{"id":3104,"date":"2021-07-07T05:36:54","date_gmt":"2021-07-07T05:36:54","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3104"},"modified":"2025-07-28T07:49:52","modified_gmt":"2025-07-28T07:49:52","slug":"how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/","title":{"rendered":"How to grow your small business organically in 2021: 5 tips and tools"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have a small business that\u2019s ready to take off, you\u2019ll have to put some constructive effort to make it happen. With so many companies competing in 2021, small business owners will have to perfect their channel use, offerings and overall approach to selling and targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No business can succeed without effective and high-quality products and\/or services. However, even with the best goods, small businesses can\u2019t hope to grow without proper marketing and growth strategies in place. With that in mind, let\u2019s dive straight into the useful tips and tools that can help you grow your small business organically in 2021.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#1_Start_investing_in_data_as_soon_as_possible\" title=\"1. Start investing in data as soon as possible\">1. Start investing in data as soon as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#2_Automate_your_customer_service_with_a_chatbot\" title=\"2. Automate your customer service with a chatbot\">2. Automate your customer service with a chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#3_Utilize_the_power_of_social_media_marketing\" title=\"3. Utilize the power of social media marketing\">3. Utilize the power of social media marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#4_Make_sure_your_business_website_is_SEO-friendly\" title=\"4. Make sure your business website is SEO-friendly\">4. Make sure your business website is SEO-friendly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#Website_design\" title=\"Website design\">Website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#The_right_keywords\" title=\"The right keywords\">The right keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#Quality_content_and_keywords\" title=\"Quality content and keywords\">Quality content and keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#5_Create_explainer_videos_for_your_productsservices\" title=\"5. Create explainer videos for your products\/services\">5. Create explainer videos for your products\/services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Start_investing_in_data_as_soon_as_possible\"><\/span><span style=\"font-weight: 400;\">1. Start investing in data as soon as possible<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Without crucial data to support your marketing strategies, chances are that your efforts may end up misplaced. As a small business looking to grow, it\u2019s important to minimize shots in the dark and potential mistakes. This is where data and analytics make a significant difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several different ways to obtain useful data. You can never go wrong with<\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> that you can utilize for tracking and measuring the important website metrics performance. This particular tool provides insight into all of your landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s considerably more data to sift through if your goal is to grow your small business organically in 2021. Even though it may present an initial investment, making the most out of available<\/span><a href=\"https:\/\/dataforseo.com\/apis\/serp-api\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">SERP API<\/span><\/a><span style=\"font-weight: 400;\"> can put your brand on the right track.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, instead of wasting time on data mining and employing more people for the job, you can rely on a comprehensive and hassle-free data solution. That way, you get all the essential analytics you may need to focus on improving your <a href=\"https:\/\/visme.co\/blog\/brand-awareness\/\" rel=\"nofollow\">brand awareness<\/a> and products\/services without actually piling up expenses.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Automate_your_customer_service_with_a_chatbot\"><\/span><span style=\"font-weight: 400;\">2. Automate your customer service with a chatbot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Great customer service may as well be the key to leveling up your small business. These days, customers want to get their queries answered quickly, and traditional customer services solutions such as phone and email have lost some of their efficiency. To keep up with the demands of modern customers, small businesses can adopt innovative solutions like chatbots, social media messaging, and self-service portals. These <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-ringcentral\/\">small business solutions<\/a> not only improve response times but also provide a more personalized customer experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">On the other hand, <a href=\"https:\/\/www.omnisend.com\/blog\/conversational-commerce\/\" rel=\"nofollow\">conversational marketing<\/a> and chats are gaining momentum rapidly. The majority of modern-day consumers turn to chats on business websites or social media pages to get the information they need. This is great and all, but it can also pose an issue for a small business that can\u2019t afford to employ that many customer care agents. The best solution, in this case, would be to turn to<\/span><a href=\"https:\/\/botsify.com\/blog\/social-media-automation-customer-support\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">AI technology and chatbots<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, having a chatbot means that you have a customer care agent that works 24\/7 without the need to take a break. Contemporary chatbots mimic human speech rather well. Thanks to the <\/span><a href=\"https:\/\/www.g2.com\/categories\/machine-learning#learn-more\" rel=\"nofollow\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\"> feature, they also develop and improve their responses over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can a chatbot answer customer queries in a matter of seconds, but it can also be programmed to retarget existing customers, offer discounts, suggest new products\/services, collect important customer data and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you should always have a real person as a backup agent, but a chatbot-first approach will provide <\/span><a href=\"https:\/\/www.cloudtalk.io\/blog\/what-are-the-demands-in-the-era-of-the-customer\" rel=\"nofollow\"><span style=\"font-weight: 400;\">great customer service<\/span><\/a><span style=\"font-weight: 400;\"> most of the time. For instance,<\/span><a href=\"https:\/\/botsify.com\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\"> chatbot platform is an automation tool that saves you both time and money. It also generates great business benefits thanks to the conversational marketing approach.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Utilize_the_power_of_social_media_marketing\"><\/span><span style=\"font-weight: 400;\">3. Utilize the power of social media marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that<\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising-stats\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">52% of new brand discovery<\/span><\/a><span style=\"font-weight: 400;\"> happens on social media? Social media channels are great places to connect with your friends and family but are also amazing for growing your business. With some conscious effort, <\/span><a href=\"https:\/\/www.mediatraining.ltd.uk\/blogs\/new-rules-of-social-media-marketing-to-follow-in-2021\" rel=\"nofollow\"><span style=\"font-weight: 400;\">social media channels can easily turn into budget-friendly powerhouses<\/span><\/a><span style=\"font-weight: 400;\"> for establishing your brand and growing your reach.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3105\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/52.jpg\" alt=\"utilizing social media\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/52.jpg 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/52-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Start with some basic practices that will provide you with a reputable social media profile:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s no need to pick every single social media platform there is; opt for those that your target audience frequents the most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stick to a specific brand voice that you\u2019ve established for your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post engaging and meaningful content on a regular basis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">When you create a <a href=\"https:\/\/www.adobe.com\/express\/create\/flyer\" rel=\"nofollow\">flyer<\/a>, posters, infographics, make sure that they&#8217;re of good quality and eye- catching enough. Consider using a <a href=\"https:\/\/flyerwiz.app\/\">flyer maker<\/a> tool that offers a wide range of customizable templates and design options.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter relevant information about your company, including a link to your business website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/www.socialappshq.com\/facebook\/how-to-use-hashtags\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Facebook hashtags<\/span><\/a><span style=\"font-weight: 400;\"> that are relevant to both your niche and your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create branded hashtags that will allow you to keep track of your campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019re done with the basics, you can delve deeper into the world of social media marketing. With an already established social media presence, you can only benefit from advancing your marketing tactics.<a href=\"https:\/\/planly.com\/social-media-scheduling-tools\/\"> Social media tools<\/a> can help you with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most social media channels have their own in-built analytics tools that are free to use. Still, you may also opt to invest in effective social media marketing tools such as<\/span><a href=\"https:\/\/www.hootsuite.com\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">, for example. This particular tool lets you create and schedule engaging social content as well as track its performance across different channels.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Make_sure_your_business_website_is_SEO-friendly\"><\/span><span style=\"font-weight: 400;\">4. Make sure your business website is SEO-friendly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the crucial steps of growing your business organically in 2021 is to ensure your business website is optimized for both search engines and conversions. With an SEO-friendly website set up and running, you can hope for getting organic traffic. This should be a priority before you venture into other marketing options.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_design\"><\/span><span style=\"font-weight: 400;\">Website design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.founderjar.com\/what-is-graphic-design\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">website design<\/span><\/a><span style=\"font-weight: 400;\"> should support an easy and user-friendly <a href=\"https:\/\/www.springboard.com\/blog\/design\/what-is-ux-design-user-experience-experts-weigh-in\/\" rel=\"nofollow\">user experience (UX)<\/a>. While it\u2019s important that you feature colors and elements that represent your brand, it\u2019s more important that everything connects and works seamlessly and intuitively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no need for complex structures and animations. The interest factor won\u2019t compensate for poor usability. Not to mention that customers are likely to leave your site if it takes <\/span><a href=\"https:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">more than 3 seconds<\/span><\/a><span style=\"font-weight: 400;\"> to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your best bet is to stick to a simple navigation structure that allows the users to find their way around with ease. Of course, make sure that you have all the important information included. Hopefully, you already know that your website has to be mobile responsive \u2013 no compromises.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_right_keywords\"><\/span><span style=\"font-weight: 400;\">The right keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another crucial SEO aspect includes the keywords that you decide to use. For starters, work by coining your primary keywords that match your niche. It\u2019s these primary keywords that should be incorporated in the content (naturally!) of your main website pages, titles, landing pages, meta descriptions and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best tools for small businesses is the free<\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> which allows you to check for the best-performing keywords. It also provides useful insight into potential <a href=\"https:\/\/supple.com.au\/blog\/web-design\/seo-issues-solutions-infographic\/\">SEO issues<\/a> and inspects websites for traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_content_and_keywords\"><\/span><span style=\"font-weight: 400;\">Quality content and keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, to further improve your position in SERPs and your brand authority, it\u2019s paramount that you regularly create good-quality and engaging content for your target audience. In terms of SEO, long-tail keywords work the best in this case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the way Google ranks websites has recently changed. The focus is no longer on keywords as much as it is on the content value. While it\u2019s still important to include your keywords, the best approach to content creation would be to incorporate the so-called<\/span><a href=\"https:\/\/www.seerinteractive.com\/blog\/content-hubs-101-a-guide-to-seo-content-strategy\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">content hubs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3106\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed.jpg\" alt=\"Quality content and keywords\" width=\"512\" height=\"256\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed-300x150.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That way, you can create pillar pages with important keywords and naturally link them to other pieces of content. This also allows the users to better navigate your website and spend more time on it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_explainer_videos_for_your_productsservices\"><\/span><span style=\"font-weight: 400;\">5. Create explainer videos for your products\/services<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is a rather interesting tactic that still seems to remain underrated among emerging businesses even though it\u2019s been heavily emphasized for a while. If your goal is to spread <\/span><a href=\"https:\/\/attrock.com\/blog\/build-brand-awareness\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">awareness about your brand<\/span><\/a><span style=\"font-weight: 400;\"> and grow your small business organically, you simply have to give people what they want; in this case, that means <\/span><a href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">explainer videos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if it\u2019s just something as simple as a pair of shoes, modern-day consumers want to observe them in action. Imagine just how considerably more important videos become when you\u2019re selling more innovative products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to explainer videos for every single product\/service you put out on the market, your target audience can actually understand how it can help them. To further grow and succeed as a small business, it\u2019s crucial to make it easy for the consumers to understand the value you\u2019re providing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3107\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed-1.jpg\" alt=\"oberlo- demand for video\" width=\"512\" height=\"256\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed-1.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/07\/unnamed-1-300x150.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In fact,<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">88% of video marketers<\/span><\/a><span style=\"font-weight: 400;\"> report positive ROI after sharing their videos on social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you\u2019re a small fitness business, for example. You have an amazing solution for building lean muscle with specific exercises and\/or innovative equipment. Without an explainer video, your target audience would struggle to understand how your offer differs from the existing ones on the market. Chances are they\u2019d just assume that it\u2019s all the same and you\u2019re just trying to market differently for the sake of gimmick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this Hoist Fitness <\/span><span style=\"font-weight: 400;\">LeMond\u00ae Series Elite Cycle bike video to get a better idea of an explainer video:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/youtu.be\/30A31CKJHcs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create an immersive experience and provide more information via videos, you can use a popular <\/span><a href=\"https:\/\/www.poptin.com\/blog\/video-marketing-trends-2021-experts-highly-recommended\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">video marketing<\/span><\/a><span style=\"font-weight: 400;\"> tool such as<\/span><a href=\"https:\/\/wistia.com\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Wistia<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Growing your small business organically in 2021 may be challenging but certainly not impossible. Thanks to the above-mentioned tips and tools, you should be all set to make way for your brand\u2019s success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a small business that\u2019s ready to take off, you\u2019ll have to put some constructive effort to make it happen. With so many &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/how-to-grow-your-small-business-organically-in-2021-5-tips-and-tools\/\"> <span class=\"screen-reader-text\">How to grow your small business organically in 2021: 5 tips and tools<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":92,"featured_media":3110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to grow your small business organically: 5 tips &amp; tools<\/title>\n<meta name=\"description\" content=\"Discover 5 practical tips and tools to grow your small business organically in 2021 through SEO, social media, and customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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