{"id":2985,"date":"2021-06-02T12:38:24","date_gmt":"2021-06-02T12:38:24","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2985"},"modified":"2024-01-29T08:31:38","modified_gmt":"2024-01-29T08:31:38","slug":"10-simple-hacks-to-improve-your-content-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/","title":{"rendered":"10 Simple Hacks To Improve Your Content Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In an ever-changing digital landscape, content marketing tactics are evolving at a rapid pace. Strategies that worked one or two years ago may no longer be effective. A well planned content marketing strategy can even help you <\/span><a href=\"https:\/\/meetfox.com\/en\/blog\/using-content-marketing-to-book-more-meetings\" rel=\"nofollow\"><span style=\"font-weight: 400;\">get more meetings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>The <a href=\"https:\/\/digitalestate.co.nz\/benefits-of-content-marketing\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/digitalestate.co.nz\/benefits-of-content-marketing\/&amp;source=gmail&amp;ust=1681975622879000&amp;usg=AOvVaw3Pe6vg2KKyuxWQK-Dz0fh0\">benefits of content marketing<\/a> are numerous and can positively impact a business&#8217;s overall marketing strategy. By creating valuable and informative content, businesses can attract and retain their target audience&#8217;s attention, build trust and credibility, improve SEO, increase website traffic, generate leads, and ultimately drive revenue growth<\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re planning a content marketing campaign right now or you want to streamline your existing strategies, it\u2019s time for a primer on how you can improve.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cd30164459\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cd30164459\"  type=\"checkbox\" id=\"item-662cd30164459\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#1_Have_an_FAQ_section\" title=\"1. Have an FAQ section\">1. Have an FAQ section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#2_Optimize_your_live_chat\" title=\"2. Optimize your live chat\">2. Optimize your live chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#3_Use_review_articles_and_lists\" title=\"3. Use review articles and lists\">3. Use review articles and lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#4_Nail_your_keyword_research\" title=\"4. Nail your keyword research\">4. Nail your keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#5_Create_clickable_headlines\" title=\"5. Create clickable headlines\">5. Create clickable headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#6Prove_your_worth\" title=\"6.Prove your worth\">6.Prove your worth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#7_Make_it_mobile-friendly\" title=\"7. Make it mobile-friendly\">7. Make it mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#8_Leverage_customer_reviews\" title=\"8. Leverage customer reviews\">8. Leverage customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#9_Improve_your_website\" title=\"9. Improve your website\">9. Improve your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#10_Look_at_the_bigger_picture\" title=\"10. Look at the bigger picture\">10. Look at the bigger picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Have_an_FAQ_section\"><\/span><span style=\"font-weight: 400;\">1. Have an FAQ section<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter what industry you\u2019re in or how simple you think your business\u2019s concept is, your customers will always have questions. You can use these questions to gain your customers\u2019 trust, but it\u2019s also a great SEO opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Frequently Asked Questions (FAQ) section can\u2019t just be\u00a0a random collection of questions. You need to design the section based on what your customers actually ask your support staff or sales reps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also devise your FAQ section based on your competitors\u2019 pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve compiled the questions, you need to decide how you\u2019re going to organize them. You can have one main page for each concept and have links to specific queries about it. Or split every concept into different pages with related FAQs on the same page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nlyte, for example, has a detailed FAQ page that breaks down its highly technical products and services. The FAQ page on Nlyte\u2019s website about <\/span><a href=\"https:\/\/www.nlyte.com\/faqs\/edge-computing\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">edge data centers<\/span><\/a><span style=\"font-weight: 400;\"> is a great example of how to do things right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company explains each concept meticulously, and links to relevant studies with a \u2018Learn More\u2019 call-to-action (CTA) button. Every section on the page is also clearly divided so that readers can digest the concepts better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the bottom of their page, there\u2019s another CTA, \u201cView all FAQs,\u201d that leads back to the main FAQ page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2986\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/Nlyte-download-form.png\" alt=\"Nlyte's eBook download form\" width=\"512\" height=\"219\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/Nlyte-download-form.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/Nlyte-download-form-300x128.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.nlyte.com\/faqs\/edge-computing\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inter-linking sections are also a must. Don\u2019t make your readers go back to the start after every question. Instead, you can lead them down a planned route of related queries that tell them more about your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another smart tactic that Nlyte employs is having a form that you can use to download its ebook. The form lets Nlyte gather user information while helping users who are still in the early stages of the buyer\u2019s journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/woorise.com\/best-online-form-builder-apps\" rel=\"nofollow\"><span style=\"font-weight: 400;\">use forms<\/span><\/a><span style=\"font-weight: 400;\"> to allow users access to any informational resource, be it a <a href=\"https:\/\/venngage.com\/blog\/case-study-examples\/\">case study<\/a>, <a href=\"https:\/\/visme.co\/blog\/how-to-write-a-white-paper\/\" rel=\"nofollow\">whitepaper<\/a>, report, or eBook, in exchange for their email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further step up your game, <\/span><a href=\"https:\/\/biteable.com\/tools\/crop-video\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">crop relevant videos<\/span><\/a><span style=\"font-weight: 400;\"> available online and add them to the various FAQs. This will grab the attention of the users instantly. Make sure to\u00a0<a href=\"https:\/\/www.quetext.com\/plagiarism-checker\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.quetext.com\/plagiarism-checker&amp;source=gmail&amp;ust=1643264800254000&amp;usg=AOvVaw0kQmrbEwIyPB1hyQlwyd67\">check your content for plagiarism<\/a>\u00a0and grammatical errors as these hamper a brand&#8217;s image.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Optimize_your_live_chat\"><\/span><span style=\"font-weight: 400;\">2. Optimize your live chat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Salesforce\u2019s 2020 study revealed that <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-70\" rel=\"nofollow\"><span style=\"font-weight: 400;\">83%<\/span><\/a><span style=\"font-weight: 400;\"> of customers expect to engage with someone immediately when contacting a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers love live chat because it provides instant resolutions with a human touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most companies offer live chat these days, it\u2019s worth re-examining whether your customers\u2019 live chat experiences are the best they could be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design your live chat in a way that helps you address customer needs quickly, keeps them engaged, and at the same time helps you segment your <\/span><a href=\"https:\/\/blog.appsumo.com\/defining-your-buyer-persona\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">buyer personas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use an <\/span><a href=\"https:\/\/botsify.com\"><span style=\"font-weight: 400;\">intuitive chatbot<\/span><\/a><span style=\"font-weight: 400;\">, then you have another opportunity to link customers to your FAQ page or some other helpful content on your site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2987\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/chatbot-botsify.png\" alt=\"botsify's chatbot\" width=\"500\" height=\"404\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/chatbot-botsify.png 500w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/chatbot-botsify-300x242.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/botsify.com\/website-chatbot\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is to create an interwoven system of links that can lead customers to your content. It provides value to the customer, and they keep coming back more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some businesses are leveraging this by adding 1-2 FAQ links as soon as customers click on the Live Chat button.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_review_articles_and_lists\"><\/span><span style=\"font-weight: 400;\">3. Use review articles and lists<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Review articles and lists combine the best of both worlds. It\u2019s scannable content that\u2019s easy to digest and simultaneously proves your expertise.<\/span><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/#header5\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SEMrush\u2019s research<\/span><\/a><span style=\"font-weight: 400;\"> showed that lists get 80% more traffic than other types of articles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u201ctop X\u201d or \u201c X best\u201d list, such as this review of the <\/span><a href=\"https:\/\/simplemoneylyfe.com\/best-credit-repair-companies\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">top credit repair companies<\/span><\/a><span style=\"font-weight: 400;\">, allows you to build authority. You can establish your experience in the niche with a detailed review for each item on the list. List-based reviews also show that you\u2019re not biased. You\u2019ve included competitors in the article, which goes a long way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a marketing standpoint, review lists create a simple process that converts readers into buyers. A user that is interested in a <\/span><a href=\"https:\/\/divbyzero.io\/blog\/best-book-summary-apps\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">book summary app<\/span><\/a><span style=\"font-weight: 400;\">, for example, is already showing buying interest in the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they read a review showing that your app is the best, you can lead them down the <a href=\"https:\/\/www.mailmunch.com\/blog\/sales-funnel\" rel=\"nofollow\">sales funnel<\/a> with the right links and CTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the top credit repair companies example, they included partner links that send users to a registration form rather than a generic homepage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nail_your_keyword_research\"><\/span><span style=\"font-weight: 400;\">4. Nail your keyword research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your goal is to exponentially <\/span><span style=\"font-weight: 400;\">grow o<\/span><span style=\"font-weight: 400;\">rganic traffic<\/span><span style=\"font-weight: 400;\">, then you need to pursue the right topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing a topic that is high volume but too competitive will likely lead to you never ranking on the first page and generating meaningful traffic. Likewise, choosing a topic that is low volume might be easier to rank for, but the traffic potential might not be high enough to make it worthwhile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding the sweet spot will depend on your own site\u2019s authority, and your resources for promotion and <a href=\"https:\/\/outpaceseo.com\/services\/link-building\/\" rel=\"nofollow\">link building<\/a>. An industry leader will be pursuing very different keywords compared to a brand new personal blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start writing, check out the data. Look for search volumes, and look at competition. What\u2019s the maximum potential traffic you could gain by ranking #1? How authoritative are the current ranking domains? How many backlinks do their pages have? Taking the time to include this step in your <a href=\"https:\/\/mm.divvyhq.com\/59a5c4a11e630827e6c8ffef\/l\/pwsN5QEUc1isGMq8b?messageId=zhmjbtsrNCVloLRl1&amp;rn=gIuFWayF2c0lGcBBSauFkI&amp;re=ISah5SemlGdw9GQuFWayF2c0lGch5SauFmI&amp;sc=false\">content planning<\/a> will prevent you from wasting time on keywords without good potential. You can do this by using a research tool such as <\/span><a href=\"https:\/\/marketingarsenal.io\/ahrefs-vs-mangools\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Ahrefs or Mangools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_clickable_headlines\"><\/span><span style=\"font-weight: 400;\">5. Create clickable headlines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With thousands of blogs and <\/span><a href=\"https:\/\/www.designwizard.com\/blog\/types-of-social-media\" rel=\"nofollow\"><span style=\"font-weight: 400;\">social media posts<\/span><\/a><span style=\"font-weight: 400;\"> shared every day, you need to find a way to make users stop scrolling and give your content a chance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is impossible if your headlines aren\u2019t relatable or engaging. Depending on the topic, you need to create headlines that evoke emotions, make users curious to find out more, or solve user problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also <a href=\"https:\/\/neuroflash.com\/writing-convincing-seo-texts\/\">optimize your headlines and titles for SEO<\/a>. They need to be close to what users actually search for on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, someone looking to <a href=\"https:\/\/jake-jorgovan.com\/blog\/the-definitive-guide-to-b2b-podcasting\" rel=\"nofollow\">start a podcast<\/a> will do a search looking to figure out how they can profit from it regardless of their niche. The phrase \u201c<\/span><span style=\"font-weight: 400;\">How to Make Money Podcasting<\/span><span style=\"font-weight: 400;\">\u201d is a common question, which is why Buzzsprout\u2019s article is titled exactly that.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">On average, <\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/#header5\" rel=\"nofollow\"><span style=\"font-weight: 400;\">list and how-to<\/span><\/a><span style=\"font-weight: 400;\"> headlines were the best performers in 2020.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2988\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/headline-length.png\" alt=\"the importance of list and how-to article headlines\" width=\"512\" height=\"319\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/headline-length.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/headline-length-300x187.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/#header5\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other <\/span><a href=\"https:\/\/www.adzooma.com\/blog\/winning-the-seo-game\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SEO tactics<\/span><\/a><span style=\"font-weight: 400;\"> like the length of the headline, keywords, etc., are dependent on the niche. Viral pop or news-based articles, for example, have lengthy, emotion-based titles, while B2B guides and explainers have succinct titles that get straight to the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for most industries, longer headlines perform better than shorter ones.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6Prove_your_worth\"><\/span><span style=\"font-weight: 400;\">6.Prove your worth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After years of content marketing campaigns, customers can sniff out short form PR pieces easily. Search engines also have algorithms to flag this kind of content and automatically give them a lower SERP ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t just say you\u2019re the best in your niche. Your content needs to prove it. It must be in-depth and provide more value than your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, content that is <\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/#header5\" rel=\"nofollow\"><span style=\"font-weight: 400;\">5,000+ words<\/span><\/a><span style=\"font-weight: 400;\"> in length performs better than shorter articles (500-1,000 words).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2989\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/content-length.png\" alt=\"the importance of long-form content\" width=\"512\" height=\"416\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/content-length.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/content-length-300x244.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/#header5\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Longer articles provide in-depth information to users, making them more likely to share either the whole article or parts of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, monday.com\u2019s <\/span><a href=\"https:\/\/monday.com\/blog\/project-management\/guide-to-project-management\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">guide to project management<\/span><\/a><span style=\"font-weight: 400;\"> is a great example of long-form content. Using multiple neatly divided sections and images, the article delves into every aspect of project management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The article isn\u2019t a pushy <a href=\"https:\/\/www.close.com\/guides\/sales-pitch\">sales pitch<\/a> either, with the CTA to use the platform only appearing at the end. While every user who reads the guide isn&#8217;t going to use Monday.com or a <a href=\"https:\/\/niftypm.com\/monday-alternative\/\">Monday.com alternative<\/a>, they&#8217;re likely to share the article, which leads to more exposure and more potential leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting that shorter pieces are also valuable for users who just want a quick answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your <\/span><a href=\"https:\/\/www.mayple.com\/blog\/marketing-strategy\" rel=\"nofollow\"><span style=\"font-weight: 400;\">content marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> will involve multiple long-form pieces complemented by shorter articles.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Make_it_mobile-friendly\"><\/span><span style=\"font-weight: 400;\">7. Make it mobile-friendly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile devices (excluding tablets) generated <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">54.8%<\/span><\/a><span style=\"font-weight: 400;\"> of global website traffic in the first half of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile usage has become more prominent since 2017, and a majority of users have grown to expect seamless experiences regardless of the device they\u2019re using.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both your website and content must be mobile-friendly. This might seem obvious, but <\/span><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\/seo-trends\" rel=\"nofollow\"><span style=\"font-weight: 400;\">less than 25%<\/span><\/a><span style=\"font-weight: 400;\"> of companies invested in mobile optimization as a top SEO tactic in 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more and more customers buying products directly from their phones, both B2B and B2C companies need to create mobile-friendly experiences, regardless of organization size. Expanding your content strategy to mobile-friendly apps like infographics for Instagram, video content for Youtube or <a href=\"https:\/\/riverside.fm\/blog\/how-to-record-a-podcast\">recording a podcast for Spotify<\/a> could be a game-changer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LFA Capsule Fillers is a B2B business that sells <\/span><a href=\"https:\/\/www.lfacapsulefillers.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">empty capsules<\/span><\/a><span style=\"font-weight: 400;\">. While this may seem like a relatively small niche, its website has a good score on <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google\u2019s mobile-friendly test<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2990\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/google-mobile-friendly-test.png\" alt=\"LFA capsule fillers mobile-friendly test\" width=\"512\" height=\"179\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/google-mobile-friendly-test.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/google-mobile-friendly-test-300x105.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly?id=gwTph7znt5I4CrI_txWXKA\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Leverage_customer_reviews\"><\/span><span style=\"font-weight: 400;\">8. Leverage customer reviews<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/vocalvideo.com\/resources\/video-testimonial-service\/\" rel=\"nofollow\">Customer reviews<\/a> are the best way to gain a new user\u2019s trust. Verified buyer or user reviews vouching for a product or service are perceived to be a fair indicator of the product\u2019s quality and performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging customer reviews and adding them to your landing pages, you can help new customers buy your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swagbucks, a coupon and cash-back shopping platform, has reviews and ratings by registered members listed right below its <\/span><a href=\"https:\/\/www.swagbucks.com\/shop\/old-navy-coupons\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Old Navy coupons<\/span><\/a><span style=\"font-weight: 400;\">. A site giving away coupons might seem a little untrustworthy at first, but reading these reviews adds legitimacy to the platform.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2991\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/on-site-reviews.png\" alt=\"reviews under old navy coupons on Swagbucks\" width=\"512\" height=\"390\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/on-site-reviews.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/on-site-reviews-300x229.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.swagbucks.com\/shop\/old-navy-coupons\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users will know that your brand is not all clever marketing and see that your products are worth the money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can collect customer reviews through email campaigns, incentivized marketing campaigns or even through <\/span><a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\" rel=\"nofollow\"><span style=\"font-weight: 400;\">custom QR codes<\/span><\/a><span style=\"font-weight: 400;\"> on product packaging or discount coupons.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Improve_your_website\"><\/span><span style=\"font-weight: 400;\">9. Improve your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A poorly made, flashy website with uncoordinated text and images will have users clicking off in seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, because it\u2019s hard to read or comprehend anything, and secondly, because many customers liken the quality of your website to your business\u2019s success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a user opens your website, a <\/span><a href=\"https:\/\/www.sliderrevolution.com\/design\/cleanest-website-designs\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">clean looking and personalized landing page<\/span><\/a><span style=\"font-weight: 400;\"> with value-based copy and a descriptive CTA should greet them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your homepage should use established brand colors and have relevant information at the top without being cluttered or messy. This way, users will find everything they need to know right off the bat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also avoid generic CTAs like \u201cDownload,\u201d \u201cSubmit,\u201d or \u201cBuy Now\u201d throughout your website. Instead, focus on a descriptive CTA that isn\u2019t pushy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your landing page is offering a free eBook, your CTA button shouldn\u2019t say \u201cDownload.\u201d Use phrases like \u201cGet your Free EBook Now\u201d instead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Look_at_the_bigger_picture\"><\/span><span style=\"font-weight: 400;\">10. Look at the bigger picture<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re focused on improving your blogs or social media posts, it\u2019s easy to get hyper-focused on that one specific element of your content marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be so driven to improve your blog, for example, that you let your email marketing strategy fall behind and likely lose leads in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important for content marketers to take a step back and look at the bigger picture. See how everything is connected and <\/span><a href=\"https:\/\/attrock.com\/blog\/content-marketing-strategy\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">create a strategy<\/span><\/a><span style=\"font-weight: 400;\"> accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should personalize your strategy for your specific audience. Do market research and competitor analysis to figure out what you\u2019re doing right and where you can improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re <\/span><a href=\"https:\/\/www.streamingvideoprovider.com\/blog\/start-streaming-service.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">running a streaming video website<\/span><\/a><span style=\"font-weight: 400;\">, you may want to check what type of content your competitors are publishing to discover content gaps and underserved niches<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the tips we\u2019ve given above work regardless of your niche or target audience, but you can always take it a step further and cater to your specific customer base.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"font-weight: 400;\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no specific guide to streamlining your content marketing because every company is different, and their target audiences have particular expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What might drive engagement and sales for most companies might not work for you because your customers are looking for something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tips we\u2019ve given above are just the starting point for your content marketing strategy. Use them and add your personal touch based on research to entice your target audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an ever-changing digital landscape, content marketing tactics are evolving at a rapid pace. Strategies that worked one or two years ago may no longer &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/\"> <span class=\"screen-reader-text\">10 Simple Hacks To Improve Your Content Marketing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":79,"featured_media":2992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3,22,7],"tags":[],"ppma_author":[280],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Simple Hacks To Improve Your Content Marketing - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Simple Hacks To Improve Your Content Marketing - Botsify\" \/>\n<meta property=\"og:description\" content=\"In an ever-changing digital landscape, content marketing tactics are evolving at a rapid pace. Strategies that worked one or two years ago may no longer &hellip; 10 Simple Hacks To Improve Your Content Marketing Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T12:38:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T08:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/Content-Marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vikas Kalwani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vikas Kalwani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/\"},\"author\":{\"name\":\"Vikas Kalwani\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/68b86a0e33cf85785b0d5d46f9a6fd39\"},\"headline\":\"10 Simple Hacks To Improve Your Content Marketing\",\"datePublished\":\"2021-06-02T12:38:24+00:00\",\"dateModified\":\"2024-01-29T08:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/\"},\"wordCount\":2185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/10-simple-hacks-to-improve-your-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/06\/Content-Marketing-scaled.jpg\",\"articleSection\":[\"Chatbot\",\"Marketing &amp; 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