"rendered":"How to use SEO strategies to improve customer experience?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a business, providing an excellent customer experience (CX) should be on the top of your priority pile. By giving your customers a pleasing experience, you can rest assured that they\u2019ll return to you for your services. These happy customers might even tell their friends about how convenient your business is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An adequate SEO strategy can do much more than just snowballing the rank of your website on the Search Engine Result Page (SERP). For instance, did you know you could use SEO to enhance the customer experience?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3165\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/better-customer-experience-with-seo.jpg\" alt=\"better customer experience with seo\" width=\"576\" height=\"268\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/better-customer-experience-with-seo.jpg 1350w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/better-customer-experience-with-seo-300x139.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/better-customer-experience-with-seo-1024x476.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/better-customer-experience-with-seo-768x357.jpg 768w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#How_Is_SEO_Relevant_In_Customer_Experience\" title=\"How Is SEO Relevant In Customer Experience?\">How Is SEO Relevant In Customer Experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#4_SEO_Tactics_That_Can_Add_To_CX\" title=\"4 SEO Tactics That Can Add To CX\">4 SEO Tactics That Can Add To CX<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#Know_The_Intent_Of_A_Search\" title=\"Know The Intent Of A Search\">Know The Intent Of A Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#Leverage_Interlinking_Backlinking\" title=\"Leverage Interlinking &amp; Backlinking\">Leverage Interlinking &amp; Backlinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#Make_The_Webpage_Load_Lightening_Fast\" title=\"Make The Webpage Load Lightening Fast\">Make The Webpage Load Lightening Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#Mobile_Experience_Matters\" title=\"Mobile Experience Matters\">Mobile Experience Matters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_SEO_Relevant_In_Customer_Experience\"><\/span><span style=\"font-weight: 400;\">How Is SEO Relevant In Customer Experience?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the name suggests, the primary function of Search Engine Optimization (SEO) is to optimize a website for the search engine. When your site is optimised for ranking on high volume keywords, then you would have good chances of getting leads. And according to Google&#8217;s algorithm, a good CX strategy is a must to make your <a href=\"https:\/\/botsify.com\/blog\/10-seo-hacks-every-digital-marketer-should-know\/\">SEO strategies<\/a> work out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the thing, search engine spiders, apart from high-quality content, rely heavily on the user experience (UX) of a website to rank it. From creating easily accessible and meaningful content to making the website faster, everything helps in improving the customer experience. This basically means that website optimization and CX are co-dependent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_SEO_Tactics_That_Can_Add_To_CX\"><\/span><span style=\"font-weight: 400;\">4 SEO Tactics That Can Add To CX<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any modern website has a lot of moving parts, with so many informational pages and dynamic elements. And everyone knows how essential it is to appear at the top of the result page. For those who don\u2019t know, it\u2019s important because it brings more brand awareness, traffic, trust, and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four most popular ways to improve both customer experience and the ranking of a website in no time:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_The_Intent_Of_A_Search\"><\/span><span style=\"font-weight: 400;\">Know The Intent Of A Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A few years back, SEO was mainly about flooding the website content with all the relevant keywords to rank higher on the search engine result pages (SERPs). This does not seem to work anymore. Now, it is essential to have a clear picture of why a customer will use a particular keyword in their search query. In simple words, it is crucial to know the intent behind every keyword used in the search query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you run a blog on food items and want to target the keyword \u201cchocolate ice cream.\u201d People who enter this keyword might want one of these things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To know in detail about chocolate ice cream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To know which is the nearest place to get the best chocolate ice cream<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To know the nutritional aspect of the chocolate ice cream.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It totally depends on you to interpret what might be the possible reasons for the keyword to be used in a search query. This will make your content actually resolve the query. When the question is solved, the overall customer experience will get a boost, which in turn, will increase the ranking too.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_Interlinking_Backlinking\"><\/span><span style=\"font-weight: 400;\">Leverage Interlinking &amp; Backlinking<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you talk about traffic, be sure your web pages are linked well. Backlinking not only makes your website and services more accessible, it builds your <a href=\"https:\/\/www.arfadia.com\/seo\/\">SEO<\/a> ranking as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An optimized website today adds more value which has both external and internal links. While it makes sense to have multiple internal links per page, the question arises why to have external links? If you\u2019re trying to retain traffic, doesn\u2019t sending users away hurt your cause? Not exactly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to retain traffic while allowing users to access external links is by having those links open in a new tab\/window. By doing this, users can see the external site while staying on yours. Also, when you add external links with domains &#8211; .edu or .gov, you give users a more authentic source to have the solution to their query and allow you to borrow search authority from the destination website. By linking to sites with higher authority, you\u2019re telling your users (and search engine algorithms) that your information is high-quality. On the flip side, you\u2019ll want to ensure that your internal links don\u2019t open in new tabs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is very important to keep your users in mind and make it easy for them to access information even if some information takes visitors to a new tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having the ability to measure and report on the real-world performance of your user experience is critical. Hence, there are specific factors that Google considers to determine the quality of user experience. These factors are known as <\/span><b>Core Web Vitals<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous tools in the market that can help you generate the core web vitals report, but none comes closer to <\/span><span style=\"font-weight: 400;\">SE Ranking<\/span><span style=\"font-weight: 400;\"> in terms of popularity. The website auditing feature of this tool provides you all the crucial metrics in a simple dashboard which in turn can help to fix your website&#8217;s poor UX and skyrocket the rankings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3166\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-23-at-10.37.54-SE-Ranking.png\" alt=\"Screenshot 2021-07-23 at 10.37.54 SE Ranking\" width=\"827\" height=\"369\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-23-at-10.37.54-SE-Ranking.png 1256w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-23-at-10.37.54-SE-Ranking-300x134.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-23-at-10.37.54-SE-Ranking-1024x457.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-23-at-10.37.54-SE-Ranking-768x342.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">SE Ranking<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_The_Webpage_Load_Lightening_Fast\"><\/span><span style=\"font-weight: 400;\">Make The Webpage Load Lightening Fast<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most critical factors that can make or break your page\u2019s customer experience is its load time. It is essential for you to know that your visitors have a paucity of time and If a page takes more time than it should, then most probably the users will be triggered to opt for something else &#8211; your competitor maybe.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A statistics report by Trinity shows that if your site takes more than five seconds to load, as much as <\/span><span style=\"font-weight: 400;\">37% of the users will bounce off<\/span><span style=\"font-weight: 400;\">. Here is a collation that shows how for each extra second, the bounce rate increases.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3167\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/pingdom.png\" alt=\"pingdom\" width=\"502\" height=\"624\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/pingdom.png 608w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/pingdom-241x300.png 241w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/span><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.pingdom.com\/blog\/page-load-time-really-affect-bounce-rate\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Pingdom<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Since 2010, the site load speed has been one of the most prominent Google ranking factors. Thus, you should optimize your site for the CX and its ranking on the SERPs as fast websites rank better and attract more users.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Experience_Matters\"><\/span><span style=\"font-weight: 400;\">Mobile Experience Matters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The migration from personal computers to mobile phones is happening at a record rate. In 2016, nearly <\/span><a href=\"https:\/\/searchengineland.com\/report-nearly-60-percent-searches-now-mobile-devices-255025\" rel=\"nofollow\"><span style=\"font-weight: 400;\">60% of the questions asked on Google<\/span><\/a><span style=\"font-weight: 400;\"> came from mobile phones. This shift of medium has completely changed the way people interact with the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google values its mobile user base which was clearly visible when it added <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/03\/continuing-to-make-web-more-mobile\" rel=\"nofollow\"><span style=\"font-weight: 400;\">mobile-friendliness<\/span><\/a><span style=\"font-weight: 400;\"> as a factor to rank a website. In 2015, there was an update in Google&#8217;s algorithm named \u2018<\/span><a href=\"https:\/\/en.m.wikipedia.org\/wiki\/Mobilegeddon\" rel=\"nofollow\"><span style=\"font-weight: 400;\">mobilegeddon<\/span><\/a><span style=\"font-weight: 400;\">.&#8217; This update mainly targeted websites that did not load properly on the mobile screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the majority using mobile phones to search for a query, the customer experience can only be good if there\u2019s a dedicated mobile view for the websites. A mobile-friendly site will always load faster, need minimal scrolling, and will avoid irrelevant elements. When all these things are amalgamated, it has a positive impact on the CX. On the other hand, if these points are not met, your users will keep scrolling to find information, and there will be a point when they leave the site after getting fed up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to make a site mobile-friendly is by using a responsive design. It automatically makes adjustments depending on the screen size.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is not limited to helping a website rank higher on the SERPs. It can also be used for improving customer experiences. But using SEO for improving CX is clearly not a cakewalk. Neither is it a daunting or an impossible task. When you plan and execute proper strategies, you\u2019ll see great results in the CX aspect. You need to understand and look at things from a customer\u2019s perspective and then react accordingly. That is, never take users\u2019 time for granted. Optimizing the speed and responsiveness also does wonders in the long run. Implement the points mentioned above, and very soon, you should see high traffic and great overall results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business, providing an excellent customer experience (CX) should be on the top of your priority pile. By giving your customers a pleasing experience, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/how-to-use-seo-to-improve-customer-experience\/\"> <span class=\"screen-reader-text\">How to use SEO strategies to improve customer experience?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":3168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use SEO strategies to improve customer experience?<\/title>\n<meta name=\"description\" content=\"Learn how to use SEO strategies to strengthen customer experience. 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