{"id":2960,"date":"2021-05-21T08:03:59","date_gmt":"2021-05-21T08:03:59","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2960"},"modified":"2024-12-26T13:27:28","modified_gmt":"2024-12-26T13:27:28","slug":"optimize-your-content-marketing-workflow","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/","title":{"rendered":"How to optimize your content marketing workflow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Optimizing_your_content_marketing_workflow\" title=\"Optimizing your content marketing workflow\">Optimizing your content marketing workflow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Define_the_stages_of_your_content_marketing_workflow\" title=\"Define the stages of your content marketing workflow\">Define the stages of your content marketing workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#For_external_content_requests_make_sure_you_have_content_guidelines\" title=\"For external content requests, make sure you have content guidelines\">For external content requests, make sure you have content guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Have_some_way_of_prioritizing_content\" title=\"Have some way of prioritizing content\">Have some way of prioritizing content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Collaboration_is_important_especially_for_sites_producing_lots_of_content\" title=\"Collaboration is important, especially for sites producing lots of content\">Collaboration is important, especially for sites producing lots of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Leverage_automation_and_alerts\" title=\"Leverage automation and alerts\">Leverage automation and alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#What_about_a_content_calendar\" title=\"What about a content calendar?\">What about a content calendar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Measure_and_quantify_the_effectiveness_of_your_content_marketing_workflow\" title=\"Measure and quantify the effectiveness of your content marketing workflow\">Measure and quantify the effectiveness of your content marketing workflow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b>Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For a lot of marketers, <\/span><a href=\"https:\/\/www.seotagg.com\/blog\/content-marketing-guide-strategy-examples-what-is\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> can be a bit of a double-edged sword. On the one hand, there is the undeniable payoff that content can have on your marketing efforts and the business in general.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, on the other hand, content can represent a heavy workload, with multiple pieces being planned and produced at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When surveyed, content marketers <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\"><span style=\"font-weight: 400;\">say by a majority of 70%<\/span><\/a><span style=\"font-weight: 400;\"> that they expect to produce more content in the upcoming year than the last.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So optimizing the content marketing workflow should be a priority for marketers looking to expand their content marketing output and generate more results from this increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a robust system will help you plan more effectively, write better content, improve collaboration, and prioritize your content across various formats and external placements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will walk you through several tips and examples of tools that have helped me create a powerful content marketing workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s allowed me to produce better content, stay organized and increase production from internal content to <\/span><a href=\"https:\/\/www.seotagg.com\/guest-posting-websites-database-list\/\"><span style=\"font-weight: 400;\">guest posts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_your_content_marketing_workflow\"><\/span><b>Optimizing your content marketing workflow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Define_the_stages_of_your_content_marketing_workflow\"><\/span><b>Define the stages of your content marketing workflow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your content marketing workflow should be made up of consistent stages, whether you write the content, another team member, or an external contributor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These stages must remain consistent, so when planning your content marketing workflow, think about how your content production process will look once you have scaled it in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big mistake that I see a lot and one that I have made is not planning for multiple people working on a content team. Often I have been the sole contributor to sites, and it&#8217;s sometimes hard to see why you need so many stages if you are the only person doing the planning, writing, and editing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as you scale and produce more content, it&#8217;s beneficial to see what stage each piece of content is at.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my content marketing workflow, I usually have the following stages:<\/span><\/p>\n<p><b>Backlog:<\/b><span style=\"font-weight: 400;\"> this is the starting point where every piece of content starts its journey. I have vague ideas, suggestions from the team or colleagues, or external requests to guest posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bonus tip &#8211; I have this set up so that <a href=\"https:\/\/linkbuilder.io\/guest-posts\/\">external guest post requests<\/a> will automatically be added here when they come in via a form on the website. From there, I can review them from within my workflow and then plan them accordingly.<\/span><\/p>\n<p><b>Ideation:<\/b><span style=\"font-weight: 400;\"> At this stage, I will add links and other high-level notes to keep a more defined idea of each piece of content.<\/span><\/p>\n<p><b>Next:<\/b><span style=\"font-weight: 400;\"> This means I&#8217;ve decided that the content is a priority, and it&#8217;s from here that I will grab the next pieces and start work on them.<\/span><\/p>\n<p><b>Planning:<\/b><span style=\"font-weight: 400;\"> Here, I will look at researching, setting the skeleton of the post (headers, etc.), and sometimes a few short sentences underneath each header if needed.<\/span><\/p>\n<p><b>Writing:<\/b><span style=\"font-weight: 400;\"> Here&#8217;s where the rest of the content is fleshed out. For collaborative teams, you can see what each person is currently working on, which helps to allocate resources effectively.<\/span><\/p>\n<p><b>Editing:<\/b><span style=\"font-weight: 400;\"> If you are a team, it&#8217;s essential to have a setup where another team member reviews your work. For external contributors, this stage will often come with many editing as contributors often fail to read guidelines correctly.<\/span><\/p>\n<p><b>To publish:<\/b><span style=\"font-weight: 400;\"> Once everything is signed off, the content will be moved here, where it is given a publication date and notes on if it can be distributed in other formats.<\/span><\/p>\n<p><b>Published:<\/b><span style=\"font-weight: 400;\"> The piece is live, and it&#8217;s time to promote, promote, promote!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where should you set this process up?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there&#8217;s a lot of ways of doing this. I&#8217;ve seen everything from using a Google sheet through to other tools that specifically help with this process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/www.notion.so\/\"><span style=\"font-weight: 400;\">Notion<\/span><\/a><span style=\"font-weight: 400;\"> (there are even some <a href=\"https:\/\/www.notiontemplates.tech\/blog\/best-notion-templates\/\">premade templates specifically for this<\/a>) or Trello. I find the KANBAN view particularly helpful when looking for a snapshot overview of where everything is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tool that is made specifically for this is <\/span><a href=\"https:\/\/www.seotagg.com\/\"><span style=\"font-weight: 400;\">Seotagg<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; it has built-in <a href=\"https:\/\/supple.com.au\/blog\/web-design\/seo-metrics-website-performance\/\">SEO metrics<\/a> alongside to help you prioritize content at each stage of the content marketing journey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_external_content_requests_make_sure_you_have_content_guidelines\"><\/span><b>For external content requests, make sure you have content guidelines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a crucial part of any content marketing operation that wants to accept content from external contributors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why would you want to do this? Well, it can provide you with an inbound stream of content that can help establish your blog as a leader in the space. It&#8217;s free; usually, the contributor will ask to place a few links in the submitted content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you accept these external submissions, content guidelines are a must to keep you from going insane. Writers can get a different understanding of what it is that you want on your site. You might be looking for longer-form content, a specific tone, or type of content, which can cause a big misunderstanding at the start of the collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending this to contributors before they start on a piece of content is a sensible way to manage submissions. Some things that I include in mine are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Word count<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Topics we accept<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Style: American v UK spelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of links they can include<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Things to avoid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publication timeline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formatting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having this available in a Google doc ensures that you and your external contributors are on the same page and lead the way to many fruitful collaborations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_some_way_of_prioritizing_content\"><\/span><b>Have some way of prioritizing content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When working on a lot of content, it&#8217;s crucial to implement a way of prioritizing content. How can you decide which posts are worth producing over others when you have a busy schedule? Not all content is created equal, and your content marketing <a href=\"https:\/\/www.process.st\/workflow-software\/marketing\">workflow<\/a> should consider that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my content marketing workflow, I like to prioritize posts based on an SEO score. This isn&#8217;t a perfect gauge of the <\/span><a href=\"https:\/\/www.seotagg.com\/uk-london-seo-consultant-expert\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> value of a post, but it&#8217;s good enough to gauge which pieces of content carry the post potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I take each post&#8217;s target keywords and use the number of monthly searches and the keyword difficulty from Ahrefs. I can then score each post out of 100. This helps me prioritize and, from the global view, understand which pieces of content will significantly impact my content marketing goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have seen the above functionality in some SEO tools, but you can add custom properties in most productivity tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t have to be SEO-related. I have previously used a simple 1-3 scale that is manually set when planning the post. The point is that it&#8217;s easier for you and your team to optimize the content marketing workflow when you can see the perceived value of each piece of content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Collaboration_is_important_especially_for_sites_producing_lots_of_content\"><\/span><b>Collaboration is important, especially for sites producing lots of content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Collaboration is critical when looking to scale the content marketing process. Many organizations see the return they are getting from content and want to increase the output, hoping that the return will increase at the same rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is that content production can get messy when you have multiple collaborators. Whether you opt for more internal writers, external support, or guest writers, you will need a way to optimize your workflow to include them in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple solution such as Google docs allows you to collaborate in the document, manage suggestions and keep up to date with blocked pieces because of another person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This extends to distribution and promotion &#8211; ensuring that each person involved in the content marketing journey understands where they can assist and what their role is can have a significant impact on the success of your content strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_automation_and_alerts\"><\/span><b>Leverage automation and alerts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you aim to produce a lot of content within a large team, it can be beneficial to implement automation and leverage alerts to improve the content marketing workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you can automate, you should. Anything that you do over and over can probably be automated, and it will doubtlessly save you quite a lot of time in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, you can automate writing a blog post or the recording of video content, but you can integrate your content marketing workflow into your CMS, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining this with a tool like Zapier to keep each team member up to date can have a hugely positive effect on the productivity of your content team.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_about_a_content_calendar\"><\/span><b>What about a content calendar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The aforementioned content workflow is a great start to optimize the content marketing workflow. However, there&#8217;s still one thing that can help to take it to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a date element to your content is crucial when planning and producing content. It&#8217;s vital that you and your team understand the schedule, especially when content production is scaled up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be great to prioritize and set views based on the target publication date in these situations. For example, in my set up I have two views on my project management tool. One is a stage view, and another is the same pieces of content but on a calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a data property allows me to prioritize and even set alerts when a deadline has been missed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content calendars are a great view to facilitate collaboration and promote accountability within a content team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also be shared in a view-only mode to external collaborators to remain updated and understand when their contributions will be published. This saves a constant back and forth where time can be better spent on producing great content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measure_and_quantify_the_effectiveness_of_your_content_marketing_workflow\"><\/span><b>Measure and quantify the effectiveness of your content marketing workflow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is your content working? Can you answer this question, and are you using this information to inform and improve your content marketing workflow?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embedding your content marketing workflow into a tool with powerful features can instantly provide valuable data into your content process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you adopt stage-defined process tools such as the <\/span><a href=\"https:\/\/www.notiontemplates.tech\/\"><span style=\"font-weight: 400;\">SEO &amp; Content OS Notion template<\/span><\/a><span style=\"font-weight: 400;\">, you can get a clear idea of how long it takes for content to move from concept to publication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These insights can help you plan your team&#8217;s content effort and strategically accept guest content to fill the gaps where needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there&#8217;s another reason you&#8217;ll want to include data in the content marketing workflow, and that&#8217;s so that you can better understand the ROI of your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did your content work as well as you thought? What was the return on investment? <\/span><a href=\"https:\/\/wult.io\/blog\/what-is-data-governance-framework-examples\/\"><span style=\"font-weight: 400;\">Incorporating this data into your tools<\/span><\/a><span style=\"font-weight: 400;\"> can help you to prioritize future content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information on inbound customers generated from content can also create a rich knowledge base of content ROI directly where you plan and allocate content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When engaging on your content marketing journey, you must build a workflow that can support your team and help you reach your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tips will help you to build a robust systematic approach that will help you produce content more effectively, in a collaborative manner, and with all the data you need at your fingertips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A more effective content marketing workflow will help improve your ROI from content, save you countless hours of wasted time communicating with team members and contributors, and help you create better content that will rank higher in search.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction For a lot of marketers, content marketing can be a bit of a double-edged sword. On the one hand, there is the undeniable payoff &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\"> <span class=\"screen-reader-text\">How to optimize your content marketing workflow<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":86,"featured_media":2961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimize your content marketing workflow<\/title>\n<meta name=\"description\" content=\"Learn how to optimize your content marketing workflow. Streamline processes, boost efficiency, and create content that drives results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your content marketing workflow\" \/>\n<meta property=\"og:description\" content=\"Learn how to optimize your content marketing workflow. Streamline processes, boost efficiency, and create content that drives results\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T08:03:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T13:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Ewen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Ewen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\"},\"author\":{\"name\":\"James Ewen\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/02a907500487e33856ccf5bc0596cb4c\"},\"headline\":\"How to optimize your content marketing workflow\",\"datePublished\":\"2021-05-21T08:03:59+00:00\",\"dateModified\":\"2024-12-26T13:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\"},\"wordCount\":1887,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-1.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\",\"url\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/\",\"name\":\"How to optimize your content marketing workflow\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/optimize-your-content-marketing-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-1.jpg\",\"datePublished\":\"2021-05-21T08:03:59+00:00\",\"dateModified\":\"2024-12-26T13:27:28+00:00\",\"description\":\"Learn how to optimize your content marketing workflow. 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